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'''Breyers''' is an ] and frozen dessert brand with headquarters in ]. Founded in 1866, it is one of the oldest ice cream companies in the United States. Since 1993, Breyers has been owned and managed by the British ], ].<ref name="unilever">{{cite web |title=Breyers |url=https://www.unileverusa.com/brands/ice-cream/breyers/ |publisher=Unilever |access-date=19 November 2024 |date=2024}}</ref><ref name="breyers-about">{{cite web|title=About Breyers History|url=https://www.breyers.com/us/en/about.html|date=2024|access-date=19 November 2024}}</ref> '''Breyers''' is an ] and frozen dessert brand with headquarters in ].<ref name="unilever">{{cite web |title=Breyers |url=https://www.unileverusa.com/brands/ice-cream/breyers/ |publisher=Unilever |access-date=19 November 2024 |date=2024}}</ref> Since 1993, Breyers has been owned and managed by the British ], ].<ref name=unilever/><ref name="breyers-about">{{cite web|title=About Breyers History|url=https://www.breyers.com/us/en/about.html|publisher=Breyers|date=2024|access-date=19 November 2024}}</ref> Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.<ref name="History">{{cite web|url=http://www.fundinguniverse.com/company-histories/Good-HumorBreyers-Ice-Cream-Company-Company-History.html |title=History of Good Humor-Breyers Ice Cream Company|website=Fundinguniverse.com|publisher=Unilever|date=1996 |access-date=September 10, 2018}}</ref>


Breyers makes products described as ice cream or as ''frozen dairy desserts''.<ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref> Its products range from traditional dairy desserts to those for specialty diet concerns, such as sugar-free, ], ], and ].<ref name=riddle/>
Breyers manufactures dessert products described as ice cream or as ''frozen dairy desserts''. It is among the best-selling ice cream brands in the United States, having 2022 sales of $498 million.

Breyers is one of the ten best-selling ice cream brands globally,<ref name="ziady1">{{cite news |last=Ziady |first=Hanna|title= Ben & Jerry's and Magnum will form the core of an $8 billion ice cream company|url=https://www.cnn.com/2024/03/19/food/unilever-ice-cream-spinoff-ben-jerrys/index.html |access-date=18 November 2024 |work=CNN |date=19 March 2024}}</ref> and was fourth among American brands in 2022 with sales of $498 million.<ref name="berk">{{cite web |last=Berk |first=Brian |title=2022 State of the Industry: Ice cream category sees bright future ahead |url=https://www.dairyfoods.com/articles/95998-2022-state-of-the-industry-ice-cream-category-sees-bright-future-ahead |publisher=Dairy Foods |access-date=19 November 2024 |date=22 November 2022}}</ref>


==History== ==History==
] ]
In 1866, William A. Breyer began to produce and sell ice cream in ], ].<ref name="Ettinger2017">{{cite book|author=Amy Ettinger|title=Sweet Spot: An Ice Cream Binge Across America|url=https://books.google.com/books?id=jBBGDQAAQBAJ&pg=PA15|date=27 June 2017|publisher=Penguin Publishing Group|isbn=978-1-101-98420-8|page=15}}</ref><ref name="History">{{cite web|url=http://www.fundinguniverse.com/company-histories/Good-HumorBreyers-Ice-Cream-Company-Company-History.html |title=History of Good Humor-Breyers Ice Cream Company|website=Fundinguniverse.com|publisher=Unilever|date=1996 |access-date=September 10, 2018}}</ref> The ice cream was hand cranked and made from cream, sugar, fruit, and nuts.<ref name=History/><ref name="riddle"/> He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew.<ref name="riddle"/> By 1882, Breyer had five ice cream shops and a delivery service for the product.<ref name=riddle/> He opened a wholesale manufacturing plant in 1896.<ref name="riddle"/> Breyer's Ice Cream Company was incorporated in 1908.<ref name=History/><ref>{{cite news |title=Breyers Ice Cream sign salesman's catalog, 1948 |url=https://archives.lib.duke.edu/catalog/breyerscatalog |access-date=26 November 2024 |publisher=Duke University Library}}</ref> By 1918, Breyers produced one million ]s of ice cream annually.<ref name=breyers-about/> In 1866, William A. Breyer began to produce and sell ice cream in ], ].<ref name=History/><ref name="Ettinger2017">{{cite book|first=Amy|last=Ettinger|title=Sweet Spot: An Ice Cream Binge Across America|url=https://books.google.com/books?id=jBBGDQAAQBAJ&pg=PA15|date=27 June 2017|publisher=Penguin Publishing Group|isbn=978-1-101-98420-8|page=15}}</ref> The ice cream was hand-cranked and made from cream, sugar, fruit, and nuts.<ref name=History/><ref name="riddle"/> He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew.<ref name=History/><ref name="riddle"/> By 1882, Breyer had five ice cream shops and a delivery service for the product.<ref name=History/><ref name=riddle/> He opened a wholesale manufacturing plant in 1896.<ref name="riddle"/>


