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The infobox may be added by pasting the template as shown below into an article, typically at the top an an article above the lead section. All parameters except name are optional; any unused parameters should be left blank or omitted.
logo: image of logo
name: name of brand
image: image of brand in use
type: category of products sold under this brand
currentowner: name of entity that currently owns the brand
origin: Country of origin
introduced: date brand was first used
discontinued: date brand was retired
related: Related brands, other brands that are used with the same products by the same manufacturer ie Chrysler and Dodge
markets: markets in which this brand is used (usually country, sometimes just regions of countries ie North East, Intermountain west, etc)
previousowners: previous entities that owned this brand
trademarkregistrations: countries and dates where the brand has been made a registered trademark