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{{Short description|Canadian television presenter (born 1976)}}
⚫ {{Infobox Person
{{Use dmy dates|date=January 2020}}
⚫ | name = Amber Dawn MacArthur
{{Use Canadian English|date=December 2012}}
⚫ | image = Amber MacArthur.jpg
⚫ {{Infobox person
| image_size = 200px
| caption = | name = Amber MacArthur
⚫ | image = Amber Mac 2020 01.png
| birth_name =
| caption = MacArthur in 2020
⚫ | birth_name = Amber Dawn MacArthur
| birth_date = {{birth date and age|df=yes|1976|06|27}} | birth_date = {{birth date and age|df=yes|1976|06|27}}
| birth_place = ] ], ], ]<ref name=facebook>{{cite web | url = http://www.facebook.com/p/Amber_Mac/507398501?id=507398501&name=Amber_Mac | title = Amber Mac's Facebook profile | dateformat = mdy | accessdate = 04-12 2007 | author = Amber Mac | last = Mac | first = Amber | date = 2007-04-12 | pages = 1 }}</ref> | birth_place = ], ], Canada<ref name=facebook>{{cite web | url = http://www.facebook.com/p/Amber_Mac/507398501?id=507398501&name=Amber_Mac | title = Amber Mac's Facebook profile | accessdate = 12 April 2007 | last = Mac | first = Amber | website = ] | date = 12 April 2007 | page = 1 }}</ref>
| death_date = | death_date =
| death_place = | death_place =
| death_cause = | death_cause =
| resting_place = | resting_place =
| resting_place_coordinates = | resting_place_coordinates =
⚫ | other_names =
| residence = {{flag|Toronto|name=Toronto, Ontario, Canada}}
⚫ | known_for = Call for Help on ]; ]; Social Hour; CommandN
| nationality = {{flag|CAN|name=Canadian}}
⚫ | other_names =
⚫ | known_for = ] on ]; ]; ]; ]
| education = ] in English from ]; ] at ] | education = ] in English from ]; ] at ]
| employer = | employer =
| occupation = | occupation =
| title = Media Specialist | title = Media Specialist
| salary = | height =
| networth = | term =
| height = | predecessor =
| weight = | successor =
| term = | party =
⚫ | boards =
| predecessor =
| successor = | partner =
| party = | parents =
⚫ | boards =
| religion =
| spouse =
| partner = Christopher Dick
| children = Connor, born February 8th, 2009 at 2:45am
| parents =
| relatives = Jeff MacArthur | relatives = Jeff MacArthur
| signature = | signature =
| website = http://www.ambermac.com | website = http://www.ambermac.com
| footnotes = | footnotes =
}} }}
'''Amber Dawn MacArthur''' (born 27 June 1976) is a ] ] and ] personality, bestselling author of two books, and keynote speaker. MacArthur (aka Amber Mac) is the former co-host of BNN's ''App Central'' and ''Bloomberg Brink'', ] ''Call for Help'', and ] ''The Social Hour'' (successor to ''net@night/]''). She was the most followed Canadian television personality on Twitter in 2008.<ref>{{cite web|url=https://www.thestar.com/life/2008/03/29/forget_facebook_everyones_atwitter.html |title=Forget Facebook, everyone's a-Twitter |newspaper=Toronto Star |date=29 March 2008 |accessdate=22 August 2013}}</ref> In 2018, she was named DMZ's 30 inspirational women making a difference in tech.<ref>{{Cite news|url=https://dmz.ryerson.ca/people/amber-mac/|title=Amber Mac {{!}} The DMZ|work=The DMZ|access-date=23 November 2018|language=en-US}}</ref>
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'''Amber Dawn MacArthur''' (born 27 June 1976 in ]<ref name=facebook />) is a ] ] and netcasting personality. She is currently developing a ] website with ].


She is now the co-host of the 2018 AI podcast series, The AI Effect<ref>{{Cite web|url=https://itunes.apple.com/ca/podcast/the-ai-effect/id1349436108|title=The AI Effect by Entertainment One on Apple Podcasts|website=Apple Podcasts|language=en|access-date=23 November 2018}}</ref> where she interviews notable guests such as Prime Minister Trudeau and Mayor John Tory. Amber is President of a digital media company called AmberMac Media, Inc.
Currently, she creates a ] called '']'' and co-hosts one of the ] podcast Network's '']'', successor to '']''. She is well known for the series '']'', but has also hosted on '']'' and '']'' for ]. She worked for more than a year for ]'s ] and ], and has recently returned to the now CTV-owned CP24 as New Media Specialist.

