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'''Brain rot''' (or '''brainrot''') is a sigma term used to describe internet content deemed to be of low quality or value, or the negative psychological and cognitive effects associated with exposure to it.<ref>{{Cite news |last=Roy |first=Jessica |date=2024-06-13 |title=If You Know What 'Brainrot' Means, You Might Already Have It |url=https://www.nytimes.com/2024/06/13/style/brainrot-internet-addiction-social-media-tiktok.html |access-date=2024-08-26 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> The term suggests that excessive time spent online may contribute to cognitive decline, including a reduced ] and impaired ].<ref>{{Cite web |last= |first= |date=2024-01-10 |title=Brain Rot: The Impact on Young Adult Mental Health |url=https://www.newportinstitute.com/resources/co-occurring-disorders/brain-rot/ |access-date=2024-08-26 |website=Newport Institute |language=en-US}}</ref> '''Brain rot''' (or '''brainrot''') is a colloquial term used to describe internet content deemed to be of low quality or value, or the negative psychological and cognitive effects associated with exposure to it.<ref>{{Cite news |last=Roy |first=Jessica |date=2024-06-13 |title=If You Know What 'Brainrot' Means, You Might Already Have It |url=https://www.nytimes.com/2024/06/13/style/brainrot-internet-addiction-social-media-tiktok.html |access-date=2024-08-26 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> The term suggests that excessive time spent online may contribute to cognitive decline, including a reduced ] and impaired ].<ref>{{Cite web |last= |first= |date=2024-01-10 |title=Brain Rot: The Impact on Young Adult Mental Health |url=https://www.newportinstitute.com/resources/co-occurring-disorders/brain-rot/ |access-date=2024-08-26 |website=Newport Institute |language=en-US}}</ref>


First used online as early as 2004, the term grew in popularity by 2023, evolving into an internet meme.<ref>{{Cite web |title=What is 'brain rot'? Do you have it? |url=https://www.sbs.com.au/news/article/what-is-brain-rot-do-you-have-it/39fexbr4u |access-date=2024-08-26 |website=SBS News |language=en}}</ref> It is frequently used in the context of ]'s digital habits, with critics arguing that this generation is ].<ref>{{Cite web |last=North |first=Anna |date=2024-09-05 |title=iPad kids speak up |url=https://www.vox.com/life/369953/skibidi-tweens-gen-alpha-brainrot-ipad-kids |access-date=2024-09-16 |website=Vox |language=en-US}}</ref> The term is often associated with the slang and trends popular among ], such as "skibidi" (a reference to '']''), "]" (short for charisma), "]" (referring to the buttocks), "]" (stealing food), and "]" (referring to a leader or alpha male).<ref>{{Cite web |date=2024-08-10 |title=Parents and Gen Alpha kids are having unintelligible convos because of ‘brainrot’ language |url=https://www.nbcnews.com/news/gen-alpha-kids-parents-brainrot-language-rcna162227 |access-date=2024-09-16 |website=NBC News |language=en}}</ref> In 2024, Australian politician ] made headlines by incorporating Generation Alpha slang into a public speech. The speech, crafted by a younger staff member, Ezra Isma, was labeled by some as an example of "brainrot" outside the online world.<ref>{{Cite web |last=Weedston |first=Lindsey |date=2024-09-13 |title=Fatima Payman Gen Z Slang Speech Declared 'Brainrot' |url=https://www.dailydot.com/memes/fatima-payman-gen-z-slang-speech/ |access-date=2024-09-16 |website=The Daily Dot |language=en-US}}</ref> First used online as early as 2004, the term grew in popularity by 2023, evolving into an internet meme.<ref>{{Cite web |title=What is 'brain rot'? Do you have it? |url=https://www.sbs.com.au/news/article/what-is-brain-rot-do-you-have-it/39fexbr4u |access-date=2024-08-26 |website=SBS News |language=en}}</ref> It is frequently used in the context of ]'s digital habits, with critics arguing that this generation is ].<ref>{{Cite web |last=North |first=Anna |date=2024-09-05 |title=iPad kids speak up |url=https://www.vox.com/life/369953/skibidi-tweens-gen-alpha-brainrot-ipad-kids |access-date=2024-09-16 |website=Vox |language=en-US}}</ref> The term is often associated with the slang and trends popular among ], such as "skibidi" (a reference to '']''), "]" (short for charisma), "]" (referring to the buttocks), "]" (stealing food), and "]" (referring to a leader or alpha male).<ref>{{Cite web |date=2024-08-10 |title=Parents and Gen Alpha kids are having unintelligible convos because of ‘brainrot’ language |url=https://www.nbcnews.com/news/gen-alpha-kids-parents-brainrot-language-rcna162227 |access-date=2024-09-16 |website=NBC News |language=en}}</ref> In 2024, Australian politician ] made headlines by incorporating Generation Alpha slang into a public speech. The speech, crafted by a younger staff member, Ezra Isma, was labeled by some as an example of "brainrot" outside the online world.<ref>{{Cite web |last=Weedston |first=Lindsey |date=2024-09-13 |title=Fatima Payman Gen Z Slang Speech Declared 'Brainrot' |url=https://www.dailydot.com/memes/fatima-payman-gen-z-slang-speech/ |access-date=2024-09-16 |website=The Daily Dot |language=en-US}}</ref>

Revision as of 14:44, 7 October 2024

Poor quality online content

Brain rot (or brainrot) is a colloquial term used to describe internet content deemed to be of low quality or value, or the negative psychological and cognitive effects associated with exposure to it. The term suggests that excessive time spent online may contribute to cognitive decline, including a reduced attention span and impaired mental functioning.

First used online as early as 2004, the term grew in popularity by 2023, evolving into an internet meme. It is frequently used in the context of Generation Alpha's digital habits, with critics arguing that this generation is excessively immersed in online culture. The term is often associated with the slang and trends popular among Generation Alpha, such as "skibidi" (a reference to Skibidi Toilet), "rizz" (short for charisma), "gyat" (referring to the buttocks), "fanum tax" (stealing food), and "Sigma" (referring to a leader or alpha male). In 2024, Australian politician Fatima Payman made headlines by incorporating Generation Alpha slang into a public speech. The speech, crafted by a younger staff member, Ezra Isma, was labeled by some as an example of "brainrot" outside the online world.

See also

References

  1. Roy, Jessica (2024-06-13). "If You Know What 'Brainrot' Means, You Might Already Have It". The New York Times. ISSN 0362-4331. Retrieved 2024-08-26.
  2. "Brain Rot: The Impact on Young Adult Mental Health". Newport Institute. 2024-01-10. Retrieved 2024-08-26.
  3. "What is 'brain rot'? Do you have it?". SBS News. Retrieved 2024-08-26.
  4. North, Anna (2024-09-05). "iPad kids speak up". Vox. Retrieved 2024-09-16.
  5. "Parents and Gen Alpha kids are having unintelligible convos because of 'brainrot' language". NBC News. 2024-08-10. Retrieved 2024-09-16.
  6. Weedston, Lindsey (2024-09-13). "Fatima Payman Gen Z Slang Speech Declared 'Brainrot'". The Daily Dot. Retrieved 2024-09-16.


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