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			{{short description\|Dating-focused social networking service}}
	{{dablinks\|date=August 2013}}
			{{Infobox website

			\| logo = Badoo.svg
	{{Infobox dot-com company
			\| url = {{URL\|badoo.com}}
	\|company_name = Badoo
			\| commercial = ]
	\|company_logo = ]
	\|~~company_type~~ = ]		\| type = ]
	\|~~traded_as~~ = Badoo ~~Ltd~~		\| parent = Badoo Trading Limited
			\| registration = Required
	\|industry = ]
			\| language = 47 languages
	\|founder = ]
			\| content_license =
	\|revenue = {{Increase}} ]150 million (2012)<ref>{{cite web\|url=http://news.cnet.com/8301-19882_3-57383368-250/badoo-social-experiment-or-hookup-site\|title=Badoo: Social experiment or hookup site?last=Needleman\|first=Rafe\| date=23 February 2012 \|publisher=cnet.com\|accessdate=2013-07-24}}</ref>
			\| owner = ]<br/> {{small\|(formerly ])}}<ref name="fastcompany.com">{{Cite web\|url=https://www.fastcompany.com/90527896/bumble-hits-100-million-users-and-has-new-plans-to-take-over-the-dating-world\|title=Bumble hits 100 million users—and has new plans to take over the dating world\|first=Nicole\|last=LaPorte\|date=July 15, 2020\|website=Fast Company}}</ref>
	\|num_employees = 150+ Worldwide (2013)<ref>{{cite web \|url=http://corp.badoo.com/en/company/\|title=The Company \|publisher=Badoo \|accessdate=July 22, 2013}}</ref>
			\| country_of_origin = Russia
	\|website_type = ]
			\| location_city = ]
	\|registration = Required
			\| location_country = United Kingdom
	\|num_users = 183 million+ <ref>{{cite web \|url=http://corp.badoo.com/en/company/\|title=The Company \|publisher=Badoo \|accessdate=July 22, 2013}}</ref>
			\| editor =
	\|launch_date = {{Start date\|2006\|11}}
			\| launch_date = {{Start date and age\|2006\|11\|df=no}}<ref name="faq">{{cite web\|title=Badoo FAQ\|url=http://corp.badoo.us/en/faq/\|website=Badoo\|access-date=November 15, 2006\|archive-url=https://web.archive.org/web/20150107031642/http://corp.badoo.us/en/faq/\|archive-date=2015-01-07\|url-status=dead}}</ref>
	\|url = {{URL\|http://badoo.com/}}
			\| revenue =
	\|commercial = free, but with a charge for extra features
	\|language = 42 languages; ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ], ]
	\|registration = Yes
	\| current_status = Active		\| current_status = Active
			\| footnotes =
	\| alexa = {{Increase}} 129 ({{as of\|2013\|15\|6\|alt=June 2013}})<ref name="alexa">{{cite web\|url= http://www.alexa.com/siteinfo/badoo.com \|title= Badoo.com Site Info \| publisher= ] \|accessdate= 2013-02-15 }}</ref><!--Updated monthly by OKBot.-->
			\| programming_language =
			\| creator = ]
	}}		}}

			'''Badoo''' is a dating-focused<ref name="techcrunch.com">{{cite web\|url=https://techcrunch.com/2012/05/04/badabing-badaboom-badoo-hits-150-million-users-boosted-by-mobile/\|title=Badabing Badaboom – Badoo Hits 150 Million Users, Boosted By Mobile\|publisher=AOL\|work=TechCrunch\|date=4 May 2012 }}</ref> ] founded by Russian entrepreneur ] in 2006.<ref name=":0">{{Cite news\|url=https://www.businessinsider.com/badoo-ceo-andrey-andreev-interview-2017-4\|title=The reclusive CEO of dating app Badoo on his app's redesign, Bumble, and why he won't IPO any time soon\|work=Business Insider\|access-date=2017-10-18\|language=en}}</ref> It is headquartered in ], Cyprus and ], United Kingdom,<ref name="t&c"> Accessed August 2009.</ref> with offices in ], Russia and the United States. It operates in 190 countries<ref>{{cite news\|url=https://www.bustle.com/articles/150147-heres-how-dating-app-badoos-photo-verification-will-wipe-out-catfishing\|title=Here's How Dating App Badoo's Photo Verification Will Wipe Out Catfishing\|last=Toglia\|first=Michelle\|date=2016-03-25\|work=Bustle}}</ref> and is available in 47 languages, making it the world's most widely used dating network.<ref name=":1">{{Cite web\|url=https://www.bbc.co.uk/news/resources/idt-2e3f0042-75f6-4bd1-b4fe-9056540c65f8\|title=The Dating Game\|website=BBC News\|date=12 February 2016 \|access-date=2017-03-27}}</ref> The app is available on ], ], and the web. Badoo operates on a ] model, whereby the core services can be used without payment.

	'''Badoo''' is a dating-focused<ref name="techcrunch.com">http://techcrunch.com/2012/05/04/badabing-badaboom-badoo-hits-150-million-users-boosted-by-mobile/</ref> ], founded in 2006.<ref>http://eu.techcrunch.com/2012/01/19/hey-tagged-badoo-has-been-around-as-long-and-has-bigger-revenues/</ref> ] service whose mission is to provide the world’s easiest, fastest and most fun way for people to meet each other locally and globally.

	The ], dating-oriented social network, was founded in ] in November 2006 by ] and a small group of international ] and tech ]. Badoo was originally a basic ] website but evolved into a social networking and ] website in 2008. As Badoo is a meeting place for adults, nobody under the age of 18 is eligible to sign up for the service<ref>{{cite web\|title=Badoo Terms and Conditions of Use\|url=http://badoo.com/terms/\|publisher=Badoo.com\|accessdate=24 July 2013}}</ref>.

	Users must ] before using Badoo<ref name="Badoo FAQ">{{cite web\|title=Badoo General FAQs\|url=http://corp.badoo.com/faq/\|publisher=Badoo.com\|accessdate=24 July 2013}}</ref> . They can then create an ] and instantly upload ], ] and ] to other users. Additionally, Badoo offers a premium service where users can pay to customise and increase viewings of their ] as well as play ]<ref name="Badoo FAQ" >{{cite web\|title=Badoo General FAQs\|url=http://corp.badoo.com/faq/\|publisher=Badoo.com\|accessdate=24 July 2013}}</ref> .