MacArthur used to produce and co-host her own ], ''commandN'', and has also hosted on '']'' and ''Gadgets and Gizmos'' for ]. MacArthur worked for over a year for ]'s ] and ], and she had returned to the now CTV-owned CP24 as New Media Specialist and was the host of ]. She previously hosted and produced a show for ] called "Girls Go Geek" alongside her brother ] and Christopher Dick that features women in technology.<ref>{{IMDb title|1870015|Girls Go Geek}}</ref>


==Background== ==Background==
MacArthur is originally from ], ] and currently lives in ]. She received an undergraduate degree in English from ], and studied Journalism at the ] in ], ]. She enjoys ], ], randomly browsing the internet, wrist watches, usability articles, and spontaneous road trips<ref></ref>. Her brother is ]. She is the mother of one son, Connor, born out of wedlock February 8, 2009 at 2:45am.<ref>http://twitter.com/ambermacarthur/status/1189222503</ref> The father of the child is Chris Dick. MacArthur is originally from ], ], and lives in ]. She received an undergraduate degree in English from ], and studied journalism at the ] in ], ].{{cn|date=March 2024}}

She and Christopher Dick have one son.<ref name="Net@night episode 125 - Amber discuses boyfriend and new baby ">{{cite web | url = http://twit.tv/show/netnight-amber-and-leo/126 | title = Net@night Podcast #126 – Amber discuses boyfriend and new baby | accessdate = 19 January 2012 | archive-url = https://web.archive.org/web/20150120141301/http://twit.tv/show/netnight-amber-and-leo/126 | archive-date = 20 January 2015 | url-status = dead }}</ref>


==Career== ==Career==
], ], MacArthur, and ] at New Media Expo 2008 (2008-08-15)]] ], ], MacArthur, and ] at New Media Expo 2008 (2008-08-15)]]
⚫ ===Technology===
⚫ MacArthur worked for ] for two years as a web strategist, as a web designer at ] in San Francisco, and as a judge at the ] 2000. She was also Director of Web Marketing at HigherMarkets, "where she managed corporate branding initiatives, software usability and online course development."<ref name="citytv">{{cite web | url = http://www.citytv.com/toronto/personalities_AmberMacArthur.aspx | title = Personalities: Amber MacArthur | dateformat = mdy | accessdate = 12-21 2006 | year = 2006 | work = Citytv website | publisher = CHUM Limited }}</ref> In 2007 she co-founded a media company MGImedia with her brother Jeff.<ref name="MGImedia">{{cite web | url = http://www.mgimedia.ca/ | title = MGImedia | dateformat = mdy | accessdate = 03-25 2008 | year = 2007 | work = MGImedia website | publisher = MGImedia }}</ref>


===Television=== ===Awards===
In 2024, Amber MacArthur was honoured as one of DMZ's Women of the Year<ref>{{cite web |title=Announcing DMZ's 2024 Women of the Year |url=https://dmz.torontomu.ca/dmzs-women-of-the-year-2024/ |website=DMZ |publisher=Toronto Metropolitan University}}</ref> for her work driving innovation and progress in the tech industry. In 2021, she was named one of Bay Street Bull's Women of the Year<ref>{{cite web |title=Meet Bay Street Bull's Women of the Year 2021 |url=https://www.speakers.ca/2021/11/meet-bay-street-bulls-women-of-the-year-2021/ |website=Speakers Spotlight }}</ref> for her leadership in the technology sector. Amber MacArthur and her company, AmberMac Media Inc. (AMMI), have also won the following awards: Canadian Podcast Awards Outstanding Technology Series 2022: #The Feed,<ref>{{cite web |title=Outstanding Technology Series |url=https://canpodawards.ca/award/technology/ |website=Canadian Podcast Awards }}</ref> produced by AMMI in partnership with SiriusXM Canada; Canadian Podcast Awards Outstanding Branded Series 2021: This is Mining,<ref>{{cite web |title=Outstanding Branded Series |url=https://canpodawards.ca/award/branded/ |website=Canadian Podcast Awards }}</ref> produced by AMMI and the Ontario Mining Association; and ACE Awards Best Marketing Communication Campaign 2020.<ref>{{cite web |title=The Canadian Public Relations Society (CPRS) Toronto Chapter, celebrates communications excellence, virtually, at annual ACE Awards |url=https://www.newswire.ca/news-releases/the-canadian-public-relations-society-cprs-toronto-chapter-celebrates-communications-excellence-virtually-at-annual-ace-awards-880152873.html |website=Newswire |publisher=Canadian Public Relations Society}}</ref>
⚫ Upon graduation, MacArthur worked in her hometown of ] at ], as an associate reporter from April to July 1999,<ref name="resume"></ref> and the San Francisco radio station ].<ref name="citytv">{{cite web | url = http://www.citytv.com/toronto/personalities_AmberMacArthur.aspx | title = Personalities: Amber MacArthur | dateformat = mdy | accessdate = 12-21 2006 | year = 2006 | work = Citytv website | publisher = CHUM Limited }}</ref> In July 2002, she co-hosted a ] special "Science on the Red Carpet", with ] at the ].<ref name="resume"/> She appeared weekly in the summer of 2006, as a tech columnist for ].<ref name="resume"/>


