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{{Short description|Canadian florist}}
{{orphan|date=May 2010}}
{{pp-pc1}}
⚫ '''Bloomex''' is a national Canadian ] company offering various floral and gift arrangements throughout ] and the ] via its online order system. The company, headquartered in ], is ] by its founder and president, Dimitri Lokhonia.<ref name="RCC">], , May-June 2007</ref>
{{Infobox company
| name = Bloomex
| logo = Bloomex logo.svg
| industry = ] ]
| type = ]
| founder = Dimitri Lokhonia
| founded = {{start date and age|2005}}
| areas_served = ], ], ], ]
| location = ], ]
| website = {{url|https://bloomex.ca}}
}}
⚫ '''Bloomex''' is a national Canadian ] company offering various floral and gift arrangements throughout ], ],<ref name="ATO"></ref><ref name="Business Profiles"></ref> ] and the ] via its online order system. The company, headquartered in ], ], is ] by its founder and president, Dimitri Lokhonia.


==Business model== ==Business model==
Bloomex is a ] business that ships flower arrangements and other gift related items direct to consumers. The company was established in 2005<ref>{{cite web|url=http://bloomex.ca/index.php?option=com_content&task=view&id=91|title=Bloomex Corporate Profile|access-date=June 3, 2013}}</ref><ref>{{cite web|url=https://www.ic.gc.ca/app/scr/cc/CorporationsCanada/fdrlCrpDtls.html?corpId=6489427&V_TOKEN=1370389928288&crpNm=bloomex&crpNmbr=&bsNmbr=|title=Federal Corporation Information - 6489427 - Corporations Canada |website=Industry Canada |access-date=8 June 2013}}</ref> and maintains its headquarters and ] in Ottawa. The company owns ]s that connect customers to the Ottawa ] when they dial a number in their local area code.{{citation needed|date=May 2020}}

Bloomex is a ] business that ships flower arrangements direct to consumers.
The company was established in 2006 and maintains its headquarters and ] in Ottawa.

The company buys ]s that connect customers to the Ottawa ] when they dial a florist number in their local area code.<ref name="RCC"/>

Bloomex buys flowers from ] and makes up floral arrangements at its distribution centers, in ], ], ], ], ], ] and ]. Most orders are made up and shipped from the regional centers, with those designated for areas distant from the regional centers filled by local florists.


==Controversy== ==Controversy==
On March 1, 2008, '']'' business and ] columnist ] reported on Bloomex online complaints, offering one customer's experience with a promised same-day delivery as an example of company unresponsiveness. In a follow-up ''Star'' column the next week, company president Lokhonia examined Roseman's late-delivery example, explaining that the order was entered past the deadline for same-day delivery, it was delivered according to the company's published ], and the company never refunds delivery charges in such cases in order to maintain its low prices.<ref name="thestar20080308">''Toronto Star'', , March 8, 2008</ref> Lokhonia also alleged that some complaints were actually written by small retail florists in competition with Bloomex,<ref name="thestar20080301">''Toronto Star'', {{Webarchive|url=https://web.archive.org/web/20121016082204/http://www.thestar.com/printArticle/308355 |date=2012-10-16 }}, March 1, 2008</ref> a statement that drew fresh online complaints.<ref name="Roseman20080715">, July 15, 2008</ref>


⚫ In June 2008, Bloomex issued a ] admitting that the company had made mistakes in the past due to unexpectedly strong sales growth, and announced new systems to improve customer satisfaction.<ref>Bloomex press release: , June 2008</ref>
On March 1, 2008, '']'' business and ] columnist Ellen Roseman reported on Bloomex online complaints, offering one customer's experience with a promised same-day delivery as an example of company unresponsiveness.
In a follow-up ''Star'' column the next week, company president Lokhonia examined Roseman's late-delivery example, explaining that the order was entered past the deadline for same-day delivery, it was delivered according to the company's published ], and the company never refunds delivery charges in such cases in order to maintain its low prices.<ref name="thestar20080308">Toronto Star, , March 8, 2008</ref>
Lokhonia also alleged that some complaints were actually written by small retail florists in competition with Bloomex,<ref name="thestar20080301">Toronto Star, , March 1, 2008</ref>
a statement that drew fresh online complaints.<ref name="Roseman20080715">, July 15, 2008</ref>


In November 2022, the Australian consumer organisation ] awarded Bloomex a ] after the company accepted an order for six “extra large” bunches of flowers in glass vases for a funeral, with only a single bunch of dead daisies delivered at 2 am on the day after the event.<ref>{{Cite web |last=Patty |first=Anna |date=2022-11-02 |title=Withered bunch of flowers for $325 delivered a day late for funeral |url=https://www.smh.com.au/business/workplace/withered-bunch-of-flowers-for-325-delivered-a-day-late-for-funeral-20221101-p5buqt.html |access-date=2022-11-03 |website=]|language=en}}</ref>
⚫ In June 2008, Bloomex issued a ] admitting that the company had made mistakes in the past due to unexpectedly strong sales growth, and announced new systems to improve customer satisfaction.<ref>Bloomex press release: , June 2008</ref>


