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{{More citations needed|date=December 2017}}
{{Use British English|date=December 2014}} {{Use British English|date=December 2014}}
{{Use dmy dates|date=June 2020}} {{Use dmy dates|date=June 2020}}
{{Infobox company {{Infobox company
| name = 4FINGERS Crispy Chicken | name = 4FINGERS Crispy Chicken
| logo = | logo =
| logo_size = 250px | logo_size = 150px
| logo_caption = The 4Fingers logo
| type = ] | type = ]
| genre = ]
| industry = ] | industry = ]
| founder = | founder =
| defunct = | defunct =
| area_served = Asia | area_served = Australia <br> Indonesia <br> Malaysia <br> Singapore <br> Thailand
| key_people = Dave Acton (]) <br/> Vijay Sethu (]) | key_people = Vijay Sethu (Owner)
| products = | products = ], ], ], ]
| revenue =
{{flatlist|
* ]
* ]
* ]es
* ]s
* ]
* ]
* ]
* ]
* ]
}}
| revenue = ]70 million (2018)
| operating_income = | operating_income =
| net_income = | net_income =
| num_employees = | num_employees = 150
| parent = | parent =
| subsid = | subsid =
| footnotes = | footnotes =
| homepage = {{URL|4fingers.com}} | homepage = {{URL|4fingers.com}}
| foundation = {{start date and age|2009}} <br/> ] | foundation = {{start date and age|2009}}
| location_country = ]
| locations = 27
| hq_location = 238A ]<br>#13-06/07 ] ] 307684
| locations = 28 (2019)
}} }}


'''4FINGERS''' (also known as '''4FINGERS Crispy Chicken''') is a Singaporean chain of fast casual restaurants that specialises in crispy Asian style ]. Headquartered in ], the chain was founded in 2009 and currently has 27 stores across ], ], ], ] and ]. The company expanded regionally to Malaysia in 2015 with twelve stores opening by the end of 2018. The brand also has two outlets in ], ], and one in Central Ladprao, Bangkok, Thailand. From June–July 2017, 4FINGERS also opened an outlet in ]</nowiki>] and two outlets in ], ], with plans for expansion to Europe and the US in the future.<ref>{{cite news|title=4Fingers has appetite for Western markets|url=https://www.channelnewsasia.com/news/business/4fingers-has-appetite-for-western-markets-8892558|date=30 May 2017}}</ref>
], ]]]

'''4FINGERS''' or '''4Fingers''' (short for '''4FINGERS Crispy Chicken'''), is a ] multinational restaurant chain specialising in crispy Asian-style ]. Headquartered in ], the chain was founded in 2009 and currently has 28 stores across ].


==History== ==History==
Established in 2009, 4FINGERS was founded after its creators tried Asian-style fried chicken in ] and felt that they could improve on it. From 2014, The brand expanded from one outlet in Singapore to 21 outlets in Asia-Pacific within 4 years.<ref>{{cite web|last1=Tay|first1=Vivienne|title=4FINGERS brings on board ad veteran Linda Locke|url=http://www.marketing-interactive.com/4fingers-brings-on-board-ad-veteran-linda-locke/|website=Marketing Interactive}}</ref><ref>{{cite news|last1=Escobedo|first1=Joe|title=How Singaporean Fried Chicken Chain 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years|url=https://www.forbes.com/sites/joeescobedo/2017/05/29/how-4fingers-grew-its-revenue-from-2m-to-30m-in-only-four-years/#1b5ea4534d90|work=Forbes|language=en}}</ref> 4FINGERS is located in malls such as ION Orchard, ], ] and ]. The company expanded to Malaysia in 2015. The brand also currently has three outlets in Indonesia and two in Thailand. In 2017, 4FINGERS also opened an outlet in ] as well as two other outlets in ], ].<ref>{{cite news|title=4Fingers has appetite for Western markets|url=https://www.channelnewsasia.com/news/business/4fingers-has-appetite-for-western-markets-8892558|date=30 May 2017}}</ref> In August 2019, 4FINGERS opened its first restaurant in ] at ], ].<ref>{{cite news|title=4Fingers US|url=http://4fingers.us/|date=14 July 2019}}</ref> It had closed by November 2020.<ref>https://www.yelp.com/biz/4fingers-crispy-chicken-los-angeles-2</ref> Established in 2009, 4FINGERS was founded after its creators tried Korean-style fried chicken in New York City's Koreatown. From 2014, The brand expanded from one outlet in Singapore to 21 outlets in Asia-Pacific within 4 years.<ref>{{cite web|last1=Tay|first1=Vivienne|title=4FINGERS brings on board ad veteran Linda Locke|url=http://www.marketing-interactive.com/4fingers-brings-on-board-ad-veteran-linda-locke/|website=Marketing Interactive}}</ref><ref>{{cite news|last1=Escobedo|first1=Joe|title=How Singaporean Fried Chicken Chain 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years|url=https://www.forbes.com/sites/joeescobedo/2017/05/29/how-4fingers-grew-its-revenue-from-2m-to-30m-in-only-four-years/#1b5ea4534d90|work=Forbes|language=en}}</ref> 4FINGERS is located in malls such as ION Orchard, ], ] and ]. In 2015, they opened their first overseas store in ], ] located in ] and NU Sentral in December 2016. In June 2017, 4FINGERS announced its expansion to Australia, with their first store located on ].{{citation needed|date=December 2017}} A branch in Los Angeles closed by November 2020.<ref>https://www.yelp.com/biz/4fingers-crispy-chicken-los-angeles-2</ref>


==Products and stores== ==Products and stores==
The fast casual dining restaurant chain embraces a ] concept, offering ] Asian-styled fried chicken, baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The menu also features other Asian-inspired menu items including Asian rice boxes, salads and crispy seafood dishes. Most restaurant outlets have also been ] and ] certified. Their core products is based on their signature sauces - made from a base of naturally fermented soy sauces with no added preservations or flavorings. The sauces are hand-brushed onto each piece of chicken. The fast casual dining restaurant chain offers ] ], baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The menu also features other Asian-inspired menu items including Asian rice boxes, salads and crispy seafood dishes. Restaurant outlets in Singapore, Malaysia and Indonesia have also been ] certified. Their core products is based on their signature sauces - made from a base of naturally fermented soy sauces with no added preservations or flavorings. The sauces are hand-brushed onto each and every piece of chicken that is serve to customers, and this artisan preparation method is followed through at all stores in all countries.