===Speaking & Keynotes===
⚫ MacArthur later became a host on '']'', a technology series produced for ], which still airs daily on ] in Canada and on ] in Australia. MacArthur is the subject of a song written in tribute to ''Call for Help'' 2.0. While working as a host on ''Call for Help'', MacArthur joined the series '']'' as a co-host, working with ] and ] until the show ended production in 2005.
Amber MacArthur has keynoted more than 500 events in North America, South America, Australia, and Europe. She has moderated sessions with German Chancellor Olaf Scholz, Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, business coach Tony Robbins, literary icon Margaret Atwood, and many other leading public figures. Keynote topics include digital approaches to successful business and, most recently, artificial intelligence.<ref>{{cite web |title=About AmberMac |url=https://ambermac.com/about |website=AmberMac.com |publisher=AmberMac Media Inc. |access-date=11 October 2024}}</ref>


⚫ ===Technology===
⚫ From August 2004 to September 2006, MacArthur was host of the ] program, '']'', which is still in production.<ref name="resume" /> She also hosted '']'' for the Canadian channel.<ref name="resume" />
⚫ MacArthur worked for ] for two years as a web strategist, as a web designer at ] in San Francisco, and as a judge at the ] 2000. She was also Director of Web Marketing at HigherMarkets, "where she managed corporate branding initiatives, software usability and online course development."<ref name="citytv">{{cite web | url = http://www.citytv.com/toronto/personalities_AmberMacArthur.aspx | title = Personalities: Amber MacArthur | accessdate = 21 December 2006 | year = 2006 | work = Citytv website | publisher = CHUM Limited | archiveurl= https://web.archive.org/web/20070103181215/http://www.citytv.com/toronto/personalities_AmberMacArthur.aspx| archivedate= 3 January 2007 | url-status= live}}</ref> In 2007, she co-founded a media company MGImedia Communications Inc. with her brother Jeff.<ref name="MGImedia">{{cite web|url=http://www.mgimedia.ca/ |title=MGImedia Communications Inc. |accessdate=25 March 2008 |year=2007 |work=MGImedia website |publisher=MGImedia |archiveurl=https://web.archive.org/web/20080320234813/http://www.mgimedia.ca/ |archivedate=20 March 2008 |url-status=dead }}</ref>


===Television===
⚫ On 28 August 2006, MacArthur announced on her blog<ref></ref> that she was leaving her position at G4techTV and would no longer appear on ''Call For Help'', ''Torrent'', or ''Gadgets and Gizmos''.
⚫ Upon graduation, MacArthur worked in her hometown of ] at ], as an associate reporter from April to July 1999,<ref name="resume"> {{webarchive |url=https://web.archive.org/web/20071214232607/http://ambermac.typepad.com/about.html |date=14 December 2007 }}</ref> and the San Francisco radio station ].<ref name="citytv"/> In July 2002, she co-hosted a ] special "Science on the Red Carpet", with ] at the ].<ref name="resume"/> She appeared weekly in the summer of 2006, as a tech columnist for ].<ref name="resume"/>


