| Revision as of 18:27, 28 November 2024 editZefr (talk | contribs)Extended confirmed users, Pending changes reviewers69,619 edits Reverted 2 edits by NutmegCoffeeTea (talk): WP:UNDUE, WP:SPAMBAIT - no scientific source or consensus for such nonsense on the talk pageTags: Twinkle Undo Reverted← Previous edit | Revision as of 19:15, 28 November 2024 edit undoZefr (talk | contribs)Extended confirmed users, Pending changes reviewers69,619 edits general copyedit; implement edit to 'History' from talk page section "Proposed edits' - discuss further changes thereTag: RevertedNext edit → | ||
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| ==History== | ==History== | ||
| ] | ] | ||
| In 1866, William A. Breyer began to produce and sell ice cream in ], ].<ref name="Ettinger2017">{{cite book|author=Amy Ettinger|title=Sweet Spot: An Ice Cream Binge Across America|url=https://books.google.com/books?id=jBBGDQAAQBAJ&pg=PA15|date=27 June 2017|publisher=Penguin Publishing Group|isbn=978-1-101-98420-8|page=15}}</ref> The ice cream was hand cranked and made from cream, sugar, and nuts.<ref name="riddle"/> He first sold it to his neighbors from his home, and later via horse and wagon on the streets as demand for the product grew.<ref name="riddle"/> By 1882, Breyer had five ice cream shops and a delivery service for the product. He opened a wholesale manufacturing plant in 1896.<ref name="riddle"/> Breyer's Ice Cream Company was incorporated in 1908.<ref>{{cite news |title=Breyers Ice Cream sign salesman's catalog, 1948 |url=https://archives.lib.duke.edu/catalog/breyerscatalog |access-date=26 November 2024 |publisher=Duke University Library}}</ref> By 1918, Breyers produced one million ]s of ice cream annually.<ref name=breyers-about/> | In 1866, William A. Breyer began to produce and sell ice cream in ], ].<ref name="Ettinger2017">{{cite book|author=Amy Ettinger|title=Sweet Spot: An Ice Cream Binge Across America|url=https://books.google.com/books?id=jBBGDQAAQBAJ&pg=PA15|date=27 June 2017|publisher=Penguin Publishing Group|isbn=978-1-101-98420-8|page=15}}</ref><ref name="History">{{cite web|url=http://www.fundinguniverse.com/company-histories/Good-HumorBreyers-Ice-Cream-Company-Company-History.html |title=History of Good Humor-Breyers Ice Cream Company|website=Fundinguniverse.com|publisher=Unilever|date=1996 |access-date=September 10, 2018}}</ref> The ice cream was hand cranked and made from cream, sugar, fruit, and nuts.<ref name=History/><ref name="riddle"/> He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew.<ref name="riddle"/> By 1882, Breyer had five ice cream shops and a delivery service for the product.<ref name=riddle/> He opened a wholesale manufacturing plant in 1896.<ref name="riddle"/> Breyer's Ice Cream Company was incorporated in 1908.<ref name=History/><ref>{{cite news |title=Breyers Ice Cream sign salesman's catalog, 1948 |url=https://archives.lib.duke.edu/catalog/breyerscatalog |access-date=26 November 2024 |publisher=Duke University Library}}</ref> By 1918, Breyers produced one million ]s of ice cream annually.<ref name=breyers-about/> | ||
| Breyers Ice Cream Company was sold to the ]/] in 1926.<ref name="ivey">{{Cite news|url=https://apnews.com/91f158124296f2a3cbc1a5b80e61e49b|title=Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away|last=Ivey|first=Dave|work=The Associated Press|access-date=2019-08-08}}</ref> In 1930, National Dairy purchased the company that later become known as ] by 1975.<ref name= |
Breyers Ice Cream Company was sold to the ]/] in 1926.<ref name="ivey">{{Cite news|url=https://apnews.com/91f158124296f2a3cbc1a5b80e61e49b|title=Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away|last=Ivey|first=Dave|work=The Associated Press|access-date=2019-08-08}}</ref> In 1930, National Dairy purchased the company that later become known as ] by 1975.<ref name=History/><ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref> | ||
