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Priyotoma (Template:Lang-bn; Template:IPA-bn listen; transl. Sweetheart) is a 2023 Bangladeshi romantic action film. The film directed by Himel Ashraf, which his second directional and produced by Arshad Adnan under the banner of Versatile Media. The film story was written by the late Farooq Hossain alone and Himel Ashraf jointly wrote the screenplay and dialogues with him. It features Shakib Khan, Idhika Paul and Shahiduzzaman Selim in the lead role. Many others including Elina Shammi, Don and Lutfur Rahman Khan Shimanto have been performed important roles.

In 2017, Shakib Khan announced the film under his production. After six years of announcement the principal photography of the film was officially began on May 8, 2023 under Arshad Adnan's production.

Cast

• Shakib Khan
• Idhika Paul
• Shahiduzzaman Selim
• Elina Shammi
• Don
• Lutfur Rahman Khan Shimamto
• Lutfur Rahman George
• Shahid Un Nabi
• Kazi Hayat

Production

Priytama can be an example of how we are not lagging behind in making movies despite many obstacles. Now just waiting for the proof. I tried to give my best. The audience will tell the rest."

In 2014, Shakib Khan produced his film Hero: The Superstar under his production company . Almost three years later, in November 2017, he announced the production of Priyotoma from his own production company, which was to be his second film at the time. Regarding his second production, he told Prothom Alo at that time, "It's been a long time since I produced my first film from SK Films. I was waiting for such a story for so long." Then on November 6, 2017, the name of this film was registered in the Bangladesh Film Directors Association. At that time, director Himel Ashraf told Prothom Alo that, the filming will begin in late February or early March next year (in 2018). Late Farooq Hossain wrote the story and screenplay of the film jointly with director Himel Ashraf, which is the last script he wrote. Earlier in 2015, Farooq Hossain went missing in the sea. It is the unfinished screenplay written by screenwriter Farooq Hossain. Subsequently, the film's director Himel Ashraf given it a full form. Himel Ashraf told Prothom Alo, "I have made the screenplay my own way, making two unfinished screenplays of Farooq (Hossain) in one place." On April 25, 2023, through a Facebook post, director Himel Ashraf announced the release date of the film on Eid al-Adha 2023 and named Arshad Adnan as the producer under Versatile Media. About film's pre-production work Himel Ashraf said in an interview with Channel i that, the pre-production work of the film began on February 22, 2023, and has more than 100 people working on its table work. He also said that, the film will have stuntmen and choreographer each from abroad and high-quality BGM and all the post-production work of the film including post VFX will be done abroad. Initially no actress was selected for this film, but in November 2017, in an interview with Prothom Alo's Manjur Quader, Shabnom Bubly claimed to act in the film herself as the lead actress. At that time, news about this was reported in the national media. However, on May 5, 2023, the name of Indian model-actress Idhika Paul was announced as the lead actress for the film. In response to the media's question as to why Shabnom Bubly was dropped from the film, Shakib Khan said that, "Bubly had to be dropped due to the needs of the character." Subsequently, in an exclusive conversation with Prothom Alo, he revealed the specific reason for not casting Bubly in the film, he said that, "Initially when Priyotoma was in under discussed, the story required someone completely new, who had done a few acts, but had absolutely no acting experience in films. Bubly has acted in more than a dozen films in the last few years. Apart from that, Bubly's age also is not covering with the story of the film. She was not taken into consideration at all. The film's principal photography was began on May 8, 2023. Two days later on May 10, protagonist Shakib Khan participated in the filming of his part at Sadarghat in Old Dhaka. Himel Ashraf told Bangla Tribune, "In the first lot, we are filming in Dhaka. Then we'll go to Sunamganj. After filming there for several days, we'll go to Cox's Bazar. Filming will be completed by continuous shooting till June 2. Later on the same day the first look of the film was revealed, where Shakib Khan was seen standing in the rain with long hair, slicked back, a sad look with a cigarette on his lips. Upon its release, it received critical acclaim from audiences and critics and went viral on social media. Later, the second look poster of the film was revealed on May 28 to mark protagonist Shakib Khan's 24 years in the film industry. Action director Rajesh Kannan is working as the film's stunt director, who has previously worked with the protagonist Khan in Shikari, Nabab and Chalbaaz. Then on 17 June, a 30-second video first look teaser of the film was revealed. Upon its release, it received mixed reviews from audiences and critics. Khan's personal makeup artist Sabuj Khan and costume designer Farah Diba is working as a make-up artist in the film, who has previously collaborate with the protagonist in Nabab LLB, Antaratma and Leader: Amie Bangladesh. Later on June 20, its third first look was revealed, where Shakib Khan looks 80 years old. It received positive response from audiences and critics upon its release. Khan's look cost an estimated ৳5 lakh to create. This look is used for six-seven minutes in the film. It takes about 15 days for a large makeup team skilled in prosthetic makeup to create it. Firstly, the measurements of Shakib Khan's face were taken. Then, a coating is formed in that way. The look is fixed by putting hair and beard there. Later the look is tested to check if it fits the character or not. Khan's personal make-up artist Sabuj Khan told Pratham Alo, "We were worried about this part throughout the shoot. Because prosthetic makeup is quite difficult. A long time is required. Have to sit continuously. Can't be wrong. All should be written separately. Makeup works should also be shared. It took us six to seven hours a day to apply this makeup during shooting. It also took three hours to remove this makeup. We have been with this makeup since three days ago." Each look and costume of the film sequence, entry, action and two songs were designed separately. The film was wrapped up on June 21, 2023. On the same day it was submitted to Bangladesh Film Censor Board for clearance. On the very next day it got censor clearance without any cut. According to reports from the production company, it is the most expensive film to be released on Eid al-Adha 2023. On June 28, 2023, the media Samakal reported that over ৳2.5 crore were spent on the film's production.

