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Ronn Torossian

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Ronn D. Torossian
Ronn Torossian
BornBrooklyn, New York
NationalityUnited States
CitizenshipAmerican, Israeli
OccupationPublic relations
Employer5W Public Relations
Known forPublic relations
TitleChief executive officer
WebsiteRonnTorossian.com

Ronn D. Torossian is an American public relations executive, author, and entrepreneur. He is the founder of New York City-based 5W Public Relations (5WPR), which as of 2011 was the 24th-largest PR firm in the US. A crisis management specialist, his agency's clients include corporations, celebrities, hip-hop musicians, politicians, lobby groups, and political interests around the world. He is an active supporter of Jewish and Israeli causes.

Early life

Torossian was born in Brooklyn, New York in 1974 and grew up in The Bronx. While at the SUNY Albany, Torossian became president of the American branch of Betar, the international Zionist youth movement associated with Israel's conservative Likud party. After college, he moved to Israel, and founded an organization called "Yerushalayim Shelanu" (Our Jerusalem), together with Likud MK Danny Danon and Kadima MK Yoel Hasson which promoted Jewish settlement in the Arab sectors of Jerusalem. He returned to the U.S. after a year and a half.

Career

Torossian began his career in public relations in 1998, working with then New York City Council speaker Peter Vallone, Sr. during Vallone's trip to Israel. He also worked for the Likud Party in Israel. In 2002 he was the media director for the Christian Coalition of America.

Torossian founded 5WPR in 2003. The company was ranked 24th largest PR firm by net fees in the US in 2010. Among its clients are corporation, rappers and other musicians, including 'Lil Kim, Ice Cube and Sean “P. Diddy” Combs". As a PR practitioner, Torossian has been described as "a crisis-management specialist".

Torossian and 5WPR have done work for political parties and politicians, internationally. His agency has worked in Israel, with clients including the Israeli Foreign Ministry, the Tourism Ministry of Israel, the Likud Party and Mayor of Jerusalem Nir Barkat, as well as two Israeli Prime Ministers: Ehud Olmert and Benyamin Netanyahu. Torossian has also coached Israeli government officials to prepare them for media appearances.

Torossian's political work has included work for various interests in the former Yugoslavia, including Serbian President Boris Tadić and the Albanian American Civic League. He has also worked extensively in the former Soviet Union, including representation of Maira Nazarbayevav, wife of Bolat Nazarbayev (brother of Kazakhstan president Nursultan Nazarbayev), Vitaly Klitschko during his candidacy for Mayor of Kiev, Ukraine, and representation of Rinat Akhmetov, the richest man in the Ukraine.

Public Relations Book

Torossian's book,"For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" (ISBN 1936661160), was published in November 2011. The book was reviewed and recommended by getAbstract, the world’s largest business book summary library, stating “considering the 24-hour news cycle and the explosion of social media, getting your voice heard by using public relations is more challenging than ever,", and named one of the top five American Business books by The Shanghai Daily, the leading English language daily in China.

Personal life and activities

Torossian strongly criticized Israeli prime minister Benjamin Netanyahu when, in 1999, "upset by" Israeli government decisions "to freeze construction at ... proposed Jewish housing development Har Homa in southeastern Jerusalem and by the ... troop withdrawal from parts of Hebron". In an interview with the Forward in 2004, Torossian strongly criticized the leadership of the Palestine Liberation Organization of the Palestinian Authority referring to them as "gangsters".

A New York Times profile called Torossian “brash and aggressively outspoken", "the consummate scrappy publicist", and "one of the New Yorkiest practitioners of this quintessentially New York profession" Referred to as a publicity guru with determination, Businessweek stated "Torossian has anointed himself the brash new face of PR ... loud, crass, buzz-obsessed ... echoes the raw, unvarnished discourse of the blogosphere." Calling him "The Bad Boy of Buzz", BusinessWeek wrote that "even in an industry fueled by hype, Torossian stands out," and that for it, "few seem better equipped to navigate a celebrity-obsessed culture." Torossian has described the importance of aggression and focus in his work, and he considered Antoine de Saint Exupéry a strong influence on his philosophy.

Clients have cited his "unlimited energy" and his unique approach to public relations as reasons for hiring Torossian. Jameel Spencer, former CEO of Bad Boy Entertainment-affiliated Blue Flame Marketing and Advertising, called Torossian "one of my most trusted business counsels." New York Daily News gossip columnist Lloyd Grove said "Ronn is somebody who gets it." Democratic strategist and former Clinton Administration advisor Hank Sheinkopf said “I respect Ronn Torossian immensely. He gets it and knows how the game is played. He wins.” . On the other side, Republican strategist Roger Stone said “Simply there is no one today better at PR than Ronn Torossian,” and Israeli businessman Moshe Gaon said “Hire 5W and Ronn. No one will work harder.”

After Torossian criticized competitor Lizzie Grubman, attorney Benjamin Brafman dropped 5W as his publicists in 2005, and a former client complained, "I saw more press releases on him than any work for my firm", while Atlantic Monthly writer Jeffrey Goldberg called him "the most disreputable flack in New York" and in particular criticized his representation of what Goldberg called the "lunatic fringe" of Israeli politics. Brafman lauded Torossian publicly in a speech at 5WPR in January 2009.

