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| === The greatest men of communication === | === The greatest men of communication === | ||
Revision as of 12:52, 9 November 2002
Mass media are those media reaching large numbers of the public via Radio, Television, Movies, Magazines, Newspapers and the World Wide Web. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines.
The advent of mass media was driven by technology that allowed the massive duplication of material at low cost. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Television and radio allowed the electronic duplication of content for the first time.
Mass media had the economics of linear replication: a single work could make money proportional to the number of copies sold, and as volumes went up, units costs went down, increasing profit margins further. Vast fortunes were to be made in mass media.
The press barons
- William Randolph Hearst, Rupert Murdoch, etc.
- Hearst Corporation, AOL Time Warner, Hachette Filipacchi Media, etc.
The greatest men of communication
The advent of cultural imperialism
- to be written
The Internet changes everything
The advent of the World Wide Web marked the first era in which an ordinary individual could have a means of communication on the scale of mass media.
Content is Not King
- cite the paper of the same name
See also: Information, Metcalfe's law