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{{Short description|British entrepreneur (born 1977)}}
{{Other people|Rachel Lowe}}
{{Infobox person
{{BLP sources|date=August 2012}}
| name = Rachel Lowe
'''Rachel Tanya Lowe''' {{post-nominals|country=GBR|MBE}} (born 1977) is an English ] developer and creator of fashion brand ''She Who Dares''. She attended the ] in order to earn a law degree. As a student she had a part-time job as a taxi driver which is when she came up with the idea of the board game '']''.<ref name="ES">{{cite news
| birth_name = Rachel Tanya Lowe
| title=TV Show loser has last laugh
| birth_date = {{Birth year and age|1977|8}}
| url=http://www.thisislondon.co.uk/news/article-16223653-details/TV+show+loser+has+last+laugh/article.do
| education = ]
| publisher=Evening Standard
| occupation = Entrepreneur
| last=Milne
| known_for = Creator of ]
| first=Jamie
}}
| date=2005-01-30
'''Rachel Tanya Lowe MBE''' (born August, 1977) is a British serial entrepreneur and board games developer. She is best known for developing the ] series of games, including editions for ], the ] and ].<ref>{{Cite web|title=Rachel Tanya LOWE personal appointments - Find and update company information - GOV.UK|url=https://find-and-update.company-information.service.gov.uk/officers/CpOIUWC7QzCXlLVeOU1qhWFJyrs/appointments|access-date=2021-09-15|website=find-and-update.company-information.service.gov.uk|language=en}}</ref><ref name=":0">{{Cite web|date=2012-11-05|title=Rachel Lowe's Journey From Cab Driver To Board Game Developer|url=https://www.huffingtonpost.co.uk/2015/01/30/rachel-lowes-destination-boardgames-interview_n_2065006.html|access-date=2021-09-15|website=HuffPost UK|language=en}}</ref><ref name=":1">{{Cite web|title=Portsmouth woman wins award for Jumanji board game|url=https://www.portsmouth.co.uk/news/people/portsmouth-woman-wins-award-jumanji-board-game-1318982|access-date=2021-09-15|website=www.portsmouth.co.uk|language=en}}</ref>
| accessdate=2008-03-26}}</ref> She continued the idea '']'', which became one of the top selling games at ], beating '']'' and '']''.<ref name="ES"/>


She is the founder of Rachel Lowe Games & Puzzles, a company that creates board games under license for brands such as ] and ].<ref name=":5">{{Cite web|title=Board game designer Rachel Lowe launches new Call the Midwife licensed title|url=https://www.toynews-online.biz/2019/02/20/board-game-designer-rachel-lowe-launches-new-call-the-midwife-licensed-title/|access-date=2021-09-15|website=ToyNews|language=en-GB}}</ref><ref name=":6">{{Cite web|title=Game designer Rachel Lowe launches the official The Elf on the Shelf Board Game|url=https://www.toynews-online.biz/2020/12/14/game-designer-rachel-lowe-launches-the-official-the-elf-on-the-shelf-board-game/|access-date=2021-09-15|website=ToyNews|language=en-GB}}</ref>
She appeared on the ] television show '']'' in the UK where her pitch for investment was rejected. Despite this, Lowe still launched the Destination game at ] in October 2004.


== Early life and education ==
Lowe was appointed ] (MBE) in the 2009 Birthday Honours.<ref>{{London Gazette |issue=59090 |date=13 June 2009 |page=19 |supp=y }}</ref> This was due to her services to business in promoting enterprise in schools, colleges and universities.
Lowe graduated from the ] with a degree in Law and Business. While studying, she brought up her two young children and worked part time as a taxi driver.<ref name=":2">{{Cite web|date=2013-02-25|title=Rachel Lowe - She Who Dares|url=https://businessmag.co.uk/profiles-cpt/rachel-lowe-she-who-dares/|access-date=2021-09-15|website=The Business Magazine|language=en-GB}}</ref>


