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Little Fatty

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Little Fatty (Chinese: 小胖), also known as Xiao Pang, is an internet phenomenon which began in China in early 2003 when the face of a sixteen year old boy from Shanghai, who had been photographed with a sidelong expression while attending a road safety class, was superimposed onto the bodies of celebrities in film posters using image editing software and disseminated across the internet. It became so prevalent over the next three years that by late 2006 the boy was described as being a "nationwide celebrity", "one of the most famous faces in China", and as having "the face that launched 1,000 clicks".

The teenager had no involvement or willing participation in the creation of the first images, and was unaware of being its subject until alerted by his chemistry teacher. While visiting an internet cafe to confirm the story for himself, another customer approached him and asked if he was "Little Fatty". While initially upset, he has since commented that he can "view the event with a calm mind".

It has been speculated that the use of the boy's face, an example of e'gao (literally, "evil making fun of") which is intended to be outlawed under regulations introduced in December 2006, could lead to him becoming a target of the Chinese Ministry of Culture's attempt to control online satire.

References

  1. ^ "The new cultural revolution: How Little Fatty made it big", Clifford Coonan, The Independent, 16 November 2006
  2. ^ "'Little Fatty' rules Chinese web", video interview, Reuters, December 6 2006
  3. ^ "Face of 'Little Fatty' finds fame among China's web users", Jane Macartney, Times Online, November 21 2006
  4. "Fatty - the face that launched 1,000 clicks", Raymond Zhou, China Daily, November 15 2006
  5. "E'gao: Art criticism or evil?", Wu Jiao, China Daily, January 22 2007

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