	In 2008 Finam Capital injected $30m into Badoo and the company now has an annual ] of $150 million, from around 1 million paying users every month<ref>{{cite web\|last=Needleman\|first=Rafe\|title=Badoo: Social experiment or hookup site?\|url=http://news.cnet.com/8301-19882_3-57383368-250/badoo-social-experiment-or-hookup-site/\|publisher=cnet.com\|accessdate=23 February 2012}}</ref> . Badoo has an office in London, UK<ref name=":0">{{cite web\|title=Badoo\|url=http://www.crunchbase.com/company/badoo\|publisher=CrunchBase\|accessdate=24 July 2013}}</ref>.

	The site operates in 180 countries<ref>{{cite news\| url=http://blogs.wsj.com/tech-europe/2012/01/24/the-very-social-network/?mod=google_news_blog \| work=The Wall Street Journal \| first=Ben \| last=Rooney \| title=A Very Social Network \| date=2012-01-24}}</ref> and is most popular in Latin America, Spain, Italy and France.{{citation needed\|date=November 2012}}<ref>{{cite web \|title= Google.com\|url=http://trends.google.com/websites?q=badoo.com\|accessdate=2010-08-31}}</ref> Badoo ranks as the 51st most popular site in Brazil and the 136th globally, according to ],<ref>{{cite web \|title= Alexa Internet report on Badoo\|url=http://www.alexa.com/siteinfo/badoo.com\|accessdate=2012-12-02}}</ref> a decline of 19 places since 2010. In December 2012, Badoo.com is ranked as the 59th most visited website according to Google, based on Google AdPlanner statistics.<ref>{{cite web \|url= http://www.google.com/adplanner/static/top1000/ \|title=Top 1000 sites – DoubleClick Ad Planner \|publisher=] \|year=2012 \|month=December \|accessdate=2 December 2012}}</ref>

	], Co-Founder of ], nominated Badoo CEO and Founder Andreev as one of ‘50 People Who Will Change The World 2012,’ in ]’s Smart List 2012. Wales said he was “intrigued by Badoo's growth to over 120 million users in an under-the-radar way,” and that Andreev seemed “a smart, serious, interesting tech geek on a mission to create something that people like”<ref>{{cite web\|title=The Smart List 2012: 50 people who will change the world\|url=http://www.wired.co.uk/magazine/archive/2012/02/features/the-smart-list/page/2\|publisher=Wired.co.uk\|accessdate=24 January 2012}}</ref> .

	In June 2013 ] rated Badoo's global ranking as 129<ref>http://www.alexa.com/siteinfo/badoo.com</ref>.


	== History ==		== History ==
			{{Multiple image
			\| align = right
			\| direction = vertical
			\| width = 185
			\| image1 = Logobadoo.svg
			\| caption1 = First logo, used from November 2006–April 2017
			\| image2 = Badoo - 2017 Logo 2.svg
			\| caption2 = Second logo, used from April 2017–June 2019
			\| image3 = Badoo logo (new).png
			\| caption3 = Third logo, used from June 2019–February 2022
			\| image4 = Badoo logo.svg
			\| caption4 = Fourth logo, used from February 2022–November 2023
			\| height4 = 40px
			}}
			Badoo was founded by Russian entrepreneur ] and launched in ] in November 2006.<ref name="Finam">{{cite web\|url=http://www.finamcapital.com/badoo.html \|title=Project Portfolio – Badoo \|publisher=Finam Capital \|year=2009 \|access-date=2011-02-10 \|url-status=dead \|archive-url=https://web.archive.org/web/20110228005937/http://www.finamcapital.com/badoo.html \|archive-date=2011-02-28 }}</ref> It has since ranked among the most popular dating websites.<ref>{{cite web\|url=http://www.ebizmba.com/articles/dating-websites\|title=Top 15 Most Popular Dating Websites\|date=September 2015\|publisher=eBizMBA\|access-date=September 28, 2015}}</ref> In 2016, it was the most downloaded dating app in 21 countries.<ref name=":1" /> In 2011, ] described Badoo as a "mass phenomenon" in Brazil, Mexico, France, Spain, and Italy.<ref name=":3" />

			In 2007, Badoo raised $30 million in funding.<ref name="cnet">{{cite news\|url=https://www.cnet.com/news/badoo-social-experiment-or-hookup-site/\|title=Badoo: Social experiment or hookup site?\|last=Needleman\|first=Rafe\|date=February 23, 2012\|access-date=May 29, 2014\|publisher=CNET}}</ref> In January 2008, the Russian investor Finam Capital paid $30 million for a 10% stake in Badoo for expansion in ].<ref>{{cite web\|url=https://techcrunch.com/2008/01/21/uks-badoo-pulls-30m-for-russian-launch-ahead-of-a-home-push/\|title=UK's Badoo pulls $30m for Russian launch, ahead of a home push\|last=Butcher\|first=Mike \|date=21 January 2008 \|publisher=Techcrunch\|access-date=2009-08-29}}</ref> As of 2009, Finam now has 20% ownership of Badoo.<ref name="Finam" />
	Badoo was founded by the Russian entrepreneur Andrey Andreev and launched in London in November 2006.<ref name=Finam>{{cite web \|url=http://www.finamcapital.com/badoo.html \|title=Project Portfolio – Badoo \|publisher=Finam Capital \|year=2009 \|accessdate=2011-02-10 }}</ref>

	In January 2008, the Russian investor Finam Capital paid US$30 million for a 10% stake in Badoo. The funding will be used to build Badoo in ], where the market for social networking is beginning to grow.<ref>{{cite web\|url=http://uk.techcrunch.com/2008/01/21/uks-badoo-pulls-30m-for-russian-launch-ahead-of-a-home-push/\|title=UK’s Badoo pulls $30m for Russian launch, ahead of a home push\|last=Butcher\|first=Mike \|date=21 January 2008 \|publisher=Techcrunch\|accessdate=2009-08-29}}</ref> As of 2009, Finam now has 20% ownership of Badoo.<ref name=Finam/>

	In September 2011, '']'' published an article that explained how Badoo had a shot at becoming "one of Europe’s leading internet firms" and that Badoo seems to have discovered a large new market.<ref>{{cite news \|url= http://www.economist.com/blogs/babbage/2011/09/social-networking \|title=Social networking: A nightclub on your smartphone \|publisher='']'' \|date=19 September 2011 \|accessdate=4 October 2011}}</ref> That month, ], "powered by" Badoo, appeared in the iTunes app store.

