DWOW: Difference between revisions

Browse history interactively ← Previous editContent deleted Content addedVisual WikitextInline

Revision as of 05:25, 1 April 2008 editRadiosmasher (talk \| contribs)133 editsm moved DWKX to 103.5 Max FM over redirect← Previous edit		Latest revision as of 13:20, 22 January 2025 edit undoMigfab008 (talk \| contribs)Extended confirmed users20,865 edits Reverted 1 edit by 120.29.68.190 (talk): Block evasion; VandalismTags: Twinkle Undo
Line 1:		Line 1:
			{{More citations needed\|date=January 2025}}
	{{Infobox_Radio_station \| name = 103.5 Max FM
			{{short description\|Radio station in Metro Manila, Philippines}}
	\| image =]
			{{Use mdy dates\|date=December 2022}}
	\| city = ]
			{{Use Philippine English\|date=December 2022}}
	\| area = ]
			{{Infobox radio station
	\| branding = 103 1/2 Max FM
			\| name = All Radio
	\| slogan = "In Tune with ]!!!"
			\| callsign = DWOW
	\| airdate = ], ] as K-Lite<br>], ] as Heart FM<br>], ] as Max FM
			\| logo = ALLRADIO Logo 2024.svg
	\| final broadcast = ], ]as K-Lite<br>], ] as Heart FM
			\| logo_size = 250px
	\| frequency = 103.5 MHz
			\| city = ]
	\| format = ] as K-Lite, The Right Kind of Lite<br>] as K-Lite, Manila's Lite Alternative<br>] as Heart FM<br>] as Max FM
			\| country = PH
	\| power = 25,000 ]s
			\| area = ] and surrounding areas
	\| erp =
			\| branding = All Radio 103.5
	\| class =
			\| frequency = 103.5 ] (])
	\| callsign_meaning = DWKX
			\| airdate = {{start date\|1979\|12\|18}}
	\| owner = ]
			\| format = ], ]
	\| website = http://1035max.fm
			\| language = ]
	\| sister_stations = ], ], ]
			\| licensing_authority = ]
			\| power = 18,000 ]s
			\| erp = 60,000 ]s
			\| class = ABC
			\| callsign_meaning = '''WOW''' FM (former branding)
			\| former_callsigns = {{ubl\|DWIM (1979–1986)\|DWCS (1986–1995)\|DWKX (1995–2010)}}
			\| former_names = {{ubl\|DPI Radio 1 (1979–1986)\|DWCS (1986–1995)\|Heart FM (2007)\|Max FM (2007–2010)\|Wow FM (2010–2013)\|K-Lite (1995–2006, 2013–2023)}}
			\| owner = ]
			\| sister_stations = ] (])
			\| webcast =
			\| website = {{url\|https://allradio1035.com.ph/}}
			\| coordinates =
	}}		}}
	'''103.5 Max FM''' (pronounced as "103-and-a-half Max FM"; DWKX 103.5 MHz ], formerly '''Heart 103.5''' and '''K-Lite 103.5''') is an ] station owned by Advanced Media Broadcasting System (a wholly-owned subsidiary of ] through The Radio Partners) in the ]. The station's ] is located at Jollibee Plaza, F. Ortigas Jr. Rd, ], ], with its transmitter located atop the Paragon Plaza Condominium, EDSA corner Reliance, in Mandaluyong City.

			'''DWOW''' (103.5 ]), on-air as '''All Radio 103.5''', is a ] owned and operated by the ]. Its studios are located at the AMBS Media Center, 2nd Floor, ], ] cor. Shaw Blvd., ], and its transmitter is located at Unit 906A, Paragon Plaza Building, EDSA cor. Reliance St., ]. The station operates daily from 6:00 AM to 10:00 PM.
	In November of 2006, the management of K-Lite decided to reformat and reorganize the station. In December of the same year, it was relaunched as Heart 103.5 with new on-air personalities. They transferred their studio from Paragon Plaza to Jollibee Plaza.

			==History==
	On June 19, 2007, at exactly 9:00 pm, 103.5 was again reformatted, changing their name to 103 1/2 Max FM.
			===1979–1986: DPI Radio===
			The frequency was originally owned by the government of the Philippines through the ]. It began its broadcast on December 18, 1979, under the call letters DWIM-FM. It was then a simulcast station of ], which aired music and news.

			===1986–1995: DWCS===
	==History & Programming==
			In 1986, when DPI Radio 1 moved to ], the frequency was sold to the ] through ] (which would acquire ] from Philippine Radio Educational and Information Center, Inc. five years later) via a government-sponsored bidding. The call letters were changed to DWCS and aired a ] format.
	===as K-Lite (1995-2006)===
	]
	Seven of ]'s best ] set out to form a radio station that would best the much-established and well-known old hands of the industry. The new station occupied the frequency, studios and equipment formerly handled by the defunct standards music station DWCS (103.5 CS) and changed its call sign to DWKX. K-Lite started airing on ], ]. Within a few months, it became the favorite radio station of the young professionals and more outspoken listeners.

