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'JODEE RICH - CEO, PeopleBrowsr, Kred

Jodee Rich believes social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the global consumer.

To power tech innovation, Jodee Learnt code at 11 Took his first company public at 27 Became head of a telco at 35 Founded the biggest social datamine in the world with a team of 8 engineers Created the first transparent, open influence measure indexing 500M profiles Is now working on real time big data intelligence with Darpa

Career Throughout his career, Jodee has stood at the forefront of disruptive change. He first wrote code on punch cards in 1972. By 1979 he was writing software for the Apple II 64k microcomputer and subsequently founded Imagineering to market and distribute computer software and hardware. Jodee took Imagineering public in 1987 and grew the company to over 1,000 employees before it was acquired in 1990 by First Pacific. He then established mobile and long distance network operator One.Tel in 1995.

Founder of PeopleBrowsr In 2007 Jodee started PeopleBrowsr, a provider of social media data, campaigns and analytics. The company has developed a DataMine of 1,500 days of collective intelligence from social media to provide marketing campaigns and advanced analytics to Fortune 500 companies and agencies. In 2011 PeopleBrowsr launched Kred, an authoritative measure of community influence and outreach based on social media interactions.

Creator of Kred PeopleBrowsr has built a 20 Terrabyte 4 year DataMine of public online conversations and provides Data, Campaigns and Advanced Analytics to Fortune 500 Companies. http://www.slideshare.net/peoplebrowsr/peoplebrowsr-summary-deck

Passions Jodee is also a pilot, mad scientist, skier, blader, kite surfer, husband (of a banker) and father (of three).

John David "Jodee" Rich (born 1960) is the CEO of PeopleBrowsr, a data mining, social analytics and brand engagement service provider. He is an Australian entrepreneur who also founded Imagineering Ltd, a microcomputer software and hardware distributor and One.Tel Ltd, an Australian based telecommunications company.

During their travels from Germany to London and finally New York in the 1930s and 1940s, the Richheimer family anglicised their name to "Rich." In 1963, Jodee Rich's father, Steven, came to Australia to manage the local arm of the family business, Hunter Douglas. Rich wrote his first program in 1972, on punch cards at the age of 12. He was educated at Cranbrook School in Bellevue Hill, Sydney, with classmate Rodney Adler. During his Cranbrook days, Rich started his first entrepreneurial venture, a business renting fish tanks. In 1980 he developed a commodity analysis system on 64k Apple II, which was later sold to investment banks. He studied Accounting, Economics and Computer Science at University of Sydney, earning a BEc in 1981.

Rich formed One.Tel, a service provider of GSM mobile and long distance calls, in Australia in 1995 (with James Packer as a shareholder). One.Tel expanded its operations overseas in 1998. In 1999, Packer's Publishing and Broadcasting and News Corporation made a $600 million investment in the business and committed to building Australia's fourth mobile network. The company acquired a GSM operation for $500 million in 2000. One.Tel Australia was placed in administration in May 2001, after PBL and News Corporation withdrew their earlier stated support for an underwritten rights issue. One.Tel UK was sold to British Gas for $200 million and is still trading with more than 1 million customers. Beginning in December 2001, Rich was involved in litigation with the Australian Securities and Investment Commission (ASIC). The case, ASIC v Rich, was won by Rich on 18 November 2009, with Justice Robert Austin of the NSW Supreme Court stating in his judgment that ASIC had "failed to prove any aspect of its pleaded case". Justice Austin also said in his judgment Jodee "demonstrated that he was a very well prepared witness, knowledgeable about the subject matter of his evidence, who responded to questions thoughtfully and clearly, sometimes even perceptively. This was notwithstanding the arduous circumstances of his cross examination, extending over 25 days".

In 2007, Rich founded PeopleBrowsr, a service provider of social media data, campaigns and analytics.

In 2011, PeopleBrowsr launched Kred Influence Measurement.

See also

• ASIC v Rich

References

1. ^ Chenoweth 2006: 257
2. Adler settles in One.Tel bonus case Elisabeth Sexton, 27 October 2007, The Sydney Morning Herald
3. Australian Securities and Investment Commission judgement 18 November 2009
4. http://www.theaustralian.com.au/news/nation/jodee-richs-uphill-pedal-ends/story-e6frg6nf-1225799512573 Jodee Rich’s Uphill pedal ends] Sussanah Moran, 19 November 2009, The Australian
5. ASIC Chased wrong men Elisabeth Sexton, 19 November 2009, The Age
6. One.Tel forgotten as Rich turns his attention to social media Mitchell Bingemann, 26 May 2010, The Australian
7. Peoplebrowsr Summary Deck Jodee Rich, June 2010
8. Schonfeld, Erick. "You Might Have Klout, But What's Your Kred?". TechCrunch. Retrieved 20 October 2011.

Notes

Chenoweth, Neil (2006). Packer's Lunch. Allen & Unwin. ISBN 978-1-74114-546-5.

Template:Persondata

• Use dmy dates from June 2011
• Australian businesspeople
• Living people
• People from Sydney
• 1960 births