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** In 2005<ref></ref>, a skit regularly appeared covering a television program called '']'' on the fictional "MTV4" television network, its slogan "The Alternative to the Alternative", in response to MTV establishing the ]-oriented spinoff channel ] (tres being ] for "three") as well as ] targeted towards people who are of a certain ethnicity or prefer a certain genre of music, as the main MTV channel reduces its focus on ]. The skit also appeared on episodes of ''Saturday Night Live'' in ] ]<ref></ref> and ]<ref></ref>.
** In 2005<ref></ref>, a skit regularly appeared covering a television program called '']'' on the fictional "MTV4" television network, its slogan "The Alternative to the Alternative", in response to MTV establishing the ]-oriented spinoff channel ] (tres being ] for "three") as well as ] targeted towards people who are of a certain ethnicity or prefer a certain genre of music, as the main MTV channel reduces its focus on ]. The skit also appeared on episodes of ''Saturday Night Live'' in ] ]<ref></ref> and ]<ref></ref>.
*]'' parody featured on ]'s '']'' in ].]] ]'s satirical news program '']'' ran a two-part segment on ] <ref>. From '']'', ], ].</ref> and ]<ref></ref>, ], "The Daily Show's Laguna Beach: The Real, Real Orange County", hosted by correspondent ]. It parodied the MTV reality show '']''. The segments, which are structured very similarly to the average ''Laguna Beach'' episode, even including the ''Laguna Beach'' theme song "]" by ], investigate ] over the depiction ''Laguna Beach'' poses over ].
*]'' parody featured on ]'s '']'' in ]. The title card is designed very similarly to the actual ''Laguna Beach'' title card.]] ]'s satirical news program '']'' ran a two-part segment on ] <ref>. From '']'', ], ].</ref> and ]<ref></ref>, ], "The Daily Show's Laguna Beach: The Real, Real Orange County", hosted by correspondent ]. It parodied the MTV reality show '']''. The segments, which are structured very similarly to the average ''Laguna Beach'' episode, even including the ''Laguna Beach'' theme song "]" by ], investigate ] over the depiction ''Laguna Beach'' poses over ].
MTV, the first and most popular musictelevision network in the U.S., has been referenced in popular culture countless times. Other TV channels, TV shows, musicians, films, and books have referenced MTV in their works.
In addition, other general reasons to include MTV in popular culture is to mock the channel for its move toward reality programming as opposed to music videos, or its decisions to promote "bubblegum pop" music. Otherwise, MTV is simply used as a pop culture reference to enhance the program or simply to support the plot, without any connotation or criticism.
In music
Dire Straits' 1985 song "Money for Nothing" — at the start and end of the song, guest singer Sting repeatedly sung the channel's slogan, "I Want My MTV".
The song "MTV - Get off the Air" by the Dead Kennedys was a protest against the content and style of music that dominated MTV during the '80s.
In television
The satirical cartoon series South Park depicted MTV several times in its run:
In the 1998 episode "Chef Aid", Eric Cartman tells Chef that he had seen the Alanis Morissette video "Stinky Britches", which is a fictional song created in the series, "on the radio, MTV, everywhere."
In the episode "Timmy 2000", the MTV announcer describes the network as "the cool, brainwashing, twelve-year-old-and-younger station that hides behind a slick image", and is "so cool, we decide what's cool." MTV News as "the news that is singlehandedly dumbing down our country (which is cool)." Kurt Loder describes himself as "the oldest person in this network by at least 40 years."
In the episode "Scott Tenorman Must Die", Loder and MTV News were once again depicted in a fictionalized interview with alternative rock band Radiohead.
In 2005, a skit regularly appeared covering a television program called Deep House Dish on the fictional "MTV4" television network, its slogan "The Alternative to the Alternative", in response to MTV establishing the Hispanic-oriented spinoff channel MTV Tres (tres being Spanish for "three") as well as numerous other MTV-branded channels targeted towards people who are of a certain ethnicity or prefer a certain genre of music, as the main MTV channel reduces its focus on music videos. The skit also appeared on episodes of Saturday Night Live in 20062006 and 2007.
