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By 15 July 2009, approximately half the 70,000 tickets for the match had been sold.
By mid-noon of 6 August 2009, 56,780 tickets had been sold.
Approximately two hours before the commencement of the match, 68,961 tickets had been sold.
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Because the matchday marked the one-year anniversary of the 2008 Beijing Olympics, the organization invited 100 Chinese Olympic gold medallists to attend the match.
This was the only competition of the 2009–10 season in which Inter Milan competed in but failed to win; they would finish the season as treble winners.意足协确定09年意大利超级杯将在鸟巢举行Archived 6 August 2020 at the Wayback Machine