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{{Use British English}} {{Use British English|date=January 2016}}
{{Infobox company {{Infobox company
| name = Dorset Cereals | name = Dorset Cereals

Revision as of 00:30, 24 January 2016

Dorset Cereals
Company typeSubsidiary
IndustryFood processing
Founded1989; 36 years ago (1989)
HeadquartersPoundbury, Dorset, United Kingdom
Key peopleTerry Crabb (founder)
ProductsMuesli, porridge, granola
Number of employees100+
ParentAssociated British Foods
Websitewww.dorsetcereals.co.uk

Dorset Cereals is an award-winning British premium breakfast food manufacturer, based in Poundbury, Dorset. It was founded in 1989 by Terry Crabb and manufacturers muesli, porridge, granola. Dorset Cereals products are exported to more than 70 countries

History

In recent years, Dorset Cereals has experienced significant growth, especially in export markets Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners

Products

Dorset Cereals manufactures a number of premium breakfast products, such as muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK. The simple but "quaint" packaging has attracted attention

References

  1. http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html
  2. http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html
  3. http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq
  4. http://www.thegrocer.co.uk/company-profile-dorset-cereals/120966.article
  5. http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb
  6. http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html
  7. http://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing
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