⚫ In 2004, MacArthur became a host on ''Call for Help'', a technology series produced for ], which still airs daily on G4 Canada and ] in Australia. MacArthur is the subject of a song written in tribute to ''Call for Help'' 2.0. While working as a host on ''Call for Help'', MacArthur joined the series ''Gadgets and Gizmos'' as a co-host, working with Marc Saltzman and ] until the show ended production in 2005.
⚫ In mid-September, she joined ], ] in Toronto with the title "New Media Specialist", to report on "new media and interactive trends" for '']''. She first appeared on the station's nightly newscast, ''CityNews at Six'', commenting in another reporter's story on ] propagated through the Internet. Segments since have ranged from former sex trade workers blogging ] trial, to a ]/] mashup.
]
⚫ From August 2004 to September 2006, MacArthur was host of the ] program '']'', which is still in production.<ref name="resume" /> She also hosted ''Gadgets and Gizmos'' for the Canadian channel.<ref name="resume" />


⚫ On 28 August 2006, MacArthur announced on her blog<ref> {{webarchive |url=https://web.archive.org/web/20061022090300/http://ambermac.typepad.com/ambermac/2006/08/to_all_the_g4te.html |date=22 October 2006 }}</ref> that she was leaving her position at G4techTV and would no longer appear on ''Call For Help'', ''Torrent'', or ''Gadgets and Gizmos''.
⚫ In January 2007,<ref name="resume"/> she launched a weekly program on CP24, which became quite popular as a vodcast. Originally titled "Inside Popnology",<ref name="episode6">{{cite podcast | url = http://www.twit.tv/natn6 | title = net@nite: Episode 6 | website =This Week in Tech | host = Leo LaPorte and Amber MacArthur | date = 2006-12-11 | accessdate = 12-21 | accessyear = 2006 }}</ref> the CHUM Television-produced program quickly became '']''. She resigned in October to go for freelance projects, feeling she was being asked to target too old an audience, and wanted to pursue two projects in the United States. They convinced her to stick around for two more months, after Rogers Communications promised her show would be weekly on the ] network and on ],<ref name="ambergone" /> reformatted, as of January 2008 as ''Webnation V2''.<ref name="typepad-goodbye">{{cite web | url = http://ambermac.typepad.com/ambermac/2008/01/my-top-three-fa.html | title = Top 3 Webnation episodes - Goodbye Citytv | date = 2008-01-06 | accessdate = 2008-01-11 }}</ref> (]'s parent company; ] bought out CHUM Limited in June 2007, with the exception of the Citytv network, which was sold to Rogers.)


⚫ In mid-September, she joined ], ] in Toronto with the title "New Media Specialist", to report on "new media and interactive trends" for ]. She first appeared on the station's nightly newscast, ''CityNews at Six'', commenting in another reporter's story on ] propagated through the Internet. Segments since have ranged from former sex trade workers blogging the ] trial, to a ]/] mashup.
⚫ She was informed on 4 January 2008 that the budget wasn't there for the program. Just before the announcement, the program was named the "Top New Podcast Award for 2007" by ].<ref name="ambergone">{{cite web | url = http://blogto.com/city/2008/01/amber_macarthur_gone_from_citytv/ | title = Amber MacArthur Gone from Citytv | date = 2008-01-04 | accessdate = 2008-02-20 }}</ref> Citytv began airing '']'' around this time. CP24 has since made some reorganization to the anchors/reporters as a result of the change in ownership of CP24's former parent company; CHUM Limited.


⚫ In January 2007,<ref name="resume"/> she launched a weekly program on CP24, which became quite popular as a vodcast. Originally titled "Inside Popnology",<ref name="episode6">{{cite podcast | url = http://www.twit.tv/natn6 | title = net@nite: Episode 6 | website = This Week in Tech | host = Leo LaPorte and Amber MacArthur | date = 11 December 2006 | accessdate = 21 December 2006 | archiveurl = https://web.archive.org/web/20061223160656/http://www.twit.tv/natn6 | archivedate = 23 December 2006 | url-status = dead }}</ref> the CHUM Television-produced program quickly became '']''. She resigned in October to go for freelance projects, feeling she was being asked to target too old an audience, and wanted to pursue two projects in the United States. They convinced her to stick around for two more months, after Rogers Communications promised her show would be weekly on the ] network and on ],<ref name="ambergone" /> reformatted, as of January 2008 as ''Webnation V2''.<ref name="typepad-goodbye">{{cite web |url=http://ambermac.typepad.com/ambermac/2008/01/my-top-three-fa.html |title=Top 3 Webnation episodes – Goodbye Citytv |date=6 January 2008 |accessdate=11 January 2008 |archiveurl=https://web.archive.org/web/20080110080946/http://ambermac.typepad.com/ambermac/2008/01/my-top-three-fa.html |archivedate=10 January 2008 |url-status=dead }}</ref> (]'s parent company; ] bought out CHUM Limited in June 2007, with the exception of the Citytv network, which was sold to Rogers.)
Amber had been hosting '']'' after host ] was named ], and she was replaced by ] after her resignation.


