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Disney XD is an American pay television channel that is owned by The Walt Disney Company through Disney Channels Worldwide. Aimed primarily at children ages 6–15, its programming consists of original first-run television series, current and former original series and made-for-TV films from sister network Disney Channel, theatrically-released films, and acquired programs from other distributors, including Pokémon the Series: Sun & Moon.

The channel offers an alternate Spanish language audio feed, either via a separate channel with the English track removed as part of a package of Spanish television networks sold by subscription providers or a separate audio track accessible through the SAP option, depending on the provider.

As of January 2016, Disney XD is available to 77.5 million households in America.

History

Disney XD was launched on February 13, 2009 at 12:00 a.m. Eastern Time, with the Phineas and Ferb episode "Dude, We're Getting the Band Back Together" as its first program, following the discontinuation of Toon Disney and Jetix. The channel debuted its first original series, Aaron Stone, at 7:00 p.m. Eastern Time that day; the first part of the two-part premiere episode aired simultaneously on Disney XD and Disney Channel. New animated series included in the channel's initial lineup were Kid vs. Kat and Jimmy Two-Shoes.

The network took over the channel space of Toon Disney, an animation-focused channel that debuted on April 18, 1998, which eventually launched a live-action/animation block called Jetix in 2004. Jetix channels outside of the United States were relaunched under the Disney XD brand starting with the France-based service on April 1, 2009. Many of the channel's programs – particularly animated series – previously aired on Toon Disney, mainly as part of the Jetix programming block, which ran on Toon Disney until that channel's shutdown. Disney XD carries the same name as an unrelated mini-site and media player on Disney.com, which stood for Disney Xtreme Digital, though it has been stated that the "XD" in the channel's name does not have an actual meaning.

The channel's first original television movie, Skyrunners, premiered on November 27, 2009. On April 1, 2012, Disney XD launched a block called "Marvel Universe", as a result of Disney's 2009 acquisition of Marvel Entertainment.

On November 17, 2016, it was announced that the Pokémon anime series would be moving to Disney XD from its previous broadcaster, Cartoon Network. The twentieth season, Pokémon the Series: Sun & Moon, was the first season to air and was first broadcast as a sneak peek on December 5, 2016. Pokémon began its regular broadcast on May 12, 2017.

In 2017, Disney XD premiered a reboot of DuckTales on August 12, 2017.

Programming

Disney XD's schedule consists largely of animated and live-action programs aimed at pre-teens and young teenagers. Disney XD content is a mixture of original series as well as programs inherited from sister network, The Disney Channel. In addition to full-length live-action and animated original series, the channel also debuts short series similar to those seen on Disney Channel during commercial breaks (such as Two More Eggs), which serve as filler for programs scheduled to end during the half-hour and last usually around one to three. The channel also airs a youth-oriented "plays of the week" countdown segment called SportsCenter High-5, which is produced by ESPN's SportsCenter and airs periodically between shows.

New episodes of original series are usually aired at 7:00AM (ET). In addition, Disney XD airs original made-for-TV movies from Disney Channel and theatrically released feature films, but unlike Disney Channel, Disney XD typically does not air these movies in prime time; instead, films generally air during the early evening hours at 6:00 p.m. Eastern Time with double features airing a few times a week.

Unlike Disney Channel (and similarly, fellow sister network Disney Junior) – whose advertising comes in the form of program promotions, underwriter sponsorships, and interstitials for Disney films, home video and game releases produced by the channel – Disney XD operates as an advertiser-supported service running traditional television commercials in addition to promotions for the channel's shows.

Programming blocks

Current

• Anime Block – a block showcasing various anime programs featured on the channel, such as Pokémon, and Beyblade: Burst. It launched on February 18, 2017, and airs every Saturday.
• Marvel Universe – a block of animated series produced by Marvel Animation that airs Sunday mornings from 8:00 to 9:30 a.m. Eastern Time, which resulted from The Walt Disney Company's 2009 acquisition of Marvel Entertainment. The block launched on April 1, 2012 with the premiere of Ultimate Spider-Man, followed by returning series The Avengers: Earth's Mightiest Heroes. It also features 5 short series using short-form animated and live-action interstitials. Programs currently featured in the block are Spider-Man (2017), Avengers Assemble, Guardians of the Galaxy, "Marvel Mash-Up" which features classic Marvel cartoons mashed up with new twists, and "Fury Files".

