| Revision as of 07:13, 3 June 2020 editYngvadottir (talk | contribs)Autopatrolled, Extended confirmed users50,720 edits Replaced para on flagship stores initiative w/ shorter summary without inline link or names of partners, ref'd to a trade publication rather than one of the retailers. Fix header case. This edit intended to improve the encyclopedia is not an endorsement of the WMF.← Previous edit | Revision as of 15:56, 3 June 2020 edit undoRobby.is.on (talk | contribs)Extended confirmed users, Rollbackers205,883 editsm Fix WP:Overlinking.Next edit → | ||
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| | founder = Friedrich Schleich | | founder = Friedrich Schleich | ||
| | location_city = ] | | location_city = ] | ||
| | location_country = |
| location_country = Germany | ||
| | area_served = Worldwide | | area_served = Worldwide | ||
| | industry = Toys, figurines | | industry = Toys, figurines | ||
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| }} | }} | ||
| '''Schleich''' is a |
'''Schleich''' is a German producer of handpainted toy ]s and accessories. The company is headquartered in Germany. The traditional market for Schleich products is ], with half their sales in Germany.<ref></ref> The toys are sold worldwide and are quite popular in the United Kingdom, France, Australia and North America<ref></ref><ref></ref> | ||
| ==History== | ==History== | ||
| Schleich was founded by Friedrich Schleich in 1935. Its figurines were first released in the 1950s with the development, production and marketing of comic figurines such as ] and ]. In the early 1980s they added animal figurines and ]s to their range of products. Until the end of 2006, Schleich was a family-owned business. It was then taken over by the British investment company ],<ref name=Playthings></ref> who paid 165 million euro for an 80% share.<ref> on the acquisition of Schleich</ref> | Schleich was founded by Friedrich Schleich in 1935. Its figurines were first released in the 1950s with the development, production and marketing of comic figurines such as ] and ]. In the early 1980s they added animal figurines and ]s to their range of products. Until the end of 2006, Schleich was a family-owned business. It was then taken over by the British investment company ],<ref name=Playthings></ref> who paid 165 million euro for an 80% share.<ref> on the acquisition of Schleich</ref> | ||
| == |
==Design, production and materials== | ||
| The design of products and the creation of tooling is mostly in-house. Production is at the German headquarters and in production facilities in foreign countries, with the figures being hand-painted in China.<ref></ref> In 2006, Schleich had about 250 employees and a yearly sales figure of around 80 million Euro.<ref name=Playthings/> | The design of products and the creation of tooling is mostly in-house. Production is at the German headquarters and in production facilities in foreign countries, with the figures being hand-painted in China.<ref></ref> In 2006, Schleich had about 250 employees and a yearly sales figure of around 80 million Euro.<ref name=Playthings/> | ||
| == |
==Product lines== | ||
| The current line of figurines now includes six major brands owned by Schleich: | The current line of figurines now includes six major brands owned by Schleich: | ||
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| The first major success for Schleich was JOPO, which were bendy figures with long legs. From there, they met success with their first launch of smurf figures. Since then, they have worked with a variety of brands to bring characters to life. But Schleich's overall success today is a result of its animal figures. | The first major success for Schleich was JOPO, which were bendy figures with long legs. From there, they met success with their first launch of smurf figures. Since then, they have worked with a variety of brands to bring characters to life. But Schleich's overall success today is a result of its animal figures. | ||
| == |
==Schleich flagship stores== | ||
| After a pop-up store in ] proved popular in 2018, Schleich began partnerships with major toy retailers in various locations in the United States in 2019, creating in-store Schleich flagship stores. The first of these were in ] and ], California, and ].<ref>James Zahn, , Toybook.com, April 25, 2019.</ref> | After a pop-up store in ] proved popular in 2018, Schleich began partnerships with major toy retailers in various locations in the United States in 2019, creating in-store Schleich flagship stores. The first of these were in ] and ], California, and ].<ref>James Zahn, , Toybook.com, April 25, 2019.</ref> | ||
| ] | ] | ||
| == |
==Headquarters== | ||
| Schleich is headquartered in ], Germany. | Schleich is headquartered in ], Germany. | ||
Revision as of 15:56, 3 June 2020
For the municipality in Rhineland-Palatinate, see Schleich, Germany.| File:Schleich logo.png | |
| Industry | Toys, figurines |
|---|---|
| Founded | 1935; 90 years ago (1935) |
| Founder | Friedrich Schleich |
| Headquarters | Schwäbisch Gmünd, Germany |
| Area served | Worldwide |
| Key people | Dirk Engehausen (CEO), Erich Schefold (CFO) |
| Products | Smurfs, animals, knights, elves, dinosaurs |
| Owner | Ardian |
| Number of employees | 250 |
| Website | Schleich website |
Schleich is a German producer of handpainted toy figurines and accessories. The company is headquartered in Germany. The traditional market for Schleich products is Mainland Europe, with half their sales in Germany. The toys are sold worldwide and are quite popular in the United Kingdom, France, Australia and North America
History
Schleich was founded by Friedrich Schleich in 1935. Its figurines were first released in the 1950s with the development, production and marketing of comic figurines such as Snoopy and the Smurfs. In the early 1980s they added animal figurines and Muppet characters to their range of products. Until the end of 2006, Schleich was a family-owned business. It was then taken over by the British investment company HgCapital, who paid 165 million euro for an 80% share.
Design, production and materials
The design of products and the creation of tooling is mostly in-house. Production is at the German headquarters and in production facilities in foreign countries, with the figures being hand-painted in China. In 2006, Schleich had about 250 employees and a yearly sales figure of around 80 million Euro.
Product lines
The current line of figurines now includes six major brands owned by Schleich:
They also have a licensing agreement to produce smurfs. In the past, Schleich has licensed brands including Marvel, DC, Disney and Peanuts.
The first major success for Schleich was JOPO, which were bendy figures with long legs. From there, they met success with their first launch of smurf figures. Since then, they have worked with a variety of brands to bring characters to life. But Schleich's overall success today is a result of its animal figures.
Schleich flagship stores
After a pop-up store in Charlotte, North Carolina proved popular in 2018, Schleich began partnerships with major toy retailers in various locations in the United States in 2019, creating in-store Schleich flagship stores. The first of these were in Beverly Hills and San Mateo, California, and Kingston, Massachusetts.
Headquarters
Schleich is headquartered in Schwäbisch Gmünd, Germany.
Notes
- Focus on Schleich
- Tagesspiegel on Schleich expansion
- Toynews online on 2019 sales growth in Germany, UK and France
- ^ Playthings article on Schleich takeover
- HG Capital press release on the acquisition of Schleich
- Article on production of toys in China
- James Zahn, "Schleich Boosts Retail Footprint with Flagship Toy Departments in the U.S.", Toybook.com, April 25, 2019.
