| Forest | |
|---|---|
| [REDACTED] | |
 Human Forest e-bikes in London, 2021 | |
| Overview | |
| Area served | London |
| Transit type | Bicycle-sharing system |
| Website | humanforest |
| Operation | |
| Began operation | 2020; 5 years ago (2020) |
![[REDACTED]](https://u3vuiephb.global.ssl.fastly.net/File:Forest_bike_sharing_logo.svg){kind=link}
Forest (formerly HumanForest) is a dockless bicycle hire service in London in the United Kingdom. The service charges riders £1 to unlock their ride, and rewards them with 1 minute for parking in borough designated parking areas. As of September 2021, Forest has over 800 bicycles on city streets, making it one of the four main e-bike operators in London, competing with Santander Cycles (docked) and Lime, these services replacing Chinese companies Mobike and Ofo after their insolvencies and removal.
Forest launched in 2020, but was shut down within months after someone was injured due to a faulty e-bike. The company recalled all of the bikes and replaced them, restarting service in 2021.
In August 2023, the service was renamed to Forest.
The service aims to be different to its competition by promoting green ideals and providing users with 10 minutes of free service per day (users still need to pay an "unlock fee" for every ride, which is currently £1).
Forest is ad-supported by partners such as Nutmeg and Whole Foods.
References
- ^ Hubbard, Ben (2023-08-02). "HumanForest rebrands to 'Forest' to simplify experience". Zag Daily. Retrieved 2024-09-20.
- "Forest - Locations". humanforest.co.uk. Retrieved 2023-06-20.
- "Tfl to add 500 e-bikes to Santander cycle-hire scheme as costs rise". the Guardian. 2022-08-12. Retrieved 2022-10-09.
- "HumanForest launches 800 electric bikes in London, UK". Intelligent Transport. Retrieved 2022-10-09.
- "Ofo cycle hire firm pulls out of London". the Guardian. 2019-01-10. Retrieved 2022-10-09.
- Lomas, Natasha (2020-09-25). "HumanForest suspends London e-bike sharing service, cuts jobs after customer accident". TechCrunch. Retrieved 2022-10-09.
- Briggs, Fiona. "Human Forest, e-bike startup, to launch in London this summer". Retail Times. Retrieved 2022-10-09.
- "HumanForest partners with Nutmeg ahead of London launch". micromobilitybiz. 2021-08-05. Retrieved 2022-10-09.