Misplaced Pages

Mobilewalla is an American data broker company that collects and sells mobile device data. It was founded in 2011 by Dr. Anindya Datta, a professor with the School of Computing, National University of Singapore.

During 2016 US elections, the firm targeted evangelicals with cell phone locations in real time of 6 months preceding the election.

End of May 2020, the firm targeted George Floyd protesters located in New York, Los Angeles, Minneapolis and Atlanta and published a report 2 weeks after showing demographics data: ethnicity, gender and age distribution. Datta proffered that the report was prepared to satisfy the curiosity of its employees, and not on behest of any law enforcement or public agency. This however prompted various legislators to seek further clarifications with the company on the data itself.

In December 2024, the Federal Trade Commission filed a complaint against Mobilewalla alleging multiple violations of consumer protection laws.

References

1. Kaye, Kate (2020-10-14). "Mobile's dirty little data secret under Washington's microscope". The Drum. Retrieved 2024-12-15.
2. "Firm That Tracked Protesters Targeted Evangelicals During 2016 Election". Vice. 2020-06-26. Retrieved 2020-06-29.
3. ^ "Almost 17,000 Protesters Had No Idea A Tech Company Was Tracing Their Location". BuzzFeed News. 25 June 2020. Retrieved 2020-06-29.
4. Mobilewalla (June 17, 2020). "George Floyd Protester Demographics: Insights Across 4 Major US Cities" (PDF). Archived from the original (PDF) on 29 June 2020.
5. "Mobile's dirty little data secret under Washington's microscope". The Drum. Retrieved 2020-12-03.
6. "FTC Takes Action Against Mobilewalla for Collecting and Selling Sensitive Location Data". Federal Trade Commission. 2024-12-03. Retrieved 2024-12-15.

This article about a search engine website is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

This mobile software article is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

This Singaporean corporation or company article is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

• Domain-specific search engines
• Data brokers
• Data companies
• Search engine website stubs
• Mobile software stubs
• Singapore organisation stubs
• Asian company stubs