			===1995–2006: The first K-Lite===
	Offering the best of ] and spicing everyday music fare with daring, thought provoking talk, Manila's "First InterActive Radio Station" became a reality. Through the years, K-Lite aired quality talk shows including the groundbreaking program, Talk Back with Joshua (replaced by Vince in 2005) and Jinji, as well as Nitelite with Li'l David, Monica and The Blade, Girl Talk with Monica and Jinji, Sportslite with Anthony Suntay and Twisted with ] and Li'l David. K-Lite made radio talk shows a staple in the FM band.
			]
			In 1995, the station was sold to the Vera Group through the then-newly established ] under the helm of Jinji Buhain (a niece of then-Manila Auxiliary Bishop Teodoro Buhain). It changed its call letters to DWKX and moved to the Philcomcen Building in ].

			K-Lite started airing on October 23, 1995. Joe Schmoe was the first to go on board with his first song "]" by ], followed by Paul Reno, Jay Latin, Dick Reese, Joshua, Martin Gill and Little David. It was dubbed as Manila's "First Interactive Radio Station" as it aired an ] format with daring, thought provoking talk. Within a few months, it became one of the favorite radio stations of young professionals and hip listeners.
	The station changed its format to attract more audiences from different demographics. From "Right Kind of Lite" format in the late 1990s to "Best Music of the 80s, 90s & Today" in the turn of the century to "Manila's Lite Alternative" in 2003 to 2006. K-Lite began playing ] and sometimes ] on a more frequent basis.

			Through the years, K-Lite aired quality talk shows, including the groundbreaking program, ''Talk Back'' with Joshua and Jinji (replaced by Vince Faner and Amy Godniez in 1998), as well as ''Nitelite'' with Li'l David, Monica and The Blade, ''Girl Talk'' with Monica and Jinji, ''Sportslite'' with Anthony Suntay and ''Twisted'' with ] and Li'l David. K-Lite started the trend of talk shows becoming a staple on the FM band.<ref>{{cite web\|url=https://news.google.com/newspapers?id=Ia0VAAAAIBAJ&sjid=oQsEAAAAIBAJ&pg=6847%2C3092557\|title=K-Lite's Talkback Team Wins Over Listeners\|pages=16\|date=November 30, 2002\|newspaper=]\|publisher=Philippine Manila Standard Publishing\|accessdate=February 5, 2023\|via=Google News}}</ref>
	103.5 K-Lite made promotional events that meant more than just parties. The station brought their loyal listeners to get front row seats to the ], International concert tours and celebrity events, and later on, serving free ] to the call centre agents in the past few years. K-Lite also made its milestone as the very first radio station that covered The Dodgeball Cup on The Morning Brew.

			The station later changed its format to attract more audiences from different demographics. From "The Right Kind of Lite" format in the late 1990s, to "Best Music of the 80s, 90s & Today" at the turn of the century, to "Manila's Lite Alternative" from 2003 to 2006. By then, K-Lite has switched its format to ].
	Disc jockeys of K-Lite made their final broadcast altogether on ], ] to give thanks to their beloved listeners.

			103.5 K-Lite created promotional events that were more than just listener parties. The station brought their loyal listeners to front row seats at the ], international concert tours and celebrity events, and later on, serving free ] to the call center agents. K-Lite also made its milestone as the first radio station that covered The Dodgeball Cup on The Morning Brew.
	===as Heart FM (2007)===
	On January 1, 2007, Heart 103.5 debuted on the airwaves as "Easy Listening the Way it Should Be. The format was easy listening (a mix of contemporary alternative & R&B). They later switched their slogan to "Easy Listening. Redefined."

			Disc jockeys of K-Lite made their final broadcast all together on November 30, 2006, to give thanks to their loyal listeners.
	The lineup consisted of the shows as "THE RIDE" with Janice & Migz from 6-10am, "THE WORKSPACE" with Micky from 10am-2pm, "THE PITSTOP" with Claudine from 2-4pm, & "SUNDOWN" with Tanya from 4-8pm. Past shows: "THE CHATROOM" with Lia from 8pm-12MN & "THE FLIGHT" with Mikey from 12MN-4am.

			Its lite alternative format has since been carried over to sister station ].
	Heart 103.5 had a number of promotional events in the span of six months (Heart Cinemania Premieres, Drives & Jives Stickering, Heart on Air & Ice, Voices for Albay, and others). But in May 2007, Heart 103.5 sponsored "]" Contest where they sent one of their loyal listeners to ] to meet ] in person for a special Asian Launch of her album "]" at the ] Convention Center.