''Breyer's Ice Cream Company'' was incorporated in 1908.<ref name=History/><ref name="duke">{{cite news |title=Breyers Ice Cream sign salesman's catalog, 1948 |url=https://archives.lib.duke.edu/catalog/breyerscatalog |access-date=26 November 2024 |publisher=Duke University Library}}</ref> By 1918, the company produced one million ]s of ice cream annually.<ref name=breyers-about/><ref name=History/>
Breyers Ice Cream Company was sold to the ]/] in 1926.<ref name="ivey">{{Cite news|url=https://apnews.com/91f158124296f2a3cbc1a5b80e61e49b|title=Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away|last=Ivey|first=Dave|work=The Associated Press|access-date=2019-08-08}}</ref> In 1930, National Dairy purchased the company that later become known as ] by 1975.<ref name=History/><ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref>


Kraft sold its ice cream brands to Unilever in 1993, while retaining the rights to the name for yogurt products.<ref name="History"/><ref name="Goff">{{cite book |last1=Goff |first1=H. Douglas |last2=Hartel |first2=Richard W. |title=Ice Cream |date=2013 |publisher=Springer Science & Business Media |isbn=978-1-4614-6096-1 |page=12 |url=https://books.google.com/books?id=AWJDAAAAQBAJ&q=breyers |access-date=July 25, 2024 |language=en}}</ref><ref name="NYT3">{{cite news |title=Unilever to Gain Breyers In Kraft Ice Cream Deal |last=Janofsky |first=Michael |url=https://www.nytimes.com/1993/09/09/business/company-news-unilever-to-gain-breyers-in-kraft-ice-cream-deal.html |work=The New York Times |date=September 9, 1993 |accessdate=July 12, 2024}}</ref> Unilever merged Breyers ice cream with Gold Bond and ] ice cream to create the ] division.<ref name=breyers-about/> Unilever closed its last Breyers plant in Philadelphia in 1995,<ref name=ivey/> with Good Humor-Breyers moving its headquarters from ] to ], then to ] in 2007.<ref name="MBJ1">{{cite news |title=Unilever to close Green Bay office |last1= |first1= |url=https://www.bizjournals.com/milwaukee/stories/2007/10/08/daily32.html |work=Milwaukee Business Journal |date=October 11, 2007 |accessdate=July 15, 2024}}</ref> Breyer's Ice Cream Company was sold to the ]/] in 1926.<ref name=duke/><ref name="ivey">{{Cite news|url=https://apnews.com/91f158124296f2a3cbc1a5b80e61e49b|title=Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away|last=Ivey|first=Dave|work=The Associated Press|access-date=2019-08-08}}</ref> In 1930, National Dairy Products purchased the company that later become known as ] in 1976.<ref name=History/><ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref> Kraft sold its ice cream brands to Unilever in 1993.<ref name="History"/><ref name="Goff">{{cite book |last1=Goff |first1=H. Douglas |last2=Hartel |first2=Richard W. |title=Ice Cream |date=2013 |publisher=Springer Science & Business Media |isbn=978-1-4614-6096-1 |page=12 |url=https://books.google.com/books?id=AWJDAAAAQBAJ&q=breyers |access-date=July 25, 2024 |language=en}}</ref><ref name="NYT3">{{cite news |title=Unilever to Gain Breyers In Kraft Ice Cream Deal |last=Janofsky |first=Michael |url=https://www.nytimes.com/1993/09/09/business/company-news-unilever-to-gain-breyers-in-kraft-ice-cream-deal.html |work=The New York Times |date=September 9, 1993 |accessdate=July 12, 2024}}</ref>


