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Supercell Oy

[REDACTED]
Supercell's headquarters in Jätkäsaari
Company type	Subsidiary
Industry	Mobile games
Founded	14 May 2010; 14 years ago (2010-05-14)
Founder	Ilkka Paananen Mikko Kodisoja
Headquarters	Helsinki, Finland
Key people	Ilkka Paananen (CEO)
Products	See § Games
Revenue	€1.89 billion (2021)
Operating income	€734 million (2021)
Number of employees	340 (2021)
Parent	Tencent (81.4%; 2016–present)
Subsidiaries	Space Ape Games (62%; 2017–present)
Website	supercell.com

Supercell Oy is a Finnish mobile game development company based in Helsinki. Founded on 14 May 2010, the company's debut game was the browser game Gunshine.net, and after its release in 2011, Supercell started developing games for mobile devices. Since then, the company has fully released five mobile games: Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars, which are freemium fast-paced games and have been very successful for the company, the first two generating revenue of €2 million a day in 2013.

Following its rapid growth, Supercell opened additional offices in Tokyo, Shanghai, San Francisco, and Seoul. In 2016, the company was bought out by Chinese conglomerate Tencent holdings, taking an 81.4% stake in the company valued at €8.4 billion.

Company

Business model

Supercell focuses on the development of free-to-play games that yield profits through the in-game micropayments. The company's objective is to focus on the successful games that stay popular for years. The focus has not been on revenue, but on the principle "just design something great, something that users love." Game development focuses around "cells" of five to seven people which start with idea generation and an initial review by CEO Paananen. The team subsequently develops the idea into a game, which the rest of the company's employees get to play-test, followed by play-testing in Canada's App store; if the Canada reception is good, the next step is global rollout (App Store). Successful failures are celebrated by employees. One of the games that was cancelled well into development was Battle Buddies, which had also been rated well in the test market, but the number of players was still too small. The final decision for cancelling a project is done by the development team themselves.

