| Revision as of 20:04, 6 February 2018 editRichardBennett (talk | contribs)Extended confirmed users797 edits Update market share analysis by replacing 2008 data with 2017 data. Note the scripted and dubious nature of the messages it put in the mouths of children.← Previous edit | Revision as of 20:08, 6 February 2018 edit undoRichardBennett (talk | contribs)Extended confirmed users797 editsm tweak details on sale to Lactalis by Danone.Next edit → | ||
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| In 2006, Stonyfield entered the ] market with its Les 2 Vaches (The Two Cows) brand. It also expanded to ], with yogurt produced in ].<ref></ref> In June 2007, Stonyfield Farm launched its first brand in the ], Stony, Yogurt on a Mission, though the line has since been discontinued. An organic yogurt brand named Glenisk, however, was successfully launched in ]. | In 2006, Stonyfield entered the ] market with its Les 2 Vaches (The Two Cows) brand. It also expanded to ], with yogurt produced in ].<ref></ref> In June 2007, Stonyfield Farm launched its first brand in the ], Stony, Yogurt on a Mission, though the line has since been discontinued. An organic yogurt brand named Glenisk, however, was successfully launched in ]. | ||
| On March 31, 2017, ] |
On March 31, 2017, ] announced its intention to sell the Stonyfield subsidiary to avoid anti-trust claims and to clear the way for the acquisition of more significant U.S. organic food producer ].<ref>{{Cite news| url=https://www.cnbc.com/2017/03/31/danone-to-sell-stonyfield-unit-as-part-of-whitewave-deal.html| title=Danone to sell Stonyfield unit as part of WhiteWave deal| date=March 31, 2017| author=Reuters| publisher=CNBC| access-date=April 27, 2017}}</ref> In July 2017 it was announced that Danone had agreed to sell Stonyfield to ] for $875 million. The sale was completed and Stonyfield is now entirely owned by a second French dairy giant.<ref>{{cite news| url=http://fortune.com/2017/07/05/danone-sells-stonyfield-lactalis/| title=Danone's Stonyfield Sale Is the Latest Twist in the Yogurt Wars| author=Beth Kowitt | publisher=Fortune| access-date=August 24, 2017}}</ref> | ||
| ==Controversies== | ==Controversies== | ||
Revision as of 20:08, 6 February 2018
| File:Stonyfield Farm logo.png | |
| Founded | 1983; 42 years ago (1983) |
|---|---|
| Founder | Samuel Kaymen, Louise Kaymen |
| Headquarters | Londonderry, New Hampshire, United States |
| Products | Yogurt, ice cream, milk, dairy products |
| Website | stonyfield |
Stonyfield Farm, also simply called Stonyfield, is an organic yogurt maker located in Londonderry, New Hampshire, USA. Stonyfield Farm was founded by Samuel Kaymen in 1983, on a 19th-century farmstead in Wilton, New Hampshire, as an organic farming school. The company makes the second leading brand of organic yogurt in North America, with 13.3% of the market.
In 2001, Groupe Danone, a French food product company whose brands include Evian bottled water and Danone/Dannon yogurt, purchased an initial 40% of Stonyfield shares. This was followed with additional purchases such that Group Danone owned the entire company by 2014.
Gary Hirshberg is chairman and former president and CEO of Stonyfield Farm.
Through its Profits for the Planet program, Stonyfield gives 10% of profits to environmental causes. Its milk comes from New England and Midwest dairy farmers through the CROPP (Organic Valley) cooperative.
In 2003, Stonyfield Farm acquired Brown Cow.
In 2006, Stonyfield entered the French market with its Les 2 Vaches (The Two Cows) brand. It also expanded to Canada, with yogurt produced in Quebec. In June 2007, Stonyfield Farm launched its first brand in the UK, Stony, Yogurt on a Mission, though the line has since been discontinued. An organic yogurt brand named Glenisk, however, was successfully launched in Ireland.
On March 31, 2017, Groupe Danone announced its intention to sell the Stonyfield subsidiary to avoid anti-trust claims and to clear the way for the acquisition of more significant U.S. organic food producer WhiteWave Foods. In July 2017 it was announced that Danone had agreed to sell Stonyfield to Lactalis for $875 million. The sale was completed and Stonyfield is now entirely owned by a second French dairy giant.
Controversies
In January 2018, Stonyfield launched an anti-GMO campaign featuring children reading scripted messages of questionable validity. In the ensuing public outcry to this ad on their Facebook page, Stonyfield responded by blocking hundreds of responders, labeling them as "trolls" who violated the company's terms of agreement.
References
- Cornal, Jim (2017-07-02). "Lactalis buying Stonyfield from Danone for $875m". Dairy Reporter. Retrieved 2018-02-06.
...Stonyfield is the second leading brand for organic dairy-based yogurt in North America with 13.3% of the market.
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - Brown Cow's Tale
- Stonyfield Farm - Canada - Company Profile
- Reuters (March 31, 2017). "Danone to sell Stonyfield unit as part of WhiteWave deal". CNBC. Retrieved April 27, 2017.
{{cite news}}:|author=has generic name (help) - Beth Kowitt. "Danone's Stonyfield Sale Is the Latest Twist in the Yogurt Wars". Fortune. Retrieved August 24, 2017.
- Kavin Senapathy. "Stonyfield Calls Critics 'Trolls' With 'Fake Names' After Backlash Against Ad Featuring Young Girls". Forbes. Retrieved February 4, 2018.
- Larissa Faw. "GYK Antler On Stonyfield Controversy: Don't Look At Us". Media Post. Retrieved February 4, 2018.
- Mary Ellen Shoup. "Stonyfield Organic under fire over portrayal of GMOs in YouTube video". Dairy Reporter. Retrieved February 4, 2018.
- Sonja Begemann. "Stonyfield Organics Deletes Pro-GMO Comments". Ag Pro. Retrieved February 4, 2018.