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== Commercial success == | == Commercial success == | ||
Not only the zoo profits of the attention surrounding Knut; companies already offer various products from ringtones to toys<ref></ref>. Candy company ] has decided to release a ]-flavored Cuddly Knut sweet in April 2007 and has promised the Berlin Zoo a share of the profits. Knut was also the subject of several songs. The most successful were the single ''"Knut Is Cute"''<!--"Knut is Cute" is not by Kitty--> and the song by 9 year old Kitty from ] titled ''"Knut, der kleine Eisbär"'' which was also released as a single.<ref name='Kitty-NR'>{{cite news | first= | last= | coauthors= | title=Girl releases baby bear song | date=] | publisher=] | url =http://news.bbc.co.uk/cbbcnews/hi/newsid_6500000/newsid_6509300/6509383.stm | work =] | pages = | accessdate = 2007-04-04 | language = }}</ref><ref name='Kitty-Bild'>{{cite news | first= | last= | coauthors= | title=Kitty singt Knut in die Hitparade | date= | publisher= | url =http://www.bild.t-online.de/BTO/news/2007/03/28/eisbaer-knut-kitty/kinder-lied-hitparade.html | work =] | pages = | accessdate = 2007-04-04 | language = German }}</ref> | |||
==References== | ==References== |
Revision as of 17:15, 4 April 2007
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Knut (Template:IPA2) (born at the Zoologischer Garten Berlin on 5 December 2006) is a captive-born polar bear that is currently the subject of international popularity and controversy. He was rejected by his mother at birth and is consequently being raised by zoo handlers.
After the unproblematic gestation time of the 20-year old polar bear Tosca, Knut and his brother were born on 5 December 2006. He was the first polar bear birth at the Berlin Zoo in over thirty years. Tosca, who is a former circus performer, rejected Knut and his brother. After four days, the brother died and Knut was separated from his mother by zoo workers. He spent the first 44 days of his life in an incubator.
On 23 March 2007, Knut was presented to the public for the first time.
The German Environment Minister, Sigmar Gabriel officially adopted Knut. The polar bear is now seen as a symbol for endangered species by global climate change. Knut will be the mascot animal for a conference on endangered species in 2008 held in Bonn. Photographer Annie Leibovitz has taken pictures of Knut that are to be used for an environmental campaign.
Controversy
German tabloid Bild-Zeitung carried a quote by an animal rights activist named Frank Albrecht that said that Knut should have been killed rather than brought up suffering the humiliation of being treated as a domestic pet, thus declaring the zoo was violating animal protection legislation by keeping him alive. Wolfram Graf-Rudolf, head of the Aachen Zoo, stated that "One should have had the courage to let the bear die" after it was rejected, arguing that the bear will "die a little" every time it is separated from its caretaker. The Berlin Zoo has since rallied in support of the baby polar bear, vowing to not harm him. Albrecht, who was not associated with any animal rights organization, later claimed that he was misquoted, that he felt that it was inappropriate for Knut to be raised by humans but that he did not call for Knut's death. The publicity from this coverage raised Knut's profile from national to international.
Commercial success
Not only the zoo profits of the attention surrounding Knut; companies already offer various products from ringtones to toys. Candy company Haribo has decided to release a raspberry-flavored Cuddly Knut sweet in April 2007 and has promised the Berlin Zoo a share of the profits. Knut was also the subject of several songs. The most successful were the single "Knut Is Cute" and the song by 9 year old Kitty from Köpenick titled "Knut, der kleine Eisbär" which was also released as a single.
References
- "Knut Day" in Berlin as polar bear cub goes public: Article at Reuters
- Going Knut-ty over a polar bear cub: MSNBC
- Cute Knut greets his fans
- Cuddly polar bear cub better off dead, activist says: CNN
- Knut Will Live, Promises Berlin Zoo: Spiegel Online
- Berlin rallies behind baby bear: BBC NEWS
- Channel 4 - Newsroom blog - The truth about Knut the cute polar bear, Channel 4 News
- For Germans, Knut Is Almost Too Cute to Bear: NPR
- Wer verdient gut an Knut?: Das Bild
- "Girl releases baby bear song". Newsround Online. BBC. 2007-03-30. Retrieved 2007-04-04.
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(help) - "Kitty singt Knut in die Hitparade". Das Bild (in German). Retrieved 2007-04-04.
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External links
- Official homepage of the Zoologischer Garten Berlin (English version)
- Berlin Polar Bear Cub at Center of Animal Rights Brouhaha
- Knut media centre at Rundfunk Berlin-Brandenburg, with video and picture footage
- Berlin Zoo Readies for Polar Bear Cub, New York Times / AP, March 22, 2007
- He's Too Cute To Bear.., Daily Mirror, January 26, 2007
- Berlin Zoo's baby polar bear must die: activists
- Wrong to save baby polar bear?