Soundtrack

The soundtrack of the film is composed by Akassh and Prince Mahmud. The first song of the film is Qurbani Qurbani, composed and music arranged by Akassh. He also sang the song, apart from composed the lyrics. The song was shot for three days at Bangladesh Film Development Corporation (BFDC) in Dhaka and Panam City in Narayanganj. It was released on June 24, 2023 on Shakib Khan's official Facebook page and his own production company SK Films' YouTube channel. Within three hours of its release, the song received over 154k reactions on Facebook and over 1 million views. It was followed by the release of its second single "O Priyotoma", which is a romantic number, where Khan and Paul are seen for the first time, on June 27. The song is sung by Balam along with Somnur Monir Konal, which lyrics penned by Asif Iqbal is composed by Akassh. According to Channel i reports, singer Balam made his comeback in playback after almost ten years with the film. It features another song titled Ishwar composed by Prince Mahmud, who had previously composed music for Mostofa Sarwar Farooki's Third Person Singular Number (2009) and Animesh Aich's Zero Degree (2015). However, he did not work regularly in film songs, this time he composed a song for the first time in a mainstream commercial film. After the release of the first song of the film, on 25 June, Prince Mahmud told Prothom Alo about the song, "The song is very good. Those who listened to our songs in the 90's will like it, and the audience of present generation will also like it." Lyrics written by Someshwar Oli, who collaborate with Mahmud for the first time, the song is sung by Riyad, which is his debut film. It was revealed on June 29, the day Eid. The film's fourth song titled "Gobire" was sung by Rehan Rasool and Priyanka Gope, which composed by Sajid Sarker and lyrics penned by Zahid Akbar. It is the third collaboration between with lead actor and Akbar. He had previously written "Jekhanei Jaabi Amake Pabe" for the 2014 Shakib Khan-produced film Hero: The Superstar and another song titled "Surma Surma" for the 2023 film Leader: Amie Bangladesh. About the song he told Channel i that, "Gobire" is a song that reaches deep into the heart, not a song of excitement. A song like love spreading through vein sub-vein. I was more motivated to write the song after seeing the dummy of Shakib Khan's 80 year old look in the story. Listening to the song, the audience can tell how it is."

Release

Two weeks before the release of the film, theater owners started booking at a high price. Raj Cinema Hall (Kuliarchar, Kishoreganj), Asha Cinema Hall (Melandaha, Jamalpur) and several other cinema halls booked this film at High Rental. Himel Ashraf told about this on Channel i that, "Such interest (to the film's) of cinema hall owners has surprised us all. We believe that Priyotoma will be played in the highest number of cinema halls on Eid al-Adha on the highest rentals. Priyotoma will fulfill the expectations from the hall owner to the audience. On June 26, Himel Ashraf confirmed 100 theaters for the film's release on Channel i, however, the final list of theaters has not been revealed. He also confirmed that the film is planned to be released abroad after Eid.

Primarily, the film was planned to release on Eid 2018, although the pre-production of the film was delayed due to various reasons. Then on April 25, 2023, director Himel Ashraf announced the release date of the film on Eid al Adha 2023 through a Facebook post. On June 29, 2023, the film was released in 107 theaters. out of 169 theaters across the country. Versatile Media's Manager Manjur Rahman told Prothom Alo that "Four closed halls — Bhasani Auditorium in Sirajganj, Razia Cinema Hall in Faridpur, Rajnigandha and Mallika in Naogaon — are opening to screening the cinema."

Controversy

The first look poster of the film shows Shakib Khan with a lit cigarette on his lips. Despite the poster's depiction of smoking, there is no warning message, which created controversy and criticism. Many have complained that such scenes in the film's posters encourage smoking. In this context, the Bangladesh Anti-Tobacco Alliance issued a written statement condemning the violation of the Smoking and Use of Tobacco Products (Control) Act.

Impact

The first look of the film was released on 10 April 2023. Soon after its release, the poster went viral on social media. The authorities of 27 theaters contacted the film for booking for Eid release. After the release first song of the film "Qurbani Qurbani" on June 24, it touched the milestone of 50 lakh views in 24 hours on Facebook and started trending on Tiktok.

Footnotes

1. This is the number of theaters mentioned by Prothom Alo. However, Samakal and Channel i mentioned that the number is 105.

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External links

• Priyotoma at the Bangla Movie Database (in Bengali)
• Priyotoma at IMDb

• 2023 films
• 2020s Bengali-language films
• Bengali-language Bangladeshi films
• Bangladeshi romantic action films
• 2020s romantic action films
• 2020s romance films
• 2023 romance films
• 2020s action films
• Films shot in Dhaka
• Films set in Dhaka
• Films scored by Akassh
• Films scored by Prince Mahmud
• Films scored by Sajid Sarkar
• Films shot in Sylhet
• Films set in Sylhet
• Films shot in Sunamganj
• Films set in Sunamganj
• Films shot in Cox's Bazar
• Films set in Cox's Bazar
• Films directed by Himel Ashraf
• Films shot in Bangladesh
• Films set in Bangladesh
• Films distributed by Tiger Media