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List of Internet phenomena

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This is a list of phenomena specific to the Internet, such as popular themes and catchphrases, images, viral videos and more. Such fads and sensations grow rapidly on the Internet because its instant communication facilitates word of mouth. In the early days of the Internet, phenomena were primarily spread via email or Usenet discussion communities. Today, many of these phenomena are also spread via popular, user-based or social networking web sites, including (but not limited to) 4chan, Newgrounds, Reddit, Facebook, Fark, Flickr, Myspace, Slashdot, Something Awful, YouTube, or YTMND. Search engines may also amplify the propagation of these phenomena.

Advertising

The Shake Weight
  • Blendtec – The blender product, claimed by its creator Tom Dickson to be the most powerful blender, is featured in a series of YouTube videos, "Will It Blend?" where numerous food and non-food items are used within the blender.
  • Cooks Source infringement controversy – An advertising-supported publication's dismissive response to copyright infringement complaint causes online backlash.
  • Embrace Life – A public service announcement for seatbelt advocacy made for a local area of the United Kingdom that achieved a million hits on its first two weeks on YouTube in 2010.
  • FreeCreditReport.com – A series of TV commercials that were posted on the Internet; many spoofs of the commercials were made and posted on YouTube.
  • HeadOn – A June 2006 advertisement for a homeopathic product claimed to relieve headaches. Ads featured the tagline, "HeadOn. Apply directly to the forehead", stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product's purpose. The ads were successively parodied on sites such as YouTube and rapper Lil Jon even made fun of it.
  • Little Darth Vader – An advertisement by Volkswagen featuring young Max Page dressed in a Darth Vader costume running around his house trying to use "The Force". It was released on the Internet a few days prior to Super Bowl XLV in 2011, and quickly became popular.
  • LowerMyBills.com – Banner ads from this mortgage company feature endless loops of cowboys, women, aliens, and office workers dancing.
  • The Man Your Man Could Smell Like – A television commercial starring Isaiah Mustafa reciting a quick, deadpan monologue while shirtless about how "anything is possible" if men use Old Spice. It eventually led to a popular viral marketing campaign which had Mustafa responding to various Internet comments in short YouTube videos on Old Spice's YouTube channel.
  • Shake Weight – Infomercial clips of the modified dumbbell went viral as a result of the product's sexually suggestive nature.

Animation

Evan and Gregg Spiridellis, founders of JibJab
  • "Caramelldansen" – A spoof from the Japanese visual novel opening Popotan that shows the two main characters doing a hip swing dance with their hands over their heads imitating rabbit ears, while the background song plays the sped up version of the song Caramelldansen sung by the Swedish music group Caramell. Also known as Caramelldansen Speedycake Remix or Uma uma dance in Japan, the song was parodied by artists and fans who then copy the animation and include characters from other anime performing the dance.
  • Charlie the Unicorn – A three-part series of videos involving a unicorn who is repeatedly hoodwinked by two other unnamed unicorns, colored blue and pink, who bring him on elaborate adventures in order to steal his belongings or cause him physical harm.
  • Dancing baby – A 3D-rendered dancing baby that first appeared in 1996 by the creators of Character Studio for 3D Studio MAX, and became something of a late 1990s cultural icon in part due to its exposure on world wide commercials, editorials about Character Studio, and the popular television series Ally McBeal.
  • Happy Tree Friends – A series of Flash cartoons featuring cute cartoon animals experiencing violent and gruesome accidents.
  • Homestar Runner – A Flash animated Internet cartoon by Mike Chapman and Craig Zobel, created in 1996 and popularized in 2000, along with Matt Chapman. The cartoon contains many references to popular culture from the 1980s and 1990s, including video games, television, and popular music.
  • Joe Cartoon – Alias of online cartoonist Joe Shields. Best known for his interactive Flash animations Frog in a Blender and Gerbil in a Microwave, released in 1999. Two of the first Flash cartoons to receive fame on the Internet.
  • Loituma Girl (also known as Leekspin) – Loop of Orihime Inoue from Bleach twirling a leek set to the music of Loituma.
  • My Little Pony: Friendship Is Magic – Hasbro's 2010 animated television series developed by Lauren Faust for the relaunch of its toy line was discovered by members of the 4chan message board, leading to elements of the show becoming Internet memes and incorporated into video mashups, fan fiction, and other works; the older, predominately male fan base, far outside the target demographic of young girls and their parents, have come to call themselves "bronies." Hasbro, The Hub channel, and the show's production team of the show have in turn acknowledged the Internet fanbase, such as scripting the fan-named background character "Derpy Hooves" (so-named due to the result of an overlooked animator's joke in the first episode) in background cameos in subsequent episodes.
  • Salad Fingers – A Flash animation series surrounding a schizophrenic green man in a desolate world populated mostly by deformed, functionally mute people.
  • This Land – Flash animation produced by JibJab featuring cartoon faces of George W. Bush and John Kerry singing a parody of "This Land is Your Land" that spoofs the United States presidential election, 2004. The video became a viral hit and viewed by over 100 million, leading to the production of other JibJab hits, including Good to be in D.C. and Big Box Mart.
  • Ultimate Showdown of Ultimate Destiny – A lethal battle royal between many notable real and fictitious characters from popular culture. Set to a song of the same name, written and performed by Neil Cicierega under his musician alias, "Lemon Demon."
  • Weebl and Bob – A series of flash cartoons created by Jonti Picking featuring two egg-shaped characters that like pie and speak in a virtually incoherent manner.