	As of November 2011 Badoo claimed to have over 130 million registered users <ref>{{cite web \|title=World’s largest meeting network passes 130m user milestone \|url=http://corp.badoo.eu/pt/entry/press/39/ \|publisher=Badoo press release \|date=3 November 2011 \|accessdate=2011-12-07}}</ref> of which 6 million are from the US.<ref>http://news.cnet.com/8301-19882_3-57383368-250/badoo-social-experiment-or-hookup-site/</ref> According to their website FAQ, Badoo claims to employ over 200 people internationally.<ref>{{cite web \|title= Badoo\|url=http://allsiteslike.com/badoo\|accessdate=2011-03-23}}</ref> In April 2011 Badoo was threatened by ] with an audit and potential removal if it didn't make its Facebook app less viral.<ref>.</ref> According to Insidefacebook.com, during the week of January 11, Badoo was ranked 17th in growing Facebook apps.<ref>Calderon Inés, Sara January 11, 2012. “Spotify, Yahoo, Bing, Badoo and more on this week’s top 20 growing Facebook apps by DAU.” http://www.insidefacebook.com/2012/01/11/spotify-yahoo-bing-badoo-and-more-on-this-week%E2%80%99s-top-20-growing-facebook-apps-by-dau/</ref>

	The official Badoo ] launch was on March 23, 2012 with ] introducing the service in the US.<ref>http://mashable.com/2012/03/23/badoo-us/#55251Badoo-Project-in-New-York-City</ref>

	In April 2012, the company entered into a marketing agreement with the site ] to display its members in the companies service.<ref>http://techcrunch.com/2012/04/02/has-dating-site-badoo-found-a-love-match-in-the-form-of-hotornot/</ref> It is unclear if that lead to Hot or Not profiles becoming Badoo profiles, and if original ] contributors had given consent for their images to be resold.

	On April 19, 2012, Badoo announced it had appointed long-time Google executive Benjamin Ling as Chief Operating Officer to push its mobile and web platforms and US growth.<ref>http://techcrunch.com/2012/04/19/badoo-hires-google-exec-as-new-coo-to-push-its-platforms-and-us-growth/</ref>

	However, in October 2012, Badoo's COO Benjamin Ling left the company after a short tenure in the position.<ref>http://allthingsd.com/20121018/badoo-coo-ben-ling-leaves-will-the-former-googler-reunite-with-marissa-mayer/</ref>

	In May 2012, the company claimed in a press release it had exceeded 150 million registered users.<ref name="techcrunch.com"/>

	Badoo is claimed to be the world’s fourth-largest social network with users spread across 180 countries. According to a Badoo press release reported by ], it is growing by 125,000 new users a day. According to the article, in both Spain and Brazil, roughly one in eight people who use the internet are Badoo members.<ref>{{cite web \|url=http://www.londonlovesbusiness.com/entrepreneurs/famous-entrepreneurs/badoo-can-the-worlds-fourth-largest-social-network-break-britain/2271.article \|archiveurl=http://web.archive.org/web/20120502194337/http://www.londonlovesbusiness.com/entrepreneurs/famous-entrepreneurs/badoo-can-the-worlds-fourth-largest-social-network-break-britain/2271.article \|archivedate=2012-05-02 \|title=Badoo: Can the world's fourth-largest social network break Britain? \|date=30 April 2012 \|first=Sophie \|last=Hobson }}</ref>

	== Apps ==
	=== Badoo Apps ===
	Badoo is present on almost every ]. The first ] to be released by Badoo was for the ] 3 in December 2010<ref>{{cite web\|title=Badoo.com Paid iPhone App Available in UK\|url=http://corp.badoo.com/fr/entry/blog/542/\|work=Press Relase\|publisher=Badoo\|accessdate=22 December 2010}}</ref> . This was followed by the ] App in February 2011<ref>{{cite web\|title=Meet New People on Badoo’s Android App\|url=http://corp.badoo.com/en-gb/entry/blog/869/\|publisher=Badoo\|accessdate=21 February 2011}}</ref> , ] App in December 2011, ] in August 2012<ref>{{cite web\|title=Badoo for Windows Phones is Here!\|url=https://corp.badoo.com/entry/blog/2218/\|publisher=Badoo\|accessdate=02 August 2012}}</ref> and ] in 2013 along with the new ] app<ref>{{cite web\|last=Yeung\|first=Ken\|title=Social dating service Badoo launches an iPad app for its 172 million users\|url=http://thenextweb.com/apps/2013/02/08/social-dating-service-badoo-launches-an-ipad-app-for-its-172-million-users/\|publisher=The Next Web\|accessdate=08 February 2013}}</ref> . The iPad app has been well received and currently has a user rating of 4.5 out of 5 in the iTunes store. In 2013 Badoo’s android app was featured as one of ]'s ‘100 best Android Apps of 2013’<ref>{{cite web\|last=Eddy\|first=Max\|title=The 100 Best Android Apps of 2013\|url=http://www.pcmag.com/slideshow_viewer/0,3253,l=287859&a=287861&po=51,00.asp\|publisher=PC MAgazine\|accessdate=03 July 2013}}</ref> . Badoo has just released a ] version of Badoo, which is present on the Firefox marketplace.

	In 2011 Badoo’s Facebook app broke into the ‘Top 3 Facebook Apps in the World,’according to appdata.com<ref>{{cite web\|title=Application Analytics for Facebook, iOS and Android\|url=http://www.appdata.com/facebook_apps/\|work=App Leader Board\|publisher=appdata.com\|accessdate=08 February 2011}}</ref> .