⚫ She was informed on 4 January 2008 that the budget was not there for the program. Just before the announcement, the program was named the "Top New Podcast Award for 2007" by ].<ref name="ambergone">{{cite web | url = http://blogto.com/city/2008/01/amber_macarthur_gone_from_citytv/ | title = Amber MacArthur Gone from Citytv | date = 4 January 2008 | accessdate = 20 February 2008 | archiveurl= https://web.archive.org/web/20080306095342/http://www.blogto.com/city/2008/01/amber_macarthur_gone_from_citytv/| archivedate= 6 March 2008 | url-status= live}}</ref> Citytv began airing ''The Lab with Leo Laporte'' around this time. CP24 has since made some reorganization to the anchors/reporters as a result of the change in ownership of CP24's former parent company; CHUM Limited. For a time, after ] was named ], MacArthur hosted '']''; Jee-Yun Lee replaced her when MacArthur resigned. MacArthur's '']'' replaced ''HomePage'' on the CP24 schedule 14 October 2009.
⚫ Over the years, she has been a technology guest on ], ], ], ], ], ], ], and ].<ref name="resume" />

⚫ Over the years, she has been a technology guest on ], ], ], ], ], ]Music, ], and ].<ref name="resume" />


===Podcasting=== ===Podcasting===


]]] ]]]
In June 2005, MacArthur started the weekly video ] '']'', which covers technology trends both online and offline. She continues to co-host this show. A commercial study found that CommandN was the fifth most-downloaded podcast among surveyed Canadians.<ref>, 2 August 2006.</ref> In June 2005, MacArthur started the weekly video ] ''commandN'', which covered technology trends both online and offline. The podcast has not released an episode since June 2013, however. A commercial study found that commandN was the fifth most-downloaded podcast among surveyed Canadians.<ref>, 2 August 2006.</ref>


Through October 2006, she worked on a podcast with ''Call for Help'' co-host ] called '']'', which then morphed into '']'', with a Tuesday evening live broadcast. The show is available as part of the ]. Through October 2006, she worked on a podcast with ''Call for Help'' co-host ] called '']'', which then morphed into ''net@night'', and then ''The Social Hour'' with Sarah Lane, a Friday lunch time live broadcast. The show was available as part of the ] before it was retired from the Twit network in October 2014.<ref>{{Cite web|url=http://twit.tv/2014/09/25/changes-twit|title = Changes @ TWiT}}</ref>


MacArthur describes how various types of technology work on the ] radio show/podcast . MacArthur describes how various types of technology work on the ] radio show/podcast Spark.


===Journalism=== ===Journalism===
Since summer of 2006, she has written a monthly "Web Trends" column for '']''. She has been quoted by major Canadian newspapers, when they need a tech expert. '']'' declared her the "Best geek personality", 2006.<ref>{{cite news | author = Michael Hollett (ed.) | title = Best of Toronto : Tech | url = http://www.nowtoronto.com/issues/2006-10-26/goods_next.php | work = NOW Magazine | publisher = NOW Magazine | pages = 1 | page = | date = 26 October-1 November 2006 | accessdate = 2006-12-21 | quote = ...make Amber the unassuming and friendly face of tech news in Toronto and on the web. It's hard to find a Toronto tech event where MacArthur isn't busy taking notes or filming interviews.}}</ref> Since summer of 2006, she has written a monthly "Web Trends" column for '']''. She has been quoted by major Canadian newspapers, when they need a tech expert. '']'' declared her the "Best geek personality", 2006.<ref>{{cite news | editor = Michael Hollett | title = Best of Toronto : Tech | url = http://www.nowtoronto.com/issues/2006-10-26/goods_next.php | work = Now Magazine | publisher = Now Magazine | page = 1 | date = 26 October – 1 November 2006 | accessdate = 21 December 2006 | quote = ...make Amber the unassuming and friendly face of tech news in Toronto and on the web. It's hard to find a Toronto tech event where MacArthur isn't busy taking notes or filming interviews. | url-status = dead | archiveurl = https://web.archive.org/web/20070104022125/http://www.nowtoronto.com/issues/2006-10-26/goods_next.php | archivedate = 4 January 2007 | df = dmy-all }}</ref>