== Career ==
RTL Games Ltd went into administration in May 2009. The BBC's '']'' programme featured Rachel Lowe's business problems in ''Banks Behaving Badly'', which explored the causes of the company's failure after problems following the launch of the Harry Potter game, ''Destination Hogwarts''. The bank's refusal to extend funding to cover this delay was considered a crucial factor in the failure of the company.<ref>{{cite web|url=https://www.theguardian.com/small-business-network/2012/oct/29/bouncing-back-from-bankruptcy|title=Bouncing back from bankruptcy|first=Sue|last=Tabbitt|date=29 October 2012|website=The Guardian}}</ref>


=== Destination board games ===
Lowe now has a new company with ], ''She Who Dares UK Ltd''. ''Destination Board Games'' have since been re-acquired and a new brand ''She Who Dares'' is due to be released in September 2012. Lowe gained official licensing to launch her Olympics themed ''Destination London 2012'' and junior edition ''Destination London 2012 Sports'' in January 2012. Since the creation of ''She Who Dares UK Ltd'', ''Destination Hogwarts'' was finally launched on 2 July 2011 at the ].<ref>{{cite web|title=Destination Hogwarts Launched|url=http://enterpriseblog.port.ac.uk/?p=787|publisher=Portsmouth Enterprise}}</ref> The re-release is scheduled for September 2012.
In 2003, Lowe founded board games designer and publisher RTL Games.<ref>{{Cite web|title=RTL GAMES LIMITED filing history - Find and update company information - GOV.UK|url=https://find-and-update.company-information.service.gov.uk/company/04977336/filing-history?page=2|access-date=2021-09-15|website=find-and-update.company-information.service.gov.uk|language=en}}</ref> She got the idea for her first board game, Destination Portsmouth, while working as a taxi driver. She self-funded production of the board game by selling sponsorships to local businesses.<ref name=":0" /><ref name=":2" />


In 2004, she appeared on the ] television show ] in the UK.<ref name=":3">{{Cite news|date=2017-08-21|title=Seven Dragons' Den 'failures' that went on to earn millions|language=en-GB|work=The Telegraph|url=https://www.telegraph.co.uk/business/2017/08/21/seven-dragons-den-failures-went-earn-millions/picture-destination-london-boardgame/|access-date=2021-09-15|issn=0307-1235}}</ref>
Lowe and Dolan met when Dolan offered investment pots for successful business pitches on the social networking site ''Twitter'', earning himself the nickname ''Twitter Dragon''.<ref name="Daily Express">{{cite web|title=Tweet Me and We Will Make a Net Profit|url=http://www.express.co.uk/posts/view/321235/Tweet-me-and-we-ll-make-a-net-profit-|publisher=Daily Express}}</ref> ''She Who Dares'' was created when Dolan saw sketches of the brand in her flat after she pitched to him on ''Twitter''.<ref name="Daily Express"/>

In the same year, Lowe developed a ] version of the game, Destination London.<ref>{{Cite web|title=How Rachel Lowe survived a Dragons' Den mauling|url=https://moneyweek.com/31266/how-rachel-lowe-survived-a-dragons-den-mauling|access-date=2021-09-15|website=MoneyWeek|language=en}}</ref> She launched it in toy retailer ], and it went on to become the store’s best-selling board game that year, outselling ] and ]. <ref>{{Cite web|last=Media|first=Insider|title=Game on for Rachel Lowe ahead of new launch|url=https://www.insidermedia.com/news/south-east/88326-game-rachel-lowe-mbe|access-date=2021-09-15|website=Insider Media Ltd|language=en}}</ref><ref name=":3" /><ref name=":4">{{Cite web|date=2014-07-02|title=‘SHE WHO DARES’ Entrepreneur Rachel Lowe MBE on bouncing back|url=https://www.womanthology.co.uk/dares-entrepreneur-rachel-lowe-mbe-bouncing-back-realising-nothing-impossible/|access-date=2021-09-15|website=Womanthology|language=en-GB}}</ref> Lowe went on to produce versions of the game under license for Toy Story, ], ] and ]. She has launched over 30 versions of the series.<ref name=":1" /><ref>{{Cite web|title=Rachellowe.co.uk {{!}} Shop Games & Puzzles {{!}} Buy Games {{!}} Shop Puzzles|url=https://rachellowe.co.uk/|access-date=2021-09-15|website=Rachel Lowe Games & Puzzles|language=en}}</ref>

