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===Marketing=== | ===Marketing=== | ||
'']'' analyzed the marketing for the film, which included an attempt at pushing a "viral video" of the two main stars; journalist Christopher Rosen commented on the desperation level of the publicity campaign, "the marketing for this thing has seemed more intrusive and desperate than any other big-ticket release in some time."<ref>{{cite news| last = Rosen | first = Christopher | title = The Knight and Day Desperation Index| work = ] | date = June 17, 2010 | url = http://www.observer.com/2010/culture/knight-and-day-desperation-index# | accessdate = 2010-06-17 }}</ref> Film producer ] commented negatively regarding the film's trailer, calling it "dull", and stated the film would not do well because of the age of its two stars, "Cameron Diaz I think was a star, but she’s no longer a star. Some of those stars are getting a little up there (in age)."<ref>{{cite news| last =Howell | first =Peter | title = Howell: Speaking truth to boo birds of summer | work = ] | publisher =www.thestar.com | date =June 17, 2010 | url = http://www.thestar.com/entertainment/movies/article/825044--howell-speaking-truth-to-boo-birds-of-summer | accessdate = 2010-06-17 }}</ref> '']'' noted, "potential viewers remain startlingly indifferent to whether they actually end up seeing it. And attention thus far is still drawn mostly by those under 25, which indicates that the fans who grew up with star Tom Cruise have moved on."<ref>{{cite news| last = Fernandez | first = Jay A. | title = Bullseye | work =] | date = June 17, 2010 | url = http://riskybusiness.hollywoodreporter.com/2010/06/17/bullseye-boxoffice-forecast-for-toy-story-3-salt-jonah-hex/ | accessdate = 2010-06-18 }}</ref> | '']'' analyzed the marketing for the film, which included an attempt at pushing a "viral video" of the two main stars; journalist Christopher Rosen commented on the desperation level of the publicity campaign, "the marketing for this thing has seemed more intrusive and desperate than any other big-ticket release in some time."<ref>{{cite news| last = Rosen | first = Christopher | title = The Knight and Day Desperation Index| work = ] | date = June 17, 2010 | url = http://www.observer.com/2010/culture/knight-and-day-desperation-index# | accessdate = 2010-06-17 }}</ref> Film producer ] commented negatively regarding the film's trailer, calling it "dull", and stated the film would not do well because of the age of its two stars, "Cameron Diaz I think was a star, but she’s no longer a star. Some of those stars are getting a little up there (in age)."<ref>{{cite news| last =Howell | first =Peter | title = Howell: Speaking truth to boo birds of summer | work = ] | publisher =www.thestar.com | date =June 17, 2010 | url = http://www.thestar.com/entertainment/movies/article/825044--howell-speaking-truth-to-boo-birds-of-summer | accessdate = 2010-06-17 }}</ref> '']'' noted, "potential viewers remain startlingly indifferent to whether they actually end up seeing it. And attention thus far is still drawn mostly by those under 25, which indicates that the fans who grew up with star Tom Cruise have moved on."<ref>{{cite news| last = Fernandez | first = Jay A. | title = Bullseye | work =] | date = June 17, 2010 | url = http://riskybusiness.hollywoodreporter.com/2010/06/17/bullseye-boxoffice-forecast-for-toy-story-3-salt-jonah-hex/ | accessdate = 2010-06-18 }}</ref> | ||
On June 19, 2010, the '']'' reported that pre-release surveys determined that the film was likely to become a ].<ref name="foxtosneak">{{cite news| last = Eller | first = Claudia | coauthors = Ben Fritz | title =Fox to sneak-preview movie 'Knight and Day' to generate missing buzz | work =] | location = California | publisher = www.latimes.com | date = June 19, 2010 | url = http://www.latimes.com/business/la-fi-ct-cruise-20100619,0,6083180.story | accessdate = 2010-06-19}}</ref> Projections indicated that the film would only make ] million at the ]; the film cost $117 to produce.<ref name="foxtosneak" /> Fox production President Emma Watts commented of the film's prospects, "We aren't exactly where we hoped we would be."<ref name="foxtosneak" /> ''Los Angeles Times'' noted, "In addition, Cruise and Diaz are not as popular with younger moviegoers, who often drive big opening weekends in the summer. ... Among teenage and college-age males, the movie is barely registering, according to people who have seen the survey results."<ref name="foxtosneak" /> | |||
==See also== | ==See also== |
Revision as of 01:42, 19 June 2010
2010 American filmKnight and Day | |
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Teaser poster | |
Directed by | James Mangold |
Written by | Patrick O'Neill (other writing credits pending WGA arbitration) |
Starring | Tom Cruise Cameron Diaz Maggie Grace Paul Dano Marc Blucas Viola Davis Olivier Martinez |
Cinematography | Phedon Papamichael |
Music by | John Powell |
Production company | Regency Enterprises |
Distributed by | 20th Century Fox |
Release date | June 23, 2010 (2010-06-23) |
Country | United States |
Language | English |
Budget | $95 million |
Knight and Day, (formerly titled Wichita) is an upcoming action comedy film starring Tom Cruise and Cameron Diaz. The film is directed by James Mangold. It will mark the first time Tom Cruise and Cameron Diaz have starred together on-screen since the 2001 film Vanilla Sky.