Clash of clans or coc is a game where you place stuff to defend a base

Games

Title	Year	Availability	Description
Gunshine.net (later Zombies Online)	2011		Gunshine.net (later known as Zombies Online) was Supercell's first game and only non-mobile game. It was a browser game that released in 2011. The servers were shut down on 30 November 2012.
Pets vs Orcs	2012		Pets vs Orcs was the company's first mobile game. It was downloadable for a little over a month in 2012.
Battle Buddies	2012		The company's second mobile game, Battle Buddies was soft-launched in a number of countries in 2012, but was discontinued later in the same year. The game was pulled out of market due to poor monetization, despite gaining positive reviews from critics.
Hay Day	2012 (iOS) and 2013 (Android)		On 21 June 2012, Supercell released Hay Day on iOS and on 20 November 2013 on Android.
Clash of Clans	2012 (iOS) and 2013 (Android)		On 2 August 2012, Supercell worldwide released Clash of Clans on iOS and on 7 October 2013 on Android. The online strategy game where players build defenses and train troops to attack other players' bases, is the top grossing app of iOS and Android of all time. Clash of Clans has also received positive reviews from global audience. It has a score of 9/10 by Pocket Gamer and 4.5/5 stars from Gamezebo.
Boom Beach	2014		On 26 March 2014, Supercell released Boom Beach on iOS and Android.
Spooky Pop	2014		The Canadian soft-launch of Supercell's addition to its mobile line-up, Spooky Pop, was released in December 2014 and discontinued in March 2015. On 9 February 2015, the app was removed from the Canadian App Store and those with previously downloaded copies trying to access the game were met with a pop-up message of the discontinuance. On 10 March 2015, the game was fully shut down. Supercell has since been described as conservative on the release of titles after the successes of Clash of Clans and Boom Beach as opposed to many other mobile-development companies.
Smash Land	2015		Smash Land was launched on a limited basis in Canada and Australia on 1 April 2015. However, on 1 July of that year, Supercell announced on its official forum that it had decided to cancel development of the game. Smash Land remained available for download until 1 September, at which point it was permanently removed from online distribution platforms.
Clash Royale	2016		On 4 January 2016, Supercell soft-launched Clash Royale on iOS and also on 16 February 2016, Supercell soft-launched the game on Android in Canada, Hong Kong, Australia, Sweden, Norway, Denmark, Iceland, Finland and New Zealand. On 2 March 2016, Supercell launched the game globally for iOS and Android.
Brawl Stars	2018		On 14 June 2017, Supercell announced Brawl Stars via a video on YouTube. It received an iOS soft launch in the Canadian App Store the following day. It was released in the Finland, Sweden and Norway App Stores on 19 January 2018. The Android version was released on 26 June 2018 in Canada, Finland, Sweden, Norway, Denmark, Ireland, Singapore and Malaysia. The game was globally released on 12 December 2018, one and a half years after the beta release.
Rush Wars	2019		On 26 August 2019, a beta version of Rush Wars was launched in Canada, Australia and New Zealand. On 5 November 2019, it was announced that the game would not be continued, and would shut down on 30 November.
Hay Day Pop	2020		On 16 March, Hay Day Pop was released in beta. The game is only available to certain countries such as Finland, Canada, Norway and others. On 30 November 2020, Supercell announced that they will discontinue Hay Day Pop. The servers were shut down on 1 February 2021.
Clash Quest	2021		On 2 April 2021, Supercell announced three new games in development, including Clash Quest. On 6 April 2021, Clash Quest became available in Finland, Sweden, Norway, Iceland, and Denmark on iOS and Android. On 6 May 2021, the game became available in the Philippines. On 17 August 2022, the Clash Quest Twitter account announced that the development of the game has been discontinued. The servers were shut down on 29 September 2022.
Clash Mini	2021		On 2 April 2021, Supercell announced three new games in development, including Clash Mini. On 8 November 2021, Clash Mini became available in Finland, Sweden, Norway, Iceland, Denmark, and Canada on iOS and Android.
Clash Heroes	–	Unreleased	On 2 April 2021, Supercell announced three new games in development, including Clash Heroes.
Everdale	2021		On 23 August 2021, a beta version of the world-building mobile game Everdale was launched in Canada, Switzerland, United Kingdom, Nordics, Australia, New Zealand, Singapore, Hong Kong, Philippines and Malaysia. On 3 October 2022, Supercell announced ending of the development of Everdale. The servers were shut down on 31 October 2022.
Boom Beach Frontlines	2022		On 3 August 2022, a beta version of the spin-off of the popular game Boom Beach was released in Australia, Belgium, Czech Republic, Denmark, Finland, Indonesia, Israel, Italy, Malaysia, Netherlands, New Zeland, Norway, Philippines, Poland, Singapore, Sweden, Thailand, Turkey and United Arab Emirates (UAE). The game was discontinued on 30 November of the same year, with servers shutting down in January 2023.

Marketing

During Super Bowl XLIX in February 2015, Supercell spent $9 million for a 60-second runtime in front of 118.5 million viewers. According to The Guardian, the Clash of Clans advertisement was one of the most popular advertisements of the 61 spots aired on NBC. The commercial, dubbed "Revenge", featured Liam Neeson parodying his character from the Taken film series by seeking revenge in a coffee shop for a random player destroying his village. The commercial has reached a total of 165 million views on the game's official YouTube channel so far, and it was the most watched commercial on YouTube in 2015. Despite the success of the commercial, Supercell has seen only a marginal increase in downloads following the advertisement. In 2020, Supercell collaborated with an animation production studio Psyop, produced a short film Lost & Crowned, was uploaded on 12 September 2020 and qualified for Oscars recognition in December.

Acknowledgements

In 2012, Supercell was awarded as the best Nordic start-up company and chosen as the Finnish game developer of the year. The following year, Supercell won the Finnish Teknologiakasvattaja 2013 (Technology Educator 2013) contest, and the company was chosen as the software entrepreneur of the year. In 2014, the research and consultancy agency T-Media chose Supercell as Finland's most reputable company in their Luottamus&Maine (Trust&Reputation) report.

