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Heavy.com is a broadband entertainment website founded in 1998 in New York City. According to Nielsen Net Ratings, the site currently attracts more than 12 million unique visitors per month, primarily 18-34 year-old men.
Heavy.com (henceforth, "Heavy") is primarily responsible for creating and producing largely comic programming. Original titles including "Behind the Music That Sucks," "Blisster," "American Suck Countdown," several Machinima series (based on "GUN," "God of War" and "Tony Hawk's American Wasteland") and the "Superficial Friends." Some of these programs have been aired on cable television networks worldwide, and entered syndication as well. Heavy has also produced several noteworthy online flash games including "Iron Stomach," "Bitchslap a Rockstar" and "Psycho Bondage Bunnies" (1&2).
In addition to creating its own content, Heavy features many internet cult video series such as the Fensler Films infamous "G.I. Joe" parodies, "Tourettes Guy", and the "Star Wars Kid" parody series, as well as providing a forum for thousands of other viral videos.
Heavy was founded by David Carson and Simon Assaad in 1998 in the wake of the popularity of their first series of video shorts, Behind the Music that Sucks. Heavy emerged intact from the burst of the dot-com bubble in 2001 and is still helmed by Carson and Assaad, who also helped Cablevision found the Fuse Network in 2003. Heavy has a projected 2006 advertising revenue of $20m, represent a 300 per cent increase over 2005.
External link
- Hansell
- Hansell
- Elton / Morris
"Media money will flow to content managers" by Graham Elton and Harris Morris, Financial Times, August 31, 2006
"A Web Site So Hip It Gets Laddies to Watch the Ads" by Saul Hansell, New York Times, March 27, 2006,
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