In 2008, Lowe secured a deal with ] to produce a ]-themed board game, Destination Hogwarts, to coincide with the release of ].<ref>{{Cite web|last=Tabbitt|first=Sue|date=2012-10-29|title=Bouncing back from bankruptcy|url=http://www.theguardian.com/small-business-network/2012/oct/29/bouncing-back-from-bankruptcy|access-date=2021-09-15|website=the Guardian|language=en}}</ref> Delays to the release of the film meant that her company missed the Christmas sales period and the bank’s refusal to offer a bridging loan led to the closure of RTL Games in 2009, with Lowe’s company being featured in a ] documentary, ''Banks Behaving Badly''.<ref name=":4" /><ref>{{Cite web|title=Start-up Q&A: Rachel Lowe, She Who Dares|url=https://www.managementtoday.co.uk/start-up-q-a-rachel-lowe-she-dares/article/1142932?utm_source=website&utm_medium=social|access-date=2021-09-15|website=www.managementtoday.co.uk}}</ref><ref>{{Cite news|date=2009-09-21|title=Bank breaks Harry Potter spell|language=en-GB|url=http://news.bbc.co.uk/panorama/hi/front_page/newsid_8263000/8263562.stm?ls|access-date=2021-09-15}}</ref>

In 2010, Lowe relaunched the Destination board game series with entrepreneur Simon Dolan. The Harry Potter-themed version of the game launched at the ] in 2011.<ref>{{Cite web|title=DIARY OF AN INVENTOR: Rachel Lowe and Destination|url=https://www.toynews-online.biz/2015/07/16/diary-of-an-inventor-rachel-lowe-and-destination/|access-date=2021-09-15|website=ToyNews|language=en-GB}}</ref><ref>{{Cite web|title='I'd never realised how cut-throat business could be' - Rachel Lowe|url=https://www.managementtoday.co.uk/article/1334808?utm_source=website&utm_medium=social|access-date=2021-09-15|website=www.managementtoday.co.uk}}</ref>

RTL Games was awarded a license to develop official ]-themed board games in 2012. Lowe launched Destination London 2012, and Destination London 2012 Sports, a junior edition of the board game.<ref>{{Cite web|title=Rachel back on top with Olympic game|url=https://www.dailyecho.co.uk/news/9862644.rachel-lowe-back-on-top-with-olympic-destination-game/|access-date=2021-09-15|website=Daily Echo|language=en}}</ref> Lowe also launched Destination Downton Abbey, as well as the Downton Abbey Compendium of Parlour Games and Playing Cards.<ref name=":0" /><ref name=":4" />

In 2014, she appeared on the panel for an episode of BBC’s ''The Apprentice: Your Fired'' for the candidates’ board game challenge.<ref>{{Cite web|title=BBC Two - The Apprentice: You're Fired, Series 10, Episode 6|url=https://www.bbc.co.uk/programmes/b04pmghl|access-date=2021-09-15|website=BBC|language=en-GB}}</ref>

=== She Who Dares ===
In 2010, Lowe founded lifestyle brand She Who Dares UK. The company produced perfume, jewellery and accessories for women.<ref>{{Cite web|title=SHE WHO DARES UK LTD people - Find and update company information - GOV.UK|url=https://find-and-update.company-information.service.gov.uk/company/07325954/officers|access-date=2021-09-15|website=find-and-update.company-information.service.gov.uk|language=en}}</ref><ref name=":0" />

The company later launched its own fragrances, Eminence and Dalliance, and signed a deal to produce ] fashion accessories. The company’s fragrances were sold in ].<ref name=":0" /><ref name=":4" />

Lowe resigned as a director of She Who Dares in July 2017.<ref>{{Cite web|title=SHE WHO DARES UK LTD people - Find and update company information - GOV.UK|url=https://find-and-update.company-information.service.gov.uk/company/07325954/officers|access-date=2021-09-15|website=find-and-update.company-information.service.gov.uk|language=en}}</ref>