Email

A computer mouse from 1983, with a removable mouse ball
See also: Virus hoax and Chain-letter
  • Bill Gates Email Beta Test – An email chain-letter that first appeared in 1997 and was still circulating as recently as 2007. The message claims that America Online and Microsoft are conducting a beta test and for each person you forward the email to, you will receive a payment from Bill Gates of more than $200. Realistic contact information for a lawyer appears in the message.
  • Mouse Ball Replacement Memo – A memorandum circulated to IBM field service technicians detailing the proper procedures for replacing mouse balls, yet filled with a number of sexual innuendos. The memo actually was written by someone at IBM and distributed to technicians, but it was distributed as a corporate in-joke, and not as an actual policy or procedure. On the Internet, the memo can be traced as far back as 1989.
  • Lighthouse and naval vessel urban legend – Purportedly an actual transcript of a increasingly heated radio conversation between a U.S. Navy ship and a Canadian who insists the naval vessel change a collision course, ending in the punchline. This urban legend first appeared on the Internet in its commonly quoted format in 1995, although versions of the story predate it by several decades. It continues to circulate; the Military Officers Association of America reported in 2011 that it is forwarded to them an average of three times a day. The Navy has a page specifically devoted to pointing out that many of the ships named weren't even in service at the time.
  • Neiman Marcus Cookie recipe – An email chain-letter dating back to the early 1990s, but originating as Xeroxlore, in which a person tells a story about being ripped off for over $200 for a cookie recipe from Neiman Marcus. The email claims the person is attempting to exact revenge by passing the recipe out for free.
  • Goodtimes virus – An infamous, fraudulent virus warning that first appeared in 1994. The email claimed that an email virus with the subject line "Good Times" was spreading, which would "send your CPU into an nth-complexity infinite binary loop", among other dire predictions.

Films

  • The Blair Witch Project – The first film to use the Internet for astroturfing. Its makers spread rumors that the material they shot was authentic and that the three protagonists really disappeared in Burkittsville.
  • Brokeback Mountain — inspired many online parody trailers.
  • Cloverfield – Paramount Pictures used a viral marketing campaign to promote this monster movie.
  • Downfall – the film originated a series of videos replacing the subtitles which have Adolf Hitler (played by Bruno Ganz) ranting over various topics.-->
  • Mega Shark Versus Giant Octopus – The theatrical trailer released in mid-May 2009 became a viral hit, scoring over one million hits on MTV.com and another 300,000 hits on YouTube upon launch, prompting brisk pre-orders of the DVD.
  • Party Girl – First feature film shown in its entirety on the Internet (3 June 1995).
  • Snakes on a Plane – Attracted attention a year before its planned release, and before any promotional material was released, due to the film's working title and seemingly absurd premise. Producers of the film responded to the Internet buzz by adding several scenes and dialogue imagined by the fans.