			===2007: Heart FM===
	Also in May 2005, Heart 103.5 won the award for ] Fastbreak to the ] Promo as "The Best Radio Station in Execution of a Promo" beating out other competing radio stations (Jam 88.3, Wave 89.1, Magic 89.9, RX 93.1, Hit 99.5, and Cross Over 105.1).
			On January 1, 2007, Heart 103.5 debuted on the airwaves as "Easy Listening the Way it Should Be". The format was easy listening (a mix of contemporary alternative & R&B). They later switched their slogan to "Easy Listening. Redefined."

			Heart 1035 had a number of promotional events in the span of six months (Heart Cinemania Premieres, Drives & Jives Stickering, Heart on Air & Ice, Voices for Albay, and others). But in May 2007, Heart 1035 sponsored "]" Contest where they sent one of their loyal listeners to ] to meet ] in person for a special Asian Launch of her album "]" at the ] Convention Center.
	On June 18th, 2007, the Heart personalities made their final broadcast as a group.

			Also in May 2007, Heart 1035 won the award for ] Fastbreak to the ] Promo as "The Best Radio Station in Execution of a Promo" beating out other competing radio stations (Jam 88.3, Wave 89.1, Magic 89.9, Monster RX 93.1, Hit 99.5, and 105.1 Crossover).
	Though Heart 103.5 lasted for only six months, due to management & other issues, it was renamed as "103 1/2 Max FM".

			On June 18, 2007, the Heart personalities made their final broadcast as a group.
	===103 1/2 Max FM (2007)===
	"At exactly 9:00 p.m. of June 19, 2007 (originally planned 12:00am July 2nd, 2007), 103.5 presented a new format that sounds more mature akin to adult contemporary. The music covers both old and new hits with a new station name: 103 1/2 MAX FM. Their slogan is "In Tune with Manila"

			===2007–2010: Max FM===
	==Personalities==
			At exactly 9:00pm of June 19, 2007 (originally planned 12:00am July 2, 2007), 103.5 presented a new format that sounded more mature akin to CHR/Top 40. The music covers both old and new hits with a new station name: 103.5 (initially read on air as one-oh-three and-a-half) MAX FM. Their slogan was "In Tune with Manila". The format resembles of the first iteration of ], which at that time was known as 99.5 Hit FM.<ref>{{cite web\|url=http://www.jlhabitan.com/blog/2008/08/24/nostalgic-as-it-may-seems/\|last=Habitan\|first=James\|title=Nostalgic As It May Seems\|website=The J-Blog Files\|date=August 24, 2008\|access-date=July 1, 2020}}</ref>
	{{col-start}}{{col-break}}
	===As 103.5 K-Lite (1995-2006)===
	{{col-start}}{{col-2}}
	===="The Right Kind of Lite"====
	*Li'l David
	*Paul Reno
	*Joe Schmoe
	*Dick Rees
	*Jay Latin
	*Martin Gill
	*Joshua
	*Don Henry
	*Monica
	*Lannie Chan
	*The Blade
	*Sonny Z.
	*Billy
	*Vince
	*Jinji
	*Lindy
	*Queenie
	*Amy Godinez
	*]
	*Anthony Suntay
	{{col-2}}

			]
	===="Manila's Lite Alternative"====
			In mid-2009, the station's sound shifted to a predominantly ] format, with new slogans "Move To It!" and "Manila's Leading Dance Source", introduced to emphasize as such. DWKX's flip to dance put them in competition with DZUR, whose direction focuses mostly on pure underground club content, as opposed to DWKX's straight-ahead broader approach. In addition, DWKX also became the first fully licensed commercial dance radio outlet to cover Metro Manila since the demise of ], whose frequency is currently occupied by ] sister station ].
	*Vitto
	*Mylinda
	*Ron South
	*Janice
	*Micky
	*Anjanette
	*Melissa
	*Hilary
	*Karen
	*Alan Ranch
	*Amy Godinez
	*Carl
	*Carlo
	*Eric
	*Nigel
	*Borgy Manotoc
	{{col-end}}
	{{col-break}}

			On June 19, 2010, right on the third anniversary of the station, and prior to that, it underwent some minor changes, among others the line-up of DJs and their shows, the revision of how they identify themselves on-air (they dropped the "one-oh-three and-a-half Max FM" in favor of "one-oh-three point five Max FM", as the former is said to be not that much suitable for radio), and the dropping of some of its long-running local programs and foreign syndicated dance programs.

			On August 5, 2010, the jocks of Maxville made their final broadcast to give thanks to their listeners. Max FM resurfaced as an ] station now called Global Max Radio, which was launched on October 1, 2010.