In 1993, Unilever merged the ''Breyers'' ice cream brand with Gold Bond and ] ice cream to create the ] division.<ref name=breyers-about/><ref name=History/> Unilever closed its last Breyers plant in Philadelphia in 1995.<ref name=ivey/> The Good Humor-Breyers headquarters were moved from ] and ] to ] and ] in 2007.<ref name="csp">{{cite news |title=One Unilever|url=https://www.cspdailynews.com/snacks-candy/one-unilever |work=CSP Daily News |date=16 October 2007 |access-date=2 December 2024}}</ref>
In 2013, Breyers introduced frozen desserts made with ]s that were intended to create smooth, low-calorie products,<ref name=riddle/><ref name="demas">{{Cite web |last=Demas |first=Alex |date=21 May 2024 |title=Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False |url=https://thedispatch.com/article/claims-that-breyers-doesnt-sell-real-ice-cream-are-false/ |access-date=2024-11-10 |publisher=The Dispatch |language=en-US}}</ref> Breyers received complaints from consumers who were accustomed to the traditional "all-natural" Breyers ice cream.<ref name=riddle/><ref name=demas/><ref name="barry">{{cite news |last=Barry |first=Dan |title=Ice Cream’s Identity Crisis |url=https://www.nytimes.com/2013/04/17/dining/remembering-when-breyers-ice-cream-was-you-know-ice-cream.html |access-date=18 November 2024 |work=The New York Times |date=15 April 2013}}</ref> As of 2024, the ingredients list of individual Breyers products indicates that additives are used in a product category called ''frozen dairy desserts''.<ref name=products/> In 2022, Breyers had $498 million of sales revenue in the United States.<ref name="berk">{{cite web |last=Berk |first=Brian |title=2022 State of the Industry: Ice cream category sees bright future ahead |url=https://www.dairyfoods.com/articles/95998-2022-state-of-the-industry-ice-cream-category-sees-bright-future-ahead |publisher=Dairy Foods |access-date=19 November 2024 |date=22 November 2022}}</ref>

In 2013, Unilever introduced a new category of Breyers products called ''frozen dairy desserts'' made with additional ] and less ], having created this category to provide smooth, low-calorie products.<ref name=riddle/><ref name=demas/> The main manufacturing change in the new products from Breyers "all-natural" ice cream was a lower fat content, following federal regulations that require ice cream with less than 10% butterfat and milk solids to be labeled as "frozen dairy dessert".<ref>{{cite web |title=Frozen Desserts, Subpart B - Requirements for Specific Standardized Frozen Desserts (updated 30 August 2024) |url=https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?CFRPart=135&showFR=1&subpartNode=21:2.0.1.1.26.2 |publisher=Code of Federal Regulations, Title 21, US Food and Drug Administration |access-date=8 January 2025 |date=3 February 1978}}</ref> However, the new desserts evoked complaints by some consumers who were accustomed to the traditional "all-natural" Breyers ice cream.<ref name=riddle/><ref name=demas/><ref name="barry">{{cite news |last=Barry |first=Dan |title=Ice Cream's Identity Crisis |url=https://www.nytimes.com/2013/04/17/dining/remembering-when-breyers-ice-cream-was-you-know-ice-cream.html |access-date=18 November 2024 |work=The New York Times |date=15 April 2013}}</ref>

===Market===
Part of the $8.6 billion Unilever ice cream group,<ref name=ziady1/><ref name="unilever-group">{{cite web |title=Our Compass Organisation: introducing Unilever's five new Business Groups |url=https://www.unilever.com/news/news-search/2022/our-compass-organisation-introducing-unilevers-five-new-business-groups/ |publisher=Unilever |access-date=2 December 2024 |date=7 October 2022}}</ref> Breyers is among the world's top-10 most valued ice cream brands.<ref name=ziady1/><ref name="ziady2">{{cite news |last=Ziady |first=Hanna |title=This company conquered the ice cream market. Home delivery is the final frontier |url=https://edition.cnn.com/2020/11/14/business/unilever-ice-cream/index.html |access-date=2 December 2024 |work=CNN |date=10 November 2020}}</ref> With $498 million in sales in 2022, Breyers was fourth among American brands.<ref name=berk/> In 2024, Unilever announced it would sell Breyers and its other ice cream brands by the end of 2025.<ref name=ziady1/>