	As of June 2013 the Badoo app has been rated:
	– ] – average of 4.5 out of 5 with (over 500,000) 490,297 reviews and over 350K 5 star reviews<ref>{{cite web\|title=Badoo - Meet New People\|url=https://play.google.com/store/apps/details?id=com.badoo.mobile&hl=en\|publisher=Googe Play Store\|accessdate=16 July 2013}}</ref> .
	– Blackberry app store – 4 out of 5<ref>{{cite web\|title=Badoo app for blackberry\|url=http://appworld.blackberry.com/webstore/content/25638/\|publisher=Blackberry App World\|accessdate=24 July 2013}}</ref> .
	– Androidpit - 4.5 out of 5 with (over 500,000) 489,359 reviews<ref>{{cite web\|title=Badoo - Meet New People\|url=http://www.androidpit.com/en/android/market/apps/app/com.badoo.mobile/Badoo-Meet-New-People\|publisher=androidpit.com\|accessdate=10 February 2012}}</ref> .
	– iTunes App Store – 4.5 out of 5 from 468 (404) reviewers<ref>{{cite web\|title=Badoo iOS app\|url=https://itunes.apple.com/gb/app/badoo-meet-new-people-chat/id351331194?mt=8\|work=iTunes App Store\|publisher=https://itunes.apple.com}}</ref> .

	=== Apps supported by Badoo ===
	]
	Badoo supports Blendr as a white lable app. Blendr is powered by Badoo Trading Ltd and users are subject to the same ] and ] as Badoo users. Blendr was launched by Joel Simkhai CEO of ] in September 2011<ref>{{cite web\|last=Gilbert\|first=Jason\|title=Grindr Creator Launches Blendr: Will Women Use A Random Hookup App?\|url=http://www.huffingtonpost.com/2011/09/11/grindr-creator-launches-blendr_n_954752.html\|publisher=Huffington Post\|accessdate=11 November 2011}}</ref> .

			Badoo was asked to adjust its approach after going viral on Facebook through popular social games and quizzes.<ref>{{Cite news\|url=http://www.businessinsider.com/badoo-facebook-2011-4?IR=T\|title=Huge Facebook App Loses 75% Uniques After Facebook Threatens It\|work=Business Insider\|access-date=2017-03-27\|language=en}}</ref> The official launch of Badoo in the U.S. was on March 23, 2012, with ] introducing the service in the United States.<ref>{{cite web\|url=http://mashable.com/2012/03/23/badoo-us/#55251Badoo-Project-in-New-York-City\|title=Social Network Badoo Officially Launches in U.S. With Nick Cannon \|date=23 March 2012\|work=Mashable}}</ref>
	== Website & features ==
	Users must register with the site after which they create a personal profile. Users can register using a third-party log-in such as ], ], ], ] or ]. Users may also create an account directly with Badoo.

			In April 2017, Badoo launched a newly redesigned app and brand, adopting the colour purple and an orange heart symbol as its logo and the tagline "Bigger than Dating". Andreev discussed this redesign in an interview with '']''{{'s}} James Cook in the same month.<ref name=":0" />
	Badoo is a ] service. The basic service is extensive and free for everyone. As soon as members sign up they can chat, upload photos and videos and see and contact people who live in their area — or even a different city or part of the world. Some of Badoo’s free features include:

			In 2018, Badoo was the subject of a '']'' investigative report outlining workplace misogyny, illegal drug use, as well as sexual and racial discrimination. Thirteen Badoo employees reported a culture of workplace afterparties involving use of recreational drugs and prostitutes, along with several instances of sexual assault and harassment. An internal email list would circulate photos of parties and pornography of an employee. Technical updates were named after pornography performers.<ref name="Forbes AuYeung">
	==== Ice Breaker ====
			* {{Cite news \|last=Au-Yeung \|first=Angel \|title=The Russian Billionaire Cupid Behind The Biggest Dating App in the World \|language=en \|work=Forbes \|url=https://www.forbes.com/sites/angelauyeung/2018/03/12/russian-billionaire-cupid-andrey-andreev-most-popular-dating-app-badoo/#12b6daa47800 \|access-date=27 May 2018}}
	This feature offers example conversation starters for users who need a helping hand introducing themselves to other users.
			* {{cite news\|url=https://www.forbes.com/sites/angelauyeung/2019/07/08/exclusive-investigation-sex-drugs-misogyny-and-sleaze-at-the-hq-of-bumbles-owner/\|title=Exclusive Investigation: Sex, Drugs, Misogyny And Sleaze At The HQ Of Bumble's Owner\|work=]\|last=Au-Yeung\|first=Angel\|date=July 8, 2019\|accessdate=March 17, 2024}}</ref><ref>{{cite web\|url=https://www.inc.com/cameron-albert-deitch/badoo-bumble-toxic-workplace-sexism-allegations.html\|title=Sexual Misconduct Allegations Against Bumble's Majority Investor Threaten to Throttle the Company's Pro-Woman Cred\|work=]\|last=Albert-Deitch\|first=Cameron\|date=9 July 2019\|accessdate=17 March 2024}}</ref>
	==== Interests ====
	Users can create a self-generated list of hobbies instead of pre-defined ones.
	==== Anonymous Chat ====
	The anonymous chat game is part of Badoo's Chat feature. Badoo finds someone random for user to chat to and they have three minutes before deciding if they would like to see each other's picture and if they would like to keep chatting, or chat to someone new.
	==== People Nearby ====
	The People Nearby section shows members in the user’s area and other cities, whilst the search lets users find people according to their interests.
	==== Encounters ====
	Encounters allows users to see photos of other users who match their interests. Users can increase how often they appear in Encounters when other Badoo users are looking at it for 100 credits.
	==== Visitors ====
	Users get to see who visited their profile.
	==== Matches ====
	Playing encounters or visiting profiles enables users to build up a list of profiles they like as well as a list of people who like them.

			== Features ==
	Badoo offers premium paid options for those who wish to be seen by far more people in their area and to truly take advantage of all the possibilities available on Badoo. These premium options aim to increase user’s success in attracting and selecting the people they would like to meet and connect to. Some of Badoo’s premium features include:
			Badoo has several features that enable users to meet people. When they first sign up, individuals select whether they want to meet new people to date, chat or to make new friends. Users can chat,<ref>{{cite web\|url=http://www.businessinsider.com/badoo-2011-2#if-you-want-to-chat-with-someone-you-need-to-register-for-an-account-3\|title=The Biggest Startup You've Never Heard Of Is About To Hit 108 Million Members\|last=Frommer\|first=Dan\|publisher=Business Insider\|access-date=31 October 2013}}</ref> match with others, upload photos and videos, as well as share their interests and see any friends in common.{{Citation needed\|date=June 2023}}

