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Bloomex is a national Canadian floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized system.The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number.

Bloomex has same day delivery to almost any location in Canada, and orders can be placed 24 hours a day. Bloomex provides fresh cut flowers through its network of growers, and company owned facilities. 87% of orders are done directly at company owned warehouses located in major metropolitan areas such as Toronto, Montreal, Halifax, Winnipeg, Calgary, Ottawa and Vancouver, and shipped out to recipients.

Bloomex has 2 divisions, Flowers Wholesale which offers flowers in bulk to the general population and Bloomex Wedding Flowers, where they have wedding consultants to help with wedding flower selections. Bloomex can deliver to almost 97% of the Canadian population. Bloomex is a supporter of the Canadian Cancer Society, where 10% of the proceeds of their Give Hope Collection is donated for cancer research.

Bloomex head office is located in Ottawa, Ontario.

It is a privately held company.

Competitors

• Teleflora
• 1-800-Flowers
• ProFlowers
• Florists' Transworld Delivery (FTD)

Controversy

Despite its many claims, Bloomex has been criticized by several high profile consumer advocacy groups both in print and on the web. These groups include the Ripoff Report, Canadian bargain hunting website Red Flag Deals, the Toronto Star's Ellen Roseman and the Better Business Bureau. Bloomex is roundly criticized by these groups for poor service, poor quality flowers (often dead), extremely late deliveries (3 days or more past due), and consistent refusal to answer emails, correct problems, or provide refunds.

Roseman has been chronicling complaints against Bloomex since 2007, even working with the company's PR agent for a short time to try to resolve problems. Roseman's best advice now is " instead of pursuing for a refund, which will just frustrate you, call your credit card issuer. It’s easy to get a chargeback when you can show you paid for services that were not rendered."

The Canadian Better Business Bureau gave Bloomex its lowest possible rating, an "F", due to the number of unresolved complaints and Bloomex's refusal to accept any further complaints through the BBB.

External links and further readings

• Bloomex.ca Bloomex Flower Website
• National Post Article: Why the Bloomex model works
• Canadian Florist Magasine
• Bloomex Wordpress
• Bloomex Corporate Blog

References

1. ^ The Ripoff Report - Bloomex Complaints
2. ^ Red Flag Deal, "Bloomex Flowers - Warning: AVOID!"
3. ^ Toronto Star, "'Wecare' doesn't tell the real tale"
4. ^ Better Business Bureau (BBB) Report on Bloomex
5. Roseman - Bloomex pays attention to online gripes
6. Ellen Roseman, "How Do They Stay in Business?"

• Articles with a promotional tone from May 2009
• Companies established in 2006
• Retail companies of Canada
• Online retail companies of Canada
• Commerce websites
• Floristry