WeMix

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WeMix.com is an online music creation community and user-generated record label founded in 2007 by hip-hop star and award-winning actor Christopher "Ludacris" Bridges headquartered in New York City. It is a privately held joint venture between Ludacris’ Disturbing tha Peace label and MegaMobile TV (a company founded by veteran TV creator Matthew Apfel). Officially launched in April 2008, the service is a social network as well as a content browsing/filtering structure similar to YouTube. The site is free to all users and works on an internet-advertising business model.Cite error: A <ref> tag is missing the closing </ref> (see the help page).

The site also features Luda's Blog, photos, a store (the Gear Garage), and news about WeMix artists and the music world.

Methodology

WeMix has built a new model for creating music and discovering new talent. Rather than use traditional A&R methods such as auditions or talent scouts, WeMix uses its artist community as an A&R department and focus group. Artists upload their tracks and gain access to a suite of social network tools to help them promote their music to friends and fans across the web. Members collaborate with each other to give real feedback, share new ideas for music, and make original songs. The artists with the most plays and votes get a shot to turn their demos into polished, hit songs — by collaborating with star musicians like Ludacris and with the entire WeMix community.

Unlike American Idol, WeMix is not a one-time contest. It is an ongoing community for artists who want to share ideas and collaborate on music, with a TV series following their musical journeys.

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Methodology

References

External Links