Other blocks

• Randomation Animation – Randomation Animation was a morning animation block on Saturdays from 8:30 to 11:00 a.m. Eastern Time, which debuted on July 13, 2013. Programs featured in the block include Packages from Planet X, Camp Lakebottom, Max Steel, Randy Cunningham: 9th Grade Ninja, and Phineas and Ferb Musical Cliptastic Countdown.
• Animacation – Animacation was a morning animation block and programming stunt used in the summer of 2014 to advertise new episodes of original animated programming, as well as the premieres of Doraemon: Gadget Cat from the Future and The 7D.
• D | XP – a prime-time block that featured video gaming-related programming aimed at teens; the block was introduced on July 15, 2017, and ran from 9:00 p.m. to. 3:00 a.m. Eastern Time. The block draws upon resources from sister properties, such as the Disney-owned multi-channel network Maker Studios (who produced the weekly Polaris Primetime, and curates content from its member personalities for other programming on the block), ESPN (for e-sports coverage), and Vice Media's Waypoint, as well as outside producers and sources such as IGN. On July 16, DXP presented coverage of the finals of the Super Smash Bros. for Wii U and Street Fighter V tournaments at Evo 2017, complimenting coverage of the event across ESPN networks and Twitch. On July 11, 2018, ESPN announced a multi-year deal with Blizzard Entertainment to air Overwatch League matches on ABC, Disney XD (as apart of the D | XP block) and the ESPN networks, beginning with the 2018 playoffs.

Related services

International channels

Disney XD, similarly born of a merger between Jetix and Toon Disney, is available around the world.

See also

References

1. "Cable Network Coverage Area Household Universe Estimates: January 2016".
2. Haugsted, Linda (January 7, 2009). "Disney XD Unwraps on Friday the 13th (Archive)". MultiChannel News. Archived from the original on June 16, 2011. Retrieved December 2, 2013. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
3. "French Jetix becomes Disney XD". Broadband TV News. February 16, 2009.
4. Disney to offer safe social site for kids, Chicago Tribune (via HighBeam Research), January 17, 2007.
5. Moody, Annemarie (April 7, 2009). "Production Begins on Disney XD's Skyrunners, Weta Handles Creatures". Animation World Network. Retrieved November 15, 2014.
6. ^ Truitt, Brian (March 7, 2012). "'Ultimate Spider-Man' leads Disney XD's new superhero series". AZ Central. Gannett. USA TODAY. Retrieved November 15, 2014.
7. Barder, Ollie. "'Pokémon Sun And Moon' Anime Is Released On Disney XD This December". Forbes. Archived from the original on November 19, 2016. Retrieved November 19, 2016. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
8. "Disney Is Reviving 'DuckTales'!". Entertainment Tonight. Retrieved November 10, 2017.
9. Now that Duff's had enough...: is it time for Disney Channel to cash in and rethink no-ads strategy?, Daily Variety, June 6, 2003. Retrieved April 15, 2013.
10. Anime Block: Pokémon, Beyblade, Yo-kai Watch. YouTube.com: Disney XD. February 24, 2017. Retrieved July 14, 2017.
11. "Split screens and exaggerated expressions mean only one thing - the Anime Block is coming to Disney XD this Saturday". Twitter. Disney XD. February 17, 2017. Retrieved July 15, 2017.
12. "'Ultimate Spider-Man' Cartoon to Kick Off Disney XD Marvel Programming Block April 1". ComicsAlliance. Retrieved November 10, 2017.
13. "Marvel Calls "Avengers Assemble" On DisneyXD". May 23, 2013. Archived from the original on September 27, 2013. Retrieved June 9, 2013. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
14. Wolfe, Jennifer (July 12, 2013). "Disney XD Kicks Off 'Randomation' Block". Animation World Network. Retrieved August 5, 2014.
15. Lafayette, Jon (June 14, 2017). "Disney XD Set to Launch Gamer Programming Block". Broadcasting & Cable. NewBay Media. Retrieved July 14, 2017.
16. Kim, Matt. "Disney XD Will Air the Super Smash Bros. Finals". USgamer. Retrieved July 17, 2017.
17. Casey. "Disney XD Will Be Airing The Super Smash Bros. Wii U Finals From EVO 2017". Siliconera. Retrieved July 14, 2017.
18. Beck, Kellen. "Disney is bringing esports to TV this weekend". Mashable. Retrieved July 14, 2017.
19. "Overwatch League comes to ESPN, Disney and ABC". ESPN. July 11, 2018. Retrieved July 11, 2018.
20. Steinberg, Brian (February 28, 2017). "As 'Kids' Upfront' Kicks Off, Disney Woos Madison Avenue – Variety". Variety. Retrieved September 28, 2017.
21. Briel, Robert (February 16, 2009). "French Jetix becomes Disney XD". Broadband TV News. Retrieved August 27, 2018.
22. Chmielewski, Dawn C. (August 7, 2008). "Enough with the girls, tween boys get their own brand of Disney love". Los Angeles Times. Retrieved February 25, 2014.
23. "Benjamin's buttons. Disneys global boss hit the right keys". VideoAge International. TV Trade Media, Inc. October 1, 2009. Retrieved April 9, 2014 – via The Free Library.

External links

• Official website
• Disney XD Press

• Disney XD
• Children's television networks in the United States
• English-language television stations in the United States
• Television channels and stations established in 2009