			The main features include:
	==== Credits ====
			* People Nearby: Users can see and contact people who live in their area, as well as those they 'Bumped Into' with this feature.<ref name=":2">{{Cite web\|url=https://team.badoo.com/new/\|title=New look\|website=team.badoo.com\|language=en\|access-date=2017-10-18}}</ref>
	The main benefits of credits are: to enable users to ‘Rise Up’ in search results, ‘step into the Spotlight’ on the search page and get more displays in Encounters.
			* Search: Users can also see who is on the app in a different city or another part of the world.<ref name=":2" />
	==== Rise Up ====
			* Encounters: Another free feature, where users swipe right (yes) or left (no) on other users' profiles. If there is a match the two users are notified.<ref>{{cite web\|url=http://www.businessinsider.com/badoo-2011-2#once-weve-signed-up-for-an-account-theres-a-bunch-of-new-stuff-we-can-do-one-fun-feature-is-encounters-a-sort-of-hot-or-not-game-4\|title=The Biggest Startup You've Never Heard Of Is About To Hit 108 Million Members\|last=Frommer\|first=Dan\|website=]}}</ref>
	Rise Up is one of Badoo's paid features. For 100 credits the users profile is boosted to the top of people’s search results in the users area, this raises user visibility and increases the chances of being contacted by other Badoo users.
			* Video Chat: In August 2017, Badoo launched its video chat function that allows users to connect real-time, once they've exchanged messages.<ref>{{Cite news\|url=https://www.standard.co.uk/lifestyle/london-life/video-dating-app-badoo-could-help-you-to-filter-out-misleading-singletons-a3623971.html\|title=Video dating app Badoo could help you to filter out misleading singles\|work=Evening Standard\|access-date=2017-10-18\|language=en-GB}}</ref> In summer 2018, Badoo launched a livestream feature that was able to broadcast the video to several users at the same time<ref>{{cite web\|url=https://techcrunch.com/2018/06/06/badoo-plans-to-drop-the-swipe-from-its-dating-app-as-it-tests-live-video-broadcasts/\|title=Badoo plans to drop the swipe from its dating app as it tests live video broadcasts\|date=6 June 2018 }}</ref> but the feature was removed on 16 April 2020.<ref>{{cite web\|url=https://twitter.com/BadooHelp/status/1251176483529383940\|title=We want to encourage our community to focus on making connections, rather than spending time viewing streams.}}</ref>
	==== SuperPowers ====
			Badoo has developed numerous safety features to ensure users are real and verified. Such features include the 'selfie request' button,<ref>{{Cite news\|url=http://www.cosmopolitan.com/uk/love-sex/relationships/news/a44585/badoo-dating-app-prevents-catfishing-fake-profiles/\|title=This dating app has a genius way of preventing catfishing\|date=2016-07-11\|work=Cosmopolitan\|access-date=2017-03-27\|language=en}}</ref> through which women can request a man they're speaking to send a ']' to prove they are the same person as in the pictures. This 'selfie request' feature is only available to female account holders; it is unavailable to male Badoo users <ref>{{cite web \|title=How to Request a Selfie in Badoo \|url=https://social.techjunkie.com/request-selfie-badoo/ \|website=TechJunkie \|date=3 November 2019 \|publisher=BOX 20 \|access-date=1 September 2023}}</ref>
	The Super Powers feature is subscription-based and includes a range of premium features that basic users don’t have. Super Powers can be bought for one, three, six or twelve months.
	==== Spotlight ====
	Spotlight enables users to put their photo at the top of the page so everyone in their area can see it. The Spotlight strip is a carousel of profile pictures visible in almost every page of the website. Users can increase their visibility at the cost of 100 credits each time.
	==== Favourites ====
	A favourites list, as part of the Superpowers package, enables users to easily access profiles of people they like to chat to. Users are also able to see who has added them to their favourites list.

			The company has also developed a photo verification process, where users upload a photo of themselves mimicking a specific pose.<ref>{{Cite news\|url=https://www.forbes.com/sites/alextaub/2016/04/04/badoos-selfie-verification-is-a-unique-way-of-solving-the-catfishing-problem/#71e56ce724c5\|title=Badoo's Selfie Verification Is A Unique Way Of Solving The Catfishing Problem\|last=Taub\|first=Alexander\|work=Forbes\|access-date=2017-03-27}}</ref> This photo is then verified in a minute by one of Badoo's 5,000 moderators.
	== Criticisms ==
	=== Censorship & Blocked Countries ===
	Badoo has met with some controversy and it’s flirtatious aspect is assumed to be the reason it has been has been blocked in Iran (2010), China and the United Arab Emirates (2011), though no official reason has been given<ref>{{cite web\|last=Butcher\|first=Mike\|title=Social network Badoo is banned in Iran\|url=http://techcrunch.com/2010/01/05/social-network-badoo-is-banned-in-iran/\|publisher=TechCrunch\|accessdate=05 January 2010}}</ref>.

			Badoo is a ] service, where the basic service is free for everyone but users have an option to pay for premium features. Such features include, ‘Rise Up’, which allows users to pay to give their profile more visibility on the site for a limited time. In late 2007, 20% of Badoo's then 22 million users were paying for heightened visibility at least once a month.<ref>{{Cite news\|title= Elevator Pitch: Why Badoo wants to be the next word in social networking\|author=Sweney, Mark\|newspaper=The Guardian\|date=24 December 2007\|url=http://blogs.guardian.co.uk/digitalcontent/2008/03/elevator_pitch_why_badoo_wants.html\|archive-url=https://web.archive.org/web/20080308175435/http://blogs.guardian.co.uk/digitalcontent/2008/03/elevator_pitch_why_badoo_wants.html\|archive-date=8 March 2008\|url-status=dead}}</ref> However, according to '']'', by 2011 only 5% of members were paying for the premium services.<ref name="Economist-2011">{{Cite news\|date=19 September 2011\|title=A nightclub on your smartphone\|newspaper=The Economist\|url=https://www.economist.com/blogs/babbage/2011/09/social-networking\|archive-url=https://web.archive.org/web/20110921014702/https://www.economist.com/blogs/babbage/2011/09/social-networking\|archive-date=21 September 2011\|url-status=live}}</ref>
	=== Spam ===
	Badoo has been met with criticism for allegedly spamming and scamming. There have been user complaints stating that they were signed up without their consent and that Badoo sent spam emails to their entire address book without permission telling them their friend "has left you a message."<ref>{{cite web\|title=Badoo.com sending spam to all my contacts on my behalf, asking them to logon to their site\|url=http://productforums.google.com/forum/#!topic/gmail/Jh2L2rlh4AU\|publisher=productforums.google.com\|accessdate=13 September 2010}}</ref> . Rather than their friend leaving them an actual message Badoo sends a template email asking your contacts to join up as well. Blogger Daniel Stuckey says, "With its shiny presentation, sexualised premise and slick startup ploys, Badoo feels like a bizarre super-collider of radical honesty and spammy fakery; that is to say, a souvenir of the Internet"<ref>{{cite web\|last=Stuckey\|first=Daniel\|title=Badoo is an Enigma Wrapped in a Puzzle Wrapped in Spam\|url=http://motherboard.vice.com/blog/badoo-is-an-enigma-wrapped-in-a-puzzle-wrapped-in-spam\|publisher=motherboard.vice.com\|accessdate=July 2012}}</ref> .

