| Revision as of 03:22, 31 August 2008 edit65.16.36.2 (talk) →Controversy: Since Rosenberg's name links to same page as Failedmessiah, it needs not be linked twice as per Wiki. Also, suffice to name senior officer, name not particulalry notable← Previous edit | Latest revision as of 00:06, 16 October 2024 edit undoDoprendek (talk | contribs)Extended confirmed users66,945 edits added Category:American companies established in 2002 using HotCat | ||
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| '''5W Public Relations''', also known as '''5WPR''', is an ] ] ]. It was founded in 2003. For 2007, PR industry trade publications showed it’s billings exceeded $11,500,000 | |||
| <ref name="O'Dwyer independents">{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm | |||
| |publisher=''O'Dwyer's PR Report'' | |||
| |title=PR Firm Rankings - Independent PR Firms}}</ref>, and appeared on the 2007 '']'' list of fastest growing companies. <ref name="Inc 2007"> | |||
| {{cite web | |||
| |url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 | |||
| |title=No. 153 5W Public Relations | |||
| |publisher=''Inc'' | |||
| |year=2007}}</ref>. 5WPR has represented corporations and non-profit organizations, such as Microsoft, Verisign, EDS and others, entertainers including ] and ], and political figures and organizations including the Israeli government, Prime Minister of Serbia and ]. | |||
| ⚫ | ] | ||
| == History == | |||
| ] | |||
| Founded by ], it began in a small office within a Manhattan based travel agency with only three clients and two employees. <ref name="NYT profile">{{cite news | |||
| ] | |||
| |url=http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html | |||
| ] | |||
| |title=Brash P.R. Guy Grabs Clients, Ink | |||
| ] | |||
| |first=Steven | |||
| |last=Kurutz | |||
| |date=2005-02-20 | |||
| |publisher='']''}}</ref> Since its establishment, the company's client list expanded along with its staff size. The firm is believed to have 90 employees and is rapidly expanding.<ref>{{cite news | |||
| |url=http://www.highbeam.com/doc/1P1-99963349.html | |||
| |title=Torossian Taking the PR World by Storm | |||
| |last=Samarjian | |||
| |first = Natalie | |||
| |publisher=''The Armenian Reporter'' | |||
| |date=] ]}}</ref> | |||
| == Clients == | |||
| Founder Torossian said the firm's corporate and consumer clients accounted for 97 percent of the company's revenue<ref name="bweek badboy">{{cite news | |||
| |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm | |||
| |title=The Bad Boy of Buzz and His PR Problem | |||
| |publisher='']'' | |||
| |date=] | |||
| |coauthors =Lena Gersten}}</ref>, but the client roster includes rappers, ] organizations, Jewish groups and politicians.<ref>{{cite news | |||
| |url=http://www.forward.com/articles/13734/ | |||
| |title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics | |||
| |publisher=''Forward'' | |||
| |date=] | |||
| |first=Nathaniel | |||
| |last=Popper | |||
| |coauthors =Lena Gersten}}</ref> | |||
| In December 2006, the ] worked with 5WPR and Elias Buchwald, one of the founders of PR firm ] to train Israel's top spokespersons on western media and communications methods <ref>{{cite news | |||
| |url=http://www.prwatch.org/node/5652 | |||
| |title=Staying on Message, Whatever the Question | |||
| |publisher='']'' | |||
| |date=]}}</ref>, and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."<ref></ref>. | |||
| ==Growth== | |||
| In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/> | |||
| ''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and it has given it ranked the firm eighth out of the top 40 entertainment PR firms among<ref>{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm | |||
| |publisher=''O'Dwyers PR Report'' | |||
| |title=Entertainment PR}}</ref>. ''Holmes Report'' named the firm its choice for "Fastest Growing public relations firm in the nation” in 2007.<ref>{{cite web | |||
| |url=http://www.holmesreport.com/agencies/details_url.cfm?agencyid=920&view=client | |||
| |title=5W Public Relations | |||
| |publisher=''Holmes Report''}}</ref>, and the firm appeared at #153 on the ''Inc. 500'' 2007 list<ref name="Inc 2007"/>. | |||
| ==Controversy== | |||
| In November 2007, '']'' editor ] identified publicists from 5W, among others, as "lazy flacks" who regularly deluged him with news releases.<ref>|url=http://query.nytimes.com/gst/fullpage.html?res=9C06E2DC133CF936A35752C1A9619C8B63 | |||
| |publisher=''The New York Times'' | |||
| |title=Things Turn Ugly in the 'Hacks vs. Flacks' War | |||
| |first=Andrew Adam | |||
| |last=Newman | |||
| |date=] ]}}</ref> | |||
| On ] ], Shmarya Rosenberg, author of the blog '']'', accused 5WPR of ] in the reader comment section and impersonating critics of one of 5WPR's clients, ], a kosher meat processing company that had been under criticism for animal cruelty, worker abuse, using child labor and harboring illegal immigrants. Rosenberg traced the comments placed under the names of ] founder Rabbi Morris Allen and other Agriprocessors critics to ] used by a 5WPR senior vice president and executive responsible for the Agriprocessors account.<ref name="Rabbi Allen PR Week">{{cite news | |||
| |url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/ | |||
| |title=5W acknowledges blog misconduct | |||
| |first=Frank | |||
| |last=Washkuch | |||
| |date=] | |||
| |publisher=PRWeek US}}</ref> Engelmayer initially blamed an intern, and said the intern was fired immediately.<ref>{{cite news | |||
| |url=http://www.jewishberkshires.org/page.aspx?id=179351 | |||
| |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi | |||
| |first=Ben | |||
| |last=Harris | |||
| |publisher='']''}} | |||
| </ref><ref>{{cite news | |||
| |url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html | |||
| |title=PR firm faces scrutiny | |||
| |publisher=Jewish Telegraphic Agency | |||
| |date=]}}</ref> Torossian later issued a statement saying a member of senior staff was ultimately responsible, “A senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/> | |||
| ==References== | |||
| {{reflist}} | |||
| ==External link== | |||
| * | |||
| ⚫ | ] | ||
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