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If You're Reading This It's Too Late
Mixtape by Drake
Released	February 13, 2015 (2015-02-13)
Studio	Chozen, Toronto, ON The Hazelton, Toronto, ON The New York Palace, New York City, NY S.O.T.A., Toronto, ON Sandra Gale Studio, Yolo Estate, CA
Genre	Hip hop trap
Length	68:40
Label	Cash Money OVO Sound Republic Young Money
Producer	Boi-1da (also exec.) Drake (exec.) 40 Allen Ritter Daxz Eric Dingus Frank Dukes Illmind Jimmy Prime Jordan Evans MostHigh Nytz OB O'Brien PartyNextDoor Sevn Thomas Syk Sense TM88 Vinylz WondaGurl
Drake chronology
Nothing Was the Same (2013) If You're Reading This It's Too Late (2015) What a Time to Be Alive (2015)
Singles from If You're Reading This It's Too Late
"Preach" Released: March 29, 2015 "Energy" Released: July 10, 2015

If You're Reading This It's Too Late is a commercial mixtape by Canadian rapper Drake. It was released through the iTunes Store without prior announcement on February 13, 2015, by Cash Money Records. The physical edition of the project was released by Cash Money Records; as well as OVO Sound, Republic Records and Young Money Entertainment. There is a debate upon whether this project is a mixtape or a studio album; although it was released commercially through his record label, Drake himself referred to the project as a mixtape.

If You're Reading This It's Too Late received generally positive reviews and debuted at number one on the US Billboard 200, with three-day sales of 495,000 copies and 40,000 for online streaming credits, making this Drake's fourth time at the top of the chart. The mixtape also broke Spotify's first-week streaming record with over 17.3 million streams in the first three days. It was previously held by Drake himself, with his album Nothing Was the Same (2013), with 15.146 million streams in the first week.

Background

In July 2014, Drake announced the title of his fourth studio album to be Views, upon which recording had reportedly not begun. In November 2014, in an interview, Toronto Raptors basketball player DeMar DeRozan mentioned that Drake was intending to release a mixtape in January 2015. On February 12, 2015, Drake released a short film titled Jungle, which featured snippets of new songs such as "Know Yourself" and "Jungle".

In an interview with HipHopDX, DatPiff founder Kyle Reilly revealed that Drake was initially in talks to release If You're Reading This It's Too Late as a free download on DatPiff hosted by DJ Drama, before Cash Money Records intervened. Due to its release via digital download outlets such as iTunes and Amazon Music as well as physically in vinyl and CD formats, contractually it is considered his fourth studio album for Cash Money Records. The album's cover art was done by Canadian artist Jim Joe.

Release and promotion

On February 12, 2015, the album was tweeted as an iTunes link from Drake's Facebook. It also was uploaded to OVO Sound's official SoundCloud account, but was quickly removed. It was released onto the iTunes Store on February 13, 2015, by Cash Money Records.

Drake hinted on his Instagram account of an alternate version of the project by DJ Candlestick and hosted by OG Ron C, titled If You're Choppin' This It's Too Late. This version was later released on April 14. The physical version of the album was also released on April 21, with two bonus tracks "How About Now" and "My Side" in stores as "collector's edition".

Critical reception

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.4/10
Metacritic	78/100
Review scores
Source	Rating
AllMusic
The A.V. Club	B−
The Daily Telegraph
Entertainment Weekly	B+
The Guardian
Los Angeles Times
NME	6/10
Pitchfork	8.3/10
Rolling Stone
Spin	7/10

