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Revision as of 21:31, 1 January 2009 by 68.204.156.54 (talk) (→Jetix Notice)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff) For the Disney.com online service, see Disney Xtreme Digital. Television channel| Network | Disney-ABC Television Group |
|---|---|
| Headquarters | Burbank, California, U.S. |
| Ownership | |
| Owner | The Walt Disney Company |
Disney XD will be an American cable television channel owned by The Walt Disney Company that will mostly air children's animated television series. The network is expected to debut in February 2009 as the successor to Toon Disney. Its target market will be aimed at boys aged 6 to 14.
Disney will re-brand its Toon Disney television and online platforms in the U.S. to become Disney XD. The new brand will include a compelling mix of live-action and animated programming for kids age 6-23, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. The transition will begin in February 2009 on television, online, mobile and VOD platforms. The programming will span series, movies and short-form, as well as sports-themed programming developed with ESPN. The announcement was made recently by Rich Ross, President, Disney Channels Worldwide. The channel is a 24-hour, advertiser supported network and currently reaches nearly 70 million households via its basic cable affiliates.
For the 19 Jetix channels and six Toon Disney branded channels and programming in all other parts of the world, any potential re-branding decisions will be made on a case by case basis at a later date. Disney XD will be the seventh brand in the kid-driven, family inclusive TV and radio business of The Walt Disney Company (NYSE:DIS). The global portfolio encompasses Playhouse Disney, Disney Channel, Radio Disney, Disney Cinemagic, Toon Disney and Jetix.
Disney XD programming will reflect the boy demographic's fundamental values of accomplishment, learning, discovery and growth, and will be differentiated by Disney-branded live-action movies, new and library animated programming and original programming developed with the leader in sports entertainment, ESPN. These initiatives range from original programming to newly packaged X Games content.
Programs
Programs titled in bold are returning. Bold italic programs indicate new seasons of an original series.
Original Programming:
- Aaron Stone
- Hero and Not (working title)
- I'm with the Band
- Jimmy Two Shoes
- Kid Knievel
- Kid vs. Kat
- RoboDz
- The Spectacular Spider-Man
- Zeke and Luther
Disney Programming:
- The Emperor's New School
- Even Stevens'
- Phil of the Future
- Phineas and Ferb
- The Replacements
- The Suite Life of Zack & Cody
Rerun Programming:
Jetix Programming:
Jetix Notice
The Jetix block will not be on the new channel, since the name and logo will no longer be used in the United States. However, The Toon Disney name and logo may still be used.
References
- Chmielewski, Dawn C. (August 7 2008). "Disney to target boys with rebranded cable channel". Los Angeles Times. Retrieved 2008-08-08.
{{cite news}}: Check date values in:|date=(help) - ^ "Disney to Re-Brand Toon Disney As Disney XD With Animated and Live-Action Programming Geared Primarily Toward Boys" (Press release). The Walt Disney Company. August 7 2008. Retrieved 2008-08-08.
{{cite press release}}: Check date values in:|date=(help) - http://www.reuters.com/article/industryNews/idUSTRE4A51OG20081106
- Disney XD Eyes Daredevil of a Series, Multichannel News, December 21, 2008
- ^ http://www.angelfire.com/scifi/prstuff/jetix.html
- "The Spectacular Spider-Man" Animated Series Finds New Network for March 2009, Marvel Animation Age, December 11, 2008
- http://disneyxdmedianet.com/web/homepage/default.aspx
- Haugsted, Linda (August 11 2008). "Disney "Toons" In a New Brand". Multichannel News. Retrieved 2008-08-20.
{{cite web}}: Check date values in:|date=(help)
References
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