Notes

1. Takahashi, Dean (15 May 2020). "The DeanBeat: Supercell CEO's 10 takeaways from 10 years of mobile games". GamesBeat. VentureBeat. Archived from the original on 16 May 2020. Retrieved 23 January 2021.
2. ^ "Are Our Best Days Behind Us or Ahead of Us?". Supercell. 15 February 2022. Retrieved 27 February 2022.
3. "Our story". Supercell. Archived from the original on 25 December 2014. Retrieved 23 January 2021.
4. Swan, Eva (14 May 2020). "Supercell, the mobile game hit-maker, celebrates 10-year anniversary". Dot Esports. Archived from the original on 2 May 2021. Retrieved 7 April 2021.
5. Strauss, Karsten (18 April 2013). "The $2.4 Million-Per-Day Company: Supercell". Forbes. Archived from the original on 21 November 2018. Retrieved 23 January 2021.
6. Perez, Matt (23 October 2019). "Tencent Buys Majority Stake in 'Clash Of Clans' Developer Supercell". Forbes. Archived from the original on 5 January 2021. Retrieved 23 January 2021.
7. ^ Strauss, Karsten (6 May 2013). "Is This the Fastest-Growing Game Company Ever?". Technology. Forbes (Paper). pp. 50, 52. Archived from the original on 4 August 2017. Retrieved 15 September 2017.
8. Vilpponen, Antti (16 February 2011). "Supercell Combines The Very Best In Finnish Gaming". ArcticStartup. Archived from the original on 27 January 2021. Retrieved 23 March 2021.
9. "Zombies Online/Gunshine.net Shutdown notice". Gunshine.net. Archived from the original on 18 June 2019. Retrieved 8 April 2015.
10. Seufert, Eric Benjamin (6 January 2014). "What is Supercell's strategy with Boom Beach?". Mobile Dev Memo. Archived from the original on 9 June 2019. Retrieved 8 April 2015.
11. Lappalainen, Elina (29 November 2012). "Epäonnistumistakin voi juhlia – Hittipeliyhtiö Supercell hautasi floppinsa samppanjalla". Talouselämä (in Finnish). Talentum. Archived from the original on 13 April 2015. Retrieved 8 April 2015.
12. A first look at Supercell's tablet-only combat title Battle Buddies 7 March 2012
13. "Boom Beach is one of the most popular game on Google Play Store". Archived from the original on 14 May 2015. Retrieved 9 May 2015.
14. "Supercell Cancels Spooky Pop". Archived from the original on 11 June 2019. Retrieved 14 February 2015.
15. "Spooky Pop, Supercell's match-three puzzler, has been cancelled". Archived from the original on 14 February 2015. Retrieved 14 February 2015.
16. "Clash of Clans". Clash of Clans. Archived from the original on 30 September 2017. Retrieved 12 August 2015.
17. "Clash of Clans Maker Supercell soft-Launches 'Smash Land' in Canada". 4 May 2015. Archived from the original on 9 June 2019. Retrieved 14 July 2015.
18. ^ "Smash Land Announcement". Archived from the original on 1 July 2015. Retrieved 1 July 2015.
19. Clash Royale Soft Launch Announcement Archived 14 August 2016 at the Wayback Machine 4 January 2016
20. Callaham, John (14 June 2017). "Clash of Clans developer Supercell reveals new game, Brawl Stars". Android Authority. Archived from the original on 29 April 2021. Retrieved 3 April 2021.
21. Sholtz, Matthew (26 June 2018). "Brawl Stars is finally coming to Android, with limited access starting today". Android Police. Archived from the original on 20 April 2021. Retrieved 3 April 2021.
22. Cite error: The named reference BSGlobRel was invoked but never defined (see the help page).
23. "Supercell teases new mobile game Rush Wars". Archived from the original on 25 August 2019. Retrieved 25 August 2019.
24. "Rush Wars Closing". Supercell. Archived from the original on 5 November 2019. Retrieved 5 November 2019.
25. "Welcome to the Neighborhood! × Supercell". Supercell. Archived from the original on 7 April 2020. Retrieved 9 June 2020.
26. Hay Day Pop (30 November 2020). "Unfortunately, we have made the hard decision to end the development of Hay Day Pop. Thank you for being an amazing community; we could not be more grateful. ❤️ You can find more information here 👇 supr.cl/TheFinalGoodbye" (Tweet). Retrieved 23 January 2021 – via Twitter.