| Unilever merged Breyers ice cream with Gold Bond and ] ice cream to create the ] division.<ref name=breyers-about/> Unilever closed its last Breyers plant in Philadelphia in 1995<ref name=ivey/> with Good Humor-Breyers moving its headquarters from ] |
Kraft sold its ice cream brands to Unilever in 1993, while retaining the rights to the name for yogurt products.<ref name="History"/><ref name="Goff">{{cite book |last1=Goff |first1=H. Douglas |last2=Hartel |first2=Richard W. |title=Ice Cream |date=2013 |publisher=Springer Science & Business Media |isbn=978-1-4614-6096-1 |page=12 |url=https://books.google.com/books?id=AWJDAAAAQBAJ&q=breyers |access-date=July 25, 2024 |language=en}}</ref><ref name="NYT3">{{cite news |title=Unilever to Gain Breyers In Kraft Ice Cream Deal |last=Janofsky |first=Michael |url=https://www.nytimes.com/1993/09/09/business/company-news-unilever-to-gain-breyers-in-kraft-ice-cream-deal.html |work=The New York Times |date=September 9, 1993 |accessdate=July 12, 2024}}</ref> Unilever merged Breyers ice cream with Gold Bond and ] ice cream to create the ] division.<ref name=breyers-about/> Unilever closed its last Breyers plant in Philadelphia in 1995,<ref name=ivey/> with Good Humor-Breyers moving its headquarters from ] to ], then to ] in 2007.<ref name="MBJ1">{{cite news |title=Unilever to close Green Bay office |last1= |first1= |url=https://www.bizjournals.com/milwaukee/stories/2007/10/08/daily32.html |work=Milwaukee Business Journal |date=October 11, 2007 |accessdate=July 15, 2024}}</ref> | ||
| In 2013, Breyers introduced frozen desserts made with ]s that were intended to create smooth, low-calorie products,<ref name=riddle/><ref name="demas">{{Cite web |last=Demas |first=Alex |date=21 May 2024 |title=Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False |url=https://thedispatch.com/article/claims-that-breyers-doesnt-sell-real-ice-cream-are-false/ |access-date=2024-11-10 |publisher=The Dispatch |language=en-US}}</ref> Breyers received complaints from consumers who were accustomed to the traditional "all-natural" Breyers ice cream.<ref name=riddle/><ref name=demas/><ref name="barry">{{cite news |last=Barry |first=Dan |title=Ice Cream’s Identity Crisis |url=https://www.nytimes.com/2013/04/17/dining/remembering-when-breyers-ice-cream-was-you-know-ice-cream.html |access-date=18 November 2024 |work=The New York Times |date=15 April 2013}}</ref> As of 2024, the ingredients list of individual Breyers products indicates that additives are used in a product category called ''frozen dairy desserts''.<ref name=products/> In 2022, Breyers had $498 million of sales revenue in the United States.<ref name="berk">{{cite web |last=Berk |first=Brian |title=2022 State of the Industry: Ice cream category sees bright future ahead |url=https://www.dairyfoods.com/articles/95998-2022-state-of-the-industry-ice-cream-category-sees-bright-future-ahead |publisher=Dairy Foods |access-date=19 November 2024 |date=22 November 2022}}</ref> | |||
| ==Products== | ==Products== | ||
| Breyers groups its products in three flavor categories that include ''Classics'' (made with milk and cream with natural colors and flavors), ''Better For You'' desserts (manufactured to be low in calories with lower ] content and no sugar added for flavor), and ''Cookies & Candies'' (which contain pieces of cookies or branded candies).<ref name="products">{{cite web |title=Breyers - All Flavors |url=https://www.breyers.com/us/en/products.html |publisher=Breyers |access-date=19 November 2024 |date=2024}}</ref> Examples of ice cream in the Breyers ''Classics'' category include "Homemade Vanilla", "Chocolate", and "Cherry Vanilla".<ref name=products/> ''Better For You'' products include those made to be ]-free, ]-free, sugar-free, and "CarbSmart", among others.<ref name=products/> The ''Cookies & Candies'' category has products made with branded ingredients, such as ], ], ] or cookie pieces.