== Bibliography ==
*{{cite book|author=Amber Mac|title=Power Friending: Demystifying Social Media to Grow Your Business|url=https://books.google.com/books?id=iyedg1SZo8IC&pg=PP1|year=2010|publisher=Penguin Group US|isbn=978-1-101-43474-1}}
*{{cite book|author=Michael Bazzell and Amber Mac|title=Outsmarting Your Kids Online: A Safety Handbook for Overwhelmed Parents|url=http://www.outsmartingyourkidsonline.com/|year=2016|publisher=AmberMac Media, Inc|isbn=978-0692682692|access-date=14 February 2017|archive-url=https://web.archive.org/web/20170214182119/http://www.outsmartingyourkidsonline.com/|archive-date=14 February 2017|url-status=dead}}


==References== ==References==
<!--This article uses the Cite.php citation mechanism. If you would like more information on how to add references to this article, please see http://meta.wikimedia.org/Cite/Cite.php --> <!--This article uses the Cite.php citation mechanism. If you would like more information on how to add references to this article, please see http://meta.wikimedia.org/Cite/Cite.php -->
{{reflist|2}} {{reflist}}


==External links== ==External links==
{{Commons category|Amber MacArthur}}
{{Spoken Misplaced Pages|EN-Amber_MacArthur.ogg|2005-12-15}}
* *
* {{imdb|1708927|Amber MacArthur}} * {{IMDb name|1708927|Amber MacArthur}}
* '''', '''', '''', '''' * '''', '''', '''', ''''
* represents Amber MacArthur for speaking engagements in the U.S. and Canada: some of her speech topics here. * represents Amber MacArthur for speaking engagements in the U.S. and Canada: some of her speech topics here.
* *


===Interviews=== ===Interviews===
* , BlogTO, 7 December 2006 * , BlogTO, 7 December 2006 <sup>{{Dead link|date=July 2022}}</sup>
* * <sup>{{Dead link|date=July 2022}}</sup>
* Chris Hogg, "", ''Digital Journal'', 19 January 2008. * Chris Hogg, "", ''Digital Journal'', 19 January 2008.

{{TWiT podcasts}}


{{DEFAULTSORT:Macarthur, Amber}} {{DEFAULTSORT:Macarthur, Amber}}
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Latest revision as of 18:19, 11 November 2024

Canadian television presenter (born 1976)

Amber MacArthur
MacArthur in 2020
BornAmber Dawn MacArthur
(1976-06-27) 27 June 1976 (age 48)
Charlottetown, Prince Edward Island, Canada
EducationB.A. in English from Dalhousie University; Journalism at University of King's College
Known forCall for Help on G4techTV Canada; CityNews International; Social Hour; CommandN
TitleMedia Specialist
RelativesJeff MacArthur
Websitehttp://www.ambermac.com

Amber Dawn MacArthur (born 27 June 1976) is a Canadian television and netcasting personality, bestselling author of two books, and keynote speaker. MacArthur (aka Amber Mac) is the former co-host of BNN's App Central and Bloomberg Brink, G4TechTV's Call for Help, and TWiT's The Social Hour (successor to net@night/Inside the Net). She was the most followed Canadian television personality on Twitter in 2008. In 2018, she was named DMZ's 30 inspirational women making a difference in tech.

She is now the co-host of the 2018 AI podcast series, The AI Effect where she interviews notable guests such as Prime Minister Trudeau and Mayor John Tory. Amber is President of a digital media company called AmberMac Media, Inc.

MacArthur used to produce and co-host her own video podcast, commandN, and has also hosted on Torrent and Gadgets and Gizmos for G4techTV Canada. MacArthur worked for over a year for Citytv's CityNews and CP24, and she had returned to the now CTV-owned CP24 as New Media Specialist and was the host of Webnation. She previously hosted and produced a show for Xbox called "Girls Go Geek" alongside her brother Jeff MacArthur and Christopher Dick that features women in technology.