			Users can also pay to have their profile photo more widely visible across the site.<ref name=":3">{{cite magazine\|last=Rowan\|first=David\|title=How Badoo built a billion-pound social network... on sex\|magazine=Wired UK\|url=https://www.wired.co.uk/magazine/archive/2011/05/features/sexual-network/viewall\|access-date=31 October 2013}}</ref> "Super Powers" enables users to see more search results, as well as who wants to meet them and which of their messages have been read.
	=== Fake Profiles ===
	Badoo has been accused of generating fake profiles by harvesting information posted by users on other social networking sites, without these users consent<ref>{{cite web\|title=Badoo Complaint - fake profile\|url=http://badoo-com-reviews.measuredup.com/Complaint-fake-profile-27490\|publisher=measuredup.com\|accessdate=2010}}</ref>. Badoo responded to the complaints by asking users to send their details, via the website feedback page, so they could look into the problems. There have been no recorded complaints to the UK Data Protection Commissioner<ref>{{cite web\|title=Search the ICO website\|url=http://search.ico.org.uk/ico/search?q=badoo\|accessdate=24 July 2013}}</ref> .
	In 2011 the Finnish newspaper Iltalehti reported that Badoo profiles were been created without people's consent. It also states that Badoo may use several Facebook applications to automatically gather Facebook users' personal information<ref>{{cite web\|last=Reinikainen\|first=Pauli\|title=Treffipalvelu varastaa profiilitiedot. Varo tätä sovellusta Facebookissa\|url=http://www.iltalehti.fi/digi/2011012113041159_du.shtml\|accessdate=21 January 2011}}</ref>.
	According to Badoo’s website “accounts can be deleted by signing into the profile, if you can’t remember or believe you don’t have a password then you can enter your email address and a new password will be sent to you . Once in your account click the ‘Delete Profile’ button on the left hand-side of the screen and follow the instructions. Deleted profiles are immediately unsearchable on Badoo’s website but are left inactive for 30 days. If the user has not signed back on during that time the account will then be permanently deleted<ref>{{cite web\|title=How do I delete my Badoo profile\|url=http://badoo.com/help/?release=19_129#i19_129\|publisher=Badoo\|accessdate=24 July 2013}}</ref> .
	When joining Badoo through Facebook or other partners, Badoo’s privacy policy states that, ‘If you have registered on one of our partner websites, such as Facebook, your Profile will be available to all users of the Badoo social network whether via our site or our partners’ websites’.<ref>{{cite web\|title=Badoo Privacy Policy\|url=http://badoo.com/privacy/\|publisher=Badoo\|accessdate=24 July 2013}}</ref>. Badoo’s Safety & Security policies were reviewed by John Carr, UK Government Advisor on Internet safety and security, in September 2011.

			== Criticisms ==
	Opinions of Badoo.com on ], which are based on user reviews, rather than press releases, rate the site as 'Very low', with a current score of 1.7 out of 10 (as of 26th June 2013). Complaints included fake profiles, and spamming of email accounts of signed-up users<ref>{{cite web\|title=Trust Pilot Badoo Review\|url=http://www.trustpilot.com/review/www.badoo.com\|publisher=Trust Pilot}}</ref>. However opinion differs and many bloggers enjoy and recommend using the site<ref name="02 October 2012">{{cite web\|title=Badoo Review: waste of time or many conquests?\|url=http://www.olped.org/badoo-review-waste-of-time-or-many-conquests.html\|publisher=olped.org}}</ref> . In a peer-reviewed study conducted and published by Cambridge University in 2009, it was given the lowest score for privacy amongst the 45 social networking sites examined at that time<ref>{{cite journal\|last=Joseph\|first=Bonneau\|coauthors=Preibusch, Sören\|title="The Privacy Jungle: On the Market for Privacy in Social Networks\|journal=WEIS '09: Proceedings of the Eighth Workshop on the Economics of Information Security.\|year=2009\|url=http://www.cl.cam.ac.uk/~jcb82/doc/privacy_jungle_bonneau_preibusch.pdf}}</ref> .
	Whilst some scamming may exist and some members have had concerns regarding fake profiles on Badoo, any scammers found or reported to Badoo are normally removed from the site in around 15 minutes.
	Badoo uses an intelligent ] that ensures users who are not behaving appropriately are tagged and prevented from contacting other users<ref>{{cite web\|title=Badoo Community Guidelines\|url=https://badoo.com/guidelines/\|publisher=Badoo\|accessdate=24 July 2013}}</ref>.

			In a peer-reviewed study by ] in 2009,<ref>{{Citation\|last1=Bonneau\|first1=Joseph\|last2=Preibusch\|first2=Sören \| title=The Privacy Jungle: On the Market for Privacy in Social Networks\|journal=WEIS '09: Proceedings of the Eighth Workshop on the Economics of Information Security.\|year=2009\|url=http://www.jbonneau.com/doc/BP09-WEIS-privacy_jungle.pdf}}</ref> it was given the lowest score for privacy among the 45 social networking sites examined.<ref name="Cambridge"> The Daily Telegraph 21 Jul 2009.</ref>
	According to ] Badoo is "like a chat room, dating site and picture rating site disguised as a social network." It was noted Badoo did not offer any group or other type of community to facilitate users meeting similar people.