In December 2022, the ] initiated legal proceedings against Bloomex, alleging the publication of misleading online star ratings and false statements that prices were discounted.<ref>{{cite web |title=Bloomex in Court for allegedly misleading online advertising |url=https://www.accc.gov.au/media-release/bloomex-in-court-for-allegedly-misleading-online-advertising |website=]|access-date=5 January 2023}}</ref>
Following Mother's Day 2009, Roseman noted many new complaints about late or damaged deliveries and advised consumers to seek ]s from their credit-card companies rather than pursuing Bloomex for refunds.<ref>, May 14, 2009</ref>

In April 2010, the ] television program '']'' tested Bloomex's promises, reporting that the company "...sometimes substitutes one item for something completely different, without checking with the customer, or doesn't deliver at all". A "Chocolate Lovers" basket contained far less chocolate than promised; of three floral arrangements ordered, one failed to arrive and the other two were not as advertised, receiving a "]" from a professional flower judge.<ref>CBC News, , April 9, 2010</ref>

As of January 2012, the Canadian ] (BBB) continues to give Bloomex its lowest possible rating, an "F", due to the company's overall complaint history, number of unresolved complaints, and Bloomex's failure to resolve the underlying causes of a pattern of complaints.<ref name="BBB Rating">, (January 22, 2012)</ref>


==See also== ==See also==
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{{Reflist}} {{Reflist}}


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==External links==
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*
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*, ''Surrey Leader'', February 10, 2012]
*, ''CBC Canada'', April 09, 2010

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Latest revision as of 22:48, 18 January 2025

Canadian florist

Bloomex
[REDACTED]
Company typePrivate
IndustryFloral delivery
Founded2005; 20 years ago (2005)
FounderDimitri Lokhonia
HeadquartersOttawa, Ontario
Areas servedAustralia, Canada, New Zealand, United States
Websitebloomex.ca

Bloomex is a national Canadian floral company offering various floral and gift arrangements throughout Canada, Australia, New Zealand and the United States via its online order system. The company, headquartered in Ottawa, Ontario, is privately held by its founder and president, Dimitri Lokhonia.

Business model

Bloomex is a floristry business that ships flower arrangements and other gift related items direct to consumers. The company was established in 2005 and maintains its headquarters and call centre in Ottawa. The company owns virtual telephone numbers that connect customers to the Ottawa call center when they dial a number in their local area code.

Controversy

On March 1, 2008, Toronto Star business and consumer affairs columnist Ellen Roseman reported on Bloomex online complaints, offering one customer's experience with a promised same-day delivery as an example of company unresponsiveness. In a follow-up Star column the next week, company president Lokhonia examined Roseman's late-delivery example, explaining that the order was entered past the deadline for same-day delivery, it was delivered according to the company's published terms and conditions, and the company never refunds delivery charges in such cases in order to maintain its low prices. Lokhonia also alleged that some complaints were actually written by small retail florists in competition with Bloomex, a statement that drew fresh online complaints.

In June 2008, Bloomex issued a press release admitting that the company had made mistakes in the past due to unexpectedly strong sales growth, and announced new systems to improve customer satisfaction.

In November 2022, the Australian consumer organisation Choice awarded Bloomex a Shonky Award after the company accepted an order for six “extra large” bunches of flowers in glass vases for a funeral, with only a single bunch of dead daisies delivered at 2 am on the day after the event.

In December 2022, the Australian Competition & Consumer Commission initiated legal proceedings against Bloomex, alleging the publication of misleading online star ratings and false statements that prices were discounted.

See also

References

  1. Australia Trademark Office
  2. Business Profiles
  3. "Bloomex Corporate Profile". Retrieved June 3, 2013.
  4. "Federal Corporation Information - 6489427 - Corporations Canada". Industry Canada. Retrieved 8 June 2013.
  5. Toronto Star, "Same price, but fewer tax returns" (second section), March 8, 2008
  6. Toronto Star, "'Wecare' doesn't tell the real tale" Archived 2012-10-16 at the Wayback Machine, March 1, 2008
  7. Ellen Roseman, "Online florist Bloomex pays attention to online gripes", July 15, 2008
  8. Bloomex press release: "Online Florist Takes Complaints Seriously", June 2008
  9. Patty, Anna (2022-11-02). "Withered bunch of flowers for $325 delivered a day late for funeral". Sydney Morning Herald. Retrieved 2022-11-03.
  10. "Bloomex in Court for allegedly misleading online advertising". Australian Competition & Consumer Commission. Retrieved 5 January 2023.
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