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| '''5W Public Relations''', also known as '''5WPR''', is an ] ] ] founded in 2003 by ]. PR industry trade publications reported 2007 billings exceeded ]11.5 million. | |||
| <ref name="O'Dwyer independents">{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm | |||
| |publisher=''O'Dwyer's PR Report'' | |||
| |title=PR Firm Rankings - Independent PR Firms}}</ref> and the company was listed on the 2007 '']'' list of fastest growing companies.<ref name="Inc 2007"> | |||
| {{cite web | |||
| |url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 | |||
| |title=No. 153 5W Public Relations | |||
| |publisher=''Inc'' | |||
| |year=2007}}</ref>. 5WPR primarily has represented corporations such as Microsoft, Verisign, EDS, but clients also include non-profit organizations, entertainers including ] and ], and political figures and organizations including the Israeli government, Prime Minister of Serbia and ]. | |||
| ] | |||
| == History == | |||
| ] | |||
| ] | |||
| January 1, 2003: 5W Public Relations was founded by entrepreneur Ronn Torossian. The firm consisted of one person on a small, 400 square foot, rooftop office with three clients. | |||
| ] | |||
| January 1, 2004: 5W Public Relations hires its twelfth employee and due to rapid expansion moves into new offices in Midtown Manhattan. The firm celebrates the move by signing its first government account - The Israeli Ministry of Tourism. | |||
| ] | |||
| January 1, 2005: 5W Public Relations is named the Fastest Growing PR Firm in United States, and wins Boutique Agency of the Year honors from the Holmes Report. The company now employs 30 full-time staffers and again relocates to a midtown 10,000+ square foot office to accommodate its continued growth in both clients and employees. | |||
| February 2005: 5W Public Relations wins its first major competitive consumer RFP and is hired by Evian, the world's premier bottled water brand, to create and implement a multi-faceted PR and Events Marketing program as the Brands Agency of Record. | |||
| February 2005: Founder, Ronn Torossian is featured in a two-page article by the New York Times. | |||
| June 2005: 5W Public Relations expands westward with the launch of 5W Public Relations' Los Angeles office. | |||
| September 2005: 5W Public Relations signs a fashion retail giant, The United Retail Group which is the holding company for AVENUE, one of the largest plus-size clothing brands in the United States. The company operates over 500 Avenue retail stores, as well as Avenue.com. | |||
| November 2006: 5W Public Relations handles all media for the Groundbreaking Ceremony on the National Mall in Washington DC for the Martin Luther King, Jr. Memorial Project Foundation. Martin Luther King, Jr. is the only non-President awarded a 4 acre Memorial plot on the National Mall. | |||
| December 2006: 5W Public Relations News Segment Wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast for its CBS Sunday Morning News Segment on 5W Public Relations client Wolfgang's Vault. | |||
| January 1, 2006: For the second consecutive year, 5W Public Relations is named the Fastest Growing PR Firm in United States. The company hires its 50th employee. | |||
| July 2006: 5W Public Relations wins a major hospitality client, The Patina Restaurant Group which is the nation's leading multi-concept restaurant and food service operator in the premium segment. | |||
| August 2006: Ronn Torossian is named to Advertising Age's coveted 40 under 40 list. | |||
| January 1, 2007: 5W Public Relations scores a three-peat with Fastest Growing PR Firm in United States honors and officially breaks into the Top 25 list of independent firms. The company celebrates with the hiring of its 75th employee (between NY & LA). | |||
| July 2007: 5W Public Relations is hired by Microsoft and XM Radio. | |||
| August 2007: 5W Public Relations, the nation's fastest growing public relations firm three consecutive years named to the 2007 Inc. 500 list of fastest-growing private companies in America. 5W Public Relations appeared at #153 on the INC. 2007 list. | |||
| December 2007: 5W Public Relations moves offices for the 4th time in 5 years due to rapid growth, now occupying 22,000 square feet in a Class A Building in Midtown Manhattan. The company now has 90 employees (between NY & LA). | |||