	===As ~~Heart~~ ~~103.5 (2007)~~===		===2010–2013: Wow FM===
			]
	*Claudine Najera (formerly Jam 88.3)
			On August 23, 2010, at 5:00am which the day saw the ], the station rebranded as '''103.5 Wow FM''' and changed to its current call letters, DWOW. This marked TRPI's (and now Tiger 22's) first and only venture into the mainstream, mass-based market. Laila Chikadora was the first DJ to go on board that morning, followed by Mister Fu & other top-rated DJs.<ref name="Wow FM">{{cite web\|url=https://www.pep.ph/news/local/26540/star-dj-mr-fu-relishes-challenge-to-make-new-radio-station-no-1\|last=Sibonga\|first=Glen\|title=Star DJ Mr. Fu relishes challenge to make new radio station No. 1\|website=Philippine Entertainment Portal\|date=August 21, 2010\|access-date=August 21, 2010}}</ref><ref>{{cite web\|url=https://radioonlinenow.com/2010/08/13/103-5-max-fm-format-flips-to-wow-fm/\|title=103.5 Max FM Format-Flips To Wow FM\|website=Radio Online Now\|date=August 13, 2010\|access-date=July 1, 2020}}</ref> The station's tagline is "''Lahveet!''", which is the Tagalog ] of "''Love it!''" which was later replaced by "''Labas Dila... Weeeh!''".
	*Janice Racelis (formerly K-Lite)
	*Micky Deles (formerly K-Lite)
	*Tanya Hotchkiss
	*Migz Anzures
	*Lia Cruz
	*Mikey Preysler
	{{col-break}}

			Following the resignation of Mr. Fu (who returned to his originating radio station ]) and ], the remaining DJs had their final broadcast on July 17.

	===As ~~103~~ ~~1/2~~ ~~Max FM~~ ===		===2013–2023: The second K-Lite ===
			]
	*The Sarge (former Magic 89.9 Station Manager)
			On July 22, 2013, at 6:00am, the station brought back its '''K-Lite''' branding with the new slogan, "The Hits and Lite Favorites". It carried a Hot Adult Contemporary format, playing hits from the mid-90s up to today. EJ Electric was the first DJ to go on board, followed by other jocks, mostly from the Max FM/Wow FM roster & other stations. The official launch was made on August 1, 2013. During its first weeks of operation, the stations studios remained inside the Jollibee Plaza building, before it was transferred back to Paragon Plaza. Among its special programs were ''Classic Lite'', ''Faster than Lite'' and ''Lite Wave''.<ref>{{cite web\|url=http://www.asiaradiotoday.com/news/k-lite-returns-manila\|title=K-Lite returns to Manila\|website=Asia Radio Today\|date=July 24, 2013\|access-date=July 24, 2013}}</ref>
	*King DJ Logan (from Magic 89.9)
	*Tetta News (from Magic 89.9)
	*Bryan Scott (from 99.5RT/HIT FM 99.5)
	*Drei Ball (from Magic 89.9)è
	*Johnny Z
	*Carl McFly (from K-Lite 103.5/Killer Bee/Mellow 94.7)
	*Vito (from K-Lite 103.5/Hivernation)
	*Quiche Lorraine (from 99.5RT/HIT FM 99.5)
	*Boo Kyler (from 99.5RT)
	*HTown (from Power 108FM/Blazin 105.9FM)
	*Kelly (from 99.5 HiT FM/Magic 89.9/a.k.a. Billie Jean from 101.1 DwST Showbiz Tsimis)
	{{col-end}}

			On April 21, 2014, K-Lite reformatted as a Top 40 station, similar to the ones of sister stations ] and ]. It carried the slogan ''The Beat of Manila'' (similar to the summer slogan of Magic).
	==Programs aired by Max FM==
	<!--
	Please do not put the full schedule of the station here. It violates Misplaced Pages's policy! (WP:NOT)
	-->
	*The Morning Zoo Crew w/ Tetta News and King DJ Logan
	*Technoboys w/ Drei Ball & Johnny Z
	*Bootcamp w/ The Sarge
	*The Early Returns w/ Bryan Scott & Quiche Lorraine
	*Back in the Day Cafe w/ Carl McFly
	*Kelly Bites Nights w/ Kelly
	*The Final Countdown
	*The Bass Hour
	*Sunday Slowdown
	*Tunog Kalye
	*Party on Weekends
	*Club Max
	*The Flow w/ HTown

			On August 18, 2014, K-Lite reformatted once more as a ] station, focusing on music from the 1990s to mid 2000s. It carried the slogan "Metro Manila's Official Take Me Back Station". This time, it introduced new DJs.
	==Compilation CDs Of 103 1/2 Max FM==
	*Party On Weekends 5 (Galaxy Records,2007)

			On November 24, 2014, K-Lite reformatted back its original Adult Contemporary format, this time emphasizing more on the music from the 1990s up to 5 years behind the current year. On the same year, it launched a separate show entitled ''Past Forward'', a Wednesday program which airs music from the 1980s.