27. ^ "Announcing Three Unique New Clash Games in Development × Supercell". Supercell. Archived from the original on 2 April 2021. Retrieved 2 April 2021.
28. "Supercell's Clash Quest has been released in selected countries". Mobile Gaming Hub. 6 April 2021. Archived from the original on 6 April 2021. Retrieved 6 April 2021.
29. Ahmed, Wasif (6 May 2021). "New Supercell game, Clash Quest is now available in the Philippines". Dot Esports. Archived from the original on 11 May 2021. Retrieved 11 May 2021.
30. Clash Quest (17 August 2022). "Hello Captains, We've made the difficult decision to discontinue development of Clash Quest. Thank you for supporting our game, sharing your feedback, and for being an amazing community for the past year. You can find more information here: https://supr.cl/3pqzJx2" (Tweet). Retrieved 17 August 2022 – via Twitter.
31. Khayyat, Mehrdad (17 August 2022). "Supercell Discontinues The Development Of Clash Quest Before A Full Launch". DualShockers. Retrieved 18 August 2022.
32. "Clash Quest Ending Development × Supercell". Supercell. Retrieved 20 November 2022.
33. "Clash Mini Reaches Beta & More Clash News × Supercell". Supercell. Retrieved 11 November 2021.
34. Takahashi, Dean (23 August 2021). "Supercell launches beta for Everdale and unveils 3 new Clash of Clans games". VentureBeat. Retrieved 23 August 2021.
35. "Everdale Ending Development × Supercell". Supercell. Retrieved 20 November 2022.
36. "Boom Beach Frontlines: data di lancio, pre-registrazione e informazioni" (in Italian). 2 August 2022. Retrieved 30 November 2022.
37. Botadkar, Tanish (30 November 2022). "Boom Beach: Frontlines is ending development with servers shutting down in January 2023". Retrieved 30 November 2022.
38. "Clash of Clans mobile game was most popular Super Bowl ad in 2015". Archived from the original on 18 January 2017. Retrieved 16 December 2016.
39. Clash of Clans: Revenge (Official Super Bowl TV Commercial) on YouTube
40. "'Clash of Clans' Is One Huge Hit". Archived from the original on 14 February 2015. Retrieved 14 February 2015.
41. Juvonen, Anna (31 December 2015). "Suomalaisyrityksen mainos vuoden katsotuin YouTubessa". Kauppalehti (in Finnish). Archived from the original on 3 January 2016. Retrieved 17 January 2016.
42. "Forget Liam Neeson and Kate Upton — even the 'worst' Super Bowl game ad worked". 12 February 2015. Archived from the original on 11 June 2017. Retrieved 15 September 2017.
43. Laakso, Leena (10 December 2012). "Supercell voitti startup-kilpailun" Archived 23 December 2015 at the Wayback Machine, Kauppalehti (in Finnish). Retrieved on 26 March 2016.
44. Rautio, Maria (2 November 2012). "Vuoden suomalainen pelinkehittäjä valittiin – lahjoitti koko summan Movemberille" Archived 23 December 2015 at the Wayback Machine, YleX (in Finnish). Retrieved on 24 March 2015.
45. (10 October 2013). "Supercell voitti, Vexvelle kunniaa", Talotekniikka (in Finnish). Retrieved on 24 March 2015.
46. Mäntylä, Juha-Matti (12 September 2014). "Suomen hyvämaineisimmat: Supercell, Kone ja... kolmatta et muuten arvaa" Archived 22 December 2015 at the Wayback Machine, Talouselämä (in Finnish). Retrieved on 16 March 2015.

References

• Lappalainen, Elina (2015). Pelien valtakunta: miten suomalaiset peliyhtiöt valloittivat maailman? [Game empire: how the Finnish gaming companies conquered the world? Google Translate] (in Finnish). Atena. OCLC 918792916.

External links

• [REDACTED] Media related to Supercell (video game company) at Wikimedia Commons
• Official website

• Video game companies of Finland
• Video game companies established in 2010
• Companies based in Helsinki
• Finnish brands
• Mobile game companies
• Tencent
• Finnish companies established in 2010
• Video game development companies
• 2016 mergers and acquisitions