=== Rachel Lowe Games & Puzzles ===
In 2017, Lowe founded Rachel Lowe Games and Puzzles, which creates and sells licensed board games, jigsaw puzzles and card games.<ref>{{Cite web|title=About Rachel Lowe MBE|url=https://rachellowe.co.uk/pages/about|access-date=2021-09-15|website=Rachel Lowe Games & Puzzles|language=en}}</ref> The company has created products under license for ], Call the Midwife, ], ], ] and ].<ref name=":7">{{Cite web|title=Award-winning game designer Rachel Lowe launches WWE: Road to WrestleMania Board Game|url=https://www.toynews-online.biz/2019/12/06/award-winning-game-designer-rachel-lowe-launches-wwe-road-to-wrestlemania-board-game/|access-date=2021-09-15|website=ToyNews|language=en-GB}}</ref><ref name=":8">{{Cite web|date=2021-01-26|title=Rachel Lowe unveils Beano board game to celebrate Dennis’ 70th anniversary|url=https://toyworldmag.co.uk/rachel-lowe-unveils-beano-board-game-to-celebrate-dennis-70th-anniversary/|access-date=2021-09-15|website=Toy World Magazine {{!}} The business magazine with a passion for toys|language=en-GB}}</ref><ref>{{Cite web|title=Rachellowe.co.uk {{!}} Shop Games & Puzzles {{!}} Buy Games {{!}} Shop Puzzles|url=https://rachellowe.co.uk/|access-date=2021-09-15|website=Rachel Lowe Games & Puzzles|language=en}}</ref>

In 2017, Lowe released a board game for the ] film series, which became a top seller on ] and won Product of the Year at the Toy Industry Awards in 2019.<ref>{{Cite web|date=2019-11-14|title=Rachel Lowe jointly awarded Game of the Year|url=https://toyworldmag.co.uk/rachel-lowe-jointly-awarded-game-of-the-year-2/|access-date=2021-09-15|website=Toy World Magazine {{!}} The business magazine with a passion for toys|language=en-GB}}</ref><ref name=":5" /><ref>{{Cite web|last=Hurst|first=Ben|date=2015-12-13|title=Rachel Lowe is back in the game after savaging by TV's Dragons|url=http://www.birminghampost.co.uk/business/business-news/rachel-lowe-back-game-after-10584917|access-date=2021-09-15|website=Business Live|language=en}}</ref>

In 2019, Lowe launched the WWE: Road to WrestleMania board game, along with a puzzle and playing cards. In the same year, her company was awarded a licence to launch the official Elf on the Shelf Board Game, which launched in December 2020.<ref name=":7" /><ref name=":6" />

Rachel Lowe Games & Puzzles was one of the official licensing partners to develop and launch a range of official ] puzzles and games to celebrate the 70<sup>th</sup> anniversary of ].<ref name=":8" />

=== Other activity ===
Lowe is an Entrepreneur in Residence at the University of Portsmouth, where she advises students, alumni and staff on the launch or growth of their businesses.<ref>{{Cite web|title=Entrepreneurs in Residence|url=https://www.port.ac.uk/collaborate/business/business-services/entrepreneurs-in-residence|access-date=2021-09-15|website=www.port.ac.uk|language=en}}</ref>

She serves as a Governor at ], where she sits on Audit and Student Health and Wellbeing committees.<ref>{{Cite web|title=Members of the Corporation|url=https://www.portsmouth-college.ac.uk/governance/members-of-the-corporation/|access-date=2021-09-15|website=Portsmouth College|language=en-GB}}</ref>

== Recognition ==
In 2006, Lowe was the winner of the ] everywoman Award, which celebrates female entrepreneurial success.<ref>{{Cite web|date=2014-05-12|title=NatWest everywoman Awards - Previous Winners and Finalists|url=https://www.everywoman.com/natwest-everywoman-awards-previous-winners-and-finalist|access-date=2021-09-15|website=Everywoman|language=en}}</ref>

She was appointed ] in 2009 for her services to business in promoting enterprise in schools, colleges, and universities.<ref>{{Cite web|title=Page 19 {{!}} Supplement 59090, 13 June 2009 {{!}} London Gazette {{!}} The Gazette|url=https://www.thegazette.co.uk/London/issue/59090/supplement/19|access-date=2021-09-15|website=www.thegazette.co.uk}}</ref><ref>{{Cite web|title=Rachel Lowe - Champions Speakers|url=https://champions-speakers.co.uk/speaker-agent/rachel-lowe|url-status=live}}</ref>


==References== ==References==

Revision as of 10:35, 15 September 2021

British entrepreneur (born 1977)
Rachel Lowe
BornRachel Tanya Lowe
August 1977 (age 47)
EducationUniversity of Portsmouth
OccupationEntrepreneur
Known forCreator of Destination

Rachel Tanya Lowe MBE (born August, 1977) is a British serial entrepreneur and board games developer. She is best known for developing the Destination series of games, including editions for Toy Story, the London 2012 Olympic Games and Downton Abbey.