<ref name=products/> | Breyers groups its products in three flavor categories that include ''Classics'' (made with milk and cream with natural colors and flavors), ''Better For You'' desserts (manufactured to be low in calories with lower ] content and no sugar added for flavor), and ''Cookies & Candies'' (which contain pieces of cookies or branded candies).<ref name="products">{{cite web |title=Breyers - All Flavors |url=https://www.breyers.com/us/en/products.html |publisher=Breyers |access-date=19 November 2024 |date=2024}}</ref> Examples of ice cream in the Breyers ''Classics'' category include "Homemade Vanilla", "Chocolate", and "Cherry Vanilla".<ref name=products/> ''Better For You'' products include those made to be ]-free, ]-free, sugar-free, and "CarbSmart", among others.<ref name=products/> The ''Cookies & Candies'' category has products made with branded ingredients, such as ], ], ] or cookie pieces.<ref name=products/> | ||
| It manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert". |
It manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert".<ref name="riddle">{{Cite web |last=Riddle |first=Holly |date=2 February 2023 |title=The Untold Truth Of Breyers |url=https://www.mashed.com/339136/the-untold-truth-of-breyers/ |access-date=2024-11-13 |publisher=Mashed |language=en-US}}</ref><ref name="demas">{{Cite web |last=Demas |first=Alex |date=21 May 2024 |title=Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False |url=https://thedispatch.com/article/claims-that-breyers-doesnt-sell-real-ice-cream-are-false/ |access-date=2024-11-10 |publisher=The Dispatch |language=en-US}}</ref><ref name=products/> Some 60% of Breyers products are ice cream and 40% are frozen dairy desserts.<ref name=riddle/> | ||
| ===Ice cream=== | ===Ice cream=== | ||
| Breyers is one of the oldest manufacturers of ice cream in the United States.<ref name="delish">{{cite web |last=Braun Davison|first=Candace |title=11 Things You Should Know Before Buying Breyers Ice Cream |url=https://www.delish.com/food-news/g3540/things-you-should-know-before-buying-breyers-ice-cream/ |publisher=Delish |access-date=13 November 2024 |date=9 August 2016}}</ref> | Breyers is one of the oldest manufacturers of ice cream in the United States.<ref name="delish">{{cite web |last=Braun Davison|first=Candace |title=11 Things You Should Know Before Buying Breyers Ice Cream |url=https://www.delish.com/food-news/g3540/things-you-should-know-before-buying-breyers-ice-cream/ |publisher=Delish |access-date=13 November 2024 |date=9 August 2016}}</ref> | ||
| Breyers ice cream products are made from milk, cream, sugar, ], and flavors derived from natural sources, such as ].<ref name= |
Breyers ice cream products are made from milk, cream, sugar, ], and flavors derived from natural sources, such as ].<ref name=demas/><ref name=products/> Since 2016, Breyers has participated in a partnership with the ] to produce its vanilla flavors from sustainably-sourced vanilla beans.<ref name=riddle/><ref name="vanilla">{{cite web |title=Breyers: Certification Seal for Vanilla |url=https://www.rainforest-alliance.org/find-certified/breyers/ |publisher=Rainforest Alliance |access-date=19 November 2024 |date=2024}}</ref> | ||
| ===Frozen dairy dessert=== | ===Frozen dairy dessert=== | ||
| Breyers ''frozen dairy desserts'' are manufactured with ], ] (or ] syrup), sugar or a ], ], ], and various other ingredients that may include ], ], ], ], and ] ]s.<ref name=riddle/><ref name="fdc-bb">{{cite web |title=Birthday Blast, Breyers Frozen Dairy Dessert per 100 g|url=https://fdc.nal.usda.gov/food-details/2030771/nutrients |publisher=FoodData Central, US Department of Agriculture |access-date=13 November 2024 |date=28 October 2021}}</ref> Breyers ''frozen dairy dessert'' products are manufactured specifically to be different from the original ice cream products with the intent to provide a smoother texture, less fat, and lower calories.