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| {{Short description|American design firm}} | |||
| {{Infobox company | {{Infobox company | ||
| |name = Astro Studios | |name = Astro Studios | ||
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| |key_people = Brett Lovelady, Founder / CEO<br />Kyle Swen, EVP Design / Partner<br /> Jim Goodell, COO / Partner | |key_people = Brett Lovelady, Founder / CEO<br />Kyle Swen, EVP Design / Partner<br /> Jim Goodell, COO / Partner | ||
| |num_employees = 30 (2011) | |num_employees = 30 (2011) | ||
| | |
|industry = ] <br/>] <br/>] | ||
| |homepage = | |homepage = | ||
| }} | }} | ||
| '''Astro Studios''' is an American design firm in ]. | |||
| '''Astro Studios''' is an American design firm in ], ].<ref name="Astro Studios contact page">{{cite web|url=http://astrostudios.com/contact/ |title=Astro Studios contact page |publisher=Astrostudios.com |accessdate=2010-07-23}}</ref> Astro creates products, brands and experiences for a range of industries, typically including a ] infused blend of technology, lifestyle, fashion, sporting and consumer goods. | |||
| ⚫ | The company designed the original Compaq ] Pocket PC, ] Computers and ]'s ] and ]. In 1999, Astro Studios received two Design of the Decade Awards by BusinessWeek<ref name="Business Wire Astro Studios: Design of the Decade Award">{{cite web|url=http://findarticles.com/p/articles/mi_m0EIN/is_1999_Nov_23/ai_57765207/ |title=Business Wire Astro Studios: Design of the Decade Award 1999, 2008 |publisher=Findarticles.com |accessdate=February 15, 2012}}</ref> / ] (IDSA), one for the ] Smart Sockets and the other for ]'s first electronic products, and the original Triax SportsWatch series.<ref name="Case Study: Nike Triax">{{cite web |url=http://idsacatalyst.org/case_studies/2003/index.php |title=Nike Triax |publisher=Idsacatalyst.org |accessdate=February 21, 2012 |archive-url=https://web.archive.org/web/20120623123034/http://idsacatalyst.org/case_studies/2003/index.php |archive-date=June 23, 2012 |url-status=dead }}</ref> Other designs include the ] Box,<ref name="FastCoDesign: Boxee Box">{{cite web|last=Pavlus |first=John|url=http://www.fastcodesign.com/1662671/boxee-designers-explain-out-of-the-box-thinking-exclusive |title=Boxee Designers Explain Out-of-the-Box Thinking |publisher=FastCoDesign.com |accessdate=November 29, 2011}}</ref> ],<ref name="Good Design 2010 Zune HD ">{{cite web|url=http://Chi-athenaeum.org/gdesign/2010/electronics/302.html |title=Good Design 2010 Zune HD |publisher=Chi-athenaeum.org |accessdate=February 20, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20111224190120/http://chi-athenaeum.org/gdesign/2010/electronics/302.html |archivedate=December 24, 2011 }}</ref> | ||
| Founded in 1994 by Brett Lovelady in Palo Alto, California, ASTRO Studios moved to San Francisco in 2000 and is currently led by partners Brett Lovelady, Kyle Swen and Jim Goodell. | |||
| A spin-off organization, ] manufactures gaming headsets.<ref>{{cite web|title=Astro Gaming Company Page|url=http://www.astrogaming.com/astro/|accessdate=June 19, 2012|archive-date=June 15, 2012|archive-url=https://web.archive.org/web/20120615141513/http://www.astrogaming.com/astro|url-status=dead}}</ref><ref name="Reiss">{{cite web|last=Reiss |first=Jordan |title=Interview with Jordan Reiss, the Co-Founder and VP of Astro Gaming |url=http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |accessdate=June 19, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120607021145/http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |archivedate=June 7, 2012 }}</ref> In 2008, the ] A40 Audio System became the official licensed headset of ].<ref>{{cite web|title=A40 Audio System|url=http://www.astrogaming.com/a40/wired/a40-audio-system-astro-edition|accessdate=June 19, 2012}}</ref><ref name="Reiss"/> | |||
| ⚫ | |||
| ⚫ | Astro Studios has received several awards including ],<ref name="Red Dot Award Boxee">{{cite web |url=http://En.red-dot.org/2786.html?&cHash=fa970e639253c84797e969a721876c2f&detail=8357 |title=Red Dot Awards 2011 |publisher=En.red-dot.org |accessdate=February 15, 2012 |archive-url=https://web.archive.org/web/20120210183158/http://en.red-dot.org/2786.html |archive-date=February 10, 2012 |url-status=dead }}</ref> the ] (AIGA) 365 Awards.<ref name="Slice and AG packaging">{{cite web|url=http://designarchives.aiga.org/#/entries/Astro%20Studios%2C%20San%20Francisco/_/grid/relevance/asc/0/4/105 |title=AIGA Design Archives Astro |publisher=Designarchives.aiga.org |accessdate=January 25, 2012}}</ref> | ||
| Recent notable programs include the design of the ] Box,<ref name="FastCoDesign: Boxee Box">{{cite web|last=Pavlus |first=John|url=http://www.fastcodesign.com/1662671/boxee-designers-explain-out-of-the-box-thinking-exclusive |title=Boxee Designers Explain Out-of-the-Box Thinking |publisher=FastCoDesign.com |accessdate=2011-11-29}}</ref> ],<ref name="Good Design 2010 Zune HD ">{{cite web|url=http://Chi-athenaeum.org/gdesign/2010/electronics/302.html |title=Good Design 2010 Zune HD |publisher=Chi-athenaeum.org |accessdate=2012-02-20 |deadurl=yes |archiveurl=https://web.archive.org/web/20111224190120/http://chi-athenaeum.org/gdesign/2010/electronics/302.html |archivedate=2011-12-24 |df= }}</ref> ] gaming hardware, the branding and product design of start-up ] and brand makeover of Hydrotec, makers of eco-friendly paintballs. | |||