Background

MacArthur is originally from Charlottetown, Prince Edward Island, and lives in Toronto. She received an undergraduate degree in English from Dalhousie University, and studied journalism at the University of King's College in Halifax, Nova Scotia.

She and Christopher Dick have one son.

Career

iJustine, Sarah Austin, MacArthur, and Leo Laporte at New Media Expo 2008 (2008-08-15)

Awards

In 2024, Amber MacArthur was honoured as one of DMZ's Women of the Year for her work driving innovation and progress in the tech industry. In 2021, she was named one of Bay Street Bull's Women of the Year for her leadership in the technology sector. Amber MacArthur and her company, AmberMac Media Inc. (AMMI), have also won the following awards: Canadian Podcast Awards Outstanding Technology Series 2022: #The Feed, produced by AMMI in partnership with SiriusXM Canada; Canadian Podcast Awards Outstanding Branded Series 2021: This is Mining, produced by AMMI and the Ontario Mining Association; and ACE Awards Best Marketing Communication Campaign 2020.

Speaking & Keynotes

Amber MacArthur has keynoted more than 500 events in North America, South America, Australia, and Europe. She has moderated sessions with German Chancellor Olaf Scholz, Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, business coach Tony Robbins, literary icon Margaret Atwood, and many other leading public figures. Keynote topics include digital approaches to successful business and, most recently, artificial intelligence.

Technology

MacArthur worked for Microsoft for two years as a web strategist, as a web designer at Razorfish in San Francisco, and as a judge at the Webby Awards 2000. She was also Director of Web Marketing at HigherMarkets, "where she managed corporate branding initiatives, software usability and online course development." In 2007, she co-founded a media company MGImedia Communications Inc. with her brother Jeff.

Television

Upon graduation, MacArthur worked in her hometown of Charlottetown at CBC Television, as an associate reporter from April to July 1999, and the San Francisco radio station KQED. In July 2002, she co-hosted a Discovery Channel special "Science on the Red Carpet", with Dave Foley at the Science & Technical Academy Awards. She appeared weekly in the summer of 2006, as a tech columnist for CBC Newsworld.

In 2004, MacArthur became a host on Call for Help, a technology series produced for G4techTV Canada, which still airs daily on G4 Canada and HOW TO Channel in Australia. MacArthur is the subject of a song written in tribute to Call for Help 2.0. While working as a host on Call for Help, MacArthur joined the series Gadgets and Gizmos as a co-host, working with Marc Saltzman and Andy Walker until the show ended production in 2005.

Amber Mac interviewing Prime Minister Justin Trudeau & Shopify CEO, Toronto, 2018

From August 2004 to September 2006, MacArthur was host of the G4techTV Canada program Torrent, which is still in production. She also hosted Gadgets and Gizmos for the Canadian channel.

On 28 August 2006, MacArthur announced on her blog that she was leaving her position at G4techTV and would no longer appear on Call For Help, Torrent, or Gadgets and Gizmos.

In mid-September, she joined Citytv, CP24 in Toronto with the title "New Media Specialist", to report on "new media and interactive trends" for CityNews International. She first appeared on the station's nightly newscast, CityNews at Six, commenting in another reporter's story on 9/11 conspiracy theories propagated through the Internet. Segments since have ranged from former sex trade workers blogging the Robert Pickton trial, to a Toronto Transit Commission/Google Maps mashup.

In January 2007, she launched a weekly program on CP24, which became quite popular as a vodcast. Originally titled "Inside Popnology", the CHUM Television-produced program quickly became Webnation. She resigned in October to go for freelance projects, feeling she was being asked to target too old an audience, and wanted to pursue two projects in the United States. They convinced her to stick around for two more months, after Rogers Communications promised her show would be weekly on the Citytv network and on G4techTV Canada, reformatted, as of January 2008 as Webnation V2. (CTV's parent company; CTVglobemedia bought out CHUM Limited in June 2007, with the exception of the Citytv network, which was sold to Rogers.)

She was informed on 4 January 2008 that the budget was not there for the program. Just before the announcement, the program was named the "Top New Podcast Award for 2007" by iTunes. Citytv began airing The Lab with Leo Laporte around this time. CP24 has since made some reorganization to the anchors/reporters as a result of the change in ownership of CP24's former parent company; CHUM Limited. For a time, after David Onley was named Lieutenant Governor of Ontario, MacArthur hosted Home Page; Jee-Yun Lee replaced her when MacArthur resigned. MacArthur's Webnation replaced HomePage on the CP24 schedule 14 October 2009.