In 2009, The Jerusalem Post wrote a profile of Torossian which described his career as a "meteoric rise in the business world today", and referenced relationships with many of the business and political elite of Israel. Morris Reid, former adviser to President Bill Clinton said, "I love Ronn Torossian. The reason I'm with the firm is because he represents the same energy and passion that I try to bring to my own business...He's a 24–7 type of guy, just like I am."BusinessweekSimilarly, Jameel Spencer, Sean Combs' business partner said, " Dennis Rodman: Everyone hated to play against . But if he was on your team, you loved him", while a Forward story said, “His aggressive style may not always be pretty, but the results speak for themselves.”

Achievements and recognition

  • 2006 – Advertising Age "40 under 40"
  • 2007 – PR Week "40 under 40"
  • 2010 – Semi-finalist 2010 Ernst & Young Entrepreneur of Year
  • 2011 – Author, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations"

References

  1. ^ Kurutz, Steven (February 20, 2005). "Brash P.R. Guy Grabs Clients, Ink". The City. The New York Times. Retrieved September 5, 2008. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ "Public Relations Firms Rankings – 2010 WORLDWIDE FEES OF INDEPENDENT FIRMS WITH MAJOR U.S. OPERATIONS". J.R. O'Dwyer Company. 2011-03. Retrieved April 1, 2011. {{cite web}}: Check date values in: |date= (help)
  3. ^ Popper, Nathaniel (April 2, 2004). "Publicist scores with rappers, right-wing politicians". The Forward. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. "World Zionist youth movement – Home". Betar. September 23, 2011. Retrieved June 15, 2012.
  5. Popper, Nathaniel (August 28, 2009). "Birthright Scored for Picking P.R. Firm Tied To Scandal, Hard Right Politics". Forward. Retrieved April 1, 2011.
  6. ^ Advertising Age (August 7, 2006). "Special Report – 40 under 40: Ronn Torossian". Adage.com. Retrieved June 15, 2012.
  7. The Christian Coalition and the Jewish Community, Ronn Torossian, The Israel Report, October 12, 2002.
  8. "Bubble Trouble: Jay-Z's Cristal War". Fox News. August 31, 2006.
  9. Kercheval, Nancy; Matuszewski, Erik (February 9, 2011). "NFL Offers All-Expenses Trip to Any Super Bowl to 400 Fans Who Lost Seats". Bloomberg.
  10. ^ Blum, Ruthie (August 5, 2009). "One on One: 'It's all about shaping a story'". Jpost.com. Retrieved June 15, 2012.
  11. "Confident Of A Comeback" article by Stewart Ain in The Jewish Week January 13, 2006, accessed April 3, 2011
  12. "Israel branding effort aims to humanize nation's image" article by Ted McKenna in PRWeek December 14, 2006, accessed April 3, 2011
  13. "Info – US lobbyists work for both sides". B92. Retrieved June 15, 2012.
  14. http://www.holmesreport.com/agencyreport-info/1868/5W-Public-Relations.aspx
  15. Fenton, Reuven (July 10, 2001). "$20M apt. 'thief': I'm still happily married to Kazakh accuser". NYPOST.com. Retrieved June 15, 2012.
  16. "Holmes Report". Holmes Report. Retrieved June 15, 2012.
  17. "For Immediate Release: Shape Minds, Build Brands, And Deliver Results With Game-Changing Public Relations". openisbn.com. OPENISBN Project. 2011. Retrieved December 10, 2011.
  18. http://www.shanghaidaily.com/nsp/Opinion/2012/06/16/Business%2BBooks%2BTOP%2BFIVE%2BUS/
  19. Stewart Ain, "Enough of this guy", The Jewish Week, January 8, 1999
  20. ^ Brady, Diane (November 12, 2007). "The Bad Boy of Buzz and His PR Problem". Businessweek. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  21. "Part 1: 5WPR and Ronn Torossian Present Hank Sheinkopf Speaks at 5W Public Relations". 5W Public Relations.
  22. "Part 1: 5WPR and Ronn Torossian Present Roger Stone: The World as it Really Is". 5W PUblic Relations.
  23. "Part 1: 5WPR and Ronn Torossian Present Israeli Entrepreneur Moishe Gaon". 5W Public Relations.
  24. Goldberg, Jeffrey (October 27, 2008). "The Jewish Extremists Behind "Obsession"". The Atlantic Monthly. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  25. Meld je aan of registreer je om een reactie te plaatsen! (January 30, 2009). "Part 1 5WPR and Ronn Torossian present Benjamin Brafman". YouTube. Retrieved June 15, 2012.
  26. "40 under 40". PR Week. December 3, 2007. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  27. "Ronn Torossian Named 5W Public Relations CEO selected as semi-finalist for Ernst and Young". Eturbonews.com. April 27, 2010. Retrieved June 15, 2012.
  28. "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations (9781936661169): Ronn Torossian: Books". Amazon.com. Retrieved June 15, 2012.

External links and further reading

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