Games

A variant of the "All Your Base" phenomenon
  • "All your base are belong to us" – Badly-translated English from the opening cutscene of the European Sega Genesis/Mega Drive version of the 1989 arcade game Zero Wing, which has become a catchphrase, inspiring videos and other derivative works.
  • Giant Enemy Crab The meme originated during the demonstration of Genji: Days of the Blade at the Sony E3 2006 press conference. The producer Bill Ritch claimed that Genji 2's epic battles were based on "famous battles which actually took place in ancient Japan." Almost immediately after this was spoken, the gameplay footage showed a boss battle against, in his own words, a "giant enemy crab." Popular memes originating from the Genji demonstration included the game features described such as "you attack its weak point for massive damage" and "real-time...weapon change," despite neither of these being at all new to video gaming, being staples of classic 1980s games such as Metroid. In IGN's E3 2006 wrap-up, they listed a number of Genji 2 quotes.
  • Leeroy Jenkins – A World of Warcraft player charges into a high-level dungeon with a distinctive cry of "Leeeeeeeerooooy... Jeeenkins!", ruining the meticulous attack plans of his group and getting them all killed.
  • Line Rider – A Flash game where the player draws lines that act as ramps and hills for a small rider on a sled.
  • I Love Bees – An alternate reality game that was spread virally after a one second mention inside a Halo 2 advertisement. Purported to be a website about Honey Bees that was infected and damaged by a strange Artificial Intelligence, done in a disjointed, chaotic style resembling a crashing computer. At its height, over 500,000 people were checking the website every time it updated.

Images

Tron Guy
  • Ate my balls – An early example of an Internet meme. Created to depict a particular celebrity or fictional character eating testicles.
  • Baidu 10 Mythical Creatures – A popular meme in the People's Republic of China regarding a series of mythical creatures, with names which referred to various Chinese profanities. Seen as a form of protest against increased Internet censorship in China introduced in early 2009.
  • Bert is Evil – A satirical website stated that Bert of Sesame Street is the root of many evils. A juxtaposition of Bert and Osama Bin Laden subsequently appeared in a real poster in a Bangladesh protest.
  • Rosinés Chávez – In January 2012, Rosinés Chávez, the 14 year old daughter of Venezuelan President Hugo Chávez, posted a picture of herself on Instagram holding U.S. currency. The Washington Post reported "In polarized Venezuela, where the president excoriates businessmen and calls capitalism a scourge on humanity, the photo touched off a controversy as critics went to social media sites to mock the first family." Soon afterward, other people posted similar pictures of themselves holding cooking oil, coffee, sugar, and other staples which are sometimes hard to obtain in the country.
  • Cigar guy – An October 2010 photograph of Tiger Woods at the 2010 Ryder cup included a costumed man with a wig and cigar, which spread widely and was photoshopped.
  • Crasher Squirrel – A photograph by Melissa Brandts of a squirrel which popped up into a timer-delayed shot of Brandts and her husband while vacationing in Banff National Park, Canada, just as the camera went off. The image of the squirrel has since been added into numerous images on the Internet.
  • Goatse.cx – A shock image of a distended anus.
  • Heineken Looter Guy – An Associated Press photo taken in the aftermath of Hurricane Katrina, under the caption, "A looter carries a bucket of beer out of a grocery store in New Orleans." – the original photo shows a black man in waist-deep waters carrying a tub full of bottles of beer. This image and the man's face were incorporated into a parody of a Heineken magazine advertisement.
A LOLcat
  • Islamic Rage Boy – A series of photos of Shakeel Bhat, a Muslim activist whose face became a personification of angry Islamism in the western media. The first photo dates back to his appearance in 2007 at a rally in Srinigar, the capital of Indian-administered Kashmir. Several other photos in other media outlets followed, and by November 2007, there were over one million hits for "Islamic Rage Boy" on Google and his face appeared on boxer shorts and bumper stickers.
  • Kermit Bale – An internet meme from the Livejournal gossip blog Oh No They Didn't in which the original poster constructed a detailed post pointing out the similarities between Kermit the Frog and actor Christian Bale. In a mock interview with Netscape, Kermit "commented" on the phenomenon, saying: "I had absolutely no idea. But, now that I look at the internet, there sure are a lot of similarities between us. Christian and I haven't met, but I'm really looking forward to talking to him about this. As for the rumors that we're related: well, it's pretty unlikely, but since I'm one of 2,353 brothers and sisters, anything is a possibility."
  • Little Fatty – Starting in 2003, the face of Qian Zhijun, a student from Shanghai, was superimposed onto various other images.
  • LOLcat – A collection of humorous image macros featuring cats with misspelled phrases, such as, "I Can Has Cheezburger?". The earliest versions of LOLcats appeared on 4chan, usually on Saturdays, which were designated "Caturday", as a day to post photos of cats.
  • O RLY? – Originally a text phrase on Something Awful, and then an image macro done for 4chan. Based around a picture of a snowy owl.
  • Oolong – Photos featured on a popular Japanese website of a rabbit that is famous for its ability to balance a variety of objects on its head.
  • The Saugeen Stripper – A female student at the University of Western Ontario performed a striptease at a birthday party and dozens of digital images of the party ended up on the Internet.
  • "Seriously McDonalds" – A photograph apparently showing racist policies introduced by McDonald's. The photograph, which is a hoax, went viral, especially on Twitter, in June 2011.
  • Allison Stokke – A high school track athlete who in 2007 had a year-old picture of her adjusting her hair at a track meet in New York had made its way across the Internet. She had more than 1,000 new messages on her MySpace page. A three-minute video of Stokke standing against a wall and analyzing her performance at another meet had been posted on YouTube and viewed 150,000 times.
  • Tron Guy – A husky, 48-year-old computer consultant, Jay Maynard, designed a Tron costume, complete with skin-tight spandex and light-up plastic armor, in 2003 for Penguicon 1.0 in Detroit, Michigan. The Internet phenomenon began when an article was posted to Slashdot, followed by Fark, including images of this costume.
  • Vancouver Riot Kiss – An image of a young couple lying on the ground kissing each other behind a group of rioters during the riots following the Vancouver Canucks' Stanley Cup loss to the Boston Bruins on 15 June 2011. The couple, later identified as Australian Scott Jones and local resident Alexandra Thomas, actually were not kissing but Jones was consoling Thomas after being knocked down by a police charge.