She is the founder of Rachel Lowe Games & Puzzles, a company that creates board games under license for brands such as The Elf on the Shelf and Call the Midwife.

Early life and education

Lowe graduated from the University of Portsmouth with a degree in Law and Business. While studying, she brought up her two young children and worked part time as a taxi driver.

Career

Destination board games

In 2003, Lowe founded board games designer and publisher RTL Games. She got the idea for her first board game, Destination Portsmouth, while working as a taxi driver. She self-funded production of the board game by selling sponsorships to local businesses.

In 2004, she appeared on the BBC television show Dragons’ Den in the UK.

In the same year, Lowe developed a London version of the game, Destination London. She launched it in toy retailer Hamleys, and it went on to become the store’s best-selling board game that year, outselling Monopoly and Twister. Lowe went on to produce versions of the game under license for Toy Story, Finding Nemo, Monsters Inc and The Incredibles. She has launched over 30 versions of the series.

In 2008, Lowe secured a deal with Warner Bros to produce a Harry Potter-themed board game, Destination Hogwarts, to coincide with the release of Harry Potter and the Half-Blood Prince. Delays to the release of the film meant that her company missed the Christmas sales period and the bank’s refusal to offer a bridging loan led to the closure of RTL Games in 2009, with Lowe’s company being featured in a BBC Panorama documentary, Banks Behaving Badly.

In 2010, Lowe relaunched the Destination board game series with entrepreneur Simon Dolan. The Harry Potter-themed version of the game launched at the London Film Museum in 2011.

RTL Games was awarded a license to develop official Olympics-themed board games in 2012. Lowe launched Destination London 2012, and Destination London 2012 Sports, a junior edition of the board game. Lowe also launched Destination Downton Abbey, as well as the Downton Abbey Compendium of Parlour Games and Playing Cards.

In 2014, she appeared on the panel for an episode of BBC’s The Apprentice: Your Fired for the candidates’ board game challenge.

She Who Dares

In 2010, Lowe founded lifestyle brand She Who Dares UK. The company produced perfume, jewellery and accessories for women.

The company later launched its own fragrances, Eminence and Dalliance, and signed a deal to produce Swarovski fashion accessories. The company’s fragrances were sold in Jarrold.

Lowe resigned as a director of She Who Dares in July 2017.

Rachel Lowe Games & Puzzles

In 2017, Lowe founded Rachel Lowe Games and Puzzles, which creates and sells licensed board games, jigsaw puzzles and card games. The company has created products under license for Hotel Transylvania, Call the Midwife, Mr Bean, Friday Night Dinner, Laurel and Hardy and WWE.

In 2017, Lowe released a board game for the Jumanji film series, which became a top seller on Amazon and won Product of the Year at the Toy Industry Awards in 2019.

In 2019, Lowe launched the WWE: Road to WrestleMania board game, along with a puzzle and playing cards. In the same year, her company was awarded a licence to launch the official Elf on the Shelf Board Game, which launched in December 2020.

Rachel Lowe Games & Puzzles was one of the official licensing partners to develop and launch a range of official Beano puzzles and games to celebrate the 70 anniversary of Dennis the Menace.

Other activity

Lowe is an Entrepreneur in Residence at the University of Portsmouth, where she advises students, alumni and staff on the launch or growth of their businesses.

She serves as a Governor at Portsmouth College, where she sits on Audit and Student Health and Wellbeing committees.

Recognition

In 2006, Lowe was the winner of the NatWest everywoman Award, which celebrates female entrepreneurial success.

She was appointed Member of the Order of the British Empire in 2009 for her services to business in promoting enterprise in schools, colleges, and universities.