<ref name=riddle/><ref name=demas/> | Breyers ''frozen dairy desserts'' are manufactured with ], ] (or ] syrup), sugar or a ], ], ], and various other ingredients that may include ], ], ], ], and ] ]s.<ref name=riddle/><ref name="fdc-bb">{{cite web |title=Birthday Blast, Breyers Frozen Dairy Dessert per 100 g|url=https://fdc.nal.usda.gov/food-details/2030771/nutrients |publisher=FoodData Central, US Department of Agriculture |access-date=13 November 2024 |date=28 October 2021}}</ref> Breyers ''frozen dairy dessert'' products are manufactured specifically to be different from the original ice cream products with the intent to provide a smoother texture, less fat, and lower calories.<ref name=riddle/><ref name=demas/> | ||
| ===Consumer concerns and feedback=== | |||
| In 2013, Breyers introduced frozen desserts made with ]s (section above) that were intended to create smooth, low-calorie products.<ref name=riddle/><ref name=demas/> However, the new desserts evoked complaints by consumers who were accustomed to the traditional "all-natural" Breyers ice cream.<ref name=riddle/><ref name=demas/><ref name="barry">{{cite news |last=Barry |first=Dan |title=Ice Cream’s Identity Crisis |url=https://www.nytimes.com/2013/04/17/dining/remembering-when-breyers-ice-cream-was-you-know-ice-cream.html |access-date=18 November 2024 |work=The New York Times |date=15 April 2013}}</ref> | |||
| A 2014 report indicated that some flavors of Breyer's ice cream contained ] as an additive.<ref>{{Cite news |last=Duprey |first=Rich |date=November 1, 2014 |title=FDA Says Antifreeze Ingredient Propylene Glycol Is Safe to Eat - Have You Had Your Fill Today? |url=https://www.seattlepi.com/business/fool/article/FDA-Says-Antifreeze-Ingredient-Propylene-Glycol-5863153.php |work=]}}</ref> According to another source, propylene glycol was formulated into Breyer's fat-free and Carb Smart ice cream to make it easier to scoop.<ref>{{Cite book |last=Zinczenko |first=David |url=https://books.google.com/books?id=2aWaAAAAQBAJ&pg=PA175 |title=Eat It to Beat It!: Banish Belly Fat-and Take Back Your Health-While Eating the Brand-Name Foods You Love! |date=2013-12-31 |publisher=Random House Publishing Group |isbn=978-0-345-54794-1 |page=175 |language=en}}</ref> | |||
| In a 2022 survey of consumer preferences for ice cream and ''Better For You'' frozen dairy desserts, including Breyers products, "all-natural" and a short list mainly of dairy ingredients with natural sweeteners, reduced sugar or no added sugar were the preferred attributes.<ref name="sipple">{{cite journal |vauthors=Sipple LR, Racette CM, Schiano AN, Drake MA |title=Consumer perception of ice cream and frozen desserts in the "better-for-you" category |journal=Journal of Dairy Science |volume=105 |issue=1 |pages=154–169 |date=January 2022 |pmid=34763919 |doi=10.3168/jds.2021-21029 |url=https://www.sciencedirect.com/science/article/pii/S0022030221010006|doi-access=free }}</ref> | |||
| ===Discontinued yogurt=== | ===Discontinued yogurt=== | ||
Revision as of 19:15, 28 November 2024
Ice cream brand | The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met. (November 2024) (Learn how and when to remove this message) |
Not to be confused with Bryers or Dreyer's. This article is about the ice cream brand. For the brand of model horses, see Breyer Animal Creations. For the singular for the plural, see Breyer (disambiguation).
| [REDACTED] Brand logo | |
| Product type | Frozen dessert |
|---|---|
| Owner | Unilever |
| Country | United States |
| Introduced | 1866; 159 years ago (1866) |
| Previous owners | Kraft Foods Inc. |
| Website | breyers |
Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Founded in 1866, it is one of the oldest ice cream companies in the United States. Since 1993, Breyers has been owned and managed by the British conglomerate, Unilever.