Music

Gary Brolsma, aka "The Numa Numa Guy"
  • "Average Homeboy" – A music video, performed by Denny Blaze. The Average Homeboy, ""Blazin Hazen"", is an American rapper made famous for a demo tape produced in the late 1980s featuring his single "The Average Homeboy".
  • Dancing Banana – A banana dancing to the song "Peanut Butter Jelly Time" by the Buckwheat Boyz.
  • "Canon Rock" – A rock arrangement of the Canon in D by JerryC which became famous when covered by funtwo and others.
  • "Chocolate Rain" – A song and music video written and performed by Tay Zonday (also known as Adam Nyerere Bahner). After being posted on YouTube on 22 April 2007, the song quickly became a popular viral video. By December 2009, the video had received over 40 million views.
  • Dear Sister – a reference to a Saturday Night Live skit which has repeated shootings with the refrain from Imogen Heap's "Hide and Seek" playing as each character dies in slow motion.
  • "Dicken featuring Milah & Korben: "Everything Counts"" – A music video featuring Dicken Schrader and his two children, Milah and Korben, performing a cover of Depeche Mode's "Everything Counts" using an old keyboard and various musical toy instruments and household items.
  • Ekrem Jevrić, immigrant construction worker and cab driver from New York, in 2010 recorded video spot "Kuća poso" (House, work) on hard life of immigrants, which became an instant hit across former Yugoslavia.
  • "Friday" – A music video sung by 13-year-old Rebecca Black, partially funded by her mother, which received over 200 million views on YouTube and spread in popularity through social media services.
  • Hampster Dance – A page filled with hamsters dancing, linking to other animated pages. It spawned a fictional band complete with its own CD album release.
  • Hurra Torpedo – A Norwegian band whose coast-to-coast tour was a viral campaign to promote the Ford Fusion car.
  • JK Wedding Entrance Dance – The wedding procession for Jill Peterson and Kevin Heinz of St. Paul, Minnesota, choreographed to the song Forever by Chris Brown. Popularized on YouTube with 1.75 million views in less than five days in 2009. The video was later imitated in an episode of The Office on NBC.
  • Literal music video – Covers of music videos where the original lyrics have been replaced with ones that literally describe the events that occur in the video, typically disconnected with the original lyrics of the song.
  • Little Superstar – A video of Thavakalai, a short Indian actor, break-dancing to MC Miker G & DJ Sven's remix of the Madonna song "Holiday", in a clip from a 1990 Tamil film Adhisaya Piravi, featuring actor Rajnikanth.
  • Lucian Piane, aka RevoLucian – Created several popular celebrity techno remixes, including a spoof on actor Christian Bale titled "Bale Out"
  • "The Muppets: Bohemian Rhapsody" – A 2009 music video featuring The Muppets performing a modified version of Queen's "Bohemian Rhapsody". The video received over seven million hits within its first week of release on YouTube, and by 2012, it had earned over 25 million hits. The video won the "Viral Video" category in the 14th Annual Webby Awards.
  • McDonald's rap – Two amateur MCs from Indiana who rapped their order into a McDonald's drive-through speaker
  • Numa Numa – Gary Brolsma lip-syncs the Romanian song "Dragostea din tei" by O-Zone.
  • OK Go music videos – Several of the band's award-winning videos incorporate unique concepts, such as dancing on treadmills in "Here It Goes Again", a giant Rube Goldberg machine in "This Too Shall Pass", or a choreographed one-shot routine using over a dozen trained dogs in "White Knuckles". Their music video for "The Muppet Show Theme Song" received a nomination for "Viral Video" at the 16th Annual Webby Awards.
  • Pants on the Ground – First sung by "General" Larry Platt during the season 9 auditions of American Idol in Atlanta, Georgia, on 13 January 2010. Within one week, the video was seen by approximately 5 million on YouTube, had over 1 million fans on Facebook, and was repeated on television by Jimmy Fallon and Brett Favre.
  • "Red Solo Cup" – Toby Keith's recording of a drinking song devoted to the Solo disposable cup became a viral hit, with the video logging over seven million views on YouTube and the song eventually becoming Keith's biggest hit on the Billboard Hot 100.
  • "RickRolling" is the act of sending a person a link to Rick Astley's music video of his 1987 hit "Never Gonna Give You Up" while claiming the link to be something else. Originating from 4chan in 2004, today it remains a very popular prank.
  • Techno Viking – A Nordic raver dancing in a procession in Berlin.
  • Prison Thriller – A recreation of Michael Jackson's hit performed by prisoners Cebu Provincial Detention and Rehabilitation Center (CPDRC) in the Philippines. As of January 2010, it is among the ten most popular videos on YouTube with over 20 million hits.
  • Trololo – A 1976 televised performance of Russian singer Eduard Khil lip-syncing the song I Am Glad to Finally Be Home (Я очень рад, ведь я, наконец, возвращаюсь домой). The video's first mainstream appearance was on The Colbert Report, on 3 March 2010; since then, its popularity has escalated, occasionally being used as part of a bait and switch prank, similar to Rickrolling.
  • "Twelve Days of Christmas" by a cappella group Straight No Chaser went viral in 2007 and led to the group being signed by Atlantic Records.
  • "United Breaks Guitars" – a video by the band Sons of Maxwell, recounting how United Airlines broke a guitar belonging to band member Dave Carroll. The video reached 11 million views, was named one of the top ten of 2009, and created speculation that it had caused a $180 million drop in the airline's stock value.
  • "We Gon Rock" a music video showing a 17 year old Canadian rapper by the name of Boostalk. The video gained popularity when it was shown on G4TV during the '"Around the Net" segment of Attack of the Show. The music video is often mocked on the internet due to its lack of production value and claims that Boostalk is the "Worst Rapper Ever".