==Products== ==Products==
⚫ Breyers manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert".<ref name=riddle/><ref name="demas">{{Cite web |last=Demas |first=Alex |date=21 May 2024 |title=Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False |url=https://thedispatch.com/article/claims-that-breyers-doesnt-sell-real-ice-cream-are-false/ |access-date=2024-11-10 |publisher=The Dispatch |language=en-US}}</ref><ref name="products">{{cite web |date=2024 |title=Breyers - All Flavors |url=https://www.breyers.com/us/en/products.html |access-date=19 November 2024 |publisher=Breyers}}</ref> Some 60% of Breyers products are ice cream and 40% are frozen dairy desserts.<ref name="riddle" />
Breyers groups its products in three flavor categories that include ''Classics'' (made with milk and cream with natural colors and flavors), ''Better For You'' desserts (manufactured to be low in calories with lower ] content and no sugar added for flavor), and ''Cookies & Candies'' (which contain pieces of cookies or branded candies).<ref name="products">{{cite web |title=Breyers - All Flavors |url=https://www.breyers.com/us/en/products.html |publisher=Breyers |access-date=19 November 2024 |date=2024}}</ref> Examples of ice cream in the Breyers ''Classics'' category include "Homemade Vanilla", "Chocolate", and "Cherry Vanilla".<ref name=products/> ''Better For You'' products include those made to be ]-free, ]-free, sugar-free, and "CarbSmart", among others.<ref name=products/> The ''Cookies & Candies'' category has products made with branded ingredients, such as ], ], ] or cookie pieces.<ref name=products/>


Breyers manufactures products for consumers with specialty diets, such as sugar-free, gluten-free, dairy-free, vegan, ], ], and "CarbSmart" for people preferring low-] desserts.<ref name=riddle/><ref name=products/>
⚫ It manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert".<ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref><ref name="demas">{{Cite web |last=Demas |first=Alex |date=21 May 2024 |title=Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False |url=https://thedispatch.com/article/claims-that-breyers-doesnt-sell-real-ice-cream-are-false/ |access-date=2024-11-10 |publisher=The Dispatch |language=en-US}}</ref><ref name=products/> Some 60% of Breyers products are ice cream and 40% are frozen dairy desserts.<ref name=riddle/>

Breyers groups its products in three flavor categories that include ''Classics'' (made with milk, cream, and natural colors and flavors), ''Better For You'' desserts (manufactured to be low in calories with lower carbohydrate content and no sugar added for flavor), and ''Cookies & Candies'' (which contain pieces of cookies or branded candies).<ref name=products/>


===Ice cream=== ===Ice cream===
Breyers is one of the oldest manufacturers of ice cream in the United States.<ref name="delish">{{cite web |last=Braun Davison|first=Candace |title=11 Things You Should Know Before Buying Breyers Ice Cream |url=https://www.delish.com/food-news/g3540/things-you-should-know-before-buying-breyers-ice-cream/ |publisher=Delish |access-date=13 November 2024 |date=9 August 2016}}</ref> Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.<ref name=History/><ref name="delish">{{cite web |last=Braun Davison|first=Candace |title=11 Things You Should Know Before Buying Breyers Ice Cream |url=https://www.delish.com/food-news/g3540/things-you-should-know-before-buying-breyers-ice-cream/ |publisher=Delish |access-date=13 November 2024 |date=9 August 2016}}</ref>


Breyers ice cream products are made from milk, cream, sugar, ], and flavors derived from natural sources, such as ].<ref name=demas/><ref name=products/> Since 2016, Breyers has participated in a partnership with the ] to produce its vanilla flavors from sustainably-sourced vanilla beans.<ref name=riddle/><ref name="vanilla">{{cite web |title=Breyers: Certification Seal for Vanilla |url=https://www.rainforest-alliance.org/find-certified/breyers/ |publisher=Rainforest Alliance |access-date=19 November 2024 |date=2024}}</ref> Breyers ice cream products are made from milk, cream, sugar, ], and flavors derived from natural sources, such as ].<ref name=riddle/><ref name=demas/><ref name=products/>