			]
			In 2016, K-Lite added its new slogan "The Hits of the 90s and 2K, Today", a reflection of its old slogan. This would later become its primary slogan beginning 2017.

			On April 26, 2020, K-Lite temporarily went off the air amid the ] imposed in Metro Manila due to ].
	==See also==

	* ]
			On January 5, 2021, it returned on air, albeit on automation mode and limited broadcast hours. On May 15, 2021, the station laid off all of its employees due to the economic effects of the pandemic.<ref>{{cite news \|last1=Caña \|first1=Paul John \|title=This FM Radio Station in Metro Manila Is Losing All Its DJs and Staff\|url=https://www.esquiremag.ph/money/industry/1035-klite-djs-staff-a00289-20210514 \|access-date=November 27, 2021 \|work=Esquire.ph \|date=May 14, 2021}}</ref>
	* ]

	* ]
			In September 2021, Advanced Media Broadcasting System was acquired by the ]-backed firm ].<ref>{{cite news \|last1=Fernandez \|first1=Daniza \|title=4 broadcasting franchise applications get Senate panel's nod \|url=https://newsinfo.inquirer.net/1491922/4-broadcasting-franchise-applications-get-senate-panels-nod \|access-date=November 27, 2021 \|work=Inquirer.net \|date=September 23, 2021}}</ref>
	* ]

	* ]
			]
	* ] UK
			In May 2022, K-Lite launched its TV simulcast channel on Planet Cable; it later became available as a digital subchannel of ]. It also marked the return of one of its original jocks, Jaybee Jariol.

			On July 28, 2022, K-Lite transferred to its new home in ] EDSA-Shaw in ].<ref>{{cite news\|url=https://politics.com.ph/2022/07/31/tune-in-to-k-lite-radio-studio-moves-to-villars-new-media-center/\|title=Tune in to K-Lite! Radio studio moves to Villar’s new media center\|website=politics.com.ph\|date=July 31, 2022\|access-date=July 31, 2022}}</ref>

			In September 2022, K-Lite's TV counterpart was simulcast on ALLTV's first week of broadcast during nighttime.

			On December 1, 2023, the station dropped the K-Lite branding and changed to its interim name 103.5 FM.

			===2024–present: All Radio ===
			On January 1, 2024, the station became '''All Radio''' with a ] format.

			==Compilation CDs==
			===As 103.5 Max FM===
			* ''Party On Weekends 5'' (], 2007)
			* ''Pink Party'' (Galaxy Records, 2007)
			* ''Tunog Kalye'' (], 2007)
			* ''Bagong Tunog, Bagong Banda'' (], 2008)

			===As Wow FM===
			* ''Wow Lahveet!'' (], 2010)

			==References==
			{{Reflist}}

	==External links==		==External links==
			*{{Official website\|https://allradio1035.com.ph/}}
	*

	*
			{{Advanced Media Broadcasting System}}
	*
	{{Metro Manila FM}}		{{Metro Manila Radio}}

	]		]
	]		]
			]
			{{coord missing\|Philippines}}

Latest revision as of 13:20, 22 January 2025

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "DWOW" – news · newspapers · books · scholar · JSTOR (January 2025) (Learn how and when to remove this message)

Radio station in Metro Manila, Philippines

All Radio (DWOW)
Mandaluyong Philippines

Broadcast area	Mega Manila and surrounding areas
Frequency	103.5 MHz (FM Stereo)
Branding	All Radio 103.5
Programming
Language(s)	English
Format	Soft AC, OPM
Ownership
Owner	Advanced Media Broadcasting System
Sister stations	DZMV-TV (All TV)
History
First air date	December 18, 1979 (1979-12-18)
Former call signs	DWIM (1979–1986) DWCS (1986–1995) DWKX (1995–2010)
Former names	DPI Radio 1 (1979–1986) DWCS (1986–1995) Heart FM (2007) Max FM (2007–2010) Wow FM (2010–2013) K-Lite (1995–2006, 2013–2023)
Call sign meaning	WOW FM (former branding)
Technical information
Licensing authority	NTC
Class	ABC
Power	18,000 watts
ERP	60,000 watts
Links
Webcast	Listen Live
Website	allradio1035.com.ph

DWOW (103.5 FM), on-air as All Radio 103.5, is a radio station owned and operated by the Advanced Media Broadcasting System. Its studios are located at the AMBS Media Center, 2nd Floor, Starmall EDSA Shaw, EDSA cor. Shaw Blvd., Mandaluyong, and its transmitter is located at Unit 906A, Paragon Plaza Building, EDSA cor. Reliance St., Mandaluyong. The station operates daily from 6:00 AM to 10:00 PM.