If You're Reading This It's Too Late received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the mixtape received an average score of 78, based on 33 reviews. Tim Sendra of AllMusic said, "It makes for an album that's hard to love right away, but if you stick with it, is a rewarding listen." Evan Rytlewski of The A.V. Club said, "Drake may not have an hour's worth of great songs here, but he does have an hour's worth of thoughts he needs to get off his chest." Neil McCormick of The Daily Telegraph said, "Drake is amongst the most musically and lyrical progressive proponents of his chosen medium, bringing a level of educated artiness and psychological self-awareness to a genre too often reliant on big beats and braggadocio." Kyle Anderson of Entertainment Weekly said, "Late is hardly a throwaway. In fact, it might be his most consistently rewarding full-length yet." Eric Zaworski of Exclaim! praised the release's production, writing that it "revels in the hazy drone of the 'Toronto Sound' that OVO's 40 and Boi-1da helped define, with offerings from up-and-comers like Brampton's WondaGurl and PRIME's Eric Dingus rounding it out." Paul Lester of The Guardian said, "the former child TV star comes out fighting, amid machinegun fire, complaining about everyone from his peers to his family – but he convinces more as the original sad rapper."

Randall Roberts of Los Angeles Times said, "The 17 tracks read like a fed-up farewell note penned in Drake's typically introspective, first-person style. It's so fresh the ink's still wet: bracingly honest and filled with observations about the darkness just outside the circle of the spotlight." Kevin Ritchie of Now said, "Drake is increasingly astute at reframing hip-hop braggadocio about wealth and competition as a kind of existential crisis through telling--but now familiar--details about his life ("I got two mortgages $30 million in total") and subtle uses of melody and atmosphere." Craig Jenkins of Pitchfork said, "On If You're Reading This, all of this chest beating is delivered over the most darkly hypnotic beats Drake's graced since So Far Gone." Simon Vozick-Levinson of Rolling Stone said, "For the first time in his career, Drake doesn't sound like he wants to be remembered as one of the greats. This time, he just is." Andrew Unterberger of Spin said, "Too Late definitely scans as a transitional work, a transfixing moment-in-time sort of recording that sees an unprecedentedly fortified Drake firing off paranoid and power-drunk thoughts from his basement, sounding even lonelier than he does than when he specifically talks about feeling lonely."

Claire Lobenfeld of Fact said, "It's Too Late is a woozy, scattershot thing--Late Night Drake, if you will." Jim Farber of New York Daily News said, "The album ends up seeming more like a stop-gap than a surge ahead. For the first two-thirds, Drake relies on his usual sing-song style, stoking interest only with his inventive stretches in phrasing.... Otherwise, cooler hooks, melodic flashes of R&B, or great variation can be hard to find." Alex Denney of NME said, "For all the music's cagey intelligence, Drake sounds like the kind of guy who comes sauntering out the traps in a 100m race and immediately breaks out into a victory lap, pausing only to remonstrate with hecklers." Steve "Flash" Juon of RapReviews.com said, "If You're Reading This It's Too Late isn't that good.... There are definitely some songs that have commercial potential that I don't hate, and though I'd rather hear Drake rapping than singing, "Jungle" seems like the kind of track that with a few choice edits could get radio play."

Year-end lists

The album was a shortlisted nominee for the 2015 Polaris Music Prize.

Awards

Commercial performance

If You're Reading This It's Too Late debuted at number one on the Canadian Albums Chart, selling 37,000 copies in its first week. The mixtape also debuted at number one on the US Billboard 200, selling 535,000 album-equivalent units, 495,000 of which consisted of traditional whole album sales. The mixtape was also streamed 17.3 million times on Spotify, breaking Drake's own record that was made with Nothing Was the Same's debut week. Because of the mixtape, Drake also became the first rapper to top the US Billboard Artist 100. As of December 2015, the mixtape has sold 1.1 million copies in the United States. On March 15, 2016, the mixtape was certified double Platinum by the Recording Industry Association of America (RIAA) for combined sales and album-equivalent units of over two million units.

Track listing

Credits were adapted from the mixtape's liner notes.

