| Revision as of 16:12, 1 July 2016 editFluidMatt (talk | contribs)2 edits Added description of the company's products (all statements have been attributed to third-party media sources), plus a list of relevant awards, as well as some of the company's key executivesTag: Visual edit← Previous edit | Revision as of 16:16, 1 July 2016 edit undoCitobun (talk | contribs)Autopatrolled, Extended confirmed users, New page reviewers, Rollbackers26,643 edits Reverted to revision 723426436 by I dream of horses (talk): Undeclared paid editing. Misplaced Pages is an encyclopedic, not a PR platform. (TW)Next edit → | ||
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| | logo = ] | | logo = ] | ||
| | type = Programmatic Advertising | | type = Programmatic Advertising | ||
| ⚫ | | foundation = September 2009 | ||
| ⚫ | | key_people = Bill Lonergan (CEO) |
||
| ⚫ | | location = San Francisco | ||
| Dave Zinman (Chief Operating Officer)<br/> | |||
| Dimitri Vaynblat (Chief Technology & Data Officer)<br/> | |||
| Lia Burke (Chief Financial Officer)<br/> | |||
| Bob Hall (SVP, Business Development)<br/> | |||
| Ann Piper (National Leader of North American Sales)<br/> | |||
| Igor Danchenko (VP, Engineering)<br/> | |||
| Alex Gove (VP, Corporate Development)<br/> | |||
| Rekha Ravindra (VP, Marketing)<br/> | |||
| Jim Lee (VP, Operations) <br/> | |||
| Steve Baunach (VP, Data Services)<br/> | |||
| Maria Chung Peritore (VP, People) <br/> | |||
| Michael Aidane (VP, Product Management)<br/> | |||
| Rupert Staines (Managing Director, Europe)<br/> | |||
| Kerry McCabe (Managing Director, Asia Pacific) <br/> | |||
| | industry = Online Advertising | | industry = Online Advertising | ||
| ⚫ | | key_people = Bill Lonergan (CEO), ] (Founder) | ||
| | services = RTB ] | | services = RTB ] | ||
| | num_employees = |
| num_employees = 220 | ||
| | homepage = | | homepage = | ||
| ⚫ | | foundation = September 2009 | ||
| ⚫ | | location = San Francisco | ||
| }} | }} | ||
| '''RadiumOne''' is an advertising platform which covers online, video, social and mobile advertising using ].<ref>{{cite web|title=RadiumOne finalizes IPO plan as it hits|url=http://techcrunch.com/2013/10/02/radiumone-ipo|publisher=TechCrunch|accessdate=24 April 2014}}</ref><ref>{{cite book|last=Garner|first=Rob|title=Search and Social: The Definitive Guide to Real-Time Content Marketing|date=2012|publisher=Wiley|isbn=1118287215 |url=http://books.google.com/books?id=VnpHjYEb3_oC&pg=PT61&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CEMQ6AEwAg#v=onepage&q=%22RadiumOne%22&f=false}}</ref> It was first launched in 2009 by ]. The company was initially known as gWallet, a loyalty and rewards program.<ref>{{cite web|title=Gurbaksh Chahal turns RadiumOne to gold|url=http://www.sfgate.com/business/ontherecord/article/Gurbaksh-Chahal-turns-RadiumOne-to-gold-4010360.php|work=San Francisco Chronicle|accessdate=24 April 2014}}</ref> As of 2014 the company was listed as the "ninth largest online ad network" by ].<ref>{{cite web|last=Johnson|first=Cory|title=RadiumOne Said to Be Preparing IPO to Expand Overseas|url=http://www.bloomberg.com/news/2014-03-10/radiumone-said-to-be-preparing-ipo-to-expand-overseas.html|publisher=Bloomberg|accessdate=24 April 2014}}</ref> | '''RadiumOne''' is an advertising platform which covers online, video, social and mobile advertising using ].<ref>{{cite web|title=RadiumOne finalizes IPO plan as it hits|url=http://techcrunch.com/2013/10/02/radiumone-ipo|publisher=TechCrunch|accessdate=24 April 2014}}</ref><ref>{{cite book|last=Garner|first=Rob|title=Search and Social: The Definitive Guide to Real-Time Content Marketing|date=2012|publisher=Wiley|isbn=1118287215 |url=http://books.google.com/books?id=VnpHjYEb3_oC&pg=PT61&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CEMQ6AEwAg#v=onepage&q=%22RadiumOne%22&f=false}}</ref> It was first launched in 2009 by ]. The company was initially known as gWallet, a loyalty and rewards program.<ref>{{cite web|title=Gurbaksh Chahal turns RadiumOne to gold|url=http://www.sfgate.com/business/ontherecord/article/Gurbaksh-Chahal-turns-RadiumOne-to-gold-4010360.php|work=San Francisco Chronicle|accessdate=24 April 2014}}</ref> As of 2014 the company was listed as the "ninth largest online ad network" by ].<ref>{{cite web|last=Johnson|first=Cory|title=RadiumOne Said to Be Preparing IPO to Expand Overseas|url=http://www.bloomberg.com/news/2014-03-10/radiumone-said-to-be-preparing-ipo-to-expand-overseas.html|publisher=Bloomberg|accessdate=24 April 2014}}</ref> | ||
