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| In 2012, the online investigations company ] filed five complaints with the UK ] (ASA) related to statements on the Skytrax website describing the volume and reliability of their reviews as well as the official status and update frequency of their ratings. The ASA ruled that there was no evidence that Skytrax had followed the robust procedures it claimed it had in place to check that all reviews were genuine. Although Skytrax argued that every review underwent a four-stage authentication process, it said it was unable to provide proof it had followed its own procedures, since customer emails were deleted 24 hours after a review was submitted.<ref>{{cite news |title=Skytrax airline quality claims under scrutiny |url=https://www.travelmole.com/news_feature.php?c=setreg®ion=4&m_id=_rvnvns~&w_id=8418&news_id=2003855 |access-date=3 July 2019 |publisher=Travelmole |date=November 8, 2012}}</ref> In 2012, the authority upheld all five complaints and Skytrax agreed to modify some promotional wording.<ref name="asa">{{cite web |title=ASA Ruling on Skytrax Research |url=http://www.asa.org.uk/Rulings/Adjudications/2012/11/Skytrax-Research/SHP_ADJ_196416.aspx |work=asa.org.uk}}</ref><ref name="SmartCompany">{{cite web |author=Engel Schmidl |date=13 November 2012 |title=Advertising Standards Authority calls out Tripadvisor and Skytrax for fake user reviews |url=https://www.smartcompany.com.au/finance/economy/advertising-standards-authority-calls-out-tripadvisor-and-skytrax-for-fake-user-reviews/ |access-date=28 August 2019 |work=SmartCompany.com.au}}</ref> | In 2012, the online investigations company ] filed five complaints with the UK ] (ASA) related to statements on the Skytrax website describing the volume and reliability of their reviews as well as the official status and update frequency of their ratings. The ASA ruled that there was no evidence that Skytrax had followed the robust procedures it claimed it had in place to check that all reviews were genuine. Although Skytrax argued that every review underwent a four-stage authentication process, it said it was unable to provide proof it had followed its own procedures, since customer emails were deleted 24 hours after a review was submitted.<ref>{{cite news |title=Skytrax airline quality claims under scrutiny |url=https://www.travelmole.com/news_feature.php?c=setreg®ion=4&m_id=_rvnvns~&w_id=8418&news_id=2003855 |access-date=3 July 2019 |publisher=Travelmole |date=November 8, 2012}}</ref> In 2012, the authority upheld all five complaints and Skytrax agreed to modify some promotional wording.<ref name="asa">{{cite web |title=ASA Ruling on Skytrax Research |url=http://www.asa.org.uk/Rulings/Adjudications/2012/11/Skytrax-Research/SHP_ADJ_196416.aspx |work=asa.org.uk}}</ref><ref name="SmartCompany">{{cite web |author=Engel Schmidl |date=13 November 2012 |title=Advertising Standards Authority calls out Tripadvisor and Skytrax for fake user reviews |url=https://www.smartcompany.com.au/finance/economy/advertising-standards-authority-calls-out-tripadvisor-and-skytrax-for-fake-user-reviews/ |access-date=28 August 2019 |work=SmartCompany.com.au}}</ref> | ||
| ==References== | |||
| Airline of the year | |||
| {{Reflist|30em}} | |||
| Year 1st 2nd 3rd | |||
| 2024 Qatar Airways Singapore Airlines Emirates | |||
| 2023 Singapore Airlines Qatar Airways All Nippon Airways | |||
| 2022 Qatar Airways Singapore Airlines Emirates | |||
| 2021 Qatar Airways Singapore Airlines All Nippon Airways | |||
| 2020 cancelled due to COVID-19 pandemic | |||
| 2019 Qatar Airways Singapore Airlines All Nippon Airways | |||
| 2018 Singapore Airlines Qatar Airways All Nippon Airways | |||
| 2017 Qatar Airways Singapore Airlines All Nippon Airways | |||
| 2016 Emirates Qatar Airways Singapore Airlines | |||
| 2015 Qatar Airways Singapore Airlines Cathay Pacific | |||
| 2014 Cathay Pacific Qatar Airways Singapore Airlines | |||
| 2013 Emirates Qatar Airways Singapore Airlines | |||
| 2012 Qatar Airways Asiana Airlines Singapore Airlines | |||
| 2011 Qatar Airways Singapore Airlines Asiana Airlines | |||
| 2010 Asiana Airlines Singapore Airlines Qatar Airways | |||
| 2009 Cathay Pacific Singapore Airlines Asiana Airlines | |||
| 2008 Singapore Airlines Cathay Pacific Qantas | |||
| 2007 Singapore Airlines Thai Airways International Cathay Pacific | |||
| 2006 British Airways Qantas Cathay Pacific | |||
| 2005 Cathay Pacific Qantas Emirates | |||
| 2004 Singapore Airlines Emirates Cathay Pacific | |||
| 2003 Cathay Pacific Emirates Singapore Airlines | |||
| 2002 Emirates Cathay Pacific Singapore Airlines | |||
| 2001 Emirates Singapore Airlines Cathay Pacific | |||
| Airline of the year wins | |||
| Rank Airline Win(s) Year(s) | |||
| 1 Qatar Airways 8 2011, 2012, 2015, 2017, 2019, 2021, 2022, 2024 | |||
| 2 Singapore Airlines 5 2004, 2007, 2008, 2018, 2023 | |||
| 3 Cathay Pacific 4 2003, 2005, 2009, 2014 | |||
| 4 Emirates 4 2001, 2002, 2013, 2016 | |||
| 5 British Airways 1 2006 | |||
| 6 Asiana Airlines 1 2010 | |||
| Airport of the year | |||
| Year 1st 2nd 3rd | |||
| 1999 Amsterdam Airport Schiphol None None | |||
| 2000 Singapore Changi Airport None None | |||