===Frozen dairy dessert=== ===Frozen dairy dessert===
Breyers ''frozen dairy desserts'' are manufactured with ], ] (or ] syrup), sugar or a ], ], ], and various other ingredients that may include ], ], ], ], and ] ]s.<ref name=riddle/><ref name="fdc-bb">{{cite web |title=Birthday Blast, Breyers Frozen Dairy Dessert per 100 g|url=https://fdc.nal.usda.gov/food-details/2030771/nutrients |publisher=FoodData Central, US Department of Agriculture |access-date=13 November 2024 |date=28 October 2021}}</ref> Breyers ''frozen dairy dessert'' products are manufactured specifically to be different from the original ice cream products with the intent to provide a smoother texture, less fat, and lower calories.<ref name=riddle/><ref name=demas/> Breyers ''frozen dairy desserts'' are manufactured with ], ] (or ] syrup), sugar or a ], ], ], and various other ingredients that may include ], ], ], ], and ] ]s.<ref name=riddle/><ref name="fdc-bb">{{cite web |title=Birthday Blast, Breyers Frozen Dairy Dessert per 100 g|url=https://fdc.nal.usda.gov/food-details/2030771/nutrients |publisher=FoodData Central, US Department of Agriculture |access-date=13 November 2024 |date=28 October 2021}}</ref>

===Discontinued yogurt===
The yogurt was manufactured under license from Unilever at an upstate New York facility until the licensing agreement was terminated and the Breyers Yogurt line was discontinued in April 2011.<ref name="North Lawrence"> {{Webarchive|url=https://web.archive.org/web/20110127102328/http://www.watertowndailytimes.com/article/20110118/NEWS05/301189949 |date=2011-01-27 }}, ''Watertown Daily Times'', January 18, 2011</ref> Catterton continued to produce ] yogurt but without the Breyers co-branding until it sold the company in August 2013 to ].<ref>{{cite news|url=http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-newsArticle&ID=1846408|title=Danone acquires YoCrunch, a mix-in toppings specialist, to support continued yogurt growth in the USA|website=Finance.danone.com|date=August 2013|access-date=2015-03-24|archive-url=https://archive.today/20150412015246/http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-newsArticle&ID=1846408|archive-date=2015-04-12|url-status=dead}}</ref><ref>{{cite news|url=https://www.bloomberg.com/news/articles/2013-08-09/danone-buys-yocrunch-yogurt-topping-maker-to-grow-in-u-s-|title=Danone Buys YoCrunch Yogurt-Topping Maker to Grow in U.S.|website=Bloomberg.com|date=August 2013}}</ref>


==Confusion with Dreyer's== ==Confusion with Dreyer's==
In the ] and ], Breyers ice cream is sometimes confused with ] ice cream.<ref name=History/><ref name="lat">{{cite news |last=Gellene |first=Denise |title=East vs. West in Ice Cream Fight: Breyers' Attempt to Scoop Dreyer's Breeds Confusion |url=https://www.latimes.com/archives/la-xpm-1986-06-19-fi-11910-story.html |access-date=25 June 2021 |work=Los Angeles Times |date=June 19, 1986}}</ref> Henry Breyer founded ''Breyers'' in 1908, while William Dreyer and Joseph Edy co-founded Edy's Grand Ice Cream in 1928 in ].<ref name=breyers-about/><ref name=History/> In the ], Breyers ice cream may be confused with ] ice cream, the company cofounded by William Dreyer and Joseph Edy as ''Edy's Grand Ice Cream'' in 1928 in ].<ref name="lat">{{cite news |last=Gellene |first=Denise |title=East vs. West in Ice Cream Fight: Breyers' Attempt to Scoop Dreyer's Breeds Confusion |url=https://www.latimes.com/archives/la-xpm-1986-06-19-fi-11910-story.html |access-date=25 June 2021 |work=Los Angeles Times |date=June 19, 1986}}</ref><ref name="IceCream">{{cite web|url=https://www.icecream.com/us/en/brands/dreyers/our-story |title=Dreyer's: Our Story |website=IceCream.com|date=2023 |access-date=September 10, 2018}}</ref> The root of the confusion dates to 1948 when the Edy's Grand Ice Cream name was changed to "Dreyer's Grand Ice Cream".<ref name=IceCream/> Seeking to eliminate the confusion, Dreyer's changed its brand name in the home market of Breyers from "Dreyer's Grand" back to "Edy's Grand" in 1977, while retaining the Dreyer's brand west of the ].<ref name=IceCream/> Around that same time, Breyers had expanded its market into the western United States — the home market of Dreyer's — and by the mid-1980s, was distributing ice cream throughout the region.<ref name=lat/>

