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| Company type | corporation |
|---|---|
| Industry | online data broker |
| Genre | electronic commerce |
| Founded | January 2003 |
| Founder | Naveen Jain, John Arnold, Edward Petersen, Kevin Marcus, Niraj Shah, Chandan Chauhan |
| Headquarters | Bellevue, Washington, United States |
| Area served | United States |
| Key people |
|
| Services | background checks, identity theft protection |
| Revenue | $55,000,000 (2006) |
| Number of employees | 113 |
| Website | http://www.intelius.com |
Intelius, Inc. is a United States corporation with headquarters in Bellevue, Washington specializing in public records information and offering service to consumers and businesses which include background checks and identity theft protection. Founded in 2003 with origins in Microsoft and InfoSeek and employing a staff of 113, Intelius owns more than 50 percent of the online people search market and is ranked as one of the top 100 electronic commerce sites on the Internet. It had $55 million in revenue in 2006 and has been profitable since 2004.
Foundation
In March 1996, Microsoft veteran and dot-com billionaire Naveen Jain founded Infoseek. In January 2003, while still on the board at InfoSeek, Jain co-founded Intelius with co-worker Kevin Marcus as well as John Arnold, Edward Petersen, Niraj Shah and Chandan Chauhan. Setting up shop in 3 stories of a building right across the street, Intelius began offering background checks with online access to court records, property holdings, address histories, and less reliably, "relatives and associates", for a charge of $50 to a credit card. InfoSeek fired Jain and sued both Jain and Marcus for violating the non-compete clauses in their contracts, but Jain and Marcus prevailed in May of that year.
Market and Traffic
Intelius has over half the market share of online people searches with links from major portals such as Yahoo and AOL. Advertising is important to all electronic commerce sites, and Intellius consistently ranks in the top ten B2B (business to business) advertisers. Intelius claims more than 4 million unique hits and also receives more than one million hits daily. Overall it ranks as one of the top 100 Ecommerce sites on the internet.
Target Markets
90% of Intelius revenue comes from selling background reports
- Background checks for dating
Intelius targets marketing for consumers and businesses with an interest in dating, especially online dating. It provides background checks for potential relationships and verification of identity under the InteliSign branding. Critics point out the advertising campaign's reliance on fear, uncertainty, and doubt.
- Employer background checks
On December 5, 2006, Intelius enlarged its employment screening market with its acquisition of Bothell, Washington's IntelliSense Corporation, integrating an infrastructure capable of international background information, fingerprinting, and drug screening, and complementing its previous capabilities for small and medium businesses. Naveen Jain said that Intellisense had experience serving Fortune 100 companies. IntelliSense CEO Rhonda Taylor become director of screening operations.
- Direct marketing leads
Intelius also provides direct marketing leads for direct mail and telemarketing.
Possible IPO
Intelius recently (late 2006) began advertising for an executive whose main responsibility would be relations with the Securities and Exchange Commission, according to Bloomberg. CFO Paul Cook told Bloomberg this was a step towards a possible Initial Public Offering. Cook also told Bloomberg that they were weighing the benefits of increased exposure and reputability against the costs of public offering, which he estimated at about $1 million per quarter.
Awards
- 2006 Stevie Award for Best New Company
- 2007 CODiE Award finalist for Best Online Consumer Information Service
References
- ^ "Intelius, Inc". Retrieved 2007-04-13.
- ^ "Intelius - profile". Retrieved 2007-04-13.
- ^ "If in doubt, check it out : Profile of Naveen Jain". Retrieved 2007-04-13.
- ^
Nina Shapiro (April 11, 2007). "Intelius Says it's Capable of Conducting a Full Background Check on Anyone". Seattle Weekly. Retrieved 2007-04-13.
{{cite journal}}: Cite journal requires|journal=(help) - ^
John Swartz and Byron Acohido (April 1, 2007). "Who's guarding your data in the cybervault?". USA Today. Retrieved 2007-04-07.
{{cite journal}}: Cite journal requires|journal=(help) - ^ "Intelius Founders Win Lawsuit". Retrieved 2007-04-13. Cite error: The named reference "InternetNews03" was defined multiple times with different content (see the help page).
- ^
Tim Mullaney (December 26, 2006). "Intelius, Founded by InfoSpace's Jain, Considers Going Public". Bloomberg.
{{cite journal}}: Cite journal requires|journal=(help); Unknown parameter|accesdate=ignored (|access-date=suggested) (help) - "iMedia Connection: Advanced Site Search". Retrieved 2007-04-14.
-
Sara Kehaulani Goo (February 1, 2007). "Dinner, Movie, Background Check for Online Daters". The Washington Post. Retrieved 04-17-2007.
{{cite journal}}: Check date values in:|accessdate=(help); Cite journal requires|journal=(help) -
Mandy Stadtmiller (September 27, 2006). "Check Mate". The New York Post. Retrieved 04-17-2007.
{{cite journal}}: Check date values in:|accessdate=(help); Cite journal requires|journal=(help) - "IntelliSense Sold". Retrieved 2007-04-17.
- "Intelius Expands Applications for Fortune 500 Customers Through Acquisition of IntelliSense Corporation". Retrieved 2007-04-17.
- "The world doesn't stop, why should your data?". Retrieved 2007-04-17.
- "Finalist Showcase - The 22nd Annual SIIA Codie Awards". Retrieved 2007-04-17.
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