Plot
Knight and Day is an action comedy film. Secret agent Roy Miller (Cruise) meets June Havens (Diaz) on a blind date. Miller brings Havens on a mission in order to save the key to a source of immense power.
Cast
- Tom Cruise as Roy Miller
- Cameron Diaz as June Havens
- Maggie Grace
- Peter Sarsgaard
- Marc Blucas
- Paul Dano
- Viola Davis
- Jordi Mollà
Production
Filming
Principal photography began in mid-September 2009 in Boston and Bridgewater, Massachusetts. Airport terminal scenes were filmed at Worcester Regional Airport. Filming also took place in Melrose, Danvers, and New Bedford, Massachusetts. Spanish cities Cadiz and Seville, as well as Austrian city Salzburg, were also chosen as locations.
Soundtrack
Black Eyed Peas recorded a song, "Someday," which will be the theme song of the movie.
Marketing
The New York Observer analyzed the marketing for the film, which included an attempt at pushing a "viral video" of the two main stars; journalist Christopher Rosen commented on the desperation level of the publicity campaign, "the marketing for this thing has seemed more intrusive and desperate than any other big-ticket release in some time." Film producer Don Carmody commented negatively regarding the film's trailer, calling it "dull", and stated the film would not do well because of the age of its two stars, "Cameron Diaz I think was a star, but she’s no longer a star. Some of those stars are getting a little up there (in age)." The Hollywood Reporter noted, "potential viewers remain startlingly indifferent to whether they actually end up seeing it. And attention thus far is still drawn mostly by those under 25, which indicates that the fans who grew up with star Tom Cruise have moved on."
On June 19, 2010, the Los Angeles Times reported that pre-release surveys determined that the film was likely to become a critical flop. Projections indicated that the film would only make US$20 million at the box office; the film cost $117 to produce. Fox production President Emma Watts commented of the film's prospects, "We aren't exactly where we hoped we would be." Los Angeles Times noted, "In addition, Cruise and Diaz are not as popular with younger moviegoers, who often drive big opening weekends in the summer. ... Among teenage and college-age males, the movie is barely registering, according to people who have seen the survey results."
See also
References
- "Cruise Pic Gets a Title" from Variety
- Candler, T C. "INDEPENDENT CRITICS – Review Page". www.independentcritics.com. Retrieved February 23, 2009.
- DiOrio, Carl (June 7, 2010). "'Knight and Day' to open two days sooner". The Hollywood Reporter. www.hollywoodreporter.com. Retrieved June 15, 2010.
- ^ Bentley, David (June 2, 2010). "New 'super trailer' and extended clip for Tom Cruise's Knight and Day". Coventry Telegraph. coventrytelegraph.net. Retrieved June 15, 2010.
- Staff reports (October 28, 2009). "Melrose's Hollywood streak continues with Tom Cruise filming on Friday". Melrose Free Press. GateHouse Media. Retrieved October 28, 2009.
{{cite web}}
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(help) - "Tom Cruise-Film: Komparsen für Salzburg-Dreh gesucht" (in German). Die Presse. November 6, 2009. Retrieved November 6, 2009.
- Black Eyed Peas new Song Someday (KNIGHT AND DAY Theme) for Upcoming Tom Cruise/Cameron Diaz Movie
- Rosen, Christopher (June 17, 2010). "The Knight and Day Desperation Index". The New York Observer. Retrieved June 17, 2010.
- Howell, Peter (June 17, 2010). "Howell: Speaking truth to boo birds of summer". The Toronto Star. www.thestar.com. Retrieved June 17, 2010.
- Fernandez, Jay A. (June 17, 2010). "Bullseye". The Hollywood Reporter. Retrieved June 18, 2010.
- ^ Eller, Claudia (June 19, 2010). "Fox to sneak-preview movie 'Knight and Day' to generate missing buzz". Los Angeles Times. California: www.latimes.com. Retrieved June 19, 2010.
{{cite news}}
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External links
Films directed by James Mangold | |
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