References

  1. "Rachel Tanya LOWE personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2021-09-15.
  2. ^ "Rachel Lowe's Journey From Cab Driver To Board Game Developer". HuffPost UK. 2012-11-05. Retrieved 2021-09-15.
  3. ^ "Portsmouth woman wins award for Jumanji board game". www.portsmouth.co.uk. Retrieved 2021-09-15.
  4. ^ "Board game designer Rachel Lowe launches new Call the Midwife licensed title". ToyNews. Retrieved 2021-09-15.
  5. ^ "Game designer Rachel Lowe launches the official The Elf on the Shelf Board Game". ToyNews. Retrieved 2021-09-15.
  6. ^ "Rachel Lowe - She Who Dares". The Business Magazine. 2013-02-25. Retrieved 2021-09-15.
  7. "RTL GAMES LIMITED filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2021-09-15.
  8. ^ "Seven Dragons' Den 'failures' that went on to earn millions". The Telegraph. 2017-08-21. ISSN 0307-1235. Retrieved 2021-09-15.
  9. "How Rachel Lowe survived a Dragons' Den mauling". MoneyWeek. Retrieved 2021-09-15.
  10. Media, Insider. "Game on for Rachel Lowe ahead of new launch". Insider Media Ltd. Retrieved 2021-09-15.
  11. ^ "'SHE WHO DARES' Entrepreneur Rachel Lowe MBE on bouncing back". Womanthology. 2014-07-02. Retrieved 2021-09-15.
  12. "Rachellowe.co.uk | Shop Games & Puzzles | Buy Games | Shop Puzzles". Rachel Lowe Games & Puzzles. Retrieved 2021-09-15.
  13. Tabbitt, Sue (2012-10-29). "Bouncing back from bankruptcy". the Guardian. Retrieved 2021-09-15.
  14. "Start-up Q&A: Rachel Lowe, She Who Dares". www.managementtoday.co.uk. Retrieved 2021-09-15.
  15. "Bank breaks Harry Potter spell". 2009-09-21. Retrieved 2021-09-15.
  16. "DIARY OF AN INVENTOR: Rachel Lowe and Destination". ToyNews. Retrieved 2021-09-15.
  17. "'I'd never realised how cut-throat business could be' - Rachel Lowe". www.managementtoday.co.uk. Retrieved 2021-09-15.
  18. "Rachel back on top with Olympic game". Daily Echo. Retrieved 2021-09-15.
  19. "BBC Two - The Apprentice: You're Fired, Series 10, Episode 6". BBC. Retrieved 2021-09-15.
  20. "SHE WHO DARES UK LTD people - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2021-09-15.
  21. "SHE WHO DARES UK LTD people - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2021-09-15.
  22. "About Rachel Lowe MBE". Rachel Lowe Games & Puzzles. Retrieved 2021-09-15.
  23. ^ "Award-winning game designer Rachel Lowe launches WWE: Road to WrestleMania Board Game". ToyNews. Retrieved 2021-09-15.
  24. ^ "Rachel Lowe unveils Beano board game to celebrate Dennis' 70th anniversary". Toy World Magazine | The business magazine with a passion for toys. 2021-01-26. Retrieved 2021-09-15.
  25. "Rachellowe.co.uk | Shop Games & Puzzles | Buy Games | Shop Puzzles". Rachel Lowe Games & Puzzles. Retrieved 2021-09-15.
  26. "Rachel Lowe jointly awarded Game of the Year". Toy World Magazine | The business magazine with a passion for toys. 2019-11-14. Retrieved 2021-09-15.
  27. Hurst, Ben (2015-12-13). "Rachel Lowe is back in the game after savaging by TV's Dragons". Business Live. Retrieved 2021-09-15.
  28. "Entrepreneurs in Residence". www.port.ac.uk. Retrieved 2021-09-15.
  29. "Members of the Corporation". Portsmouth College. Retrieved 2021-09-15.
  30. "NatWest everywoman Awards - Previous Winners and Finalists". Everywoman. 2014-05-12. Retrieved 2021-09-15.
  31. "Page 19 | Supplement 59090, 13 June 2009 | London Gazette | The Gazette". www.thegazette.co.uk. Retrieved 2021-09-15.
  32. "Rachel Lowe - Champions Speakers".{{cite web}}: CS1 maint: url-status (link)

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