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| Cauz was hired by ''Britannica'' as a consultant in 1996, and then would later serve a variety of executive positions (including senior vice president of international operations, and ] of Internet operations) prior to his appointment as president. During that time, he played a key role in the company's marketing strategies, including the publication of all-digital editions of the ''Encyclopædia Britannica''.<ref>http://corporate.britannica.com/press/releases/cauz.html Encyclopædia Britannica News Releases: Jorge Cauz named president of ''Encyclopædia Britannica''</ref> | Cauz was hired by ''Britannica'' as a consultant in 1996, and then would later serve a variety of executive positions (including senior vice president of international operations, and ] of Internet operations) prior to his appointment as president. During that time, he played a key role in the company's marketing strategies, including the publication of all-digital editions of the ''Encyclopædia Britannica''.<ref>http://corporate.britannica.com/press/releases/cauz.html Encyclopædia Britannica News Releases: Jorge Cauz named president of ''Encyclopædia Britannica''</ref> | ||
| One of the key aspects of Cauz's tenure is the emergence of the ] as both an opportunity and a threat in the ] business. In a 2000 interview, Cauz marked that in an Internet-dominated market, "you have to be free to be relevant". <ref>http://mindframe-ie.com/dotcom.html How Dot-Communism Is Driving Encyclopedia Britannica Out Of Business</ref> Britannica has, in that time, introduced a free (albeit abridged) online version of |
One of the key aspects of Cauz's tenure is the emergence of the ] as both an opportunity and a threat in the ] business. In a 2000 interview, Cauz marked that in an Internet-dominated market, "you have to be free to be relevant". <ref>http://mindframe-ie.com/dotcom.html How Dot-Communism Is Driving Encyclopedia Britannica Out Of Business</ref> Britannica has, in that time, introduced a free (albeit abridged) online version of the encyclopedia, as well as online subscriptions for readers willing to pay for unabridged content. | ||
| ===Britannica and Misplaced Pages=== | ===Britannica and Misplaced Pages=== | ||
Revision as of 21:57, 27 July 2006
Jorge Cauz is an American businessman and the president of Encyclopædia Britannica Inc., the publishers of the Encyclopædia Britannica, a position which he was appointed to in November 2003.
Cauz is a graduate of the Kellogg Graduate School of Management of Northwestern University, and prior to joining Britannica, served as a management consultant for Andersen Consulting and A.T. Kearney.
Britannica career
Cauz was hired by Britannica as a consultant in 1996, and then would later serve a variety of executive positions (including senior vice president of international operations, and chief operating officer of Internet operations) prior to his appointment as president. During that time, he played a key role in the company's marketing strategies, including the publication of all-digital editions of the Encyclopædia Britannica.
One of the key aspects of Cauz's tenure is the emergence of the Internet as both an opportunity and a threat in the encyclopedia business. In a 2000 interview, Cauz marked that in an Internet-dominated market, "you have to be free to be relevant". Britannica has, in that time, introduced a free (albeit abridged) online version of the encyclopedia, as well as online subscriptions for readers willing to pay for unabridged content.
Britannica and Misplaced Pages
During Cauz's tenure, officials from Britannica have become outspoken in their criticism of the freely-editable online encyclopedia Misplaced Pages, a reference work which is now the world's largest encyclopedia (in terms of articles), and which many (including critics) view as a significant competitive threat to Britannica, a threat which Cauz has downplayed. In July 2006, Cauz personally entered the fray in an interview in New Yorker Magazine, in which he stated that Misplaced Pages had "decline(d) into a hulking, mediocre mass of uneven, unreliable, and, many times, unreadable articles" and that "Misplaced Pages is to Britannica as American Idol is to the Juilliard School.".
References
- http://corporate.britannica.com/press/releases/cauz.html Encyclopædia Britannica News Releases: Jorge Cauz named president of Encyclopædia Britannica
- http://mindframe-ie.com/dotcom.html How Dot-Communism Is Driving Encyclopedia Britannica Out Of Business
- Nicholas Carr (2005-10-03). "The amorality of Web 2.0". Rough Type. Retrieved 2006-07-15.
{{cite web}}: Check date values in:|date=(help) - Leslie Walker (2004-09-09). "Spreading Knowledge, The Wiki Way". Washington Post. Retrieved 2006-07-26.
{{cite web}}: Check date values in:|date=(help) - Schiff, Stacy (2006-07-31). "Know It All". The New Yorker.
{{cite news}}: Check date values in:|date=(help)
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