Notes

• signifies a co-producer
• signifies an uncredited co-producer

Sample credits

• "Legend" contains a sample of "So Anxious", written by Timothy Mosley, Stephen Garrett and Benjamin Bush, performed by Ginuwine.
• "Energy" contains samples of "Eazy-Duz-It", written by Eric Wright, Lorenzo Patterson, Andre Young and Antoine Carraby, performed by Eazy-E; and "Ridin' Spinners", performed by Three 6 Mafia.
• "Know Yourself" contains a sample of "Tinted Glass", performed by Network.
• "No Tellin'" contains excerpts of "No Talk", performed by River Tiber.
• "Madonna" contains a sample of "So Anxious", written by Timothy Mosley, Stephen Garrett and Benjamin Bush, performed by Ginuwine.
• "6 God" contains a sample of "Haunted Chase", included from the Donkey Kong Country 2: Diddy's Kong Quest OST, written by David Wise.
• "Preach" contains samples of "Body Party", written by Ciara Harris, Nayvadius Wilburn and Michael Williams II, performed by Ciara; as well as "Stay", performed by Henry Krinkle.
• "Preach" and "Wednesday Night Interlude" both contains excerpts of "Unfaith", performed by Ekali.
• "6 Man" contains an interpolation of "You Got Me", written by Tariq Trotter, Ahmir Thompson, Scott Storch and Jill Scott, performed by The Roots.
• "Jungle" contains a sample of "6 8", written and performed by Gabriel Garzón-Montano.
• "How About Now" contains a sample of "My Heart Belongs To U", written by Donald DeGrate, performed by Jodeci.

Charts

Certifications

See also

• List of number-one albums of 2015 (Canada)
• List of UK R&B Albums Chart number ones of 2015
• List of Billboard 200 number-one albums of 2015
• List of Billboard number-one R&B/hip-hop albums of 2015

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91. id MUST BE PROVIDED for UK CERTIFICATION.

v t e Drake
Albums Singles Awards and nominations Videography
Studio albums	Thank Me Later (2010) Take Care (2011) Nothing Was the Same (2013) Views (2016) Scorpion (2018) Certified Lover Boy (2021) Honestly, Nevermind (2022) Her Loss (with 21 Savage) (2022) For All the Dogs (2023) TBA (with PartyNextDoor) (2025)
Compilations	We Are Young Money (2009) Young Money: Rise of an Empire (2014) Care Package (2019)
EPs	So Far Gone (2009) Scary Hours (2018) The Best in the World Pack (2019) Scary Hours 2 (2021) For All the Dogs Scary Hours Edition (2023) For All the Dogs Scary Hours Edition Instrumentals (2023) 100 Gigs (2024)
Mixtapes	Room for Improvement (2006) Comeback Season (2007) So Far Gone (2009) If You're Reading This It's Too Late (2015) What a Time to Be Alive (with Future) (2015) More Life (2017) Dark Lane Demo Tapes (2020)
Tours	America's Most Wanted Tour Away from Home Tour Club Paradise Tour Would You Like a Tour? Drake vs. Lil Wayne Summer Sixteen Tour Boy Meets World Tour Aubrey & the Three Migos Tour Assassination Vacation Tour It's All a Blur Tour Anita Max Win Tour
Related	OVO Sound DreamCrew Young Money Entertainment YOLO Lil Wayne Forest Hill Collegiate Institute Vaughan Road Academy "Drake Would Love Me" "The Story of Adidon" "Heart on My Sleeve" Virginia Black Whiskey Feud with Kanye West Feud with Kendrick Lamar "Champagne Moments"
Category

• 2015 mixtape albums
• Albums produced by Boi-1da
• Albums produced by Frank Dukes
• Albums produced by Noah "40" Shebib
• Albums produced by PartyNextDoor
• Albums produced by Vinylz
• Drake (musician) albums
• Young Money Entertainment albums
• Albums produced by Illmind
• Albums produced by WondaGurl
• Albums produced by Travis Scott
• Trap music albums
• Juno Award for Rap Recording of the Year recordings