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Bloomex

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Bloomex is a national Canadian floral company offering various floral and gift arrangements throughout Canada, Australia and the United States via its online order system. The company, headquartered in Ottawa, Ontario, is privately held by its founder and president, Dimitri Lokhonia.

Business model

Bloomex is a floristry business that ships flower arrangements direct to consumers. The company was established in 2005 and maintains its headquarters and call centre in Ottawa. Company operates fulfillment facilities in Halifax, Montreal, Ottawa, Toronto, Winnipeg, Edmonton, Calgary, Vancouver, Miami and Sydney Australia.

The company buys virtual telephone numbers that connect customers to the Ottawa call centre when they dial a florist number in their local area code.

Controversy

During its growth stage company attaracted certain amount of customers complains. It was reflected in Toronto Star and CBC Marketplace

See also

References

  1. ^ Retail Council of Canada, "The VoIP advantage", May-June 2007
  2. Toronto Star, "Same price, but fewer tax returns" (second section), March 8, 2008
  3. CBC News, "Online flower shop fails to deliver", April 9, 2010

External links

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