History

1979–1986: DPI Radio

The frequency was originally owned by the government of the Philippines through the Department of Public Information. It began its broadcast on December 18, 1979, under the call letters DWIM-FM. It was then a simulcast station of DPI Radio 1 710 kHz, which aired music and news.

1986–1995: DWCS

In 1986, when DPI Radio 1 moved to 104.3 MHz, the frequency was sold to the Archdiocese of Manila through Global Broadcasting System (which would acquire Radyo Veritas from Philippine Radio Educational and Information Center, Inc. five years later) via a government-sponsored bidding. The call letters were changed to DWCS and aired a standards format.

1995–2006: The first K-Lite

In 1995, the station was sold to the Vera Group through the then-newly established Advanced Media Broadcasting System under the helm of Jinji Buhain (a niece of then-Manila Auxiliary Bishop Teodoro Buhain). It changed its call letters to DWKX and moved to the Philcomcen Building in Pasig.

K-Lite started airing on October 23, 1995. Joe Schmoe was the first to go on board with his first song "Pride (In the Name of Love)" by U2, followed by Paul Reno, Jay Latin, Dick Reese, Joshua, Martin Gill and Little David. It was dubbed as Manila's "First Interactive Radio Station" as it aired an adult contemporary format with daring, thought provoking talk. Within a few months, it became one of the favorite radio stations of young professionals and hip listeners.

Through the years, K-Lite aired quality talk shows, including the groundbreaking program, Talk Back with Joshua and Jinji (replaced by Vince Faner and Amy Godniez in 1998), as well as Nitelite with Li'l David, Monica and The Blade, Girl Talk with Monica and Jinji, Sportslite with Anthony Suntay and Twisted with Jessica Zafra and Li'l David. K-Lite started the trend of talk shows becoming a staple on the FM band.

The station later changed its format to attract more audiences from different demographics. From "The Right Kind of Lite" format in the late 1990s, to "Best Music of the 80s, 90s & Today" at the turn of the century, to "Manila's Lite Alternative" from 2003 to 2006. By then, K-Lite has switched its format to Modern AC.

103.5 K-Lite created promotional events that were more than just listener parties. The station brought their loyal listeners to front row seats at the Grammy Awards, international concert tours and celebrity events, and later on, serving free Starbucks Coffee to the call center agents. K-Lite also made its milestone as the first radio station that covered The Dodgeball Cup on The Morning Brew.

Disc jockeys of K-Lite made their final broadcast all together on November 30, 2006, to give thanks to their loyal listeners.

Its lite alternative format has since been carried over to sister station Jam 88.3.

2007: Heart FM

On January 1, 2007, Heart 103.5 debuted on the airwaves as "Easy Listening the Way it Should Be". The format was easy listening (a mix of contemporary alternative & R&B). They later switched their slogan to "Easy Listening. Redefined."

Heart 1035 had a number of promotional events in the span of six months (Heart Cinemania Premieres, Drives & Jives Stickering, Heart on Air & Ice, Voices for Albay, and others). But in May 2007, Heart 1035 sponsored "The Best Damn Thing" Contest where they sent one of their loyal listeners to Hong Kong to meet Avril Lavigne in person for a special Asian Launch of her album "The Best Damn Thing" at the Hong Kong Convention Center.

Also in May 2007, Heart 1035 won the award for Caltex Fastbreak to the NBA Promo as "The Best Radio Station in Execution of a Promo" beating out other competing radio stations (Jam 88.3, Wave 89.1, Magic 89.9, Monster RX 93.1, Hit 99.5, and 105.1 Crossover).

On June 18, 2007, the Heart personalities made their final broadcast as a group.

2007–2010: Max FM

At exactly 9:00pm of June 19, 2007 (originally planned 12:00am July 2, 2007), 103.5 presented a new format that sounded more mature akin to CHR/Top 40. The music covers both old and new hits with a new station name: 103.5 (initially read on air as one-oh-three and-a-half) MAX FM. Their slogan was "In Tune with Manila". The format resembles of the first iteration of 99.5 RT, which at that time was known as 99.5 Hit FM.

In mid-2009, the station's sound shifted to a predominantly dance format, with new slogans "Move To It!" and "Manila's Leading Dance Source", introduced to emphasize as such. DWKX's flip to dance put them in competition with DZUR, whose direction focuses mostly on pure underground club content, as opposed to DWKX's straight-ahead broader approach. In addition, DWKX also became the first fully licensed commercial dance radio outlet to cover Metro Manila since the demise of 89 DMZ, whose frequency is currently occupied by rhythmic contemporary sister station Wave 891.

