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| #redirect ] | |||
| {{Short description|Toy line launched in 1984}} | |||
| {{Infobox Toy | |||
| |name = ''Transformers'' | |||
| |image = ] | |||
| |caption = | |||
| |creator = Hideaki Yoke <br /> ] | |||
| |type = ] | |||
| |inventor = ] <br /> Kojin Ono <br /> Takashi Matsuda <br /> Hideaki Yoke <br /> Hiroyuki Obara <br /> Satoshi Koizumi | |||
| |country = ] <br /> ] | |||
| |company = ] (Japan only) <br /> ] (U.S and Worldwide) | |||
| |from = 1984 | |||
| |to = present | |||
| |materials = | |||
| |website = https://transformers.com | |||
| |slogan = More Than Meets The Eye<br/>Robots in Disguise}} | |||
| The {{Nihongo|'''''Transformers'''''|トランスフォーマー|Toransufōmā}} is a line of ] toys produced by Japanese company ] (now known as ]) and American toy company ]. Initially a line of transforming mecha toys rebranded from Takara's '']'' and '']'' toy lines,<ref>{{cite news|title= The History of Transformers on TV|work= IGN|url= http://uk.tv.ign.com/articles/800/800768p3.html|access-date=2010-08-16}}</ref> it spawned the '']'' ]. | |||
| The premise behind the ''Transformers'' toy line is that an individual toy's parts can be shifted about to change it from a vehicle, a device, or an animal, to a robot ] and back again. The franchise's taglines, "More Than Meets the Eye" and "Robots in Disguise", reflect this ability.<ref>{{cite web|url=http://thestar.com.my/lifestyle/story.asp?file=/2004/11/9/features/20041108160036&sec=features|title=Document Moved|website=thestar.com.my|access-date=10 September 2017}}</ref> | |||
| The ''Transformers'' toy-line is typically divided into two main factions: the heroic ] and their opponents, the evil ]. They are known in Japan as the Cybertrons and Destrons, respectively, although more recent releases often use the English terms. | |||
| Many ]s are based on the toys including a ], an ], and the feature-length animated '']''. The original TV series has a number of spin-offs and ]. A ] was launched in 2007 by director ] and had 5 movies. | |||
| == Conception == | |||
| The ''Transformers'' toy line was created from toy molds mostly produced by Japanese company ] in the toy lines '']'' and '']''. Other toy molds from other companies such as ] were used as well. In 1984, Hasbro bought the distribution rights to the molds and rebranded them as the ''Transformers'' for distribution in ]. They approached ] to create a ] with names and short descriptions for each character, which were written by ]. | |||
| The designs for the original 28 figures were made by ],<ref name="Forbes">{{cite news |last1=Barder |first1=Ollie |title=Shoji Kawamori, The Creator Hollywood Copies But Never Credits |url=https://www.forbes.com/sites/olliebarder/2015/12/10/shoji-kawamori-the-creator-hollywood-copies-but-never-credits/ |access-date=16 April 2020 |work=] |date=December 10, 2015}}</ref><ref name="scmp">{{cite news |last1=Knott |first1=Kylie |title=He created Macross and designed Transformers toys: Japanese anime legend Shoji Kawamori |url=https://www.scmp.com/lifestyle/arts-culture/article/2187735/he-created-macross-and-designed-transformers-toys-japanese |access-date=16 April 2020 |work=] |date=27 February 2019}}</ref> | |||
| ==Reception== | |||
| In 1986, film critic Richard Martin called the original toy series a more fun counterpart to ] in " children develop their hand-eye coordination and their spatial reasoning skills, but Hasbro kept quiet about this, believing no self-respecting 10-year-old boy would bug his parents half to death to buy him an educational toy". He said " its difficulties in no time grown-ups feel like klutzes". He said the resulting TV show "has topped the ratings every week since its debut in 1985, thus setting the stage for '']'' (1986) designed to sell more toys to more kids. Transformers don't really die, they just become new products."<ref name="carries">{{cite news | newspaper=] | date=August 9, 1986 | title=Film about Transformers carries on successful creation | first=Richard | last=Martin | url=https://www.newspapers.com/image/455633722/ | url-access=registration | via=] | access-date=April 25, 2021}}</ref> | |||
| ==Legacy== | |||
| ] produced ]s based on 1980s cartoons, including ''Transformers Chocolate Flavored Cereal'', similar to ].<ref> {{webarchive |url=https://web.archive.org/web/20110708132742/http://www.cerealbits.com/cereal/forum/showthread.php?t=734 |date=July 8, 2011}} CerealBits</ref> | |||
| The official international Transformers convention is ], but other fan events include ] and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the ] is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in ], ] from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in ], ], in November 2011.<ref>{{cite web|url=http://www.nordcon.net/2010/index.php|title=nordcon.net|website=Nordcon.net|access-date=10 September 2017|archive-url=https://web.archive.org/web/20100928074255/http://www.nordcon.net/2010/index.php|archive-date=28 September 2010|url-status=dead|df=dmy-all}}</ref><ref>{{cite web|url=http://simonfurman.wordpress.com/2010/06/16/nord-star/#comment-4517|title=NORD STAR|website=Simonfurman.wordpress.com|date=16 June 2010|access-date=10 September 2017}}</ref> | |||
| A ] was created in 2010. The Botcon 2010 inauguration included ], ], ], ], and the characters ], ], ], ], and Dinobot.<ref>{{cite web|url=http://www.allspark.com/content/view/6892/20|title=The Allspark: Transformers News Movie Comics Animated - HASBRO "ROLLS OUT" TRANSFORMERS HALL OF FAME|date=27 September 2011|access-date=10 September 2017|url-status=bot: unknown|archive-url=https://web.archive.org/web/20110927223347/http://www.allspark.com/content/view/6892/20|archive-date=27 September 2011}}</ref><ref>{{cite web|url=http://www.hasbro.com/transformers/en_US/discover/TRANSFORMERS-HALL-OF-FAME-Poll.cfm|title=TRANSFORMERS FAN BUILT BOT POLL 2012|date=19 June 2013|access-date=10 September 2017|url-status=bot: unknown|archive-url=https://web.archive.org/web/20130619063837/http://www.hasbro.com/transformers/en_US/discover/TRANSFORMERS-HALL-OF-FAME-Poll.cfm|archive-date=19 June 2013}}</ref> | |||
| ===Video games=== | |||
| {{Main|List of Transformers video games}} | |||
| ==References== | |||
| {{reflist}} | |||
| ==External links== | |||
| {{Portal bar|United States|Japan|United Kingdom|Canada|Toys|1980s|1990s|2000s|2010s}} | |||
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| {{Superhero toy lines}} | |||
| {{Hasbro}} | |||
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Latest revision as of 14:54, 12 August 2023
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