The root of the confusion dates to 1953 when "Edy's Grand Ice Cream" was changed to "] Grand Ice Cream".<ref name=History/> Seeking to eliminate the confusion this created, Dreyer's changed its brand name in the home market of Breyers from "Dreyer's Grand" back to "Edy's Grand" in 1981.<ref name=IceCream/> Around that same time, Breyers had begun an expansion toward the West Coast — the home market of Dreyer's — and by the mid-1980s, was distributing ice cream throughout the western United States and Texas.<ref name="IceCream"/> Unlike Dreyer's, Breyers kept its brand name nationally, and as a result, both Breyers and Dreyer's can be found on store shelves in the western United States and Texas.<ref name=IceCream>{{cite web|url=https://www.icecream.com/us/en/brands/dreyers/our-story |title=Dreyer's: Our Story |website=IceCream.com|date=2023 |access-date=September 10, 2018}}</ref>


==See also== ==See also==

Latest revision as of 00:22, 9 January 2025

Ice cream brand

Not to be confused with Bryers or Dreyer's. This article is about the ice cream brand. For the brand of model horses, see Breyer Animal Creations. For the singular for the plural, see Breyer (disambiguation).
Breyers
[REDACTED] Brand logo
Product typeFrozen dessert
OwnerUnilever
CountryUnited States
Introduced1866; 159 years ago (1866)
Previous ownersKraft Foods Inc.
Websitebreyers.com

Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Since 1993, Breyers has been owned and managed by the British conglomerate, Unilever. Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.

Breyers makes products described as ice cream or as frozen dairy desserts. Its products range from traditional dairy desserts to those for specialty diet concerns, such as sugar-free, gluten-free, dairy-free, and vegan.

Breyers is one of the ten best-selling ice cream brands globally, and was fourth among American brands in 2022 with sales of $498 million.

History

Breyer ice cream truck, c. 1915

In 1866, William A. Breyer began to produce and sell ice cream in Philadelphia, Pennsylvania. The ice cream was hand-cranked and made from cream, sugar, fruit, and nuts. He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew. By 1882, Breyer had five ice cream shops and a delivery service for the product. He opened a wholesale manufacturing plant in 1896.

Breyer's Ice Cream Company was incorporated in 1908. By 1918, the company produced one million gallons of ice cream annually.

Breyer's Ice Cream Company was sold to the National Dairy Products Corporation/Sealtest in 1926. In 1930, National Dairy Products purchased the company that later become known as Kraft in 1976. Kraft sold its ice cream brands to Unilever in 1993.

In 1993, Unilever merged the Breyers ice cream brand with Gold Bond and Good Humor ice cream to create the Good Humor-Breyers division. Unilever closed its last Breyers plant in Philadelphia in 1995. The Good Humor-Breyers headquarters were moved from Green Bay, Wisconsin and Oakville, Ontario to Englewood Cliffs, New Jersey and Toronto in 2007.

In 2013, Unilever introduced a new category of Breyers products called frozen dairy desserts made with additional ingredients and less butterfat, having created this category to provide smooth, low-calorie products. The main manufacturing change in the new products from Breyers "all-natural" ice cream was a lower fat content, following federal regulations that require ice cream with less than 10% butterfat and milk solids to be labeled as "frozen dairy dessert". However, the new desserts evoked complaints by some consumers who were accustomed to the traditional "all-natural" Breyers ice cream.

Market

Part of the $8.6 billion Unilever ice cream group, Breyers is among the world's top-10 most valued ice cream brands. With $498 million in sales in 2022, Breyers was fourth among American brands. In 2024, Unilever announced it would sell Breyers and its other ice cream brands by the end of 2025.

Products

Breyers manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert". Some 60% of Breyers products are ice cream and 40% are frozen dairy desserts.

Breyers manufactures products for consumers with specialty diets, such as sugar-free, gluten-free, dairy-free, vegan, non-GMO, lactose-free, and "CarbSmart" for people preferring low-carbohydrate desserts.

Breyers groups its products in three flavor categories that include Classics (made with milk, cream, and natural colors and flavors), Better For You desserts (manufactured to be low in calories with lower carbohydrate content and no sugar added for flavor), and Cookies & Candies (which contain pieces of cookies or branded candies).

Ice cream

Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.

Breyers ice cream products are made from milk, cream, sugar, tara gum, and flavors derived from natural sources, such as vanilla.