| January 2008: 5W Public Relations for the second consecutive year dominates events at the Sundance Film Festival with 5W celebrity events attracting Paris & Nicky Hilton, Mary Kate Olsen, and others. | |||
| March 2008: 5W Public Relations signs IHOP and Loews Regency as the newest clients in the firm's expanding roster of top-tier restaurant & hospitality clients, which includes The Rink at Rockefeller Center, The Patina Restaurant Group, Philippe and The Strip House. | |||
| May 2008: 5W Public Relations is hired by Harrah's Entertainment, the world's largest provider of branded casino entertainment. | |||
| Present: At 5W Public Relations, we continue to set our sights on the present and future, and strive to be the hardest working and most results oriented public & media relations firm in the United States and beyond. We are currently ranked the 21st largest independent PR firm in the US with revenue exceeding $11.5 Million. {{cite news | |||
| |url=http://5wpr.com/about5wpr/history.cfm | |||
| |title=5W PR History | |||
| |first=Ronn | |||
| |last=Torossian | |||
| |date=2005-02-20 | |||
| |publisher='']''}}</ref> Si | |||
| == Clients == | |||
| Torossian said the firm's corporate, technology and consumer clients accounted for 97 percent of the company's revenue<ref name="bweek badboy">{{cite news | |||
| |url=http://www.businessweek.com/magazine/content/07_46/b4058064.htm | |||
| |title=The Bad Boy of Buzz and His PR Problem | |||
| |publisher='']'' | |||
| |date=] | |||
| |coauthors =Lena Gersten}}</ref>.<ref>{{cite news | |||
| |url=http://www.forward.com/articles/13734/ | |||
| |title=Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics | |||
| |publisher=''Forward'' | |||
| |date=] | |||
| |first=Nathaniel | |||
| |last=Popper | |||
| |coauthors =Lena Gersten}}</ref> | |||
| In December 2006, the ] worked with 5WPR and Elias Buchwald, one of the founders of PR firm ] to train Israel's top ]s on Western media and communications methods <ref>{{cite news | |||
| |url=http://www.prwatch.org/node/5652 | |||
| |title=Staying on Message, Whatever the Question | |||
| |publisher='']'' | |||
| |date=]}}</ref>, and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."<ref></ref>. | |||
| ==Growth== | |||
| In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/> | |||
| ''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and it has given it ranked the firm eighth out of the top 40 entertainment PR firms among<ref>{{cite web | |||
| |url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm | |||
| |publisher=''O'Dwyers PR Report'' | |||
| |title=Entertainment PR}}</ref>. ''Holmes Report'' named the firm its choice for "Fastest Growing public relations firm in the nation” in 2007.<ref>{{cite web | |||
| |url=http://www.holmesreport.com/agencies/details_url.cfm?agencyid=920&view=client | |||
| |title=5W Public Relations | |||
| |publisher=''Holmes Report''}}</ref>, and the firm appeared at #153 on the ''Inc. 500'' 2007 list<ref name="Inc 2007"/>. | |||
| ==Agriprocessor controversy== | |||
| In July 2008, the author of the '']'' blog accused 5W of ] in the reader comment section and impersonating critics of one of 5WPR's clients, ].The blog traced the comments placed under the names of ] founder Rabbi Morris Allen and other Agriprocessors critics to ] used by the senior executive responsible for the Agriprocessors account.<ref name="Rabbi Allen PR Week">{{cite news | |||
| |url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/ | |||
| |title=5W acknowledges blog misconduct | |||
| |first=Frank | |||
| |last=Washkuch | |||
| |date=] | |||
| |publisher=PRWeek US}}</ref> Initially, an intern was blamed and said to have been fired immediately.<ref>{{cite news | |||
| |url=http://www.jewishberkshires.org/page.aspx?id=179351 | |||
| |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi | |||
| |first=Ben | |||
| |last=Harris | |||
| |publisher='']''}} | |||
| </ref><ref>{{cite news | |||
| |url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html | |||
| |title=PR firm faces scrutiny | |||
| |publisher=Jewish Telegraphic Agency | |||
| |date=]}}</ref> The firm later issued a statement saying a member of senior staff was ultimately responsible, “A senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/> | |||
| ==References== | |||
| {{reflist}} | |||
| ==External links== | |||
| * | |||
| ] | |||
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