On June 19, 2010, right on the third anniversary of the station, and prior to that, it underwent some minor changes, among others the line-up of DJs and their shows, the revision of how they identify themselves on-air (they dropped the "one-oh-three and-a-half Max FM" in favor of "one-oh-three point five Max FM", as the former is said to be not that much suitable for radio), and the dropping of some of its long-running local programs and foreign syndicated dance programs.

On August 5, 2010, the jocks of Maxville made their final broadcast to give thanks to their listeners. Max FM resurfaced as an Internet radio station now called Global Max Radio, which was launched on October 1, 2010.

2010–2013: Wow FM

[REDACTED]

Wow FM logo from 2010 to 2013.

On August 23, 2010, at 5:00am which the day saw the 2010 Manila hostage crisis, the station rebranded as 103.5 Wow FM and changed to its current call letters, DWOW. This marked TRPI's (and now Tiger 22's) first and only venture into the mainstream, mass-based market. Laila Chikadora was the first DJ to go on board that morning, followed by Mister Fu & other top-rated DJs. The station's tagline is "Lahveet!", which is the Tagalog bastardization of "Love it!" which was later replaced by "Labas Dila... Weeeh!".

Following the resignation of Mr. Fu (who returned to his originating radio station Energy FM) and Francine Prieto, the remaining DJs had their final broadcast on July 17.

2013–2023: The second K-Lite

On July 22, 2013, at 6:00am, the station brought back its K-Lite branding with the new slogan, "The Hits and Lite Favorites". It carried a Hot Adult Contemporary format, playing hits from the mid-90s up to today. EJ Electric was the first DJ to go on board, followed by other jocks, mostly from the Max FM/Wow FM roster & other stations. The official launch was made on August 1, 2013. During its first weeks of operation, the stations studios remained inside the Jollibee Plaza building, before it was transferred back to Paragon Plaza. Among its special programs were Classic Lite, Faster than Lite and Lite Wave.

On April 21, 2014, K-Lite reformatted as a Top 40 station, similar to the ones of sister stations 99.5 Play FM and Magic 89.9. It carried the slogan The Beat of Manila (similar to the summer slogan of Magic).

On August 18, 2014, K-Lite reformatted once more as a Classic Hits station, focusing on music from the 1990s to mid 2000s. It carried the slogan "Metro Manila's Official Take Me Back Station". This time, it introduced new DJs.

On November 24, 2014, K-Lite reformatted back its original Adult Contemporary format, this time emphasizing more on the music from the 1990s up to 5 years behind the current year. On the same year, it launched a separate show entitled Past Forward, a Wednesday program which airs music from the 1980s.

In 2016, K-Lite added its new slogan "The Hits of the 90s and 2K, Today", a reflection of its old slogan. This would later become its primary slogan beginning 2017.

On April 26, 2020, K-Lite temporarily went off the air amid the community quarantine imposed in Metro Manila due to COVID-19.

On January 5, 2021, it returned on air, albeit on automation mode and limited broadcast hours. On May 15, 2021, the station laid off all of its employees due to the economic effects of the pandemic.

In September 2021, Advanced Media Broadcasting System was acquired by the Villar-backed firm Planet Cable.

In May 2022, K-Lite launched its TV simulcast channel on Planet Cable; it later became available as a digital subchannel of ALLTV. It also marked the return of one of its original jocks, Jaybee Jariol.

On July 28, 2022, K-Lite transferred to its new home in Starmall EDSA-Shaw in Mandaluyong.

In September 2022, K-Lite's TV counterpart was simulcast on ALLTV's first week of broadcast during nighttime.

On December 1, 2023, the station dropped the K-Lite branding and changed to its interim name 103.5 FM.

2024–present: All Radio

On January 1, 2024, the station became All Radio with a soft adult contemporary format.

Compilation CDs

As 103.5 Max FM

Party On Weekends 5 (Galaxy Records, 2007)
Pink Party (Galaxy Records, 2007)
Tunog Kalye (Universal Records, 2007)
Bagong Tunog, Bagong Banda (Dyna Music, 2008)

As Wow FM

Wow Lahveet! (Sony Music, 2010)

