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Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts. The company also had a European office in London, England. The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch.

The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites. The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product.

Crimson Hexagon's analysis of current events and trending topics was often featured in news articles. Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse. The company also partnered with the Russian government in 2013 to monitor social media trends on LiveJournal, Twitter, and Russian social media platforms. In 2018, Facebook suspended their partnership with the company due to these connections.

History

Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at Harvard University’s Institute for Quantitative Social Science. In 2012, Stephanie Newby became the company's CEO.

In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media.

On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology.

On October 4, 2018 Crimson Hexagon announced it was merging with Brandwatch.

References

1. What Is Social Media Analytics? - Crimson Hexagon
2. "Crimson Hexagon Secures $5 Million in Series B Funding". Business Wire. May 24, 2011. Retrieved 2014-11-20.
3. Alspach, Kyle (November 18, 2011). "Details emerge on Crimson Hexagon's move to Boston". Retrieved 2014-11-20.
4. Pinkerton, Eleanor (October 21, 2014). "Crimson Hexagon opens new European headquarters and joins vibrant innovation community on London's South Bank". Retrieved 2015-02-10.
5. "Social intelligence platforms Brandwatch and Crimson Hexagon to merge". TechCrunch. 4 October 2018. Retrieved 2019-10-21.
6. Rohr, Erin (September 23, 2014). "Crimson Hexagon Indexes 500 Billion Social Media Posts For On-Demand Consumer Insight". Archived from the original on 2015-02-10. Retrieved 2015-02-10.
7. Peterson, Tim (August 30, 2012). "Twitter Anoints 12 Partners in Certified Product Program". Retrieved 2015-02-10.
8. Goel, Vindu (March 23, 2014). "G.M. Uses Social Media to Manage Customers and Its Reputation". The New York Times. Retrieved 2014-11-21.
9. Jurkowitz, Mark (July 17, 2013). "On Twitter: Anger Greets the Zimmerman Verdict". Retrieved 2014-11-21.
10. Inc, TV Rain (2013-07-01). "Экс-глава Управления внутренней политики Кремля Константин Костин: Навальному опасно идти на выборы. Карьера Немцова закончилась на выборах мэра Сочи". tvrain.tv. Retrieved 2024-03-05. {{cite web}}: |last= has generic name (help)
11. Solon, Olivia; Wong, Julia Carrie (2018-07-20). "Facebook suspends another analytics firm amid questions over surveillance". The Guardian. ISSN 0261-3077. Retrieved 2024-03-05.
12. Hitlin, Paul (November 4, 2013). "Methodology: How Crimson Hexagon Works". Journalism. Retrieved 2014-11-20.
13. Seiffert, Don (March 14, 2013). "Crimson Hexagon raises $3.5M in Series B financing". Retrieved 2015-02-10.
14. Latham, Melissa (March 24, 2012). "Crimson Hexagon Introduces Affinities to its ForSight Platform". Archived from the original on 2015-02-10. Retrieved 2015-02-10.
15. "Brandwatch: A new kind of intelligence".
16. "Social intelligence platforms Brandwatch and Crimson Hexagon to merge". TechCrunch. 4 October 2018. Retrieved 2019-10-21.

External links

• Crimson Hexagon home page

• Social media companies
• Companies based in Boston
• Technology companies established in 2007
• American companies established in 2007