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O: The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine founded by Oprah Winfrey and Hearst Corporation. It was first published on April 19, 2000. As of June 2004, its average paid circulation was over 2.7 million copies, two thirds by subscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000.

Since its inception, Oprah had exclusively appeared on the cover of each issue. The first shared cover is her April 2009 issue in which she appears with the First Lady Michelle Obama. The second shared cover is with fellow daytime host Ellen DeGeneres on the December 2009 issue. Four separate covers were shot for this special holiday issue. The December issue of O hit newsstands on November 12, 2009.

In April 2001, Oprah Winfrey and the Hearst Corporation were sued for trademark infringement by Ronald Brockmeyer, the publisher of O Magazine, a German erotic periodical which predated Winfrey's magazine by several years. In a March 2003 decision, Judge John Koeltl dismissed the suit, citing the different content of the two magazines and the irregular publication schedule and minimal American sales of the German magazine.

Reactions

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In a March 2001 Brandweek article entitled O Positive, Noreen O'Leary argued that Winfrey was well on her way to influencing the content of women's magazines beyond her own, just as she has helped reshape daytime TV and the world of book publishing.

In a January 2010 Nerve article entitled Ten Good Reasons to Hate Oprah, Jennifer Simon argued that Winfrey launching a magazine in her own image, devoted solely to the issues she deems important, is a sign of egomania.

References

1. http://www.saarf.co.za/topmags.htm
2. http://www.oprah.com/article/omagazine/20090223-orig-michelle-obama-oprah
3. http://www.oprah.com/survey/omagazine/200912-omag-cover-poll
4. http://www.oprah.com/article/omagazine/200912-omag-ellen-degeneres-oprah-cover
5. http://findarticles.com/p/articles/mi_m0BDW/is_10_42/ai_71559754/?tag=content;col1
6. http://entertainment.nerve.com/2010/01/11/ten-real-reasons-to-hate-oprah/

External links

• Official magazine websites: Oprah Winfrey and Hearst
• Customer service website
• O, The Oprah Magazine media kit website
• Magazine summary, including ABC Circulation information and mission statement
• O, The Oprah Magazine Subscription Price Comparison

Template:50 largest US magazines

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• Oprah Winfrey
• Women's magazines
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• South African magazines
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• Publications established in 2000
• Monthly magazines
• Lifestyle magazine stubs