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Sorted (magazine)

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Sorted magazine and original website Sortedmag.com were first created and launched in the United Kingdom in 2004 by Brighton publisher Russell Church. The title was geared to the lads' mag market but failed to establish a strong enough demographic share, with the debut edition overestimating its potential popularity with a 250,000 print run. The original Sorted magazine folded after just four editions leaving staff jobless and unpaid. In 2007 a south coast neighbour of Russell Church saw an opportunity to relaunch Sorted magazine as a Christian evangelistic title aimed at reclaiming a place in the lads' mag marketplace. With a team of publishing professionals on board the new look Sorted magazine achieved some circulation success during the post-Leveson Inquiry period where both advertisers and readers seemed to be seeking publications with strong moral credentials.

References

  1. "Teen Web Sites: Tap into the teen market". www.marketingmagazine.co.uk. Retrieved 2016-02-13.
  2. O'Sullivan, Sally (2004-01-24). "A taste of Sugar for the boys? Sorted". The Guardian. ISSN 0261-3077. Retrieved 2016-02-13.
  3. "Britain's worst phone pest who plagues us with 6m cold calls a day". Mail Online. Retrieved 2016-03-16.
  4. "Brighton lads mag Sorted closes after just four issues".
  5. "'Wholesome' men's mag with a Christian slant bucks the trend of circulation decline".

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