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Tuborgs Fabrikker

[REDACTED]
Location	Copenhagen, Denmark
Opened	1873
Owned by	Carlsberg
Active beers
Name Type Grøn Tuborg Pilsner Blå Tuborg Rød Tuborg Hvid Tuborg Guld Tuborg Fine Festival Tuborg Classic Pilsner Tuborg Classic Gylden Tuborg Classic Hvede Tuborg Super Light Non-alcoholic
Seasonal beers
Name Type Tuborg Julebryg Christmas Beer Tuborg Påskebryg Easter Beer

Tuborg is a Danish brewing company founded in 1873 by Carl Frederik Tietgen. Since 1970 it has been part of Carlsberg.

Introduction

Tuborg initially produced pale lager for the Danish market. It merged with United Breweries in 1894, which then entered into a profit-sharing agreement with Carlsberg in 1903. In 1970, United Breweries was acquired by Carlsberg.

Today, they make lager for global export, as well as a variety of continental styles for both domestic and foreign markets.

In 2008, Tuborg announced a sponsorship deal with this year’s Reading & Leeds music festivals to become the festival’s exclusive 'Official Beer' Partner, a position helf in previous years by Carling.http://strictlyreading.co.uk/story/news/reading-leeds-get-tuborg-lager

Origin of the name

The street "Tuborgvej" in Copenhagen, Denmark is named after the Tuborg brewery, and is the street where the original brewery was founded. The name Tuborg originally comes from the name Thuesborg ("Thues castle") which was the name of an inn from the 1690s, situated in the area of the brewery. This name was kept in the form of the local placenames Lille Tuborg and Store Tuborg, which eventually was used for the brewery founded on the location.

Brands

Tuborg sell a variety of beers in over 26 countries including: Tuborg Green, Tuborg Lemon, Tuborg Christmas beer, Tuborg Gold.

Tuborg Green has been extremely successful in Eastern Europe, especially in Russia where the brand has seen double digit growth for a number of years and is now the largest premium international beer in the country.

Part of the brand's success has come from its strong links to music in Eastern Europe and by being one of the first beers in the market to launch the innovative ring pull cap.

References

External links

• Official website
• Danish Site
• Russian site
• Serbian site
• UK site
• UK music site

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