Trading

The paperclip that Kyle MacDonald traded for a house
  • Freecycling – The exchange of unwanted goods via the Internet.
  • One red paperclip – The story of a Canadian blogger who bartered his way from a red paperclip to a house in a year's time.
  • Secret London – a Facebook Group for trading information about the city’s secrets which attracted 150,000 members within 2 weeks and was crowdsourced into a website.
  • Three Wolf Moon – A t-shirt with many ironic reviews on Amazon.

Videos

  • 2 Girls 1 Cup – Videos of two girls engaging in coprophilia. This video has also originated a series of amateur videos showing the reactions of people seeing the original video.
  • The Annoying Orange – A series of comedy sketches featuring a talking orange annoying other fruits and vegetables, as well as some appliances, with his one-liners and puns.
  • Ask a Ninja – Popular podcast featuring a ninja who answers viewers' questions.
  • Badger Badger Badger – A hypnotic loop of animal calisthenics set to the chant of "badger, badger, badger", created by Jonti "Weebl" Picking.
A geyser created by Diet Coke and Mentos
  • Benny Lava – A video created as a soramimi to Kalluri Vaanil by Indian dancer Prabhu Deva.
  • Bed Intruder Song – A remix of a televised news interview of Antoine Dodson, the brother of a victim of a home invasion and attempted assault.
  • Boom goes the dynamite – Brian Collins, a nervous sports anchor, fumbles highlights, concluding with this infamous catch phrase. Popularly used in an episode of Family Guy among numerous other popular references, and made popular by Will Smith when he flubbed a line on stage during the 81st Academy Awards telecast. As of March 2009, Collins was a reporter for KXXV in Waco, Texas.
  • Charlie Bit My Finger – It features two young brothers; the younger bites the finger of the older brother.
  • Charlie Chaplin Time Travel Video – A YouTube video posted in October 2010 by Irish filmmaker George Clarke in which he suggested that additional footage contained in a DVD release of the Charlie Chaplin film The Circus depicted a time traveler talking on a cell phone received millions of hits and became the subject of widespread internet discussion.
  • The Crazy Nastyass Honey Badger – A YouTube video posted in 2011 by Randall featuring a comedic narration dubbed over pre-existing National Geographic footage.
  • Dancing Matt – Video game designer Matt Harding became famous in 2003 when he filmed himself dancing in front of various world landmarks. Eventually, a chewing gum company sent him off to dance on seven continents, and by October 2006, five million viewers have seen his videos.
  • Diet Coke and Mentos – Geysers of carbonated drink mixed with Mentos.
  • Double Rainbow – Video posted to YouTube by Paul Vasquez of him filming a rainbow with a secondary bow at Yosemite National Park. Vasquez, possibly intoxicated during the filming by the tone of his voice, is heard to say amazing and philosophical questions about the rainbows, such as "what do they mean?". Subsequently, the video went viral, furthered by an auto-tuned song using the video's audio track.
  • Don't Tase Me, Bro! – An incident at a campus talk by Senator John Kerry.
  • Downfall Parodies – A series of videos featuring a scene of Adolf Hitler ranting in German, from the 2004 movie Downfall. The original English subtitles have been removed and mock subtitles added to give the appearance that Hitler is ranting about a number of modern topics, such as the negative reaction to the 2009 movie Star Trek, iPad, Facebook, why Chicago lost the bid for the 2016 Summer Olympic Games, the US bailout, the 2009 rift within Formula One and FIFA's refusal to ban the vuvuzela. While the clips are frequently removed for copyright violations, the film's director, Oliver Hirschbiegel, has stated that he enjoys them, and claims to have seen about 145 of them. By 2010, there were thousands of such parodies, including many in which a self-aware Hitler is incensed that people keep making Downfall parodies.
  • Dramatic Chipmunk – Viral video featuring a prairie dog (almost always inaccurately called a chipmunk in the video title) turning its head suddenly toward the camera, with a zoom-in on its face while suspense music is playing.
  • Edgar's fall – A video in which a Mexican boy tries to cross a river over a branch, which gets thrown off by his cousin.
  • eHarmony Video Bio – Video of a woman calling herself "Debbie" in an online dating video who ends up getting very emotional over her affection for cats. The video, which received over 3 million hits on YouTube between 3 and 12 June 2011, was later attributed to Cara Hartmann, a 23-year-old entertainer and a resident of the United States.
  • Epic Beard Man – Video of a bus fight in Oakland, California in which 67-year-old Thomas Bruso physically defends himself against an African-American man after being accused of racial prejudice then punched by him. Within a week of the video's posting on YouTube, there were over 700,000 hits.
  • Fenton – Video of a dog chasing deer in Richmond Park, London, and its owner's attempts to call it off. The video was taken by the owner's 13-year-old son and gained over 800,000 hits on YouTube in November 2011.
