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Rio (British drink)

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British soft drink brand Not to be confused with Rio (Chinese drink).

Rio
[REDACTED]
TypeSoft drink
ManufacturerHall & Woodhouse
Country of origin United Kingdom
Introduced1980s
Websitedrinkrio.com

Rio Tropical Limited, formerly known as Rio Riva and Arriva, is a British brand of soft drink made by Hall & Woodhouse.

History

The drink was created by a Dorset brewery Hall & Woodhouse in the 1980s and was originally named Arriva derived from the French ‘'arriver’' which means to arrive. In 1994 its name was changed to Rio Riva before being changed to simply Rio. In 2013, Dragon Rouge redesigned Rio based on market research.

Rio was redesigned again in 2017 by Pearlfisher based on Brazilian street art to target a younger demographic. The logo was changed as well, with the ‘O’ being turned into a sun to emphasise their slogan of "Celebrate the Sunny". In June of the same year they introduced 500ml PET bottles.

In 2021 Rio entered a partnership deal with Boost Drinks, with the company overseeing the sales, marketing and distribution of Rio.

In October 2023, Rio was acquired from Hall and Woodhouse by British soft drink manufacturer A.G. Barr for £12.3 million.

References

  1. "Rio Tropical Limited overview - Find and update company information - Gov.uk". Companies House. 19 July 2023. Retrieved 24 October 2024.
  2. "Rio About". Rio. Archived from the original on 9 January 2022. Retrieved 9 October 2021.
  3. "Rio". CTC. Retrieved 9 October 2021.
  4. "A new look for soft drink Rio, by Dragon Rouge". Design Week. 7 August 2013. Retrieved 9 October 2021.
  5. "Summer makeover for Rio soft drinks". Talking Retail. 17 April 2017. Retrieved 9 October 2021.
  6. "Pearlfisher Redesigns Tropical Soft Drink Brand, 'Rio'". Logo Designer. 9 May 2017. Retrieved 9 October 2021.
  7. "Redesign for juice in cans, bottles". Packaging World. 28 April 2017. Retrieved 9 October 2021.
  8. "Going grande with Rio". Scottish Grocer. 3 July 2017. Retrieved 9 October 2021.
  9. "Drinks producers sign exclusive distribution deal". thebusinessdesk.com. 18 January 2021. Archived from the original on 8 January 2022. Retrieved 9 October 2021.
  10. "Boost Drinks secures exclusive distribution rights with Hall & Woodhouse for Rio brand". lovebelfast.co.uk. 20 January 2021. Archived from the original on 8 January 2022. Retrieved 30 October 2021.
  11. "A.G. Barr Acquires Rio Soft Drinks Brand". ESM Magazine. 24 October 2023. Retrieved 25 October 2023.
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