| After CEO ] pleaded guilty to ] on April 23, 2014, there were calls for him to step down as CEO.<ref>Primack, Dan (April 25, 2014) CNNMoney. (Retrieved 4-25-2014.)</ref><ref>Weissman, Jordan (April 25, 2014) ''Slate''. (Retrieved 4-25-2014.),</ref> He was fired on April 27,<ref>{{ |
After CEO ] pleaded guilty to ] on April 23, 2014, there were calls for him to step down as CEO.<ref>Primack, Dan (April 25, 2014) CNNMoney. (Retrieved 4-25-2014.)</ref><ref>Weissman, Jordan (April 25, 2014) ''Slate''. (Retrieved 4-25-2014.),</ref> He was fired on April 27,<ref name=Fired>{{cite web|last=Swisher|first=Kara|title=Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board|url=http://recode.net/2014/04/27/exclusive-ceo-gurbaskh-chahal-fired-by-radiumone-board/|work=Recode|publisher=http://recode.net/|accessdate=27 April 2014}}</ref> and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event. | ||
| ⚫ | The company utilizes data taken from social networking sites such as Twitter and Facebook |
||
| == Products == | |||
| RadiumOne offers three main products for advertisers and digital publishers: | |||
| '''RadiumOne Connect''' | |||
| RadiumOne Connect is a software-as-a-service (SaaS) solution launched in October 2015 to help app creators and brand marketers capture in-app user engagement data and use it to identify and target high-value consumers, in real time, both within and outside of apps.<ref>{{Cite web|url=http://www.marketing-interactive.com/radiumone-integrates-in-app-data-with-programmatic/|title=RadiumOne integrates in-app data with programmatic|date=2015-10-23|language=en-US|access-date=2016-07-01}}</ref> Connect fuses install tracking, user engagement analytics, geo-location, and push notification capabilities into a single offering. It offers a single, Web-based dashboard that unifies data from these functions to reveal insights culled from billions of database records within seconds.<ref>{{Cite web|url=http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/RadiumOne-Launches-Connect-Mobile-App-Management-Solution-107117.aspx|title=RadiumOne Launches Connect Mobile App Management Solution|date=2015-10-21|access-date=2016-07-01}}</ref> | |||
| '''RadiumOne Po.st''' | |||
| Po.st is a social sharing platform that gives brands and web site publishers the ability to allow users to share content via Facebook, Twitter, StumbleUpon, LinkedIn, email, and other destinations.<ref>{{Cite web|url=http://social.techcrunch.com/2011/11/30/radiumone-launches-social-sharing-platfom-po-st/|title=RadiumOne Launches Social Sharing Platfom Po.st|last=Rao|first=Leena|website=TechCrunch|access-date=2016-07-01}}</ref> Po.st also include a link shortener that was built to allow brands to gain insights on users who click on shortened links from social channels and segment them for paid media targeting.<ref>{{Cite web|url=http://www.mediapost.com/publications/article/176785/radiumone-uses-url-shortener-data-to-target-displa.html|title=RadiumOne Uses URL Shortener Data To Target Display Ads|website=www.mediapost.com|access-date=2016-07-01}}</ref> Po.st gives marketers insight into which content is being copies and pasted into an email or on a social site, also known as “dark social” channels.<ref>{{Cite web|url=http://www.1to1media.com/view.aspx?docid=35013|title=Ghirardelli Gets Sweet Results from Social Insights|access-date=2016-07-01}}</ref> | |||
| '''RadiumOne Activate''' | |||
| Activate is an end-to-end programmatic platform for advertisers that incorporates a fully integrated data management platform (DMP) and demand-side platform (DSP), along with real-time bidding and the ability to automate media buying across digital display, video, social and mobile advertising.<ref>{{Cite web|url=http://www.cmo.com.au/article/540068/radiumone_brings_programmatic_advertising_tech_platform_australia/|title=RadiumOne brings programmatic advertising tech platform to Australia|access-date=2016-07-01}}</ref> The DSP is available on either a self-serve or managed service basis.<ref>{{Cite web|url=http://www.mediapost.com/publications/article/253080/programmatic-ad-tech-firm-radiumone-raises-54-mil.html|title=Programmatic Ad Tech Firm RadiumOne Raises $54 Million|website=www.mediapost.com|access-date=2016-07-01}}</ref> | |||