  • Fred Figglehorn – Video series featuring a fictional six-year-old named Fred with "anger-management issues", who lives with his alcoholic mother and whose father is doing jail time. Fred is portrayed by 14-year-old actor Lucas Cruikshank, and his YouTube channel had over 250,000 subscribers and was the fourth most subscribed channel in 2008.
  • Heroine of Hackney – showing a local woman from Hackney berating looters during the 2011 England riots.
  • I Like Turtles – A video news clip of 10-year-old Jonathon Ware at the Portland Rose Festival on 31 May 2007. His face was painted like a zombie, and when asked for comment by a news reporter, responded with the non sequitur "I like turtles!" The video was viewed more than 500,000 times by 30 July.
  • Impossible Is Nothing – An exaggerated and falsehood-filled video résumé by Yale student Aleksey Vayner. It was spoofed by actor Michael Cera in a video called "Impossible is the Opposite of Possible."
  • Jag har mensvärk! (Swedish for I have period pains!) – Nattliv quiz show hostess Eva Nazemson, suffering from menstruation-related nausea, vomits on-air while taking a call from a viewer. She later went on to discuss the incident on The Tyra Banks Show and The Graham Norton Show after the video was posted on YouTube. The original video received 4.8 million views by mid-2010.
  • "Ken Lee" – Badly garbled song sung by Bulgarian Music Idol hopeful Valentina Hasan. The name "Ken Lee" was misunderstood from the English lyric "Can't live," as in "Can't live, if living is without you" from the song "Without You" by Mariah Carey
  • Kersal Massive — Three young chavs, apparently from Kersal (near Manchester, UK), attempting to perform a gangsta rap and expressing their dislike for the nearby suburb of Levenshulme.
  • Keyboard Cat – Footage of a cat playing an electric keyboard that is appended to the end of blooper or other video as if to play the participants off stage after a mistake or gaffe.
  • Kony 2012 - A online video created by Invisible Children, Inc. to highlight the criminal acts of Joseph Kony to an international spotlight as part of a campaign to seek his capture and arrest, quickly gained tens of millions of viewers within a week, becoming, according to CNN, "the most viral YouTube video of all time".
  • The Last Lecture – Carnegie Mellon University professor Randy Pausch, dying of pancreatic cancer, delivers an upbeat lecture on Really Achieving Your Childhood Dreams.
  • League of Ireland fan – An interview clip with a possibly intoxicated man claiming to be a supporter of Irish soccer team St Patrick's Athletic.
  • "Leave Britney Alone!" – A video posted on YouTube by Chris Crocker in response to the media's harsh treatment of Britney Spears. The video was seen by 8 million by September 2007 and saw many repeat versions and parodies.
Amber Lee Ettinger, aka "Obama Girl"
  • Lonelygirl15 – A popular viral video spread via YouTube featuring a teenage girl named, "Bree", who would post video updates about a variety of issues dealing with the life of a typical teenager. It was later found to be a professionally made, fictional work, produced by Mesh Flinders in Beverly Hills and starring Jessica Lee Rose.
  • Maru the cat – A running series of videos of a Scottish Fold cat taken by his Japanese owner that has a propensity to dive or jump into and out of boxes.
  • Mélissa Theuriau – A French journalist and news anchor for M6. She became an internet phenomenon after a compilation video, entitled "Beautiful News Reporter", was posted online. She was voted by Maxim readers as "TV's sexiest news anchor" in 2007.
  • Music Is My Hot Hot Sex – Used in advertising then reached the top of YouTube's most watched list, due perhaps to a hack.
  • Nek Minnit – A 10 second YouTube video from New Zealand featuring skater Levi Hawkin. This video inspired the term Nek Minnit which is used at the end of a sentence in place of the words Next Minute. The video has received over 2 Million views and has been parodied several times on YouTube, the TV3 show The Jono Project ran a series of clips titled Food in a Nek Minnit which parodied a nightly advertisement called Food in a Minute. As a result of the video the term Nek Minnit was the most searched for word on Google in New Zealand for 2011.
  • Nyan Cat – A YouTube video of an animated flying cat, set to a Utau song.
  • Obama Girl – A series of videos on YouTube featuring Amber Lee Ettinger that circulated during the 2008 US Presidential Election, starting with her singing, I Got a Crush... on Obama. It caught the attention of bloggers, mainstream media, other candidates, and achieved 12.5 million views on YouTube by 1 January 2009.
  • The Peckham Terminator – A video filmed by two youths on 1 August 2010 of a man in his twenties screaming abuse at fellow passengers on the 37 bus at Rye Lane. The man uses racial abuse and tries to pick a fight with one passenger. The man finally smashes through the glass of the rear doors (after making a few attempts beforehand) and walks off unscathed. The youths filming the incident dub him the "Peckham Terminator", after the Arnold Schwarzenegger character.
