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| '''5W Public Relations''', also known as '''5WPR''', is an ] ] ]. It was founded in 2003. For 2007, PR industry trade publications showed it’s billings exceeded $11,500,000 | |||
| <ref name="O'Dwyer independents">{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm | |||
| |publisher=''O'Dwyer's PR Report'' | |||
| |title=PR Firm Rankings - Independent PR Firms}}</ref>, and appeared on the 2007 '']'' list of fastest growing companies. <ref name="Inc 2007"> | |||
| {{cite web | |||
| |url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 | |||
| |title=No. 153 5W Public Relations | |||
| |publisher=''Inc'' | |||
| |year=2007}}</ref>. 5WPR has represented corporations and non-profit organizations, such as Microsoft, Verisign, EDS and others, entertainers including ] and ], and political figures and organizations including the Israeli government, Prime Minister of Serbia and ]. | |||
| ⚫ | ] | ||
| == History == | |||
| ] | |||
| Founded by ], it began in a small office within a Manhattan based travel agency with only three clients and two employees. <ref name="NYT profile">{{cite news | |||
| ] | |||
| |url=http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html | |||
| ] | |||
| |title=Brash P.R. Guy Grabs Clients, Ink | |||
| ] | |||
| |first=Steven | |||
| |last=Kurutz | |||
| |date=2005-02-20 | |||
| |publisher='']''}}</ref> Since its establishment, the company's client list expanded along with its staff size. <ref>{{cite news | |||
| |url=http://www.highbeam.com/doc/1P1-99963349.html | |||
| |title=Torossian Taking the PR World by Storm | |||
| |last=Samarjian | |||
| |first = Natalie | |||
| |publisher=''The Armenian Reporter'' | |||
| |date=] ]}}</ref> | |||
| == Clients == | |||
| Founder Torossian said the firm's corporate and consumer clients accounted for 97 percent of the company's revenue<ref name="bweek badboy">{{cite news | |||
| |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm | |||
| |title=The Bad Boy of Buzz and His PR Problem | |||
| |publisher='']'' | |||
| |date=] | |||
| |coauthors =Lena Gersten}}</ref>, but the client roster includes rappers, ] organizations, Jewish groups and politicians.<ref>{{cite news | |||
| |url=http://www.forward.com/articles/13734/ | |||
| |title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics | |||
| |publisher=''Forward'' | |||
| |date=] | |||
| |first=Nathaniel | |||
| |last=Popper | |||
| |coauthors =Lena Gersten}}</ref> | |||
| In December 2006, the ] worked with 5WPR and Elias Buchwald, one of the founders of PR firm ] to train Israel's top spokespersons on western media and communications methods <ref>{{cite news | |||
| |url=http://www.prwatch.org/node/5652 | |||
| |title=Staying on Message, Whatever the Question | |||
| |publisher='']'' | |||
| |date=]}}</ref>, and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."<ref></ref>. | |||
| ==Growth== | |||
| In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/> | |||
| ''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and it has given it ranked the firm eighth out of the top 40 entertainment PR firms among<ref>{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm | |||
| |publisher=''O'Dwyers PR Report'' | |||
| |title=Entertainment PR}}</ref>. ''Holmes Report'' named the firm its choice for "Fastest Growing public relations firm in the nation” in 2007.<ref>{{cite web | |||
| |url=http://www.holmesreport.com/agencies/details_url.cfm?agencyid=920&view=client | |||
| |title=5W Public Relations | |||
| |publisher=''Holmes Report''}}</ref>, and the firm appeared at #153 on the ''Inc. 500'' 2007 list<ref name="Inc 2007"/>. | |||
| ==Controversy== | |||
| In November 2007, '']'' editor ] identified publicists from 5W, among others, as "lazy flacks" who regularly deluged him with news releases "because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching," and posted their email addresses on his site.<ref>{{cite news | |||
| |url=http://query.nytimes.com/gst/fullpage.html?res=9C06E2DC133CF936A35752C1A9619C8B63 | |||
| |publisher=''The New York Times'' | |||
| |title=Things Turn Ugly in the 'Hacks vs. Flacks' War | |||
| |first=Andrew Adam | |||
| |last=Newman | |||
| |date=] ]}}</ref> | |||
| On ] ], ], author of the blog '']'', accused 5WPR of ] in the reader comment section and impersonating critics of one of 5WPR's clients, ], a kosher meat processing company that had been under criticism for animal cruelty, worker abuse, using child labor and harboring illegal immigrants. Rosenberg traced the comments placed under the names of ] founder Rabbi Morris Allen and other Agriprocessors critics to ] used by Juda Engelmayer, 5WPR's senior vice president and executive responsible for the Agriprocessors account.<ref name="Rabbi Allen PR Week">{{cite news | |||
| |url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/ | |||
| |title=5W acknowledges blog misconduct | |||
| |first=Frank | |||
| |last=Washkuch | |||
| |date=] | |||
| |publisher=PRWeek US}}</ref> Engelmayer initially blamed an intern, and said the intern was fired immediately.<ref>{{cite news | |||
| |url=http://www.jewishberkshires.org/page.aspx?id=179351 | |||
| |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi | |||
| |first=Ben | |||
| |last=Harris | |||
| |publisher='']''}} | |||
| </ref><ref>{{cite news | |||
| |url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html | |||
| |title=PR firm faces scrutiny | |||
| |publisher=Jewish Telegraphic Agency | |||
| |date=]}}</ref> Torossian later issued a statement saying a member of senior staff was ultimately responsible, “A senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/> | |||
| ==References== | |||
| {{reflist}} | |||
| ==External link== | |||
| * | |||
| ⚫ | ] | ||
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