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Marshmallow creme is a uniquely American food item. It is a very sweet, spreadable, marshmallow-like confection and is popular amongst young children. Marshmallow Fluff and peanut butter are the fillings of a sandwich, the Fluffernutter.
One popular brand of marshmallow creme, sold principally in the Northeastern United States, is Marshmallow Fluff which was originally invented by Limpert Company, to sell their trademark to them. John Limpert agreed, and named the price at which Limpert Bros. would sell their whole trademark. Apparently, the other company could not afford to purchase the whole trademark, which would have given them clear title to it. Instead, they suggested that for 1/5 of the price, they purchase a narrow segment of Limpert Bros.’ trademark, or the right to use their trademark, for a retail grocery consumer, in a sharply restricted use agreement - allowing the sale of Marshmallow Fluff in containers up to 1lb. In New England, however, this quanitity could be greater. Limpert Bros. agreed. What is implicit in this restriction is that it further defines the contractual fact that their use of Limpert Bros.’ trade name, Marshmallow Fluff, can only be sold to a retail grocery consumer, which is the sole right the other company bought from Limpert Bros. for 1/5, or 20% of the price of the whole trademark, Marshmallow Fluff. Limpert Bros. retains all the other rights to 80% of their Marshmallow Fluff trademark.
Around 1917 in Somerville, Massachusetts Archibald Query sold his version door-to-door. In 2006, Union Square, Somerville, Massachusetts, the home of Archibald Query, celebrated his original creation of Fluff with a festival titled What the Fluff? that included a science fair, gallery show and cooking contest, all oriented around Marshmallow Fluff.
According to a recent Boston Globe article, Massachusetts State Senator Jarrett Barrios was proposing a restriction on the number of weekly servings of Marshmallow Fluff (Fluffernutter) sandwiches in the form of an amendment to a bill that will limit junk food in schools. He later dropped the proposal due to ridicule about it.
State Representative Kathi-Anne Reinstein plans to file a bill that would make the Fluffernutter the official sandwich of Massachusetts.
External links
- The story of Limpert Brothers Marshmallow Fluff
- Marshmallow Fluff
- Solo Marshmallow Creme
- Kraft Jet-Puffed Marshmallow Creme
References
- The Marshmallow Fluff Cookbook: More than 110 Real Recipes for Serious Fluffernuts with Justin Schwartz, Philadelphia: Running Press, 2004. ISBN 0-7624-1833-8.
- "The story of Limpert Brothers Marshmallow Fluff". Retrieved October 13.
{{cite web}}: Check date values in:|accessdate=(help); Unknown parameter|accessyear=ignored (|access-date=suggested) (help) - "What the Fluff? festival, Somerville, Massachusetts". Retrieved October 13.
{{cite web}}: Check date values in:|accessdate=(help); Unknown parameter|accessyear=ignored (|access-date=suggested) (help) - "BostonHerald.com - Local / Regional News: Massachusetts lawmaker drops opposition to Fluff". Retrieved July 8.
{{cite web}}: Check date values in:|accessdate=(help); Unknown parameter|accessyear=ignored (|access-date=suggested) (help) - "Fluff fans fight back at Statehouse - Boston.com". Retrieved July 8.
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