  • Puppy-throwing Marine viral video – A viral video from March 2008 of a US Marine on patrol in Iraq throwing a puppy off of a cliff. The video sparked outrage from numerous animal rights groups and was later removed from YouTube. The Marine was later identified as Lance Corporal David Motari, who was removed from the Marine Corps and received a non-judicial punishment. His accomplice, Sergeant Crismarvin Banez Encarnacion, received a non-judicial punishment as well.
A Rick Astley impersonator rickrolling a basketball game
  • Rickrolling – A phenomenon involving posting a URL in an Internet forum that appears to be relevant to the topic at hand, but is, in fact, a link to a video of Rick Astley's Never Gonna Give You Up. The practice originated on 4chan as a "Duckroll", in which an image of a duck on wheels was what was linked to. The practice of Rickrolling became popular after April Fools' Day in 2008 when YouTube rigged every feature video on its home page to Rick Astley's song.
  • Shreds – A series of mock videos, initially created by Santeri Ojala a.k.a. StSanders. The original videos show footage of famous rock guitarists and/or bands in their "shredding" moments, but feature Ojala's own purposely warped, yet precisely synchronized, guitar playing in place of the original audio.
  • Star Wars Kid – A Québécois teenager who became known as the "Star Wars Kid" after a video appeared on the Internet showing him swinging a golf ball retriever as if it were a lightsaber. Many parodies of the video were also made and circulated.
  • "This is my story" – A two-part video of 18-year old American internet personality, Ben Breedlove, explaining about his heart condition, using note cards as a visual aid. The YouTube video was released on 18 December 2011, a week prior to Breedlove's death, and received world-wide attention.
  • Twin Baby Boys Having a Conversation – A video of two 17-month-old twin boys, Sam and Ren, having a "conversation" in their own special "language" was posted to YouTube by their mother and viewed by thousands of people in the next 24 hours.
  • Tyson – Viral videos featuring a skateboarding bulldog.
  • UFO Phil – A series of music videos and short films featuring cult celebrity UFO Phil, whose real name is Phil Hill. Phil is an American novelty songwriter most notable for appearing with George Noory on the radio program Coast to Coast AM.
  • Very erotic very violent – An Internet catchphrase in the People's Republic of China, after a report by Xinwen Lianbo, the most viewed of China's state-sponsored news programs, where a young girl was reported to have come across content on the Internet which was "Very erotic, very violent". This incident sparked wide forms of parody on the Internet, and also questioned the credibility of the state broadcaster's newscasts.
YouTube musicians from Lisa Lavie's online collaboration video "We Are the World 25 for Haiti (YouTube Edition)" met on the same stage for a live reunion performance ten months later in Washington, D.C.
  • "We Are the World 25 for Haiti (YouTube Edition)" is a massively collaborative crowdsourced charity video, involving 57 geographically distributed unsigned or independent contributors, that was produced by Canadian singer-songwriter and YouTube personality Lisa Lavie to raise money for victims of the 12 January 2010 Haiti earthquake. The video received repeated coverage on CNN, and the video's participants were collectively named ABC News "Persons of the Week" on U.S. national television by television journalist Diane Sawyer in March 2010.
  • What What (In the Butt) – A viral music video set to a song about anal sex by gay recording artist Samwell. The video was posted on Valentine's Day 2007, and two weeks later had already been viewed 500,000 times.
  • Wii Fit Girl – A video entitled "Why every guy should buy their girlfriend a Wii Fit" showing 25-year-old Lauren Bernat hula hooping with the fitness video game in only her t-shirt and panties. The video was viewed more than 10 million times on YouTube by September 2010, and was suspected as being a viral marketing plot because both Bernat, and her boyfriend Giovanny Gutierrez, who filmed the footage, work in advertising. Nintendo has since denied the claim that it was a marketing plot.
  • Winnebago Man – A series of profane video outtakes first circulated underground on VHS tape before YouTube videos turned them into an online sensation. The reclusive Rebney is the subject of a feature film, Winnebago Man.
  • YouTube Poop – Video mashups in which users deconstruct and piece together video for psychedelic or absurdist effect.
  • Zangief Kid (a.k.a. "Little Zangief") – A video clip first seen on YouTube depicting a fight in school between two students, which begins with the smaller pupil punching the taller sixteen year old boy Casey Heynes, who in turn retaliates by lifting the boy upside down and slamming him on the ground. Casey has been nicknamed "The Zangief Kid" by many Internet users as the grappling move used closely resembles the Spinning Piledriver, the signature special move of the character Zangief from the Street Fighter video game series.