			Finnish newspaper '']'' reported that numerous Badoo profiles were created without people's consent, and that people have reported Badoo's actions to the police.<ref name="Iltalehti">{{cite news \|url=http://www.iltalehti.fi/digi/2011012113041159_du.shtml \|archive-url=https://web.archive.org/web/20110123184343/http://www.iltalehti.fi/digi/2011012113041159_du.shtml \|url-status=dead \|archive-date=January 23, 2011 \|title=Treffipalvelu varastaa profiilitiedot: Varo tätä sovellusta Facebookissa \|newspaper=] \|language=fi \|date=21 January 2011 \|access-date=2011-01-25 }}</ref>

			According to ]'s ] on the requests for search removals stemming from the "]" ruling, Badoo had the eighth-highest number of ]s removed from Google Search, with Facebook, YouTube, Google Groups and Twitter receiving a higher number of these requests.<ref>{{Cite web \|date=17 October 2014 \|title=European privacy requests for search removals \|url=https://www.google.com/transparencyreport/removals/europeprivacy/?hl=en \|access-date=17 October 2014 \|website=Transparency Report }}</ref>
	==Open source==
	Badoo has released several pieces of software under an open source licence, including various improvements to the PHP scripting language, the '']'' real time statistics server, and the ''Blitz'' template engine.<ref>{{cite web\|url=http://dev.badoo.com/\|title=Badoo Developer Zone\|accessdate=2010-08-31\| archiveurl= http://web.archive.org/web/20100902160120/http://dev.badoo.com/\| archivedate= 2 September 2010 <!--DASHBot-->\| deadurl= no}}</ref>

			A CNET review by ] described Badoo's first impression as "creepy". He said that though the site was advertised as a way to meet local friends with shared interests, it was more like a photo-based dating site. He also said the way it matches users was "obscure".<ref name="cnet" />
	Michelle Kennedy, Head of Legal for Badoo, stated "Over the next six to 12 months the changes in cookies will be big for us, and we've also had a geo-location facility set up. Facebook did a check-in facility which allowed you to work out people's behavioural patterns, but we're more concerned about the safety of our users."<ref>{{cite web \|url= http://www.thelawyer.com/social-worker-michelle-kennedy-badoo/1009149.article \|title=Social worker: Michelle Kennedy, Badoo \|publisher=The Lawyer \|date=12 September 2011 \|accessdate=4 October 2011}}</ref>

	==~~Revenue~~==		==See also==
			{{Portal\|Internet\|Human sexuality\|Society}}
	Badoo is a ] web site and generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. In the end of 2007, it was reported that 20% of Badoo's then 22 million users accessed this function once a month.<ref>, Mark Sweney, ''The Guardian'', December 24, 2007 , Accessed March 2008.</ref>
			*]
	Lloyd Price, Director of Marketing for Badoo, stated "We expect to hit 140 million users by the end of 2011, continue to generate USD $100m + in gross consumer spend per year and expand worldwide." <ref>{{cite web \|url= http://www.businessinsider.com/badoo-2011-7 \|title=Badoo, Not Just For Teens Who Want To Hook Up, Hits 122 Million Users \|publisher=BusinessInsider \|date=25 July 2011 \|accessdate=19 October 2011}}</ref>
			*]

	== References ==		== References ==
	{{reflist~~\|30em~~}}		{{reflist}}

	==External links==		== External links ==
	<!-- SPAM LINKS WILL BE PROMPTLY REMOVED		<!-- SPAM LINKS WILL BE PROMPTLY REMOVED
	AND MAY BE BLACKLISTED IN ALL WIKIMEDIA SITES -->		AND MAY BE BLACKLISTED IN ALL WIKIMEDIA SITES -->
	*{{Official website\|~~http://~~badoo.com/}}		* {{Official website\|badoo.com}}
	<!-- DO NOT ADD SPAM LINKS -->		<!-- DO NOT ADD SPAM LINKS -->

	{{Online social networking}}		{{Online social networking}}

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Latest revision as of 04:25, 13 August 2024

Dating-focused social networking service

Badoo

Type of site	Dating
Available in	47 languages
Headquarters	London, United Kingdom
Country of origin	Russia
Owner	Bumble Inc. (formerly MagicLab)
Created by	Andrey Andreev
Parent	Badoo Trading Limited
URL	badoo.com
Commercial	Freemium
Registration	Required
Launched	November 2006; 18 years ago (2006-11)
Current status	Active

Badoo is a dating-focused social network founded by Russian entrepreneur Andrey Andreev in 2006. It is headquartered in Limassol, Cyprus and London, United Kingdom, with offices in Malta, Russia and the United States. It operates in 190 countries and is available in 47 languages, making it the world's most widely used dating network. The app is available on iOS, Android, and the web. Badoo operates on a freemium model, whereby the core services can be used without payment.

History

First logo, used from November 2006–April 2017

Second logo, used from April 2017–June 2019[REDACTED] Third logo, used from June 2019–February 2022[REDACTED] Fourth logo, used from February 2022–November 2023

Badoo was founded by Russian entrepreneur Andrey Andreev and launched in Moscow in November 2006. It has since ranked among the most popular dating websites. In 2016, it was the most downloaded dating app in 21 countries. In 2011, Wired described Badoo as a "mass phenomenon" in Brazil, Mexico, France, Spain, and Italy.

In 2007, Badoo raised $30 million in funding. In January 2008, the Russian investor Finam Capital paid $30 million for a 10% stake in Badoo for expansion in Russia. As of 2009, Finam now has 20% ownership of Badoo.

Badoo was asked to adjust its approach after going viral on Facebook through popular social games and quizzes. The official launch of Badoo in the U.S. was on March 23, 2012, with Nick Cannon introducing the service in the United States.

In April 2017, Badoo launched a newly redesigned app and brand, adopting the colour purple and an orange heart symbol as its logo and the tagline "Bigger than Dating". Andreev discussed this redesign in an interview with Business Insider's James Cook in the same month.

In 2018, Badoo was the subject of a Forbes investigative report outlining workplace misogyny, illegal drug use, as well as sexual and racial discrimination. Thirteen Badoo employees reported a culture of workplace afterparties involving use of recreational drugs and prostitutes, along with several instances of sexual assault and harassment. An internal email list would circulate photos of parties and pornography of an employee. Technical updates were named after pornography performers.

Features

Badoo has several features that enable users to meet people. When they first sign up, individuals select whether they want to meet new people to date, chat or to make new friends. Users can chat, match with others, upload photos and videos, as well as share their interests and see any friends in common.