Breyers manufactures dessert products described as ice cream or as frozen dairy desserts. It is among the best-selling ice cream brands in the United States, having 2022 sales of $498 million.
History
In 1866, William A. Breyer began to produce and sell ice cream in Philadelphia, Pennsylvania. The ice cream was hand cranked and made from cream, sugar, fruit, and nuts. He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew. By 1882, Breyer had five ice cream shops and a delivery service for the product. He opened a wholesale manufacturing plant in 1896. Breyer's Ice Cream Company was incorporated in 1908. By 1918, Breyers produced one million gallons of ice cream annually.
Breyers Ice Cream Company was sold to the National Dairy Products Corporation/Sealtest in 1926. In 1930, National Dairy purchased the company that later become known as Kraft by 1975.
Kraft sold its ice cream brands to Unilever in 1993, while retaining the rights to the name for yogurt products. Unilever merged Breyers ice cream with Gold Bond and Good Humor ice cream to create the Good Humor-Breyers division. Unilever closed its last Breyers plant in Philadelphia in 1995, with Good Humor-Breyers moving its headquarters from Green Bay, Wisconsin to Toronto, then to Englewood Cliffs, New Jersey in 2007.
In 2013, Breyers introduced frozen desserts made with food additives that were intended to create smooth, low-calorie products, Breyers received complaints from consumers who were accustomed to the traditional "all-natural" Breyers ice cream. As of 2024, the ingredients list of individual Breyers products indicates that additives are used in a product category called frozen dairy desserts. In 2022, Breyers had $498 million of sales revenue in the United States.
Products
Breyers groups its products in three flavor categories that include Classics (made with milk and cream with natural colors and flavors), Better For You desserts (manufactured to be low in calories with lower carbohydrate content and no sugar added for flavor), and Cookies & Candies (which contain pieces of cookies or branded candies). Examples of ice cream in the Breyers Classics category include "Homemade Vanilla", "Chocolate", and "Cherry Vanilla". Better For You products include those made to be gluten-free, lactose-free, sugar-free, and "CarbSmart", among others. The Cookies & Candies category has products made with branded ingredients, such as peanut butter, fudge, toffee or cookie pieces.
It manufactures its frozen desserts to be either "original ice cream" or "frozen dairy dessert". Some 60% of Breyers products are ice cream and 40% are frozen dairy desserts.
Ice cream
Breyers is one of the oldest manufacturers of ice cream in the United States.
Breyers ice cream products are made from milk, cream, sugar, tara gum, and flavors derived from natural sources, such as vanilla. Since 2016, Breyers has participated in a partnership with the Rainforest Alliance to produce its vanilla flavors from sustainably-sourced vanilla beans.
Frozen dairy dessert
Breyers frozen dairy desserts are manufactured with skim milk, corn syrup (or maltitol syrup), sugar or a sugar substitute, polydextrose, glycerin, and various other ingredients that may include whey, carob bean gum, guar gum, carrageenan, and added micronutrients. Breyers frozen dairy dessert products are manufactured specifically to be different from the original ice cream products with the intent to provide a smoother texture, less fat, and lower calories.
Discontinued yogurt
The yogurt was manufactured under license from Unilever at an upstate New York facility until the licensing agreement was terminated and the Breyers Yogurt line was discontinued in April 2011. Catterton continued to produce YoCrunch yogurt but without the Breyers co-branding until it sold the company in August 2013 to Group Danone.
Confusion with Dreyer's
In the Western United States and Texas, Breyers ice cream is sometimes confused with Dreyer's ice cream. Henry Breyer founded Breyers in 1908, while William Dreyer and Joseph Edy co-founded Edy's Grand Ice Cream in 1928 in Oakland, California.
