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| == References == | == References == | ||
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| == External links== | == External links== | ||
Revision as of 16:25, 19 January 2009
Element Skateboards (orginally called Underworld Element Skateboards) is a skateboard manufacturer and surfwear retailer based in Irvine, California. It is a subsidiary of Billabong International.
The company was founded in 1992 by Johnny Schilleriff as a collaboration called Underworld Element Skateboards. The struggling company was later absorbed by Schilleriff and the "Underworld" portion of the name dropped to reflect a more positive outlook and philosophy. The company is a major sponsor of Vanessa Torres and Lincoln Ueda.
The current company is active in eco-friendly endeavors and community causes and attempts to raise awareness of environmental causes through its "Power to the Planet" initiative.
Element Skateboards has been called the "world's leading skateboard company" by the New York Daily News.
Company stores are located in New York City, Honolulu and Sydney.
References
- "Surf & Skate Buzz: Earth, Wind And Fire...Shine On...No Boys Allowed...(new range of footwear in Action Sports Retailer show)". Footwear News. 2005-09-05. Retrieved 13 January 2009.
- Walsh, Liam (2005-05-28). "Billabong gears for move into footwear". The Courier-Mail. News Corporation. Retrieved 13 January 2009.
- Dwell. Dwell (magazine). 2008. p. 60. ISBN 1530-5309.
{{cite book}}: Check|isbn=value: length (help) - "The Element Skateboard Company Story". Element Skateboard. Retrieved 13 January 2009.
- Mendoza, Sylvia (2004). The Book of Latina Women: 150 Vidas of Passion, Strength, and Success. Adams Media. p. 45. ISBN 1593372124.
- Jordan, Miriam (2005-11-03). "For Young Brazilians, Skateboarding Gives Fame a Jump-Start". Wall Street Journal. Dow Jones & Company. Retrieved 13 January 2009.
- http://www.powertotheplanet.tv Powertotheplanet.tv website
- Heldman, Breanne L. (2005-06-16). "In the Know". New York Daily News. Mortimer Zuckerman. Retrieved 13 January 2009.
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External links
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