Other

  • Creepypasta – Urban legends or scary stories circulating on the internet, many times revolving around specific videos or pictures. A notable example being Smile Dog, a picture of a husky with large human teeth and a mysterious hand in the background said to cause viewers to become suicidal.
  • Figwit (abbreviated from "Frodo is great...who is that?") – a background elf character with only seconds of screen time and one line of dialog from The Lord of the Rings film trilogy played by Flight of the Conchords member Bret McKenzie, which became a fascination with a large number of fans. This ultimately led to McKenzie being brought back to play an elf in The Hobbit.
  • I am lonely will anyone speak to me – A thread created on MovieCodec.com's forums, which has been described as the "Web's Top Hangout for Lonely Folk" by Wired Magazine.
  • Illegal flower tribute – when Google China was threatening to withdraw from the country because of disputes with the government, supporters of Google from around Beijing laid flowers at the company's headquarters in Zhongguancun. The flowers donated by previous visitors were promptly removed by the security guards, one of whom said that people needed to apply for government permits in order not to make an "illegal flower tribute".
  • Vuvuzelas – The near-constant playing of the buzz-sounding vuvuzela instrument during games of the 2010 World Cup in South Africa led to numerous vuvuzela-based memes, including YouTube temporarily adding a vuvuzela effect that could be added to any video during the World Cup.
  • Zombie Jesus is reference that attempts to draw a humorous comparison between the Christian belief in the Resurrection of Jesus Christ and stories of zombies by suggesting that Jesus Christ was undead. Zombie Jesus Day is, by extension, a reference to Easter.

See also

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