Over the years, she has been a technology guest on CBC Newsworld, CBC Radio, Global TV, CTV Montreal, MTV Live, MuchMoreMusic, Life Network, and CFRB.

Podcasting

Amber MacArthur and Leo Laporte

In June 2005, MacArthur started the weekly video podcast commandN, which covered technology trends both online and offline. The podcast has not released an episode since June 2013, however. A commercial study found that commandN was the fifth most-downloaded podcast among surveyed Canadians.

Through October 2006, she worked on a podcast with Call for Help co-host Leo Laporte called Inside the Net, which then morphed into net@night, and then The Social Hour with Sarah Lane, a Friday lunch time live broadcast. The show was available as part of the TWIT.tv network before it was retired from the Twit network in October 2014.

MacArthur describes how various types of technology work on the Canadian Broadcasting Corporation radio show/podcast Spark.

Journalism

Since summer of 2006, she has written a monthly "Web Trends" column for The Calgary Sun Urbane Magazine. She has been quoted by major Canadian newspapers, when they need a tech expert. Now Magazine declared her the "Best geek personality", 2006.

Bibliography

References

  1. Mac, Amber (12 April 2007). "Amber Mac's Facebook profile". Facebook. p. 1. Retrieved 12 April 2007.
  2. "Forget Facebook, everyone's a-Twitter". Toronto Star. 29 March 2008. Retrieved 22 August 2013.
  3. "Amber Mac | The DMZ". The DMZ. Retrieved 23 November 2018.
  4. "The AI Effect by Entertainment One on Apple Podcasts". Apple Podcasts. Retrieved 23 November 2018.
  5. Girls Go Geek at IMDb
  6. "Net@night Podcast #126 – Amber discuses boyfriend and new baby". Archived from the original on 20 January 2015. Retrieved 19 January 2012.
  7. "Announcing DMZ's 2024 Women of the Year". DMZ. Toronto Metropolitan University.
  8. "Meet Bay Street Bull's Women of the Year 2021". Speakers Spotlight.
  9. "Outstanding Technology Series". Canadian Podcast Awards.
  10. "Outstanding Branded Series". Canadian Podcast Awards.
  11. "The Canadian Public Relations Society (CPRS) Toronto Chapter, celebrates communications excellence, virtually, at annual ACE Awards". Newswire. Canadian Public Relations Society.
  12. "About AmberMac". AmberMac.com. AmberMac Media Inc. Retrieved 11 October 2024.
  13. ^ "Personalities: Amber MacArthur". Citytv website. CHUM Limited. 2006. Archived from the original on 3 January 2007. Retrieved 21 December 2006.
  14. "MGImedia Communications Inc". MGImedia website. MGImedia. 2007. Archived from the original on 20 March 2008. Retrieved 25 March 2008.
  15. ^ Amber MacArthur's resume Archived 14 December 2007 at the Wayback Machine
  16. To all the G4techTV fans: Thanks for two great years! My goodbye video Archived 22 October 2006 at the Wayback Machine
  17. Leo LaPorte and Amber MacArthur (11 December 2006). "net@nite: Episode 6". This Week in Tech (Podcast). Archived from the original on 23 December 2006. Retrieved 21 December 2006.
  18. ^ "Amber MacArthur Gone from Citytv". 4 January 2008. Archived from the original on 6 March 2008. Retrieved 20 February 2008.
  19. "Top 3 Webnation episodes – Goodbye Citytv". 6 January 2008. Archived from the original on 10 January 2008. Retrieved 11 January 2008.
  20. "Podcasting Taking a Hold in Canada", 2 August 2006.
  21. "Changes @ TWiT".
  22. Michael Hollett, ed. (26 October – 1 November 2006). "Best of Toronto : Tech". Now Magazine. Now Magazine. p. 1. Archived from the original on 4 January 2007. Retrieved 21 December 2006. ...make Amber the unassuming and friendly face of tech news in Toronto and on the web. It's hard to find a Toronto tech event where MacArthur isn't busy taking notes or filming interviews.

External links

Interviews

TWiT.tv
Podcasts
Hosts
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