| 2001 Hong Kong International Airport Kuala Lumpur International Airport Singapore Changi Airport | |||
| 2002 Hong Kong International Airport Singapore Changi Airport Sydney Airport | |||
| 2003 Hong Kong International Airport Singapore Changi Airport Dubai International Airport | |||
| 2004 Hong Kong International Airport Singapore Changi Airport Amsterdam Airport Schiphol | |||
| 2005 Hong Kong International Airport Singapore Changi Airport Incheon International Airport | |||
| 2006 Singapore Changi Airport Hong Kong International Airport Munich Airport | |||
| 2007 Hong Kong International Airport Incheon International Airport Singapore Changi Airport | |||
| 2008 Hong Kong International Airport Singapore Changi Airport Incheon International Airport | |||
| 2009 Incheon International Airport Hong Kong International Airport Singapore Changi Airport | |||
| 2010 Singapore Changi Airport Incheon International Airport Hong Kong International Airport | |||
| 2011 Hong Kong International Airport Singapore Changi Airport Incheon International Airport | |||
| 2012 Incheon International Airport Singapore Changi Airport Hong Kong International Airport | |||
| 2013 Singapore Changi Airport Incheon International Airport Amsterdam Schiphol Airport | |||
| 2014 Singapore Changi Airport Incheon International Airport Munich Airport | |||
| 2015 Singapore Changi Airport Incheon International Airport Munich Airport | |||
| 2016 Singapore Changi Airport Incheon International Airport Munich Airport | |||
| 2017 Singapore Changi Airport Tokyo International Airport Incheon International Airport | |||
| 2018 Singapore Changi Airport Incheon International Airport Tokyo International Airport | |||
| 2019 Singapore Changi Airport Tokyo International Airport Incheon International Airport | |||
| 2020 Singapore Changi Airport Tokyo International Airport Hamad International Airport | |||
| 2021 Hamad International Airport Tokyo International Airport Singapore Changi Airport | |||
| 2022 Hamad International Airport Tokyo International Airport Singapore Changi Airport | |||
| 2023 Singapore Changi Airport Hamad International Airport Tokyo International Airport | |||
| Airport of the year wins | |||
| Rank Airport Win(s) Year(s) | |||
| 1 Singapore Changi Airport 12 2000, 2006, 2010, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2023 | |||
| 2 Hong Kong International Airport 8 2001, 2002, 2003, 2004, 2005, 2007, 2008, 2011 | |||
| 3 Hamad International Airport 3 2021, 2022, 2024 | |||
| 4 Incheon International Airport 2 2009, 2012 | |||
| 5 Amsterdam Airport Schiphol 1 1999 | |||
| ==External links== | ==External links== | ||
Latest revision as of 21:04, 8 October 2024
UK-based consultancy, running an airline and airport review and ranking site
 | |
| Formerly | Inflight Research Services |
|---|---|
| Founded | 1989 |
| Headquarters | London, United Kingdom |
| Website | skytraxresearch |
Skytrax (originally known as Inflight Research Services) is a United Kingdom–based consultancy headquartered in London that runs an airline and airport review website.
Services
Skytrax conducts research for commercial airlines, as well as taking surveys from international travellers, to rate cabin staff, airports, airlines, airline lounges, in-flight entertainment, on-board catering, and several other elements of air travel. Apart from these evaluations, Skytrax has an airline forum where passengers give potential passengers insights and opinions about airlines. The website also hosts flight reviews, flight checks, and satisfaction surveys. Skytrax holds an annual World Airline Awards and World Airport Awards, as well as ranking airlines and airports.
Investigations
In 2012, the online investigations company KwikChex filed five complaints with the UK Advertising Standards Authority (ASA) related to statements on the Skytrax website describing the volume and reliability of their reviews as well as the official status and update frequency of their ratings. The ASA ruled that there was no evidence that Skytrax had followed the robust procedures it claimed it had in place to check that all reviews were genuine. Although Skytrax argued that every review underwent a four-stage authentication process, it said it was unable to provide proof it had followed its own procedures, since customer emails were deleted 24 hours after a review was submitted. In 2012, the authority upheld all five complaints and Skytrax agreed to modify some promotional wording.
References
- "AirlineQuality.com WHOIS, DNS, & Domain Info - DomainTools". Retrieved 10 May 2015.
- Mario Kossmann (2006). Delivering Excellent Service Quality in Aviation. Ashgate Publishing. pp. 67–71. ISBN 0-7546-4725-0.
- "Skytrax rates the world's best". Archived from the original on 19 February 2007. Retrieved 23 April 2007.
- World Airline Awards
- World Airport Awards
- "Skytrax airline quality claims under scrutiny". Travelmole. 8 November 2012. Retrieved 3 July 2019.
- "ASA Ruling on Skytrax Research". asa.org.uk.
- Engel Schmidl (13 November 2012). "Advertising Standards Authority calls out Tripadvisor and Skytrax for fake user reviews". SmartCompany.com.au. Retrieved 28 August 2019.