The main features include:

People Nearby: Users can see and contact people who live in their area, as well as those they 'Bumped Into' with this feature.
Search: Users can also see who is on the app in a different city or another part of the world.
Encounters: Another free feature, where users swipe right (yes) or left (no) on other users' profiles. If there is a match the two users are notified.
Video Chat: In August 2017, Badoo launched its video chat function that allows users to connect real-time, once they've exchanged messages. In summer 2018, Badoo launched a livestream feature that was able to broadcast the video to several users at the same time but the feature was removed on 16 April 2020.

Badoo has developed numerous safety features to ensure users are real and verified. Such features include the 'selfie request' button, through which women can request a man they're speaking to send a 'selfie' to prove they are the same person as in the pictures. This 'selfie request' feature is only available to female account holders; it is unavailable to male Badoo users

The company has also developed a photo verification process, where users upload a photo of themselves mimicking a specific pose. This photo is then verified in a minute by one of Badoo's 5,000 moderators.

Badoo is a freemium service, where the basic service is free for everyone but users have an option to pay for premium features. Such features include, ‘Rise Up’, which allows users to pay to give their profile more visibility on the site for a limited time. In late 2007, 20% of Badoo's then 22 million users were paying for heightened visibility at least once a month. However, according to The Economist, by 2011 only 5% of members were paying for the premium services.

Users can also pay to have their profile photo more widely visible across the site. "Super Powers" enables users to see more search results, as well as who wants to meet them and which of their messages have been read.

Criticisms

In a peer-reviewed study by Cambridge University in 2009, it was given the lowest score for privacy among the 45 social networking sites examined.

Finnish newspaper Iltalehti reported that numerous Badoo profiles were created without people's consent, and that people have reported Badoo's actions to the police.

According to Google's transparency report on the requests for search removals stemming from the "right to be forgotten" ruling, Badoo had the eighth-highest number of URLs removed from Google Search, with Facebook, YouTube, Google Groups and Twitter receiving a higher number of these requests.

A CNET review by Rafe Needleman described Badoo's first impression as "creepy". He said that though the site was advertised as a way to meet local friends with shared interests, it was more like a photo-based dating site. He also said the way it matches users was "obscure".

References

LaPorte, Nicole (July 15, 2020). "Bumble hits 100 million users—and has new plans to take over the dating world". Fast Company.
"Badoo FAQ". Badoo. Archived from the original on 2015-01-07. Retrieved November 15, 2006.
"Badabing Badaboom – Badoo Hits 150 Million Users, Boosted By Mobile". TechCrunch. AOL. 4 May 2012.
^ "The reclusive CEO of dating app Badoo on his app's redesign, Bumble, and why he won't IPO any time soon". Business Insider. Retrieved 2017-10-18.
Badoo – Terms of Use Accessed August 2009.
Toglia, Michelle (2016-03-25). "Here's How Dating App Badoo's Photo Verification Will Wipe Out Catfishing". Bustle.
^ "The Dating Game". BBC News. 12 February 2016. Retrieved 2017-03-27.
^ "Project Portfolio – Badoo". Finam Capital. 2009. Archived from the original on 2011-02-28. Retrieved 2011-02-10.
"Top 15 Most Popular Dating Websites". eBizMBA. September 2015. Retrieved September 28, 2015.
^ Rowan, David. "How Badoo built a billion-pound social network... on sex". Wired UK. Retrieved 31 October 2013.
^ Needleman, Rafe (February 23, 2012). "Badoo: Social experiment or hookup site?". CNET. Retrieved May 29, 2014.
Butcher, Mike (21 January 2008). "UK's Badoo pulls $30m for Russian launch, ahead of a home push". Techcrunch. Retrieved 2009-08-29.
"Huge Facebook App Loses 75% Uniques After Facebook Threatens It". Business Insider. Retrieved 2017-03-27.
"Social Network Badoo Officially Launches in U.S. With Nick Cannon [PICS]". Mashable. 23 March 2012.
- Au-Yeung, Angel. "The Russian Billionaire Cupid Behind The Biggest Dating App in the World". Forbes. Retrieved 27 May 2018.
- Au-Yeung, Angel (July 8, 2019). "Exclusive Investigation: Sex, Drugs, Misogyny And Sleaze At The HQ Of Bumble's Owner". Forbes. Retrieved March 17, 2024.
Albert-Deitch, Cameron (9 July 2019). "Sexual Misconduct Allegations Against Bumble's Majority Investor Threaten to Throttle the Company's Pro-Woman Cred". Inc. Retrieved 17 March 2024.
Frommer, Dan. "The Biggest Startup You've Never Heard Of Is About To Hit 108 Million Members". Business Insider. Retrieved 31 October 2013.
^ "New look". team.badoo.com. Retrieved 2017-10-18.
Frommer, Dan. "The Biggest Startup You've Never Heard Of Is About To Hit 108 Million Members". Business Insider.
"Video dating app Badoo could help you to filter out misleading singles". Evening Standard. Retrieved 2017-10-18.
"Badoo plans to drop the swipe from its dating app as it tests live video broadcasts". 6 June 2018.
"We want to encourage our community to focus on making connections, rather than spending time viewing streams".
"This dating app has a genius way of preventing catfishing". Cosmopolitan. 2016-07-11. Retrieved 2017-03-27.
"How to Request a Selfie in Badoo". TechJunkie. BOX 20. 3 November 2019. Retrieved 1 September 2023.
Taub, Alexander. "Badoo's Selfie Verification Is A Unique Way Of Solving The Catfishing Problem". Forbes. Retrieved 2017-03-27.
Sweney, Mark (24 December 2007). "Elevator Pitch: Why Badoo wants to be the next word in social networking". The Guardian. Archived from the original on 8 March 2008.
"A nightclub on your smartphone". The Economist. 19 September 2011. Archived from the original on 21 September 2011.
Bonneau, Joseph; Preibusch, Sören (2009), "The Privacy Jungle: On the Market for Privacy in Social Networks" (PDF), WEIS '09: Proceedings of the Eighth Workshop on the Economics of Information Security.
Social networks ‘failing users’ The Daily Telegraph 21 Jul 2009.
"Treffipalvelu varastaa profiilitiedot: Varo tätä sovellusta Facebookissa". Iltalehti (in Finnish). 21 January 2011. Archived from the original on January 23, 2011. Retrieved 2011-01-25.
"European privacy requests for search removals". Transparency Report. 17 October 2014. Retrieved 17 October 2014.

External links

Official website

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