Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks.
The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a The Wall Street Journal article about the market for undergarments of this nature.
References
- Joiner, Lottie (8 July 2011). "Booty Pop entrepreneurs turn niche idea into successful firm". USA Today. Retrieved 9 February 2012.
- Dodes, Rachel. "Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties". The Wall Street Journal. Retrieved 9 February 2012.
External links
- The Boston Globe http://www.boston.com/lifestyle/fashion/articles/2008/01/31/behind_the_scenes_at_bootypop/