Frozen dairy dessert

Breyers frozen dairy desserts are manufactured with skim milk, corn syrup (or maltitol syrup), sugar or a sugar substitute, polydextrose, glycerin, and various other ingredients that may include whey, carob bean gum, guar gum, carrageenan, and added micronutrients.

Confusion with Dreyer's

In the Western United States, Breyers ice cream may be confused with Dreyer's ice cream, the company cofounded by William Dreyer and Joseph Edy as Edy's Grand Ice Cream in 1928 in Oakland, California. The root of the confusion dates to 1948 when the Edy's Grand Ice Cream name was changed to "Dreyer's Grand Ice Cream". Seeking to eliminate the confusion, Dreyer's changed its brand name in the home market of Breyers from "Dreyer's Grand" back to "Edy's Grand" in 1977, while retaining the Dreyer's brand west of the Rocky Mountains. Around that same time, Breyers had expanded its market into the western United States — the home market of Dreyer's — and by the mid-1980s, was distributing ice cream throughout the region.

See also

References

  1. ^ "Breyers". Unilever. 2024. Retrieved 19 November 2024.
  2. ^ "About Breyers History". Breyers. 2024. Retrieved 19 November 2024.
  3. ^ "History of Good Humor-Breyers Ice Cream Company". Fundinguniverse.com. Unilever. 1996. Retrieved 10 September 2018.
  4. ^ Riddle, Holly (2 February 2023). "The Untold Truth Of Breyers". Mashed. Retrieved 13 November 2024.
  5. ^ Ziady, Hanna (19 March 2024). "Ben & Jerry's and Magnum will form the core of an $8 billion ice cream company". CNN. Retrieved 18 November 2024.
  6. ^ Berk, Brian (22 November 2022). "2022 State of the Industry: Ice cream category sees bright future ahead". Dairy Foods. Retrieved 19 November 2024.
  7. Ettinger, Amy (27 June 2017). Sweet Spot: An Ice Cream Binge Across America. Penguin Publishing Group. p. 15. ISBN 978-1-101-98420-8.
  8. ^ "Breyers Ice Cream sign salesman's catalog, 1948". Duke University Library. Retrieved 26 November 2024.
  9. ^ Ivey, Dave. "Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away". The Associated Press. Retrieved 8 August 2019.
  10. Goff, H. Douglas; Hartel, Richard W. (2013). Ice Cream. Springer Science & Business Media. p. 12. ISBN 978-1-4614-6096-1. Retrieved 25 July 2024.
  11. Janofsky, Michael (9 September 1993). "Unilever to Gain Breyers In Kraft Ice Cream Deal". The New York Times. Retrieved 12 July 2024.
  12. "One Unilever". CSP Daily News. 16 October 2007. Retrieved 2 December 2024.
  13. ^ Demas, Alex (21 May 2024). "Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False". The Dispatch. Retrieved 10 November 2024.
  14. "Frozen Desserts, Subpart B - Requirements for Specific Standardized Frozen Desserts (updated 30 August 2024)". Code of Federal Regulations, Title 21, US Food and Drug Administration. 3 February 1978. Retrieved 8 January 2025.
  15. Barry, Dan (15 April 2013). "Ice Cream's Identity Crisis". The New York Times. Retrieved 18 November 2024.
  16. "Our Compass Organisation: introducing Unilever's five new Business Groups". Unilever. 7 October 2022. Retrieved 2 December 2024.
  17. Ziady, Hanna (10 November 2020). "This company conquered the ice cream market. Home delivery is the final frontier". CNN. Retrieved 2 December 2024.
  18. ^ "Breyers - All Flavors". Breyers. 2024. Retrieved 19 November 2024.
  19. Braun Davison, Candace (9 August 2016). "11 Things You Should Know Before Buying Breyers Ice Cream". Delish. Retrieved 13 November 2024.
  20. "Birthday Blast, Breyers Frozen Dairy Dessert per 100 g". FoodData Central, US Department of Agriculture. 28 October 2021. Retrieved 13 November 2024.
  21. ^ Gellene, Denise (19 June 1986). "East vs. West in Ice Cream Fight: Breyers' Attempt to Scoop Dreyer's Breeds Confusion". Los Angeles Times. Retrieved 25 June 2021.
  22. ^ "Dreyer's: Our Story". IceCream.com. 2023. Retrieved 10 September 2018.

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