The root of the confusion dates to 1953 when "Edy's Grand Ice Cream" was changed to "Dreyer's Grand Ice Cream". Seeking to eliminate the confusion this created, Dreyer's changed its brand name in the home market of Breyers from "Dreyer's Grand" back to "Edy's Grand" in 1981. Around that same time, Breyers had begun an expansion toward the West Coast — the home market of Dreyer's — and by the mid-1980s, was distributing ice cream throughout the western United States and Texas. Unlike Dreyer's, Breyers kept its brand name nationally, and as a result, both Breyers and Dreyer's can be found on store shelves in the western United States and Texas.
See also
References
- "Breyers". Unilever. 2024. Retrieved 19 November 2024.
- ^ "About Breyers History". 2024. Retrieved 19 November 2024.
- Amy Ettinger (27 June 2017). Sweet Spot: An Ice Cream Binge Across America. Penguin Publishing Group. p. 15. ISBN 978-1-101-98420-8.
- ^ "History of Good Humor-Breyers Ice Cream Company". Fundinguniverse.com. Unilever. 1996. Retrieved 10 September 2018.
- ^ Riddle, Holly (2 February 2023). "The Untold Truth Of Breyers". Mashed. Retrieved 13 November 2024.
- "Breyers Ice Cream sign salesman's catalog, 1948". Duke University Library. Retrieved 26 November 2024.
- ^ Ivey, Dave. "Ice Cream Factory Closing After 128 Years; 240 Jobs Melting Away". The Associated Press. Retrieved 8 August 2019.
- Goff, H. Douglas; Hartel, Richard W. (2013). Ice Cream. Springer Science & Business Media. p. 12. ISBN 978-1-4614-6096-1. Retrieved 25 July 2024.
- Janofsky, Michael (9 September 1993). "Unilever to Gain Breyers In Kraft Ice Cream Deal". The New York Times. Retrieved 12 July 2024.
- "Unilever to close Green Bay office". Milwaukee Business Journal. 11 October 2007. Retrieved 15 July 2024.
- ^ Demas, Alex (21 May 2024). "Claims That Breyers Doesn't Sell 'Real' Ice Cream Are False". The Dispatch. Retrieved 10 November 2024.
- Barry, Dan (15 April 2013). "Ice Cream's Identity Crisis". The New York Times. Retrieved 18 November 2024.
- ^ "Breyers - All Flavors". Breyers. 2024. Retrieved 19 November 2024.
- Berk, Brian (22 November 2022). "2022 State of the Industry: Ice cream category sees bright future ahead". Dairy Foods. Retrieved 19 November 2024.
- Braun Davison, Candace (9 August 2016). "11 Things You Should Know Before Buying Breyers Ice Cream". Delish. Retrieved 13 November 2024.
- "Breyers: Certification Seal for Vanilla". Rainforest Alliance. 2024. Retrieved 19 November 2024.
- "Birthday Blast, Breyers Frozen Dairy Dessert per 100 g". FoodData Central, US Department of Agriculture. 28 October 2021. Retrieved 13 November 2024.
- North Lawrence Dairy Done Archived 2011-01-27 at the Wayback Machine, Watertown Daily Times, January 18, 2011
- "Danone acquires YoCrunch, a mix-in toppings specialist, to support continued yogurt growth in the USA". Finance.danone.com. August 2013. Archived from the original on 12 April 2015. Retrieved 24 March 2015.
- "Danone Buys YoCrunch Yogurt-Topping Maker to Grow in U.S." Bloomberg.com. August 2013.
- Gellene, Denise (19 June 1986). "East vs. West in Ice Cream Fight: Breyers' Attempt to Scoop Dreyer's Breeds Confusion". Los Angeles Times. Retrieved 25 June 2021.
- ^ "Dreyer's: Our Story". IceCream.com. 2023. Retrieved 10 September 2018.
![[REDACTED]](https://u3vuiephb.global.ssl.fastly.net/File:Breyers_logo.svg){kind=link}
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