| ⚫ | The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer.<ref>{{cite web|title=Ads Tool Gives #Retargeting a Makeover|url=http://www.adweek.com/news/technology/ads-tool-gives-retargeting-makeover-12=45866|publisher=AdWeek|accessdate=24 April 2014}}</ref><ref>{{cite web|title=Facebook adds another partner to FB Exchange: social ad network RadiumOne|url=http://venturebeat.com/2012/11/29/facebook-adds-another-partner-to-fb-exchange-social-ad-network-radiumone/|accessdate=24 April 2014}}</ref> It was one of the first companies to use real-time social data in such a manner.<ref>{{cite book|last=Paul Springer|first=Mel Carson|title=Pioneers of Digital|date=2012|publisher=Kogan Page|isbn=0749466049|pages=40, 43–46|url=http://books.google.com/books?id=j2EMaVV1pE8C&pg=PA44&dq=%22RadiumOne%22&hl=en&sa=X&ei=OxlZU5XaAtHisASX04LABg&ved=0CDwQ6AEwAQ#v=onepage&q=%22RadiumOne%22&f=false}}</ref> | ||
| == Recognition == | |||
| * 2016 Mumbrella Award: Data-driven Marketing<ref>{{Cite web|url=http://mumbrellaawards.asia/2016-winners/|title=2016 winners - Mumbrella Asia Awards|language=en-US|access-date=2016-07-01}}</ref> | |||
| * 2014 Association of Online Publishers Digital Publishing Awards: Best Media Technology Partner<ref>{{Cite web|url=http://www.fieldhouseassociates.com/latest-news/aop-digital-publishing-award-winners-unveiled|title=AOP Digital Publishing Award winners unveiled|access-date=2016-07-01}}</ref> | |||
| * 2014 Mobile Media Summit’s Mobile Mafia Awards: Most Innovative Brand in Mobile<ref>{{Cite web|url=https://modernmarketingsummit.us/mobile-mafia-award/|title=Mobile Mafia Awards - Mobile Media Summit|website=Mobile Media Summit|language=en-US|access-date=2016-07-01}}</ref> | |||
| ==References== | ==References== | ||
Revision as of 16:16, 1 July 2016
 | |
| Company type | Programmatic Advertising |
|---|---|
| Industry | Online Advertising |
| Founded | September 2009 |
| Headquarters | San Francisco |
| Key people | Bill Lonergan (CEO), Gurbaksh Chahal (Founder) |
| Services | RTB online advertising |
| Number of employees | 220 |
| Website | www.radiumone.com |
RadiumOne is an advertising platform which covers online, video, social and mobile advertising using real-time bidding. It was first launched in 2009 by Gurbaksh Chahal. The company was initially known as gWallet, a loyalty and rewards program. As of 2014 the company was listed as the "ninth largest online ad network" by ComScore.
After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO. He was fired on April 27, and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event.
The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer. It was one of the first companies to use real-time social data in such a manner.
References
- "RadiumOne finalizes IPO plan as it hits". TechCrunch. Retrieved 24 April 2014.
- Garner, Rob (2012). Search and Social: The Definitive Guide to Real-Time Content Marketing. Wiley. ISBN 1118287215.
- "Gurbaksh Chahal turns RadiumOne to gold". San Francisco Chronicle. Retrieved 24 April 2014.
- Johnson, Cory. "RadiumOne Said to Be Preparing IPO to Expand Overseas". Bloomberg. Retrieved 24 April 2014.
- Primack, Dan (April 25, 2014) “It's time for RadiumOne's abusive CEO to go.” CNNMoney. (Retrieved 4-25-2014.)
- Weissman, Jordan (April 25, 2014) “Is It OK to Invest in a Company if Its CEO Beats Women?” Slate. (Retrieved 4-25-2014.),
- Swisher, Kara. "Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board". Recode. http://recode.net/. Retrieved 27 April 2014.
{{cite web}}: External link in|publisher= - "Ads Tool Gives #Retargeting a Makeover". AdWeek. Retrieved 24 April 2014.
- "Facebook adds another partner to FB Exchange: social ad network RadiumOne". Retrieved 24 April 2014.
- Paul Springer, Mel Carson (2012). Pioneers of Digital. Kogan Page. pp. 40, 43–46. ISBN 0749466049.