| In 2006, Astro Studios recognized an emerging market for professional grade video gaming accessories and spun off another business titled Astro Gaming, which produces premium gaming headsets and accessories. Founded by Brett Lovelady and Jordan Reiss to create an authentic gaming brand to answer the rising popularity of the gaming lifestyle,<ref>{{cite web|title=Astro Gaming Company Page|url=http://www.astrogaming.com/astro/|accessdate=19 June 2012}}</ref> Astro Gaming values design as much as any other component of their business such as finance, marketing, and engineering.<ref name="Reiss">{{cite web|last=Reiss |first=Jordan |title=Interview with Jordan Reiss, the Co-Founder and VP of Astro Gaming |url=http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |accessdate=19 June 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120607021145/http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |archivedate=7 June 2012 |df= }}</ref> This plus the fact that they sell their products directly to the consumer translates to a lower price point and a design that is directed specifically at the consumer. In 2008, the Astro Gaming A40 Audio System<ref>{{cite web|title=A40 Audio System|url=http://www.astrogaming.com/a40/wired/a40-audio-system-astro-edition|accessdate=19 June 2012}}</ref> became the official licensed headset of ].<ref name="Reiss"/> Since then, they have launched a myriad of other headsets and accessories including the A30 Audio System,<ref>{{cite web|title=A30 Audio System|url=http://www.astrogaming.com/a30/wired/a30-audio-system-astro-edition|accessdate=19 June 2012}}</ref> the A*Stars,<ref>{{cite web|title=A*Star In-Ear Headset|url=http://www.astrogaming.com/a-stars/a-star-in-ear-headset|accessdate=19 June 2012}}</ref> and the new A50 Wireless System.<ref>{{cite web|title=A50 Wireless System|url=http://www.astrogaming.com/a50/a50-wireless-system|accessdate=19 June 2012}}</ref> Astro Gaming was acquired by ] in April 2011 and placed #13 <ref name="Astro Gaming company profile">{{cite web|url=http://www.inc.com/inc5000/profile/astro-gaming |title=Astro Gaming company profile |publisher=Inc.com |accessdate=2012-01-24}}</ref> on ]’s list of the America’s Fastest Growing Companies in 2011. | |||
| ⚫ | Astro Studios has |
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| the Chicago Athenaeum ], and the ID Magazine Design Annual awards. | |||
| == See also == | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
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| ==References== | ==References== | ||
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Latest revision as of 07:35, 6 July 2023
American design firm
| Company type | Private |
|---|---|
| Industry | Industrial Design Graphic Design Interaction Design |
| Founded | 1994 |
| Headquarters | San Francisco, California, United States |
| Key people | Brett Lovelady, Founder / CEO Kyle Swen, EVP Design / Partner Jim Goodell, COO / Partner |
| Number of employees | 30 (2011) |
| Website | www.astrostudios.com/ |
Astro Studios is an American design firm in San Francisco, California.
The company designed the original Compaq IPAQ Pocket PC, Alienware Computers and Microsoft's Xbox 360 and Xbox 360 accessories. In 1999, Astro Studios received two Design of the Decade Awards by BusinessWeek / Industrial Designers Society of America (IDSA), one for the Kensington Computer Products Group Smart Sockets and the other for Nike Inc's first electronic products, and the original Triax SportsWatch series. Other designs include the Boxee Box, Zune HD,
A spin-off organization, Astro Gaming manufactures gaming headsets. In 2008, the Astro Gaming A40 Audio System became the official licensed headset of Major League Gaming.
Astro Studios has received several awards including Red Dot, the American Institute of Graphic Arts (AIGA) 365 Awards.
References
- "Business Wire Astro Studios: Design of the Decade Award 1999, 2008". Findarticles.com. Retrieved February 15, 2012.
- "Nike Triax". Idsacatalyst.org. Archived from the original on June 23, 2012. Retrieved February 21, 2012.
- Pavlus, John. "Boxee Designers Explain Out-of-the-Box Thinking". FastCoDesign.com. Retrieved November 29, 2011.
- "Good Design 2010 Zune HD". Chi-athenaeum.org. Archived from the original on December 24, 2011. Retrieved February 20, 2012.
- "Astro Gaming Company Page". Archived from the original on June 15, 2012. Retrieved June 19, 2012.
- ^ Reiss, Jordan. "Interview with Jordan Reiss, the Co-Founder and VP of Astro Gaming". Archived from the original on June 7, 2012. Retrieved June 19, 2012.
- "A40 Audio System". Retrieved June 19, 2012.
- "Red Dot Awards 2011". En.red-dot.org. Archived from the original on February 10, 2012. Retrieved February 15, 2012.
- "AIGA Design Archives Astro". Designarchives.aiga.org. Retrieved January 25, 2012.