The interior design of the chain outlets features graffiti-marked walls and directional signs influenced by grunge street style and subway signs. Singapore's urban rebel visual artist ] was specially commissioned to paint the exterior walls of its store in ], ] with graffiti inspired by Singapore's traditional tile patterns and modern icons. The interior design of the chain outlets features graffiti-marked walls and directional signs influenced by New York City's grunge street style and subway signs. Singapore's urban rebel visual artist ] was specially commissioned to paint the exterior walls of its store in ], ] with graffiti inspired by Singapore's traditional tile patterns and modern icons.{{citation needed|date=December 2017}}


== International presence of 4FINGERS chains == == International presence of 4FINGERS chains ==
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4FINGERS announced its acquisition of 50% stake in Australia-based ] (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well.<ref>https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex</ref> 4FINGERS announced its acquisition of 50% stake in Australia-based ] (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well.<ref>https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex</ref>


As part of the partnership, 4FINGERS established Mad Mex's presence in East Asia and expects to open a number of outlets in Singapore in the near future. As part of the partnership, 4FINGERS will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.


==References== ==References==
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==External links== ==External links==
*
* {{official website|http://4fingers.com/}}
* {{Instagram|gimme4fingers}}


{{Chicken chains}} {{Chicken chains}}
{{Food chains in Singapore}}
{{Food chains in Australia}}
{{Fast-food chains of the United States}}


] ]

Revision as of 09:22, 31 October 2021

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4FINGERS Crispy Chicken
Company typePrivate company
IndustryFood and Beverage
Founded2009; 16 years ago (2009)
HeadquartersSingapore
Number of locations27
Area servedAustralia
Indonesia
Malaysia
Singapore
Thailand
Key peopleVijay Sethu (Owner)
ProductsCrispy fried chicken, Seafood, Burgers, Salads
Number of employees150
Website4fingers.com

4FINGERS (also known as 4FINGERS Crispy Chicken) is a Singaporean chain of fast casual restaurants that specialises in crispy Asian style fried chicken. Headquartered in Singapore, the chain was founded in 2009 and currently has 27 stores across Singapore, Malaysia, Indonesia, Thailand and Australia. The company expanded regionally to Malaysia in 2015 with twelve stores opening by the end of 2018. The brand also has two outlets in Medan, Indonesia, and one in Central Ladprao, Bangkok, Thailand. From June–July 2017, 4FINGERS also opened an outlet in Melbourne, Australia and two outlets in Queensland, Australia, with plans for expansion to Europe and the US in the future.

History

Established in 2009, 4FINGERS was founded after its creators tried Korean-style fried chicken in New York City's Koreatown. From 2014, The brand expanded from one outlet in Singapore to 21 outlets in Asia-Pacific within 4 years. 4FINGERS is located in malls such as ION Orchard, Plaza Singapura, Orchard Gateway and Changi Airport. In 2015, they opened their first overseas store in Kuala Lumpur, Malaysia located in Mid Valley Megamall and NU Sentral in December 2016. In June 2017, 4FINGERS announced its expansion to Australia, with their first store located on Bourke Street. A branch in Los Angeles closed by November 2020.

Products and stores

The fast casual dining restaurant chain offers free-range Korean-styled fried chicken, baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The menu also features other Asian-inspired menu items including Asian rice boxes, salads and crispy seafood dishes. Restaurant outlets in Singapore, Malaysia and Indonesia have also been Halal certified. Their core products is based on their signature sauces - made from a base of naturally fermented soy sauces with no added preservations or flavorings. The sauces are hand-brushed onto each and every piece of chicken that is serve to customers, and this artisan preparation method is followed through at all stores in all countries.

The interior design of the chain outlets features graffiti-marked walls and directional signs influenced by New York City's grunge street style and subway signs. Singapore's urban rebel visual artist Samantha Lo was specially commissioned to paint the exterior walls of its store in Bourke Street, Melbourne with graffiti inspired by Singapore's traditional tile patterns and modern icons.

International presence of 4FINGERS chains

Asia

Acquisition

4FINGERS announced its acquisition of 50% stake in Australia-based Mad Mex Fresh Mexican Grill (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well.

As part of the partnership, 4FINGERS will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.

References

  1. "4Fingers has appetite for Western markets". 30 May 2017.
  2. Tay, Vivienne. "4FINGERS brings on board ad veteran Linda Locke". Marketing Interactive.
  3. Escobedo, Joe. "How Singaporean Fried Chicken Chain 4FINGERS Grew Its Revenue From $2M To $30M In Only Four Years". Forbes.
  4. https://www.yelp.com/biz/4fingers-crispy-chicken-los-angeles-2
  5. Salim, Zafirah (15 January 2019). "Korean Inspired, But S'pore Made: How 4Fingers Clawed Its Way To The Top And Earned $45M In 2018". Vulcan Post. Retrieved 20 November 2020.
  6. https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex

External links

Chicken-based restaurant chains
Global
Regional
Africa
Asia
Europe
North America
Oceania
South America
List of chicken restaurants
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