References

"K-Lite's Talkback Team Wins Over Listeners". Manila Standard. Philippine Manila Standard Publishing. November 30, 2002. p. 16. Retrieved February 5, 2023 – via Google News.
Habitan, James (August 24, 2008). "Nostalgic As It May Seems". The J-Blog Files. Retrieved July 1, 2020.
Sibonga, Glen (August 21, 2010). "Star DJ Mr. Fu relishes challenge to make new radio station No. 1". Philippine Entertainment Portal. Retrieved August 21, 2010.
"103.5 Max FM Format-Flips To Wow FM". Radio Online Now. August 13, 2010. Retrieved July 1, 2020.
"K-Lite returns to Manila". Asia Radio Today. July 24, 2013. Retrieved July 24, 2013.
Caña, Paul John (May 14, 2021). "This FM Radio Station in Metro Manila Is Losing All Its DJs and Staff". Esquire.ph. Retrieved November 27, 2021.
Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
"Tune in to K-Lite! Radio studio moves to Villar's new media center". politics.com.ph. July 31, 2022. Retrieved July 31, 2022.

External links

Official website

Advanced Media Broadcasting System

Key figures

Founders	Jose Luis Vera Jinji Buhain
Executives	Manny Villar Manuel Paolo Villar Maribeth Tolentino Cecille Bernardo

Free TV channels

ALLTV (DZMV-TV)

Radio

Other assets

Millennium Transmitter (site leased from ABS-CBN Corporation)

v t e Radio stations in the Metro Manila market
By AM frequency	DZBR 531 DZXL 558 DZBB 594 DWPM 630 DZRH 666 DZAS 702 DZRB 738 DWWW 774 DZRJ 810 DZRV 846 DWIZ 882 DZSR 918 DZEM 954 DZEC 1062 DWAD 1098 DWDD 1134 DWAN 1206 DWBL 1242 DZRM 1278 DWXI 1314 DZXQ 1350 DZJV 1458 DWSS 1494 DZME 1530 DZUP 1602 DZBF 1674
By FM frequency	DWFO 87.5 87.9 DWJM 88.3 DWAV 89.1 DWTM 89.9 DWJC 90.3 DZMB 90.7 DWKY 91.5 DWFM 92.3 DWRX 93.1 DWKC 93.9 DWLL 94.7 DWDM 95.5 DWSU 95.9 DWRK 96.3 DWLS 97.1 DWQZ 97.9 98.3 98.4 (Cavite) DZFE 98.7 DWRT 99.5 99.9 DZRJ 100.3 DWYS 101.1 DWBS 101.5 DWSM 102.7 DWOW 103.5 DWFT 104.3 DWBM 105.1 DWLA 105.9 DWET 106.7 107.1 DWNU 107.5
Digital radio by frequency and subchannel	90.7-1 91.5-1 93.9-1 93.9-2 93.9-3 95.5-1 96.3-1 96.3-2 96.3-3 98.7-1 98.7-2 98.7-3 100.3-1 101.1-1 101.9-1 101.9-2 101.9-3
Internet	Crossover Online Green Giant FM iDMZ MOR On-Line One FM Manila Radyo Pilipino Radyo QC Rakista Radio Saved Radio UST Tiger Radio WXB 102
Defunct/Inactive call signs	DZMZ 89.1 DWCD 97.9 DZFX 101.1 DWST 101.1 DWRR 101.9 DWXB 102.7 DWCS 103.5 DWKX 103.5 DZWI 107.9 DZMM 630 KZKZ 729 DZST 860 DZPI 882 DWRT 990 DZIQ 990 DZAR 1026 DZCA 1170 DWBC 1422 DZHH 1566
Transmitting outside Metro Manila. Technically still active, but with new call letters and different intellectual property. Licensed low-power community station. Unlicensed (pirate radio). Philippine radio markets Metro Manila Ilocos & CAR Laoag Vigan-Bangued San Fernando-Agoo Baguio Dagupan Cagayan Valley Tuguegarao Cauayan-Santiago Bayombong Central Luzon Cabanatuan Tarlac San Fernando-Angeles Olongapo-Subic Calabarzon Western Laguna Batangas-Lipa Lucena-San Pablo Mimaropa Calapan San Jose Puerto Princesa Bicol Daet Naga-Iriga Legazpi Virac Sorsogon Masbate Western Visayas Kalibo Roxas San Jose Iloilo Negros Island Region Bacolod Northeast Negros Dumaguete Central Visayas North Cebu Cebu City Bohol Eastern Visayas Calbayog-Catarman Borongan Catbalogan Tacloban-Ormoc Maasin-Sogod Zamboanga Dipolog Pagadian Ipil-Liloy Zamboanga City Northern Mindanao Ozamiz-Oroquieta Iligan Cagayan de Oro Gingoog Malaybalay-Valencia Davao Davao Malita Mati Southern Mindanao Kidapawan Tacurong-Isulan Koronadal-Surallah General Santos Caraga Surigao City Butuan Tandag San Francisco Bislig-Trento BARMM Cotabato City-Midsayap Sulu and Tawi-Tawi